As the digital world evolves at the fastest pace in history, the creative experience has had to evolve along with it. We surveyed 400 US-based creative professionals to gain a better understanding of how the creative experience has changed, the challenges creatives face moving forward, and what’s on the horizon for future creative work. We uncovered a common thread: Creative work, the kind that drives innovation, opportunities, and outcomes, is at every stage tied to behind-the-scenes operations.
Creatives may no longer have to fight for a seat at the table. But they do have to fight for the time to do what they do best—create. Read The Future of Creative Experiences to learn how you can put the right operational processes in place to help creative teams get back to doing what they do best.