The Personalization Maturity Curve

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Personalization is nothing new, but increasing customer expectations and new technologies have installed 1:1 omnichannel personalization as marketing’s holy grail. Recent Forbes research suggests 54% of personalization “leaders” beat their revenue targets last year — only 15% of those lagging behind could point to the same numbers. The simple commandment of our era is now this: find relevance, or risk extinction.

This guide introduces you to the curve and sets you on a path that’s right for you with simple, manageable steps. We’re sure you’ll find it valuable.


  • Work out where you are on the Personalization Maturity Curve
  • Identify steps to take to improve your personalization
  • Understand how your personalization measures up — are you an Experimenter, Challenger, or Leader?


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