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The Personalization Maturity Curve
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Personalization is nothing new, but increasing customer expectations and new technologies have installed 1:1 omnichannel personalization as marketing’s holy grail. Recent Forbes research suggests 54% of personalization “leaders” beat their revenue targets last year — only 15% of those lagging behind could point to the same numbers. The simple commandment of our era is now this: find relevance, or risk extinction.
This guide introduces you to the curve and sets you on a path that’s right for you with simple, manageable steps. We’re sure you’ll find it valuable.
Work out where you are on the Personalization Maturity Curve
Identify steps to take to improve your personalization
Understand how your personalization measures up — are you an Experimenter, Challenger, or Leader?
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