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The personalization maturity curve
Tomorrow's personalization - how to reach 1:1 customer experiences
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The personalization maturity curve charts a path from taking your first experimental steps to achieving personalization leadership.
The personalization maturity curve and accompanying guide will help you:
Work out where you are on your personalization journey
Identify steps to take to improve your personalization
Understand how your personalization measures up - are you an experimenter, challenger, or leader?
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