The Ultimate Guidebook To Channel Partner Ecosystems
As more and more businesses build their partner ecosystems, companies that don’t actively build and embrace these new partner types will flounder in a competitive global market.
It’s time to think differently, make room for more than just our traditional partners and change the way we go to market.
This guide breaks down everything you could possibly need to begin addressing your new ecosystem mindset, including:
The new ecosystem blueprint;
How to get and use channel partner data;
Applying segmentation for ecosystem success;
Identifying your partner segments; and
The benefits of mapping your channel partner ecosystem.