The Forrester Wave: Data Management Platforms In Asia Pacific, Q3 2019

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Marketers in Asia Pacific are increasingly embracing data-driven marketing. a whopping 65% of marketing decision makers we surveyed in aP say that they plan to spend more of their marketing budgets on market research or data services in the next 12 months.

This report shows how each provider measures up and helps B2c marketing professionals select the right one for their needs.

We intend this evaluation to be a starting point only and encourage clients to view product evaluations and adapt criteria weightings using the excel-based vendor comparison tool.The forrester Wave evaluation highlights Leaders, strong Performers, contenders, and challengers. it’s an assessment of the top vendors in the market and does not represent the entire vendor landscape.

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