CORE ABM
6Sense, TrustRadius | February 03, 2023
6sense, the premier platform for B2B enterprises creating predictable revenue, recently announced that TrustRadius has recognized the company with three awards in the account-based marketing category, including Best Value for the Price,Best Feature Set,and Best Relationship. The awards recognize 6sense products that exhibit a dedication to transparency, development, and user insights.
Sanjay Kini, 6sense Chief Customer Officer, said, “Earning these awards from TrustRadius is an excellent way to kick-off 2023.” He added, “We’re happy for the opportunity to continue providing customers with the best options to help them reach their revenue goals through high-quality intent data, account prospecting, activity tracking, and personalized outreach.”
(Source – Businesswire)
TrustRadius is the review site for technology items that assists purchasers in making more informed product purchases based on impartial and insightful consumer evaluations. To reach the list, products must have attained a trScore of at least 7.5 and received at least 40 customer reviews in the previous year.
About 6sense
6sense aims to revolutionize how businesses generate, manage, and convert pipeline to revenue. 6sense Revenue AITM analyzes anonymous purchasing signals, targets the appropriate accounts at the optimal moment, and advises the channels and content that will increase revenue performance. Itenables sales, marketing, and customer success teams to drastically enhance pipeline quality, increase conversion rates,accelerate sales velocity, and grow revenue predictably by removing uncertainty, friction, and wasted sales effort. Gartner,Forbes Cloud 100, and Forrester have acknowledged 6sense's market-defining technology, while Glassdoor, Inc. Magazine, and Comparably have praised the company's great culture.
About TrustRadius
TrustRadius is the most reliable research and review platform for business leaders looking to find and select the best software for their needs. It provides verified, peer-reviewed recommendations and research to decision-makers across sectors. In addition, vendors engage and convert high-intent buyers by telling their unique stories through rich feedback. On its website, over 12 million visitors per year create and interact with high-quality review content and data. TrustRadius was founded by successful entrepreneurs in Austin, Texas, and is backed by LiveOak Venture Partners, Mayfield Fund, and Next Coast Ventures.
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ACCOUNT BASED DATA
Bidtellect, Bombora | January 20, 2023
Bidtellect, one of the leading demand-side platform and advertising technology firms, and Bombora, the pioneer in B2B intent data, recently collaborated with a financial services client to compare the effectiveness of contextual targeting and behavioral targeting in a head-to-head campaign test. The results demonstrate the efficacy of context-sensitive, cookie-free technology as a performance aid rather than a cookie substitute.
The objectives of the campaign were to direct users to the client's landing pages and promote chatbot interactions. The contextual campaign used Bombora's contextual segments to accompany Bidtellect's bidding technology. Ultimately, Bombora and Bidtellect contextual technology drastically reduced the cost of driving users to landing pages, saving the client money and optimising return on spend.
Director of Sales at Bidtellect, Jonno Burden, said, "Account-based marketing has historically been the default strategy for our B2B partners targeting decision-makers in their industry." He added, "Bombora and Bidtellect's double-pronged approach incorporating their contextual solution not only reaches potential clients via ABM targeting, but drives incremental conversions, engagement, and reach that are potentially missed. We were thrilled to see such great results with new converting clients."
(Source – GlobeNewswire)
Notable outcomes include eCPC (effective cost per click) and eCPM efficiencies, which resulted in 38% more impressions and an astounding 83% more clicks by the contextual test campaign than to the control campaign. In addition, the Bombora contextual test campaign performed 48% higher in landing page CPA (cost per acquisition) and 19% better in chatbot CPA than the behavioral control campaign.
About Bidtellect
Bidtellect is a performance-driven demand side platform (DSP) focusing on context-first optimization, cookieless solutions, and native programmatic. It is one of the industry leaders in premium supply quality and optimizing down to the placement level while providing extensive campaign insights across various KPIs for our brand, agency, and trade desk partners. Due to industry-leading brand safety technologies, premium supply quality, and better context capabilities, the company consistently surpasses rivals in almost every head-to-head performance test.
About Bombora
Bombora is the leading source of marketing and sales intent data for B2B companies. The company's data unify marketing and sales teams, enabling them to make decisions based on information about which businesses are actively investigating which products and the intensity of their research. Thus, marketers may leverage this data to drive more qualified demand down the sales funnel, while sales teams can prioritize accounts more efficiently and achieve higher-quality conversions. This information was compiled by the first cooperative of more than 5,000 premium B2B media suppliers.
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CORE ABM, ABM ACCOUNTS
Full Circle Insights, Bombora | January 25, 2023
On January 24, 2023, Full Circle Insights, a provider of marketing and sales performance evaluation solutions that enable B2B marketers to enhance their marketing mix and generate more revenue, and Bombora, the leading provider of B2B intent data solutions, announced an integration that enables Full Circle ABM users to utilize the power of intent data to detect and track accounts from the identified stage of account activation to closed-won deals.
The integration with Bombora enables B2B marketers to evaluate the effectiveness of their ABM strategy inside the CRM, which acts as a single source of truth for data. In addition, this fosters tighter cooperation on account targeting, which is essential for B2B success.
The Company Surge® Intent data from Bombora tells customers which companies are studying the products and services they and their rivals provide. It employs data from the largest coalition of B2B publisher websites and a sophisticated Natural Language Processing (NLP) engine to detect the context of the content instead of merely scraping keywords.
Full Circle Insights uniquely records, saves, and utilizes the historical data directly inside Salesforce. This allows B2B marketers to compare ABM funnel information from different time periods, spot patterns, and optimize marketing expenditures. Additionally, users can track the buyer's journey from the first website click to the final sale.
About Bombora
Bombora is the premier provider of B2B marketing and sales intent data. Its data unify marketing and sales teams, allowing them to make decisions based on the information of which organizations are actively studying what products and the intensity of their investigation. As a result, marketers can use this data to drive more qualified demand through the sales funnel, while sales teams can prioritize accounts more effectively and have higher-quality conversions. This data comes from the first cooperative of over 5,000 premium B2B media providers. Members provide content consumption and audience behavior data aggregated into more than 10,000 Intent topics.
About Full Circle Insights
Full Circle Insights offers solutions for marketing performance management. It provides sales and marketing performance management tools to improve a business's marketing mix and increase revenue. In addition, the company offers multi-touch attribution, full-funnel data, and technology for lead management. Full Circle Insights' products are 100% built on the Salesforce Platform and complement major marketing automation solutions. The company was founded by former Salesforce executives, CRM implementation veterans, and marketing automation professionals with extensive experience establishing marketing measurement foundations for revenue growth.
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