EVENTS

Account-Based Marketing in an Omnichannel World Town Hall
ACCOUNT-BASED MARKETING IN AN OMNICHANNEL WORLD TOWN HALL
August 06-06, 2019
IAB B2B Committee invites you to join us at a Town Hall, Tuesday, August 6 in San Francisco to discuss “Account-Based Marketing in an Omnichannel World.” The afternoon will feature leaders in B2B marketing as they share their perspectives on Account-Based Marketing best practices, strate...

Introducing Account-Based Marketing using Marketo Engage & Bizible
INTRODUCING ACCOUNT-BASED MARKETING USING MARKETO ENGAGE & BIZIBLE
August 07-07, 2019
Who are they? What is Account Based Marketing? What is Bizible? Please come and see a walkthrough of this amazing sales and marketing tool that can really help grow your business.

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THOUGHT LEADERS

Q&A with Olivia (Ross) Taylor, Director of CRO at Directive Consulting
Q&A WITH OLIVIA (ROSS) TAYLOR, DIRECTOR OF CRO AT DIRECTIVE CONSULTING
Olivia Taylor, Director of CRO at Directive Consulting has 10 years of working experience in graphic designing and has expert knowledge in CRO/UX in landing pages and websites designing.

Olivia was recently nominated for the Orange County Business Journal's Top 25 Wom...

Q&A with Tyler Lessard, VP Marketing, Vidyard
Q&A WITH TYLER LESSARD, VP MARKETING, VIDYARD
Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the custo...

Q&A with Henson Gawliu Jr., VP Marketing, SAP
Q&A WITH HENSON GAWLIU JR., VP MARKETING, SAP
In this Q&A, Henson Gawliu Jr. gives us a glimpse about how his career started into marketing and why he fell in love with technology. Here are his thoughts on marketing and driving customer experience.

MEDIA 7: Can you tell me about your background? I understand you went to S...

SPOTLIGHT

Many organizations have shifted considerable focus on driving account-based marketing strategies to augment their traditional marketing activities. Which ABM strategies actually work and drive revenue?
Join industry leaders to weigh into this highly contested area that affects revenue growth

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