3 Points! How Account-based Marketing (ABM) could have helped Nike save the Stephen Curry deal

| June 12, 2016

3 Points! How Account-based Marketing (ABM) could have helped Nike save the Stephen Curry deal
My recent posts have discussed the importance of account-based marketing (ABM), where a company hyper-focuses their sales and marketing efforts to create extremely focused and relevant content for customers. Although ABM exists mostly in the B2B enterprise sales world, the concept behind ABM - personalizing the buying experience for the intended target account - still applies in other important sales cycles. Matter of fact, in any transaction you will have a much higher likelihood of closing the deal if you make your engagement with the prospect highly personalized and relevant to their needs.

Spotlight

Even though customer journeys aren’t always linear, they follow a logical flow. But when systems are fragmented, campaigns can’t stay in lockstep with customers. By bringing all of your campaigns into one centralized place, you can better understand your customers’ digital body language and create m


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Jabmo Named a Leader in Account-Based Marketing Platforms by Independent Research Firm

Jabmo | June 09, 2020

Jabmo has been named a leader by Forrester Research, Inc., in “The Forrester New Wave: ABM Platforms Q2 2020” published June 9th, 2020. Forrester found that in just a few years, the use of account-based marketing (ABM) has evolved from a trend-setting idea to a mainstream strategy. “As we enter the digital age of buying groups, manufacturers are turning to a new generation of marketing platforms,” said Nick Heys, Founder & CEO Jabmo. “We are proud to be recognized as a Leader in the emerging market for ABM platforms.”...

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Gartner Names Content Marketing Leaders, AppsFlyer Names SVP and Other News

Gartner | April 03, 2020

Gartner has named its leaders for its Magic Quadrant for Content Marketing Platforms. Released March 23, Gartner named NewsCred, Sprinklr, Contently and Percolate as leaders. Gartner report authors Nicole Greene and Laurel Erickson reported that in two years content marketers “will produce more than 30% of their digital content with the aid of artificial intelligence (AI) content-generation techniques, increasing productivity and advertising effectiveness but also disrupting the creative process.”...

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IntentData.io Announces Weekly Office Hours to Help B2B Marketers Maximize Intent Data During the Virus Crisis

IntentData io | March 23, 2020

IntentData.io, Inc. today announces the launch of an open, collaborative working group to help marketers optimize intent data. Many companies have invested in third-party intent data technology, but few have optimized its use. Now, as event marketing is suddenly no longer effective, marketers are turning to other tools, including intent data. Too often find they’re missing the playbooks and expertise to fully leverage it, and often training and expertise are hard to find. The working group will provide that support....

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Mojo Media Labs Joins Inc. Magazine’s List of Texas’s Fastest-Growing Private Companies

Mojo Media Labs | March 17, 2020

Inc. magazine announced Friday that Mojo Media Labs placed No. 208 on its inaugural Inc. 5000 Series: Texas list, the most prestigious ranking of the fastest-growing Texas-based private companies. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Texas economy’s most dynamic segment its independent small businesses. “We’re honored to be ranked on the Inc. 5000 Series: Texas list. I’m pleased that our intentional, purpose-driven growth is being recognized by the marketplace. It’s humbling as an owner to get this kind of affirmation from an esteemed organization like Inc.,” says Mi...

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Spotlight

Even though customer journeys aren’t always linear, they follow a logical flow. But when systems are fragmented, campaigns can’t stay in lockstep with customers. By bringing all of your campaigns into one centralized place, you can better understand your customers’ digital body language and create m

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