ACCOUNT BASED DATA
SugarCRM | August 29, 2022
SugarCRM today announced its Sugar Market solution has been named to the Constellation ShortList™ for B2C Marketing Automation for Small and Midsize Business in Q3 2022 for the second year running.
This recognition comes on the heels of Sugar Market being shortlisted by Constellation for addressing the unique needs of the B2B SMB sector.
Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation and streamline business processes. The Constellation ShortList for B2C Marketing Automation for Small and Midsize Business provides an overview of software that enables small and midsize companies to build and scale brand awareness and loyalty through personalized campaigns, social engagement, and commerce-focused interaction.
According to the ShortList report, authored by Constellation Research Vice President and Principal Analyst Liz Miller, “B2C SMB organizations are looking for powerful marketing and engagement automation engines that balance the need to create repeatable and sustainable interactions with consumers while scaling for growth and utilization in periods of rapid growth and evolution. Small teams want easy-to-use, functional marketing automation solutions with features that can grow with the business and the customer, without the need for large IT, developer or large costly specialized teams to get systems and campaigns up and running.”
“It’s an honor to earn back-to-back Sugar Market ShortList rankings for the second consecutive year by the esteemed analysts at Constellation Research,” said Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM.
“It’s an honor to earn back-to-back Sugar Market ShortList rankings for the second consecutive year by the esteemed analysts at Constellation Research,” said Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “Personalizing the customer experience sits at the heart of modern marketing. We’re proud to offer a leading AI-driven marketing automation solution that lets the platform do the work to put forth meaningful, relevant customer communications at scale to help fuel business growth.”
Sugar Market is designed to make the hard things easier for marketers with a curated toolset that includes intuitive campaign builders, advanced automations, and superior reporting. As such, Sugar Market is empowering companies to turn automation into sustainable business transformation that delivers efficiencies and profitable results:
Funds2Orgs freed up 50 percent of sales professionals’ time by automating lead emails, tracking inventory and fundraiser status, and simplifying workflows across teams.
Tax Saving Professionals accelerated marketing campaign creation 10x, while reducing marketing workload.
The delivery of highly personalized customer experiences, critical to brand loyalty, remains a challenge for many organizations. According to Sugar’s survey of 1,600 global sales and marketing professionals worldwide, more than eight in ten sales and marketing leaders (81%) believe their customers leave because of a lack of communication and personalized, relevant messaging.
Sugar Market takes the guesswork out of creating personalized marketing campaigns and replaces it with science – leveraging artificial intelligence (AI) to quickly segment various audiences, identify ideal customer profile, and engage more effectively with those segments.
With SugarPredict, Sugar Market generates customer insights that help create new marketing strategies accordingly by identifying the most promising leads to increase conversions, making personalized recommendations and next-best-action throughout the customer journey, and spotting cross-sell, and up-sell opportunities based on predicted needs to drive revenue growth.
SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.
Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR.
ACCOUNT BASED DATA
Kennected | August 25, 2022
Kennected, a company that offers a SaaS-based marketing software, is proud to announce that their sales enablement software continues to gain highly positive reviews, with more than 52 five-star reviews on G2 and dozens of video testimonials on their YouTube channel. Recently, they received an email testimonial from Ryan Moskow, Chief Revenue Officer of Private Label Accelerator, who expressed gratitude for the bulk messaging tool for LinkedIn from Kennected that was able to drive growth for their business.
In the testimonial, Ryan Moskow said, “My name is Ryan Moskow, I'm the Chief Revenue Officer of an E-Commerce automation company called Private Label Accelerator that specializes in launching, managing, and scaling our clients' Amazon FBA businesses."
In the testimonial, Ryan Moskow said, “My name is Ryan Moskow, I'm the Chief Revenue Officer of an E-Commerce automation company called Private Label Accelerator that specializes in launching, managing, and scaling our clients' Amazon FBA businesses. My team and I have been leveraging LinkedIn for over a year now as part of our lead generation process and I am ecstatic to have come across Kennected. It streamlines every bit of that process for us. I wanted to send you a message to show my appreciation for your team. Both Bryce Ber and Emma Westlake have gone above and beyond to get us rolling! Excited to see what the future holds.”
This LinkedIn bulk messaging tool is capable to sending personalized messages to either new or current connections on LinkedIn. This is an effective lead generation tool because LinkedIn accounts for 80 percent of all social media leads, according to the most recent social media statistics. With the LinkedIn messaging tool from Kennected, messages can be sent to people automatically. It is possible to send prospecting messages, connection requests, and any other type of message that one woul d like to send in LinkedIn. But the key to automating the sending of LinkedIn messages is to do it safely. LinkedIn allows the sending of automated messages except that it must be done properly. It is important to initiate meaningful conversations with connections in order to generate leads.
The Cloud Kennect LinkedIn automation software mentioned in the Private Accelerator testimonial has several advantages. It allows the user to select the target audience easily. It is also possible to create campaigns with follow-ups. The user will simply need to create sequences for the first, second, or third degree connections, and then add as many follow-up messages as desired and establish time delays between them to simulate human behavior. The LinkedIn automation tool will do the rest. It also allows the user to make the message stand out by using tags that automatically fill in the prospect’s name, company, and more. This tool also has a real-time detailed analytics dashboard to allow the user to see the most successful campaigns and monitor the health of their account based on their LinkedIn SSI score. Users can also collect valuable public data regarding their connections to allow for follow-up using multiple channels. And users can link Kennected with their preferred CRM.
Kennected also offers a proven agency white label partner solution. They have an Agency Department made up of people who specialize in handling their white label or private label partners. Kennected may be the best choice for those who are looking to white label a proven commodity.
Founded in 2018, Kennected is a software as a service (SaaS) company that develops and offers tools for lead generation, automation, and education to help simplify the marketing activities of business owners and entrepreneurs. One example is their Lead Flow Mastery education platform that teaches LinkedIn mastery to entrepreneurs and business owners, such as personal branding, building relationships, copywriting, and how to apply their innovative marketing software. They have also developed a way to automate the prospecting and outreach activities through LinkedIn automation. And they are offering assistance to various companies of different sizes to generate leads that will ultimately be converted into their customers with the end result of boosting their revenue.
BUYER INTENT DATA
Bombora, Great Place to Work® | August 24, 2022
Bombora, the leading provider of B2B Intent data solutions, is proud to be Certified™ by Great Place to Work® for the second year in a row. The prestigious award is based entirely on what current employees say about their experience working at Bombora. This year, 96% of employees said it’s a great place to work – 39 points higher than the average U.S. company.
Earlier this year, Great Place to Work and Fortune Magazine named Bombora one of the Best Workplaces in New York. It was Bombora’s second appearance on that list, and the company was 45th among small and medium-sized companies.
Bombora employees, known internally as “Bommies,” have a great deal of trust in upper management, with 98% saying “management trusts people to do a good job without watching over their shoulders,” and 97% saying “management is honest and ethical in its business practices.” Bommies also felt the company excels at helping them avoid burnout, as 98% said they are encouraged to balance their work life and their personal life, and 97% said they are able to take time off from work when necessary.
“Company success starts and ends with the employees, and we go to great lengths to make every Bommie feel part of the larger team working together toward shared goals,” said Bombora CEO and co-founder Erik Matlick.
“Company success starts and ends with the employees, and we go to great lengths to make every Bommie feel part of the larger team working together toward shared goals,” said Bombora CEO and co-founder Erik Matlick. “We continue to scale in a way that prioritizes employee experience, including their overall health and happiness. It feels truly remarkable to earn a Great Place to Work certification for a second consecutive year, but it feels even better to know that such a high percentage of our team members value their experience working here.”
Great Place to Work® is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation.
“Great Place to Work Certification™ isn’t something that comes easily – it takes ongoing dedication to the employee experience,” said Sarah Lewis-Kulin, vice president of global recognition at Great Place to Work. “It’s the only official recognition determined by employees’ real-time reports of their company culture. Earning this designation means that Bombora is one of the best companies to work for in the country.”
According to Great Place to Work research, job seekers are 4.5 times more likely to find a great boss at a Certified great workplace. Additionally, employees at Certified workplaces are 93% more likely to look forward to coming to work, and are twice as likely to be paid fairly, earn a fair share of the company’s profits and have a fair chance at promotion.
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.
About Great Place to Work Certification™
Great Place to Work® Certification™ is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place to Work-Certified.
About Great Place to Work®
Great Place to Work® is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their employee survey platform empowers leaders with the feedback, real-time reporting and insights they need to make data-driven people decisions. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™.
ACCOUNT BASED EXECUTION
AdDaptive Intelligence | September 30, 2022
This week, AdDaptive Intelligence, the leading provider of account-based advertising and analytics, has released a new logo and website.
"We started by exploring our business strategy, internal strengths, and market opportunities," explained Laura Goldstone, senior director of communications and branding strategy at AdDaptive. "Then we crafted messaging and designs that conveyed our differentiators most effectively. Strategic planning and cohesion throughout enabled a full brand refresh that spans all of our content, building on and elevating our voice and presence in the market."
The new design's elements include:
The gradient represents movement, adaptability, and depth as well as sleekness and tech-savviness.
The logomark matches the A in AdDaptive. Its shape conveys AdDaptive's emphasis on analytics and success by representing a bar chart growing from left to right. When rotated, it can also resemble a marketing funnel, representing AdDaptive's ability to move key accounts toward clients' KPIs.
The tagline informs audiences that they will achieve Smarter B2B Advertising by working with AdDaptive.
"The ultimate goal of this project was to elevate our visual identity and tell an authentic story that embodies who AdDaptive is, what we do, and where we excel," said Alexandra Singer, senior graphic designer at AdDaptive. "Every decision in this process was intentional and strategic and done with our mission and vision in mind."
While designing their new logo in-house, AdDaptive concurrently worked on a new website that would showcase this new design while also conveying their brand's narrative in a more compelling and data-driven manner. AdDaptive worked with web design agency Bop Design to produce a sleek, optimized, and organized website that conveys AdDaptive's value proposition clearly and thoroughly and provides intuitive navigation and flow.
"We're excited that our new site leads with transparent, comprehensive account-based analytics, which is a main differentiator for AdDaptive," said co-founder Patrick Shea.
"We're excited that our new site leads with transparent, comprehensive account-based analytics, which is a main differentiator for AdDaptive," said co-founder Patrick Shea. Co-founder Kevin O'Malley added, "Beyond the unique reporting we provide, our new site dives into how to use those insights strategically and how to ensure your campaigns are set up to yield successful results across marketing, sales, and overall business goals. We're excited for our website to walk through the customer journey step by step and hope this new layout provides a positive experience for all visitors."
AdDaptive's customer journey as laid out on the new site is cyclical, starting with audience discovery either in the form of an ABM list or custom-built firmographic segments; leading into media activation and campaign deployment either through AdDaptive's curated deals offering or through AdDaptive's accounts management team; feeding into transparent insights in various analytics reports (namely Campaign Analytics and Site Analytics).
But it doesn't stop there: AdDaptive's team then acts as strategic consultants, coaching agencies and brands on how to make analytics reports actionable. AdDaptive's team works with its customers to make effective advertising decisions by exploring the insights in previous campaigns' analytics reports and refining their target audience, KPIs, and budget in subsequent campaigns, thus feeding into the cycle for long-term success.
"Storytelling is at the heart of how we connect with our customers on a human level," Goldstone went on to say. "While we lead with our insightful analytics and technological capabilities, the way we convey the power and value of those solutions is through stories - stories about the customer, internal teams, and the market. And when stories are supported by strong design, trust among customers increases exponentially and builds a virtuous cycle with tremendous upside."
Readers can view the new website and logo at www.addaptive.com.
AdDaptive Intelligence is the leading provider of Account-Based Advertising and Analytics. Deploying display, native, video, CTV, and audio campaigns for B2B audiences, AdDaptive's proprietary technology bridges offline and online data, optimizes ad campaigns, and provides transparent B2B analytics to help clients reach the accounts that matter most. The result is the industry's most accurate and strategic B2B ABM solution. For more information, visit https://www.addaptive.com/blog/ or follow AdDaptive on LinkedIn, Twitter, or Facebook.