ABM ACCOUNTS

6sense Named a Leader in Account-Based Marketing Platforms Report

6sense | March 24, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced that independent research firm, Forrester, cited it as a leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report. In this evaluation, 6sense received the highest score possible in the strategy category and was rated as differentiated in orchestration design, personalization, account and buying group selection prioritization, performance assessment, roadmap, product vision, and market approach criteria.

6sense is a comprehensive account-based sales and marketing platform that transforms how B2B organizations create, manage and convert pipeline to revenue by putting the power of AI, big data, and machine learning behind every member of the revenue team. According to the report, 6sense "Leads with a robust solution that enables full-lifecycle marketing. 6sense continues to innovate, now offering support for customer success to complement strong capabilities for sales, marketing, and operations use cases in a comprehensive ABM solution."

"To be recognized by Forrester as a leader in the ABM space is an incredible accomplishment," said Viral Bajaria, CTO and co-founder of 6sense.

"To be recognized by Forrester as a leader in the ABM space is an incredible accomplishment," said Viral Bajaria, CTO and co-founder of 6sense. "Our mission is to transform the way organizations optimize pipeline and revenue generation by removing the guesswork. Our predictable revenue AI technology has enabled innovative leaders in sales, marketing, and operations to scale their growth initiatives while delivering remarkable revenue growth for our customers. We believe this report validates the value of our vision and strategy for customers."

The Forrester research report stated that 6sense is "a logical choice for tightly aligned revenue organizations that can take advantage of this functionality." 6sense was rated as a leader and received the highest rating of differentiated in seven criteria including product vision and performance assessment. The Forrester research report evaluated the 10 most significant providers of ABM platforms on 10 criteria.

6sense customers gave the solution high marks across the board, with one noting that "the platform's strong data and analytics tools enabled platform use cases across the entire business." Another customer noted that 6sense is "used across customer success because the insights and prioritization capabilities are so accurate."

This recognition comes on the heels of 6sense announcing a record-breaking year in which the company doubled revenue, customers, and employees; closed a $200 million Series E funding round, doubling the company's valuation to $5.2 billion; and added three significant acquisitions that included:
  • Fortella, an AI-based pipeline intelligence platform to help B2B marketing leaders achieve their revenue and pipeline goals with greater predictability.
  • Slintel, the leading provider of business-driven technographic data, buyer and market insights to provide the most comprehensive B2B buyer intelligence and AI-powered insights available in the market.
  • Saleswhale, an AI-based email marketing platform that extends 6sense's engagement channels in the 6sense platform.

About 6sense
6sense reinvents the way organizations create, manage, and convert pipeline to revenue. The 6sense B2B platform captures anonymous buying signals, predicts the right accounts to target at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, G2, TrustRadius, and Gartner, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. Learn more at 6sense.com.

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BUYER INTENT DATA

SelectHub Launches Company-Level Lead Service to Provide Software Vendors with Timely Market Visibility

SelectHub, Navigator Business Solutions | June 16, 2022

Software selection company SelectHub today announced the launch of its new Company-Level Lead service. This service will give software vendors access to buyer intent data so they can obtain relevant and timely market intelligence about who is evaluating new software. “We recognized the uplift we could offer account-based marketing initiatives by showing software vendors who was looking at them and their competitors,” said Hernando Blanco, COO at SelectHub. “We recognized the uplift we could offer account-based marketing initiatives by showing software vendors who was looking at them and their competitors,” said Hernando Blanco, COO at SelectHub. Supported by SelectHub’s best-in-class technology and refined over an 18-month pilot program, the service will enable sellers to see which companies are interested in their software through detailed information about how leads interact on SelectHub’s site and technology selection platform. The program is designed to support account-based marketing (ABM) efforts, providing buying signals that will help vendors determine what stage of the buying cycle users are at, based on actions that demonstrate high buyer intent such as solution-specific research, product leaderboards and scorecards, demo requests and pricing inquiries. Vendors also have access to user behavior data, such as resources downloaded and pages visited. With this information in hand, marketing teams will be able to run more highly targeted campaigns. “The company-level insight (intent data) has helped us build and execute better targeted ABM campaigns,” said Sean Barbera, Marketing Director at Navigator Business Solutions. The data is published via SelectHub’s application interface and can be downloaded into Microsoft Excel and Google Sheet formats. Delivery via integrations to popular CRM systems is available optionally, as well as the ability to connect with buyers at these companies. The entire data-set is drawn from SelectHub’s technology selection platform, where buyers are actively evaluating and comparing products based on their unique requirements. The insights offered through this company-level approach will help software vendors focus on leads that are more likely to convert. About SelectHub SelectHub offers a software selection platform, along with data, methodology and expertise that makes selecting software streamlined, agile, collaborative, and free of bias. Via its prescriptive workflow, SelectHub supports everything from initial research to RFIs and RFPs to final vendor selection and price benchmarking. Driven by data from detailed research and analysis, then validated from thousands of real-world selection projects, SelectHub shortcuts the selection process, ensuring more informed, accurate purchase decisions. To learn more, please visit https://www.selecthub.com. About Navigator Business Solutions Navigator Business Solutions is an SAP Gold Partner and a leading SAP implementation partner with more than 500 customers. Navigator focuses on helping companies deploy cost-effective, cloud-based ERP solutions based on the market-leading SAP Business One and SAP Business ByDesign platforms. Navigator also provides award-winning ERP professional services including installation, implementation, consulting, training and US-based development. More information is available at https://www.nbs-us.com.

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ACCOUNT BASED ADVERTISING

Introducing the Inaugural Class of Demandbase Champions

Demandbase | August 10, 2022

Demandbase, the Smarter GTM™ company for B2B brands, announced today the first-ever class of Demandbase Champions. These 12 Champions are best-in-class customers who stand out by being expert Demandbase One users and thought leaders in Smarter Go-To-Market™ and Account Based Marketing / Experience (ABM/X). Demandbase Champions embody marketers who are successfully implementing smarter account-based strategies using Demandbase. In addition, this group is at the top of account-based marketing / account-based experience thought leadership in their respective industries, said Jon Miller, chief marketing officer at Demandbase. These individuals showcase all that can be achieved when applying Smarter GTM™ to its fullest. We celebrate their achievements and are honored to call them Champions. Demandbase Champions not only receive recognition at the annual Demandbase SMART Summit, but will also have early access to products and features, be able to influence product testing and roadmapping, be featured on the Demandbase Champions Showcase page, and receive thought leadership opportunities, including speaking engagement and interviews. The 2022 Demandbase Champions are: Mickaël Bizouati, head of marketing operations, WalkMe Dylan Freier, senior manager, account-based marketing, Matillion Mandy Hanson, director, global account-based marketing, Lacework Bretton Hoekwater, growth marketing and analytics manager, Folloze Jodi Lebow, director, global demand center, Hexagon Kevin Nolan, global head of healthcare marketing, HGS Healthcare Shikha Pakhide, global marketing director, X0PA AI Casey Patterson, manager, account-based marketing, Fivetran Baradhwaj R., director of marketing, MoEngage Inc Serena Walker, head of marketing, Europe, Ensono Scott Wright, manager, marketing operations, Levelset Leza Woods, global account-based marketing manager, Rimini Street "The Account Based Marketing (ABM) playbook is still being written, and Demandbase's Champion's program enables ABM leaders to write that playbook together, "There's no better community to be a part of as we seek to serve sales through marketing. I'm personally excited to learn from folks who are smarter than me on the road toward Smarter GTM™! -Casey Patterson, manager, account-based marketing, Fivetran. Being selected as a Demandbase Champion is an honor, as I have been a Demandbase user and advocate for many years and truly believe they are the ultimate leader in the space, said Mandy Hanson, director, global account-based marketing, Lacework. The Demandbase One platform is an integral part of my ABM toolkit that allows me to not only target at an account level but also target specific contacts within my campaigns I am honored to be chosen as a Demandbase Champion alongside my fellow thought leaders in Account Based Marketing. This achievement is a true testament to the tireless efforts of both Matillion's marketing team and the passion Demandbase has for its customers, while building world-class marketing solutions, said Dylan Freier, senior manager of account-based marketing at Matillion. Being a Champion encourages me to continue to break account-based boundaries, network with other marketers, and stay up-to-date on the latest Demandbase updates. I am extremely proud to be selected as an Demandbase Champion along with my fellow enthusiast marketers. Demandbase is the "founder" of account-based marketing (ABM) and it's only us marketers who have recently joined the bandwagon," said Shikha Pakhide, global marketing director, X0PA AI. When you sit down and start working on the ABM roadmap and you feel all the highs and lows which your sales team goes through, there lies the true grit. The excitement around account-based marketing is truly valid. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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CORE ABM

MRP to Host Live Webinar on Enterprise ABM Featuring Leading Research Analyst

MRP | May 26, 2022

MRP, the only enterprise-class account-based sales and marketing platform, today announced a live event, The Role of ABM Technologies in the Enterprise, with our guest Forrester Principal Analyst Malachi Threadgill. Hosted by MRP, the webcast will provide actionable insights from Forrester’s research and walk attendees through the key considerations enterprises need to look for when evaluating and implementing ABM platform capabilities. The 60-minute webinar takes place Tuesday, June 7, 2022, at 2:30 pm EDT. Registration is now open. “Account-Based Marketing has different requirements for success based on the company's size and complexity of the business,” said Mark Ogne, CMO of MRP and founder of the ABM Consortium. “Account-Based Marketing has different requirements for success based on the company's size and complexity of the business,” said Mark Ogne, CMO of MRP and founder of the ABM Consortium. “Larger organizations must take into consideration a myriad of solutions, business units, and buying groups. We’re excited to host Malachi to provide enterprise marketers with access to ABM data, insights, and strategies unique to their specific needs and goals.” According to the Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022, ABM has become a critical part of B2B marketers’ strategies in the past five years. However, the report also notes that the ABM platform market has consolidated and matured to the point that it’s hard to distinguish between each vendor’s unique offerings. To complicate things further, each organization has individual and very specific needs based on the people, processes, and technologies they have in place -- and enterprises have the most to win and lose. In this session, Forrester analyst Threadgill will share why enterprises need to look at ABM platform capabilities from a different lens and interpret recent Forrester research with a focus on the specific needs of large global organizations. Key areas of discussion include: Enterprise Administration: The ability to operate in a single platform, share insights and measurement, and execute programs independently or in concert with SMEs. Advanced-Data Management: Recompose account-based data from contact-based systems to a central source of account truth. Intelligent Insights: Next generation of intent and predictive analytics can identify signals across the buyer journey with AI that prescribes next best actions. Omnichannel Orchestration: Coordinate content and messages across channels with real-time insights and lightning-fast ML that influences the buyers’ journey. Revenue-Based Metrics: Account-level measurement and drilling down from programs to tactics. MRP is committed to supporting enterprise marketing success with the technology, tools, and resources that marketers need to thrive in today’s enterprise operating environment. Recently named a leader in the Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022, MRP’s unique attribution capabilities that connect individual channels to ABM-influenced pipelines and customers' praise of its multitenant capabilities and global support were both noted in the report. About MRP MRP Prelytix is the only enterprise-class predictive account-based sales and marketing platform. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix empowers sales and marketing teams to simplify their environment’s complexity and produce measurable and high-performance conversion, pipeline velocity and closed revenue. Applying the industry’s only real-time predictive analytics and data management, we fuel over 1,000 ABM engines across six continents to coordinate, execute, and optimize their ABM programs using eight channels produced in 20 languages. Powered by KX, Prelytix sits on top of the fastest streaming analytics database in the world. For more information, visit: www.mrpfd.com.

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ACCOUNT BASED DATA

DemandScience Wins Two TrustRadius 2022 Summer Best of Awards

DemandScience, TrustRadius | August 04, 2022

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced that TrustRadius has recognized the company with two 2022 Summer Best of Awards in the Intent Data Providers category. DemandScience Activate, which includes the company’s PureABM and PureSyndication offerings that engage in-market B2B buyers, received awards for Best Feature Set and Best Relationship. The awards are based on third-party, verified reviews submitted to TrustRadius, a research and review platform for business leaders to find and select the right solutions for their needs. TrustRadius CEO Vinay Bhagat said, “In the age of the self-serve buyer, software buyers rely heavily on third-party sources. That’s why third-party reviews and awards from a trusted source like TrustRadius are so important.” When announcing the winners of the ’Summer Best of Awards’, TrustRadius CEO Vinay Bhagat said, “In the age of the self-serve buyer, software buyers rely heavily on third-party sources. That’s why third-party reviews and awards from a trusted source like TrustRadius are so important.” Megan Headley, VP of Research at TrustRadius, verified the winners in each category and the process involved, “DemandScience Activate has won a Summer Best of Award for both Best Feature Set and Best Relationship in the Intent Data Providers software category. These awards are based entirely on feedback from their customers.” Best Feature Set awards highlight companies with outstanding feature sets that have gone above and beyond to delight their users. Best Relationship awards highlight companies that provide customers with accurate implementation expectations, solid follow-through on sales and marketing promises, and provide enough ROI to buy the program again. “DemandScience’s commitment to our customers is to deliver more accurate data and solve their go to market challenges. Winning these 2022 Summer Best of Awards validates that we’re helping B2B marketing and sales organizations in meaningful ways,” said Peter Cannone, Chair and CEO of DemandScience. “We’re proud to be valued by our user community and to be acknowledged for all of the great feedback we’ve received on TrustRadius.” About DemandScience DemandScience is a global B2B data company that partners with customers to upgrade their sales pipelines. Our accurate data and predictive insights enable B2B sales and marketing professionals to identify, activate, and convert the right buyers at the right time and achieve their growth goals. About TrustRadius TrustRadius helps technology buyers make better decisions and helps vendors tell their unique stories, improve conversion, engage high-intent buyers, and gain customer insights. Each month, over one million B2B technology buyers—over 50% from large enterprises—use verified reviews and ratings on TrustRadius.com to make informed purchasing decisions. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

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