ACCOUNT BASED ADVERTISING

6sense Named G2's 2022 Best Software Awards for Marketing Software

6sense | February 10, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced it has been named to G2's 2022 Best Software Awards. 6sense is the top-ranking ABM/ABX platform named to the Best Marketing Products list for 2022.

This accolade follows 6sense's December 2021 honor as a Leader across 11 categories in the G2 Winter 2022 Grid Report, including recognition as the number one Account-Based Advertising solution for the fifth consecutive reporting period.

These awards, based on feedback from thousands of B2B software buyers and users on G2, recognize the top software choices used by teams. Its annual Best Software List ranks the world's best software companies and products based on authentic, timely reviews from real users.

"We're honored to be recognized by customers using 6sense to transform their go-to-market strategy," said Jason Zintak, CEO of 6sense.

"We're honored to be recognized by customers using 6sense to transform their go-to-market strategy," said Jason Zintak, CEO of 6sense. "Our mission is to transform the way organizations create, manage and convert pipeline to revenue and that requires a willingness to change. And change requires advocates, champions and evangelists. This recognition is for all the forward-thinking leaders achieving predictable revenue growth with 6sense in the RevTech Revolution."

G2 releases their list of best software companies annually to recognize leaders in product performance and user satisfaction. Their annual best of software lists are based on data from more than one million authentic, verified customer reviews written and published between January 1, 2021 - December 31, 2021.

Highlights from verified customer feedback on the G2 platform:

"Our annual Best Software List aims to guide buyers on their purchasing decisions, knowing they can trust in the credibility and objectivity of our scoring algorithms. We applaud those companies named to our  2022 list, as they've earned the satisfaction among their customers as well as an impressive market presence," said Godard Abel, co-founder and CEO, G2.

"6sense is transforming account based marketing and selling. This is what marketers and sellers have been waiting for. Accurate insights and predictions and all the actions you need to orchestrate your end-to-end revenue strategy."

"Fuel ABM and your tech stack with 6sense. 6sense has allowed our team to completely REVolutionize your marketing and sales team's processes for B2B marketing. With 6sense your marketing team will be directly supporting the sales team by surfacing in-marketing accounts and helping qualify them and build new pipeline."

"6sense enables a modern way to rationalize and manage outreach. My job requires me to cover many different accounts that can be difficult to organize, but 6Sense allows me to prioritize certain accounts based on the intent that a company is exhibiting."

About 6sense
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often. Visit 6sense.com for more information.

Spotlight

Account Based Marketing is the next level of marketing. Fine-tuned a lot more than conventional marketing techniques do, Account Based Marketing heralds the dawn of a new breed of marketers who take their work seriously.


Other News
ABM ACCOUNTS

Demandbase Releases New Research into Account-Based Success in Europe

Demandbase | April 22, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the results of its study into account-based marketing and sales in Europe. On the heels of its own international growth, the organization wanted to better understand the geographical and cultural similarities and differences in how teams approach account-based strategies globally. To that end, they surveyed and interviewed senior marketers based in the UK, Germany and Benelux on topics like account-based marketing maturity, common challenges, and preferred strategies from leading practitioners. "We've been growing rapidly across Europe and other regions, so our customer base has naturally become a lot more diverse as well," says Paul Gibson, EMEA Vice President for Demandbase. "We've been growing rapidly across Europe and other regions, so our customer base has naturally become a lot more diverse as well," says Paul Gibson, EMEA Vice President for Demandbase. "Our goal with this study was to discover what unites and divides us on these issues in different parts of the world and, more importantly, to unlock further secrets to account-based success. We learned a lot through this research, like how many of the leading B2B companies are facing the same issues no matter where they're based. With this new intel, we can continue to advance the industry and better serve B2B leaders everywhere." Specifically, the report covers: Guidance for account-based success, as told by sales and marketing leaders from world-renowned B2B companies. A review of the maturity of account-based strategies across different European markets. Insight into how European marketing and sales teams have overcome their pain points through effective account-based marketing (ABM) evolution. An overview of how leading companies have worked to overcome go-to-market (GTM) fragmentation through working smarter, not harder. One of the most insightful findings was that B2B leaders cited the common challenge of fragmentation caused by data silos, disconnected systems, channels, processes and teams. As such, they struggle to see accounts clearly and engage them effectively. This emphasizes the need for B2B organizations around the world to change their approach and prioritize account intelligence, which brings together buying signals from an account, enriches it with reliable third-party data, and makes sense of it with AI. From this, B2B marketers and salespeople can see opportunities earlier, progress deals faster, and drive growth further. This is what Demandbase calls Smarter GTMTM. About Demandbase Demandbase is Smarter GTMTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

Read More

MeritB2B Relaunches as Anteriad, New Branding Aligns With Company Positioning as a Trailblazer in B2B Marketing

Anteriad | April 04, 2022

MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their solutions that help their customers take the lead in a competitive market. The new brand further emphasizes the positive momentum that puts Anteriad and its customers out in front. “Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning directly reflects our focus on being uniquely able to provide our customers the solutions they need to get ahead and take the lead,” said Rob Sanchez, CEO at Anteriad. “Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning directly reflects our focus on being uniquely able to provide our customers the solutions they need to get ahead and take the lead,” said Rob Sanchez, CEO at Anteriad. “I’m thrilled to launch our new name and brand at PowerB2B, our first major event since 2019, and the beginning of a new era in B2B marketing leadership.” Anteriad represents the combination of MeritB2B, recently acquired True Influence, and several earlier strategic acquisitions in the B2B marketing space. As a unified whole, Anteriad is a trailblazer in B2B marketing, with a suite of best-in-class offerings including full funnel demand generation, marketing cloud technology, and market-leading intent, programmatic data and audience solutions, all powered by the industry’s most comprehensive B2B data. The new name was announced today at Anteriad’s PowerB2B Growth Summit in Austin, TX, featuring B2B marketing experts discussing key topics including demand generation in an omnichannel world, optimizing ABM, and host of innovative analytics, modeling and data-driven approaches that the top B2B marketers are using today. The keynote speaker, Andrew Davis, is a marketing and customer experience expert and author. Also on stage are analysts Katie Linford from Forrester and Michael Harrison from Winterberry group. The event will also feature a host of B2B marketing leaders from companies including Kustomer, which was recently acquired by Meta, Infinite Electronics, The Channel Company, and MKTG2.U. Joining the summit are executives from leading B2B marketing teams at companies like SAP, Amazon, and Microsoft. “We chose to announce our new brand at the PowerB2B Growth Summit because the event is all about using best-in-class solutions to take the lead in B2B marketing, a perfect complement to the ethos behind our new positioning. We’re thrilled to be hosting such an incredible group of marketing leaders, and are excited for what the future holds,” said Dee Blohm, SVP Marketing at Anteriad. About Anteriad Anteriad is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their intent driven, full-funnel ABM and demand generation platform, world-class data and analytics, and performance marketing capabilities. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market. Learn more at www.anteriad.com.

Read More

CORE ABM

RollWorks Doubles Down on Personalization, Enhancing its Account-Based Capabilities with More Granular Account-Level Data

RollWorks | June 17, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalization. RollWorks now supports LiveRamp's identifier, RampID™ across channels, as it continues to shore up product infrastructure to ready itself for a future without third-party cookies. "Our drumbeat of product innovation demonstrates our continued investment in technology that helps our customers better identify and understand their anonymous website traffic to create a more tailored experience for accounts visiting," said Justin Cooperman, VP, Product Management at RollWorks. "Our drumbeat of product innovation demonstrates our continued investment in technology that helps our customers better identify and understand their anonymous website traffic to create a more tailored experience for accounts visiting," said Justin Cooperman, VP, Product Management at RollWorks. RollWorks Personalization: Platform Enhancements and Pricing The RollWorks Site Visitor API helps B2B marketers better understand their anonymous website traffic to create a more tailored experience for accounts visiting and to analyze trends over time. It enables account-level identification, including firmographic details of site visitors in real-time for more engaging, account-centric visitor experiences. With its latest Site Visitor API update, customers can now identify website visitors across more account-level data, such as whether a visitor is part of a RollWorks Target Account List, Account Group, or Journey Stage. "RollWorks' Site Visitor API helps marketers turn their data into account-based insights, thanks to our rich data assets, ability to ingest first- and third-party data, and machine-learning models," added Cooperman. With these updates, RollWorks makes it easier for B2B marketing and sales teams to understand who their ideal customers are and prioritize accounts to outreach to: Create a new account list based on ICP (Ideal Customer Profile) fit scoring model See firmographic attributes - company size, revenue, industry, etc. - that make up an ICP Automatic sync of modeling data from an ICP fit grade back to Salesforce and HubSpot The Site Visitor API is now included in all pricing plans, so all RollWorks customers can access account level insights to activate chat and website personalization. Visit here to learn more. RollWorks Adds RampID to Identifier Bench In addition to the company's own identifiers, RollWorks now supports RampID, a cookieless, people-based, privacy-first identifier. Advertisers leveraging RampID can unlock premium inventory, additional reach in cookieless browsers, and improved marketing tactics such as people-based audience targeting, frequency capping, and more. With more accurate and precise targeting through the use of multiple identifiers, RollWorks gives B2B marketers: The ability to reach Apple device and Safari browser users that have been harder to target since Apple began blocking tracking methods in 2017 The ability to reach Firefox browser users that have been harder to target since Mozilla began blocking third-party cookies in 2019 A futureproofed user-level targeting method that will enable users to maintain their reach when Google blocks tracking methods in late 2023 Visit www.rollworks.com to learn more about how RollWorks can help streamline your ABM operations and drive more revenue. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

Read More

CORE ABM

Outage Costs Facebook Roughly $60 Million

Facebook | October 05, 2021

On Monday, billions of people worldwide experienced the largest outage with Facebook and its family of applications (WhatsApp, Messenger, Instagram, Oculus VR). Ultimately, the world’s most vital communication platforms went off the map for around six hours and it (again) unveiled how much the world depends on a single company. The outage started before noon (EST). According to Facebook, severe configuration and networking issues caused this outage and didn’t affect any user data. However, the impact of this downtime was nasty and far-reaching for small businesses, companies that rely on these services, and the company CEO, Mark Zuckerberg himself (firm’s stocks dropped by nearly five percent). Zuckerberg issued his first response on Tuesday saying he was sorry for the disruption and he knows how much the users depend on Facebook’s services. The company’s CTO also took to his Twitter account to share his views on this unfortunate event. Sincere apologies to everyone impacted by outages of Facebook-powered services right now. We are experiencing networking issues and teams are working as fast as possible to debug and restore as fast as possible. - Mike Schroepfer, Facebook Chief Technology Officer (CTO). Facebook employees eventually got access to their Santa Clara-based servers and restored the services. Although the recovery was slow, the company's subject matter experts stated that all the Facebook-powered services are now back up and running.

Read More

Spotlight

Account Based Marketing is the next level of marketing. Fine-tuned a lot more than conventional marketing techniques do, Account Based Marketing heralds the dawn of a new breed of marketers who take their work seriously.

Resources