7 Ways To Step Up Your Account-Based Marketing Game in 2016
Sangram Vajre | February 04, 2016
Most sales and marketing pros know that account-based marketing (ABM) is the latest trend in B2B marketing. But just like any major change, many marketers run into the issue of where to strategy. After analyzing data from 250 campaigns across 75 customers, I’ve come up with the top 7 strategies that you can use to increase revenue, pipeline velocity and customer satisfaction. Demand Generation. Turning Leads into Qualified Accounts as time goes on, marketers are becoming more sophisticated in their approaches to finding new leads, they have more and more trouble acquiring qualified leads. With the vast amount of information available, it’s easy to find someone to speak to about your product, but difficult to find someone to buy your product.