7 Ways To Step Up Your Account-Based Marketing Game in 2016

business2community | February 04, 2016

7 Ways To Step Up Your Account-Based Marketing Game in 2016
Most sales and marketing pros know that account-based marketing (ABM) is the latest trend in B2B marketing. But just like any major change, many marketers run into the issue of where to strategy. After analyzing data from 250 campaigns across 75 customers, I’ve come up with the top 7 strategies that you can use to increase revenue, pipeline velocity and customer satisfaction. Demand Generation. Turning Leads into Qualified Accounts as time goes on, marketers are becoming more sophisticated in their approaches to finding new leads,  they have more and more trouble acquiring qualified leads. With the vast amount of information available, it’s easy to find someone to speak to about your product, but difficult to find someone to buy your product.

Spotlight

Challenges • Client launched a new risk assessment tool at an industry event and needed a follow-up lead nurture campaign • Client also had very limited experience with their marketing automation tool and was looking for guidance on campaign design, logic and configuration on a very tight schedule Tactics • QuickPivot designed a multi-touch lead nurture campaign that was launched successfully during the week of event – Email messaging and offers matched to 3 target personas – Emails featured a variety of gated and ungated offers to boost overall engagement and profiling •  Existing contacts in database supplemented with list purchase to enhance prospecting in key industries.


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CORE ABM

Outage Costs Facebook Roughly $60 Million

Facebook | October 05, 2021

On Monday, billions of people worldwide experienced the largest outage with Facebook and its family of applications (WhatsApp, Messenger, Instagram, Oculus VR). Ultimately, the world’s most vital communication platforms went off the map for around six hours and it (again) unveiled how much the world depends on a single company. The outage started before noon (EST). According to Facebook, severe configuration and networking issues caused this outage and didn’t affect any user data. However, the impact of this downtime was nasty and far-reaching for small businesses, companies that rely on these services, and the company CEO, Mark Zuckerberg himself (firm’s stocks dropped by nearly five percent). Zuckerberg issued his first response on Tuesday saying he was sorry for the disruption and he knows how much the users depend on Facebook’s services. The company’s CTO also took to his Twitter account to share his views on this unfortunate event. Sincere apologies to everyone impacted by outages of Facebook-powered services right now. We are experiencing networking issues and teams are working as fast as possible to debug and restore as fast as possible. - Mike Schroepfer, Facebook Chief Technology Officer (CTO). Facebook employees eventually got access to their Santa Clara-based servers and restored the services. Although the recovery was slow, the company's subject matter experts stated that all the Facebook-powered services are now back up and running.

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Jabmo Named a Leader in Account-Based Marketing Platforms by Independent Research Firm

Jabmo | June 09, 2020

Jabmo has been named a leader by Forrester Research, Inc., in “The Forrester New Wave: ABM Platforms Q2 2020” published June 9th, 2020. Forrester found that in just a few years, the use of account-based marketing (ABM) has evolved from a trend-setting idea to a mainstream strategy. “As we enter the digital age of buying groups, manufacturers are turning to a new generation of marketing platforms,” said Nick Heys, Founder & CEO Jabmo. “We are proud to be recognized as a Leader in the emerging market for ABM platforms.”

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Gartner Names Content Marketing Leaders, AppsFlyer Names SVP and Other News

Gartner | April 03, 2020

Gartner has named its leaders for its Magic Quadrant for Content Marketing Platforms. Released March 23, Gartner named NewsCred, Sprinklr, Contently and Percolate as leaders. Gartner report authors Nicole Greene and Laurel Erickson reported that in two years content marketers “will produce more than 30% of their digital content with the aid of artificial intelligence (AI) content-generation techniques, increasing productivity and advertising effectiveness but also disrupting the creative process.”

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IntentData.io Announces Weekly Office Hours to Help B2B Marketers Maximize Intent Data During the Virus Crisis

IntentData io | March 23, 2020

IntentData.io, Inc. today announces the launch of an open, collaborative working group to help marketers optimize intent data. Many companies have invested in third-party intent data technology, but few have optimized its use. Now, as event marketing is suddenly no longer effective, marketers are turning to other tools, including intent data. Too often find they’re missing the playbooks and expertise to fully leverage it, and often training and expertise are hard to find. The working group will provide that support.

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Spotlight

Challenges • Client launched a new risk assessment tool at an industry event and needed a follow-up lead nurture campaign • Client also had very limited experience with their marketing automation tool and was looking for guidance on campaign design, logic and configuration on a very tight schedule Tactics • QuickPivot designed a multi-touch lead nurture campaign that was launched successfully during the week of event – Email messaging and offers matched to 3 target personas – Emails featured a variety of gated and ungated offers to boost overall engagement and profiling •  Existing contacts in database supplemented with list purchase to enhance prospecting in key industries.

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