If you’re a B2B marketer today, you’re in a tough spot. You’d love to be an innovative marketer who impresses the whole company by blowing your results out of the water. But where do you start? And how do you navigate all the buzzy claims out there? You could spend your lunch hour researching various B2B vendors that promise to address one or two of the challenges you face throughout the funnel. But if you don’t have a core strategy that sets you up for success, no vendor will ever be more than a point solution and it will be difficult to really move the needle.