Account-Based Marketing: Research Reveals It’s More Than Just The Latest Marketing Buzzword

If you’re a marketer, there’s a strong chance you’ve either implemented or are considering integrating an Account based marketing (ABM) approach into your outbound strategy. One reason ABM has the marketing world on fire is because it has the potential to open up entirely new revenue channels. It’s no longer a pipe dream to be able to identify the universe of accounts that are a good fit for your product and deliver personalization at scale – via targeted advertising, direct mail, and sales outreach.