BUYER INTENT DATA
Clearbit | November 17, 2022
Clearbit, a leader in B2B marketing intelligence, today announced they have built a new integration to support G2 Buyer Intent data in their platform. For marketers, actioning G2 Buyer Intent alongside Clearbit’s company intelligence and audience management enables them to better engage the right companies at the right time.
“Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeline, it’s never been more critical,” said Harlow Ward, CTO, Clearbit.
“Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeline, it’s never been more critical,” said Harlow Ward, CTO, Clearbit. “With G2 and Clearbit, teams can now leverage the powerful combination of company fit and buyer intent to focus their funnel - and even use Clearbit Capture to discover key buyers and contacts at their best-fit, high-intent prospects.”
Customers of G2 and Clearbit can now access all their relevant G2 Buyer Intent Signals directly in Clearbit’s Data Activation Platform, including:
Companies viewing their G2 Product Profiles and Sponsored Content
Companies viewing their G2 Category(ies), Comparison Products, and Alternative & Competitor Pages
G2 Buyer Intent Scores for every visiting company
"Buyer intent data is a secret weapon for leading B2B marketers,” said Christine Li, VP of Growth & Enablement at G2. “Clearbit's integration with G2 helps marketers take that data even further -- driving more streamlined actions for sales, intent-based revenue, and realizing the full potential of account-based marketing.”
By using Clearbit’s Audience Builder to add in these G2 signals alongside Clearbit’s company intelligence and revealed website visitors, teams can now discover and engage high-quality potential pipeline in new ways. For example:
Identify best-fit companies researching your solution – or your competitors – on G2, and use Clearbit Capture to discover key buyer contact information for immediate marketing or sales outreach
Layer G2’s signals and Buyer Intent Score with Clearbit’s company data to score and prioritize new leads or open opportunities - ensuring your team is focused the best-fit, in-market buyers
Know when customers up for renewal are viewing alternatives or comparing to other product pages on G2 - making sure your account team can be proactive
Clearbit is a marketing intelligence solution that helps B2B marketing and revenue teams grow faster and smarter with data. Over 1,500 customers in organizations like Segment, Asana, and Atlassian use Clearbit’s data activation platform and APIs to create demand, capture intent, and optimize pipeline. Founded in 2015, Clearbit is backed by Zetta Venture Partners, Battery Ventures, and First Round Capital. For more information, visit www.clearbit.com.
ACCOUNT BASED DATA
Ushur, Salesforce AppExchange | October 10, 2022
Ushur today announced its certified integration listing on Salesforce AppExchange, empowering customers in financial services, insurance and healthcare enterprises to design and deploy automated, personalized self-service on its Customer Experience Automation platform. Ushur uses a no-code approach to empower non-technical users to design AI-driven customer experiences that engage on any channel, slashing development time and management costs. The Ushur platform is now easier than ever for IT teams to integrate with, and provide closely governed access to, enterprise Salesforce instances.
Integrated directly with Salesforce, Ushur is currently on AppExchange. Deployments now surface critical customer data from enterprise CRMs to make each customer experience all the more relevant, hyper-personalized and useful. Additionally, Ushur’s no-code integration makes it point-and-click easy for IT departments to integrate Ushur’s CXA cloud and develop the high-quality customer experience that can be the difference between retaining and losing customers.
“Salesforce has become part of the standard enterprise stack across a wide range of applications'', said Simha Sadasiva, CEO and co-founder of Ushur.
“Salesforce has become part of the standard enterprise stack across a wide range of applications'', said Simha Sadasiva, CEO and co-founder of Ushur. “Through this collaboration, Ushur and Salesforce are extending the capability of any enterprise stack to include a powerful system of intelligence to drive digital customer experiences at scale. At Ushur, a superior customer experience is always our north star as we leverage AI, automation and no-code to bridge the gap between the front-office customer engagements and the back-office knowledge work — all in a single platform.”
Ushur delivers the world’s first AI-powered Customer Experience Automation™ (CXA) platform purpose-built from the ground up to intelligently automate entire customer journeys end to end. It combines Conversational Automation and Knowledge Work Automation in a no-code, cloud-native SaaS platform to digitally transform every step of the complete enterprise customer experience, from Micro-Engagements™ to entire customer journeys. Backed by leading investors including Third Point Ventures, 8VC, Aflac Ventures and Iron Pillar, Ushur’s Customer Experience Automation™ solutions are currently in production at some of the leading insurance providers across the globe, including Irish Life, Aflac, Unum, Aetna, Cigna and Tower Insurance.
About Salesforce AppExchange
Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. With more than 7,000 listings, 10 million customer installs and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.
ACCOUNT BASED DATA
TechTarget | October 20, 2022
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that Gabrielle DeRussy, Senior Vice President of Sales Operations, has been named to the 2022 REVOPS 100 list by The Modern Sale® and Collective[i]®. The list recognizes the Top 100 Revenue Operations Leaders across the industry based on the breadth and depth of their experience, their overall contribution to the revenue operations and enablement profession, and their ability to adapt, innovate, and embrace the technologies of the modern sales organization.
“Through the discovery and adaptation of new technologies to add to the stack — while also cutting out the fat of older, newly irrelevant technologies — these wizards behind the curtains of enterprise are rebuilding systems, sometimes from the ground up, to support the agility, stability, and growth required to succeed,” said Heidi Mitchell, Editor-in-Chief, The Modern Sale. “The Top 100 Revenue Operations Leaders list acknowledges the trailblazers who are sourcing, testing, designing, and executing the revenue infrastructure of the industry.”
The 2022 RevOps 100 includes honorees from across a number of important industries including technology, manufacturing, aerospace, healthcare, finance, and more. DeRussy is joined on the list by executives from a number of prominent TechTarget customers like Microsoft, HP, Verizon, Citrix, ServiceNow, Zoom and Palo Alto, among others.
“It is a tremendous honor to be recognized alongside this impressive list of sales and revenue operations peers,” said DeRussy. “The success of TechTarget and its customers is my #1 priority. In my role, I am committed to delivering the right tools and insights to help our Marketing & Sales teams expand opportunities and revenue with priority accounts and put them in a position to better serve our customers every day.”
“Collective[i] is thrilled to once again honor the Top 100 Revenue Operations Leaders in association with The Modern Sale,” said Tad Martin, CEO and co-founder of Collective[i].
“Collective[i] is thrilled to once again honor the Top 100 Revenue Operations Leaders in association with The Modern Sale,” said Tad Martin, CEO and co-founder of Collective[i]. “These exceptional executives have transformed their businesses by leveraging technology and people. It is a privilege to be able to showcase their tremendous talent and the critical role they play in their organizations.”
For the complete list of honorees, visit: https://www.themodernsale.com/revops100/2022.
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
ACCOUNT BASED ANALYTICS
Intent HQ | September 22, 2022
Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. It uses machine learning to find target consumers based on behavioral similarity indicators without needing data scientists or business intelligence (BI) intervention.
Intent HQ believes telco marketers are missing out on many new revenue-generating opportunities because they cannot achieve the right level of relevance when it comes to audience selection. Due to a lack of appropriate tools, campaign building takes too long, and existing practices fail to identify the best audiences for each marketing message. These lead times and suboptimal audience selection lead to missed opportunities, greater opt-outs, and customer brand fatigue. Audience AI was designed to solve these problems.
Audience AI delivers outstanding revenue growth for Verizon Protect campaign.
Audience AI was used by the Verizon consumer marketing team to better target and expand the audiences for Verizon Protect, the company’s leading device insurance product. Protect is offered periodically during time-limited “open enrollment” campaigns and is targeted to customers who had not elected to add Protect at the time of their device purchase.
Audience AI achieved outstanding results for the campaign:
51% incremental take rate from the campaign compared to the existing audience selection model
$378k incremental revenue generated
Three key features of Audience AI
As a self-serve audience-building tool for increasing campaign relevancy and ROI, Audience AI offers the following essential features:
Simple. Audience AI has an easy-to-navigate user interface. Any member of the marketing team can feasibly turn around effective campaign audiences without the need for specialist support.
Responsive. Marketing users can query a range of predictive indicators in real-time to identify their target customers.
Audience building has been a complex and time-consuming job that relies upon human intuition supported by data analyst teams. Audience AI makes the process much easier, taking the guesswork out of audience development and saving campaign managers hours of time.
Safe. Audience AI bypasses the need for extensive legal approvals by utilizing the Intent HQ SafeSignal engine to deliver privacy-safe audience data.
How Audience AI works
Audience AI is a machine learning tool that uses behavioral and/or event-based inputs to create an audience ‘seed’. Intent HQ’s proprietary data science algorithms create a viable and relevant campaign audience at a statistically significant scale.
What the industry thinks about Audience AI
Patrick Fagan, Head of Behavioural Science at Kubik Intelligence says, “Audience AI is the only audience creation solution that harnesses the power of machine learning to analyze weblogs and other behavioral data. This allows telco marketers to build targets of behaviorally similar customers that would not otherwise be easily identifiable. Most importantly, it has full consumer privacy baked into the design.”
Andy Herz, Director, Value-Based Marketing at Verizon, says, “We wanted to see if we could take our audience targeting to the next level by leveraging behavioral insights developed with Intent HQ’s platform. Our goal is to create marketing that is so relevant to our customers that they view our messages as helpful suggestions as if we were a friend. Audience AI is helping us do that by giving our marketers fingertip access to human-level insights and making them truly actionable. The results have been exceeding expectations, sometimes by a very wide margin.”
See Audience AI in action at Digital Transformation World.
Intent HQ will launch Audience AI at TM Forum’s Digital Transformation World in Copenhagen, 20 – 22 September 2022.
Visit booth 249 in the Quad to see this unique martec solution in action.
About Intent HQ. Unlocking customer intent.
Intent HQ is an AI analytics platform company that enables service providers, such as telecommunication companies, to leverage previously untapped subscriber data to significantly improve marketing campaign lift and generate new revenue streams through data monetization. Unlocking customer intent, our proprietary privacy-safe platform uses advanced AI and machine learning to draw on detailed insights gathered from diverse behavioral data sets. This allows our clients to take marketing and customer experience to a new level of personalization while completely preserving privacy and compliance. Nominated as one of the fastest-growing companies on the FT 1000 ranking, Intent HQ is a global team of 100+ data scientists, digital marketers, CRM experts, and psychologists with operations in London, New York, Barcelona, and Lisbon. To learn more about Intent HQ and its range of products, go to www.intenthq.com.