ACCOUNT-BASED DATA

Account-Based Web And Content Experiences Software Market Could Set New Growth Trends | Demandbase, Sigstr, Uberflip, Pureb2b

HTF Market Intelligence Consulting | July 19, 2021

Account-Based Web And Content Experiences Software Market Could Set New Growth Trends | Demandbase, Sigstr, Uberflip, Pureb2b
The most recent study on “Global Account-Based Web and Content Experiences Software Report 2021” provided by HTF MI includes a thorough examination of the geographical environment, industry size, and revenue projection of the organisation. Furthermore, the research covers the hurdles obstructing market growth as well as the expansion strategies utilised by leading firms in the "Market."

Moving on, the Market business intelligence research includes segmentation analyses, covering product and application categories, as well as regional-level study of the main regions. Moving on to the competitive market environment, the product and service offerings of the important companies, as well as the business tactics utilised by them to keep a strong hold in this marketplace, are fully analysed.

The statistical data given in this report is based on primary, secondary, and media research and analysis of the Account-Based Web and Content Experiences Software in Government market. This includes data from a worldwide set of Account-Based Web and Content Experiences Software in Government major companies to give the most up-to-date information on the international Account-Based Web and Content Experiences Software in Government market. Moving ahead, segmentation analysis is clearly described while taking into account all of the key possibilities relevant to Market in Government market circumstances.

Global Account-Based Web and Content Experiences Software Market PESTLE Analysis:
  • Political (Political policy and stability as well as trade, fiscal and taxation policies)
  • Economical (Interest rates, employment or unemployment rates, raw material costs and foreign exchange rates)
  • Social (Changing family demographics, education levels, cultural trends, attitude changes and changes in lifestyles)
  • Technological (Changes in digital or mobile technology, automation, research and development)
  • Legal (Employment legislation, consumer law, health and safety, international as well as trade regulation and restrictions)
  • Environmental (Climate, recycling procedures, carbon footprint, waste disposal and sustainability)
The market share (by revenue) for the public players will be based on information accessible in the public domain, while for the private players, such information will be supplied on a best effort basis, based completely on primary interviews and the firms' most recent advancements.

The TOP players in the global Account-Based Web and Content Experiences Software market are:
Demandbase, Sigstr, Inc, Uberflip, PureB2B, Triblio, ON24, PathFactory, Jabmo, Hushly, LiftIQ, LLC, Opensense, xiQ, ListenLoop, Bluebird, Evergage, Kwanzoo, Mintigo, Kentico, FusionGrove, KABOOM ABM & MRP

The Account-Based Web and Content Experiences Software market research report covers the revenue, price, market share, and growth rate of each kind, which is basically classified into:
Product Type Segmentation, On-Premises & Cloud-based

The Account-Based Web and Content Experiences Software market study is based on end users and focuses on the status and prognosis for main applications, consumption (sales), market share, and growth rate for each application, including:
Large Enterprises, SMEs, Others

The market research will basically assist you in recognising and determining the most forbidding and upsetting driving forces of Account-Based Web and Content Experiences Software in the marketplace, as well as forecasting the effects on the global industry.

This Account-Based Web and Content Experiences Software market research investigates the leading producers and consumers, concentrating on product capacity, value, consumption, market share, and growth opportunities in these major regions:
  • North America (United States, Canada and Mexico)
  • Europe (Germany, France, UK, Russia and Italy)
  • Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
  • South America (Brazil, Argentina, Colombia etc.)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
About HTF Market Report:
HTF Market Report is fully owned by HTF Market Intelligence Consulting Private Limited. HTF Market Report's global research and market intelligence consulting organisation is uniquely positioned not only to identify growth opportunities, but also to empower and inspire you to create visionary growth strategies for the future, made possible by our extraordinary depth and breadth of thought leadership, research, tools, events, and experience that assist you in making goals a reality. Our grasp of the interplay between industry convergence, Mega Movements, technology, and market trends gives our clients with new business models and prospects for development. We are committed to determining the “Accurate Forecast” in each area we cover so that our clients may reap the benefits of being early market entrants and achieve their “Goals & Objectives.”

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CORE ABM

6sense Named a Leader in 11 G2 Winter 2022 Grid Reports

6sense | December 16, 2021

6sense, the market-leading account engagement platform, today announced it has been named a Leader across 11 categories in the G2 Winter 2022 Grid Report. The Leader designation signifies that 6sense has earned best-in-class ratings by verified customers for both customer satisfaction scores and market presence in each of the 11 categories. For the fifth consecutive reporting period, 6sense was named the number one Account-Based Advertising solution, based on receiving a high customer satisfaction score and having a large market presence. 98% of verified customer reviewers rated 6sense 4 or 5 stars, 99% believe it's headed in the right direction, and reviewers said they would be likely to recommend the 6sense ABM/ABX platform at a rate of 91%. Additional Highlights: In the Buyer Intent Data, Lead Scoring, Market Intelligence, and Sales Intelligence Grid Reports, 6sense is named a Leader and Slintel, a leading B2B market data and insights provider recently acquired by 6sense, is named a High Performer based on its high customer satisfaction scores. Both 6sense and Slintel are named Leaders in the Lead Intelligence Grid Report. 6sense tops the Momentum Grid Report for Buyer Intent Data Tools which takes growth into account, along with customer satisfaction and market presence. 6sense is ranked #1 on the Relationship Index in the Account-Based Orchestration Grid Report which is based on scores for ease of doing business, likelihood to recommend, quality of support, and other factors. "Our customers repeatedly tell us that they share our vision to align sales, marketing and customer success around common data, tools and go-to-market plays to achieve predictable revenue growth," said Sanjay Kini, Chief Customer Officer at 6sense. "Their G2 reviews demonstrate that we're exceeding customers' needs and expectations, and they depend on the 6sense platform and our Customer Success teams to help them achieve their growth objectives." "Throughout the past year, we've made strategic investments to accelerate our competitive advantages around buyer intent, account intelligence and account management data," said Viral Bajaria, Chief Technology Officer and Co-founder of 6sense. "Throughout the past year, we've made strategic investments to accelerate our competitive advantages around buyer intent, account intelligence and account management data," said Viral Bajaria, Chief Technology Officer and Co-founder of 6sense. "Our recent acquisition of Slintel further demonstrates our commitment to providing the essential data and actionable insights B2B organizations need to transform the way go-to-market teams create, close and grow revenue." 6sense was listed as a Leader in 11 G2 Grid Reports: Account-Based Advertising Software Account-Based Analytics Software Account-Based Orchestration Platform Account Data Management Software Buyer Intent Data Tools Lead Scoring Software Lead Intelligence Software Market Intelligence Software Marketing Account Intelligence Software Marketing Analytics Software Sales Intelligence Software Highlights from verified customer feedback on the G2 platform: "6sense is transforming account-based marketing and selling! This is what marketers and sellers have been waiting for. Accurate insights and predictions and all the actions you need to orchestrate your end-to-end revenue strategy." Manager, Acquisition Marketing & Operations "6sense changed the game for us. 6sense helped us get into deals earlier in the funnel by picking up on researching activities across the internet in addition to our first-party data. It helps our reps prioritize their patches and lets marketing focus on the accounts that want to hear from us." Administrator in Information Technology and Services "6sense is my key tool to quantify intent, extremely valuable given the sheer amount of volume of B2B prospects there are to reach out to. The ability to understand to what extent a prospect may or not be interested in your company without having to inquire with them helps me prioritize and organize my outreach, research, and manage my time. Understanding what specific aspects of our platform they are keen to dive deeper into helps me personalize to create a thoughtful and relevant message." User in Financial Services "As an AE, 6sense narrows the field for me to spend my time where it makes the most sense. Great insights on spiking behaviors from my accounts, search terms my accounts are using for me to personalize off of, and location-based data for me to hone in on who in an org is showing interest." User in Computer Software G2 is a peer-to-peer business solutions review website. Within each category, products are ranked by customer satisfaction and market presence and placed into one of four categories on the Grid. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores. About 6sense The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often. Visit 6sense.com for more information.

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ABM ACCOUNTS

Metaverse is the World's Hottest Trend As Facebook Reemerges as Meta

Metaverse, Facebook | November 03, 2021

Wondering what the metaverse really is? Let's make it simple! "Think of Metaverse as the internet brought to life" Mark Zuckerberg described it as a 'virtual environment' you can enter instead of just looking at the screen. Arguably, Facebook's latest move can be the biggest thing that can impact the metaverse since this concept was coined in 1992 by a Fictional Writer, Neal Stephenson. As a part of a vital rebrand, Facebook has changed its name to Meta. The word "meta" originates from the Greek word meaning "beyond". The social media giant, which declared the change at the company's annual Connect conference on October 28, announced that the brand name should encompass what it now does as it broadens the reach into newer areas like virtual reality (VR) and augmented reality (AR). It also made a few major announcements about the metaverse — an online world where you can virtually hang out with friends, learn, shop, play games, work, and much more. “Right now our brand is so tightly linked to one product that it can’t possibly represent everything we are doing today, let alone in the future. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards.” Mark Zuckerberg, CEO & Co-Founder The company’s rebranding initiative reflects its ambitions about metaverse and its new identity which will mostly revolve around its products, said Mark Zuckerberg, CEO, and Co-Founder. However, its individual platforms like Facebook, Whatsapp, and Instagram won’t undergo any changes. Only the parent company is changing. The new website meta.com now shows various sections like Facebook, WhatsApp, Instagram, Novi, Portal, Workplace, and Oculus. With the plan to invest $10 billion in Reality Lab for building metaverse, the company will also spend $150 million to upskill metaverse creators. “From now on, we will be metaverse-first, not Facebook-first. That means that over time you won’t need a Facebook account to use our other services. As our new brand starts showing up in our products, I hope people around the world come to know the Meta brand and the future we stand for,” Zuckerberg said. Further, he also added that Facebook Reality Labs will function as a separate reporting segment in its earning reports from the fourth quarter of 2021. "We're now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms,” he said. The company also revealed its new sign on Thursday. Now, the “blue infinity shape” will replace its “blue thumbs up logo”. Zuckerberg said that the company wanted a logo that reflects that users will no longer have to use Facebook to access its other services in the future.

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Jabmo Named a Leader in Account-Based Marketing Platforms by Independent Research Firm

Jabmo | June 09, 2020

Jabmo has been named a leader by Forrester Research, Inc., in “The Forrester New Wave: ABM Platforms Q2 2020” published June 9th, 2020. Forrester found that in just a few years, the use of account-based marketing (ABM) has evolved from a trend-setting idea to a mainstream strategy. “As we enter the digital age of buying groups, manufacturers are turning to a new generation of marketing platforms,” said Nick Heys, Founder & CEO Jabmo. “We are proud to be recognized as a Leader in the emerging market for ABM platforms.”

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ACCOUNT-BASED EXECUTION

Red House Named 2022 Top B2B Marketing Agency

Red House, Chief Marketer | January 27, 2022

Red House, an award-winning marketing firm celebrating its 21st year, has been named a top B2B marketing agency for the fifth year in a row by Chief Marketer magazine. The agency was also recognized as a top agency in the Demand Generation category. Red House credits its history of results as one of the primary reasons leading brands choose the firm, and the agency has been a recognized leader in demand generation and pipeline marketing from the start. The agency’s clients include Fortune 500 organizations across a variety of highly regulated industries such as Fintech, Healthcare, Manufacturing, Supply Chain and Telecommunications. “We appreciate Chief Marketer for recognizing agencies that drive end-to-end results,” said Dan Hansen, senior partner for the firm. “We appreciate Chief Marketer for recognizing agencies that drive end-to-end results,” said Dan Hansen, senior partner for the firm. He added, “For B2B marketing investments to fully deliver, clients need strategic guidance that includes engaging content, integrations across all their digital platforms, and all tied to the right attribution model.” Chief Marketer’s editors accepted submissions from across the country for the CM200 list. Winners were selected based on several criteria, including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward. ABOUT CHIEF MARKETER Global online content portal Chief Marketer, an Access Intelligence brand, arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. CM has more than 150,000 readers who rely on its content and live events to help them cut through the noise and find the solutions necessary to optimize their performance. Learn more at chiefmarketer.com. ABOUT RED HOUSE Red House B2B Marketing helps clients achieve their goals through strategic, data-driven marketing programs that drive profitable results. The agency is a full-service firm offering integrated solutions like account-based marketing, content and digital marketing, and services such as analytics, automation, creative and website development. To learn more, visit www.redhouseb2b.com.

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