Alyce Celebrates Milestone Year of Growth, Noted as one in Enterprise Account-Based Execution Software

Alyce | September 28, 2020

Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, today announced it has been named a leader in multiple categories in the newly released G2 Fall 2020 Grid Reports for Account-Based Execution Software, Direct Mail Automation Software, and Account-Based Direct Mail Software. Alyce is the #1 Enterprise Account-Based Execution software on G2, and was additionally recognized as #1 for Best Usability and #1 for Best Relationship for Account-Based Execution for its ease of doing business, likeliness to recommend, and ongoing quality of its customer support. The Relationship Index for Account-Based Execution has grown by 38% over the past year, with now 25 companies noted within the growing category of recognition, as more brands are emphasizing relationship building with their customers. Alyce has held the #1 ranking spot here for four quarters.

Spotlight

Our world is experiencing a rapid advancement in technology, innovation and in the production and consumption of data. Internet users are producing an unprecedented amount of data, more now than in the last 5000 years. Look no further than the social media platforms that are frequented by billions around the world. Every single day, 500 million tweets are sent, more than 4 Million Hours of content are uploaded to YouTube, 4.3 billion Facebook messages are posted and 6 million daily searches are made on Google. People send up to 205 billion emails everyday and by 2019, this number will see a 20% increase 1 . CRM shows no signs of slowing down, with an increase of usage on mobile devices, and a projected steady increase in CRM revenue. Increased usage and revenue means increased data and information.


Other News
ABM ACCOUNTS

Jabmo’s Chief Commercial Officer Shares Insights on Data-driven ABM at The ON24 Experience

Jabmo | June 06, 2022

Jabmo , the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, announces a virtual presentation from Chief Commercial Officer (CCO), Tav Tepfer, is now available on demand through The ON24 Experience. In the session titled, “Using Engagement Data to Transform Your Marketing,” Tepfer and Tessa Baron, ON24 VP of Marketing, explore how B2B marketers can make practical use of data to power their ABM and digital marketing strategies. The ON24 Experience is an interactive virtual summit designed to help companies deliver more value to audiences, generate more insights, and convert prospects into customers. As CCO at Jambo, Tepfer has helped the world’s leading manufacturing and life sciences companies drive growth with cutting edge Account-Based Marketing strategies and technologies. Tepfer brings this proven ABM expertise and industry-specific perspective to her breakout session, where viewers will learn: How B2B buying has changed in the digital buying group era How to generate engagement data from digital experiences How to culminate first-party data from all digital touchpoints to understand buying group intent How to surface actionable insights that really matter to Marketing and Sales Tepfer said, “In the world of digital B2B buying and selling, large buying groups hold all the power. Sales reps used to be the go-to source for all knowledge about a company’s solutions, but now buyers can go online to get every piece of information they need to make a decision—without ever contacting Sales. It’s time for marketers to take back control. So in this ON24 Experience session, we dive into how marketers can leverage first-party data to guide entire buying groups through the digital journey, then empower Sales to act when the time is right.” “In the world of digital B2B buying and selling, large buying groups hold all the power." -Tepfer,ON24CCO Baron and Tepfer wrap up the presentation with insights into refining messaging, connecting touchpoints, accelerating buying journeys, and creating end-to-end digital experiences. “First-party data is such a valuable resource. But without a way to aggregate it and make data actionable, it’s just disconnected data points and noise,” concluded Tepfer. “At Jabmo, we help our clients unite and analyze all their marketing data at an account level for visibility into engagement across key accounts that really matter. I’m excited for this opportunity to share what I’ve learned at Jabmo, so attendees can start harnessing data in their own organizations.” About Jabmo Founded in​ Paris, ​Jabmo​ ​is the worldwide leader in​ account-based marketing (ABM) for manufacturing, life science and other industries that rely on complex sales for growth. Jabmo USA is headquartered in Austin, Texas. The company also has offices in EMEA and APAC. Jabmo offers a next-generation marketing technology platform and advertising solutions for B2B marketing & sales teams to grow reach, engagement, and revenue with key accounts.  ​​For more information or to request a demo, please visit: www.jabmo.com.

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CORE ABM

Demandbase Offers New ABX Certification, Equipping Marketing Teams to Take their Account-Based Success to the Next Level

Demandbase | February 15, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the launch of its Account-Based Experience (ABX) Certification. The company has a proven track record of educating revenue teams through Demandbase Academy, having certified more than 7,000 professionals for completing its Account-Based Marketing (ABM) Certification courses. Now, with the addition of this new ABX Certification, Demandbase pulls back the curtain on the future of ABM and B2B go-to-market. The course leads participants through a proven five-step process of creating their own ABX strategy, providing detailed and interactive instruction about engaging their best accounts with the right content at the right time on their terms. It also helps them define their goals, measure their ABX success, and much more. "ABX merges the best of ABM and customer experience, and is powered by artificial intelligence (AI)," says Jon Miller, chief marketing officer at Demandbase. "ABX merges the best of ABM and customer experience, and is powered by artificial intelligence (AI)," says Jon Miller, chief marketing officer at Demandbase. "It's the next evolution in B2B go-to-market and, as such, is crucial for practitioners to embrace. We're inviting customers and non-customers to get certified, which will give them the knowledge and roadmap they need to understand ABX and take its principles and strategies right back to their organizations. If you want to completely transform your sales and marketing results this year, this is the course that will get you there." The Demandbase ABX Certification is structured into eight modules, which take attendees through the basics of ABX, account journeys, building a data foundation, finding the accounts that drive their business, engaging accounts across channels, measuring progress, closing opportunities, and the ins and outs of ABX implementation. Revenue teams can become ABX Certified at any time, regardless of whether they have completed the other available Demandbase ABM certifications or not. The certification costs $395, but Demandbase is offering free access to the course through April 30, 2022. Demandbase customers can always access this and other GTM Certifications for free through the Demandbase Academy. To learn more and sign up for the ABX Certification course, please visit https://www.demandbase.com/resources/go-to-market-certification. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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ACCOUNT BASED DATA

SugarCRM Awarded “Best CRM Platform” in CX Today’s Inaugural CX Awards

SugarCRM | February 22, 2022

SugarCRM today announced it has been named “Best CRM Platform” by CX Today, in its inaugural CX Awards program honoring forward-thinking vendors that bring trailblazing visions of customer experience to life. Winners were announced Feb. 17 during an online awards ceremony. CX Today received hundreds of entrants across each of their ten award categories, and noted that finalists and winners have gone above and beyond to pave paths to CX excellence. Winners were selected by a panel of distinguished CX analysts, practitioners, and thought leaders. According to CX Today, “CX is evolving at an unprecedented rate. Low-code, AI-infused innovations are powering a digital revolution, which is taking the industry by storm. Not resting on their laurels, innovative technology providers strive to keep up with the fast-paced expectations of modern customers. In doing so, they enable their clients to harness new capabilities that differentiate customer experiences.” The Sugar platform enables businesses to create profitable customer relationships by delivering highly relevant and personalized CX throughout the customer journey. With SugarPredict, sales, marketing, and customer service professionals can work smarter, not longer, with machine learning and predictive analytics improving the odds of success. “We are honored to be named ‘Best CRM Platform’ in CX Today’s inaugural CX Awards,” said Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “We are honored to be named ‘Best CRM Platform’ in CX Today’s inaugural CX Awards,” said Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “This recognition underscores our commitment to reduce the heavy administrative burden CRM applications place on sales and marketing personnel by letting the platform do the work to eliminate blind spots, busy work, and roadblocks.” About SugarCRM SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier. Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR.

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Qualified Unveils the Pipeline Cloud to Transform Pipeline Generation for Revenue Teams That Use Salesforce

Qualified | April 06, 2022

Qualified, the pipeline generation platform for revenue teams that use Salesforce, today launched the Pipeline Cloud, a revolutionary new set of technologies and processes that help modern B2B companies generate more pipeline, faster and more cost-effectively than ever before. Built on a Salesforce-connected corporate website, the Pipeline Cloud gives teams insight into account-based buyer intent with Qualified Signals, helps sellers engage prospects with Qualified for Outbound, helps marketers convert ad spend with Qualified for ABM, and connects sellers and buyers in instant sales meetings, right on the website, powered by Qualified Conversations. There have been seismic shifts that impact the way that B2B companies need to operate to meet the modern buyer’s expectations, meaning companies need to deliver smarter, faster-buying experiences. Today, 27% of buyers abandon forms altogether and instead educate themselves elsewhere, like a competitor’s site (Gartner). Another 80% of buyers fill out forms with false information to prevent calls and emails from sales reps (LinkedIn; Forrester). The impact of forms results in the website visitor to Marketing Qualified Leads (MQL) conversion rate being at an all-time low. This phenomenon is called the “rise of the anonymous buyer.” When buyers are in research mode, they do it without divulging personal information. This is why conversations are key: when sales reps have real-time conversations–timely, personalized, one-click-to-meeting conversations–with their best buyers, right on their website, pipeline materializes. Every piece of the Pipeline Cloud motion is designed to drive buyers back to a Salesforce-connected website, to engage them in a conversation that converts and delivers a stellar buying experience. When conversations happen, pipeline happens. Companies need to deliver better experiences to buyers. The Pipeline Cloud creates a seamless experience for buyers and sellers through five key pillars of the motion: SALESFORCE-CONNECTED WEBSITE By connecting a company’s website with Salesforce, the world’s #1 CRM, sellers get crystal-clear visibility into who’s visiting their site. Sellers can also see which companies they work for, if there are any open sales opportunities, and how they’re exploring their content. BUYER INTENT SIGNALS With the foundation of a Salesforce-connected website, revenue teams can track an account’s activity. Qualified Signals leverages first-party buyer intent data and AI-driven insights to tell companies which accounts are in-market to buy. By understanding these signals of buyer intent, revenue teams can iterate their go-to-market strategy and optimize a team’s time and efforts. ACCOUNT-BASED MARKETING When companies can see what accounts are surging with intent, marketing teams can prioritize which accounts to target more easily. With Qualified for ABM, marketers can build audience segments and execute targeted campaigns that position a seller's brand top of mind and drive buyers back to their website with every click. OUTBOUND OUTREACH With Qualified for Outbound, your sales team can use buying intent signals to create high-converting outbound sequences. Sellers can prioritize target accounts with the highest propensity to buy and craft hyper-personalized email campaigns based on exactly what buyers have been researching. A focused outbounding strategy means personalized messages that buyers are more likely to engage with, and click through to your website to learn more. REAL-TIME CONVERSATIONS Once buyers click through targeted advertisements or email links, they arrive on the corporate website. With Qualified Conversations, sellers and buyers can instantly engage in real-time sales meetings, right on the website, using chat, voice calls, and video. Conversations are king—they fuel the pipeline cloud motion whenever a buyer lands back on your website. “Every sales and marketing campaign drives buyers to one place: the corporate website. It’s time for B2B companies to evolve how they leverage their website to meet with buyers and generate pipeline,” says Kraig Swensrud, Founder and CEO of Qualified. “Every sales and marketing campaign drives buyers to one place: the corporate website. It’s time for B2B companies to evolve how they leverage their website to meet with buyers and generate pipeline,” says Kraig Swensrud, Founder and CEO of Qualified. “The Pipeline Cloud is the future of pipeline generation. We are thrilled to usher Salesforce customers around the world into this new era.”

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Spotlight

Our world is experiencing a rapid advancement in technology, innovation and in the production and consumption of data. Internet users are producing an unprecedented amount of data, more now than in the last 5000 years. Look no further than the social media platforms that are frequented by billions around the world. Every single day, 500 million tweets are sent, more than 4 Million Hours of content are uploaded to YouTube, 4.3 billion Facebook messages are posted and 6 million daily searches are made on Google. People send up to 205 billion emails everyday and by 2019, this number will see a 20% increase 1 . CRM shows no signs of slowing down, with an increase of usage on mobile devices, and a projected steady increase in CRM revenue. Increased usage and revenue means increased data and information.

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