B2Lead Launched an enhanced version of ABM lead generation program

B2Lead | June 03, 2020

  • B2Lead’s ABM program is designed to analyze and interpret intent data for insights into a business’ teleprospecting accepted leads.

  • The program’s data-driven approach aims to arm users with intent data of target businesses, providing higher quality leads businesses to engage with to drive demand.

  • The program is designed for marketing agencies, publishers and enterprises.


B2Lead, a wholesale marketing solutions platform, has announced an enhanced version of their ABM lead generation program, designed to help users achieve maximum ROI through higher quality intent data and more targeted leads. Turn to B2Lead to reach your lead generation goals and make the most of your marketing assets with content marketing campaigns that are on-time, within budget, and offer guaranteed results.

Engage a global B2B audience with your great content and B2Lead's turnkey solutions


BACK-OF-THE-BOX DETAILS


B2Lead’s ABM program is designed to analyze and interpret intent data for insights into a business’ teleprospecting accepted leads. The program’s data-driven approach aims to arm users with intent data of target businesses, providing higher quality leads businesses to engage with to drive demand.

WHO IT’S FOR


The program is designed for marketing agencies, publishers and enterprises.

COMPATIBILITY


The ABM program is tailored toward a user’s individual platform for optimal integration.

WHAT MAKES IT SPECIAL


B2Lead aims to provide the highest quality data for its users, providing lead generation solutions designed for identifying a buyer’s intent more quickly and efficiently.

About B2Lead


The most important thing to know about our company is that we’re committed to your success. We’re here to help you publish your content; find your audience; launch effective lead generation campaigns; and publish your content online. Our top-of-funnel programs focus on brand awareness, create interest, and target the kind of leads that go on to fill your sales pipeline. We screen our leads for quality and back them with our guarantee and swift replacement policy.

Learn More: HOW THE RIGHT CONTENT WINS IN ACCOUNT-BASED MARKETING

Spotlight

"Account-Based Marketing has gotten a lot of media attention lately, and 2016 is the year we’ll start to see a lot more B2B marketers executing on this critical trend. But before you can execute a full scale ABM program, you’ll need a plan to identify, market and measure your target account list – the companies with the most potential to your business. In the infographic below, we outline three easy steps to building an Account-Based Marketing strategy."


Other News
BUYER INTENT DATA

Great Place to Work® Names Bombora One of the Fortune Best Workplaces in Advertising & Marketing™ in 2022, Ranking #10

Bombora, Great Place to Work | September 08, 2022

Great Place to Work® and Fortune have honored Bombora, the leading provider of B2B Intent data solutions, as one of the 2022 Best Workplaces in Advertising & Marketing™. This is Bombora’s first time being named to this prestigious list, this year coming in at tenth place. Earning a spot means that Bombora is one of the best companies to work for in the country. This is Bombora’s second award from Great Place to Work in 2022. The company was also named one of the Best Workplaces in New York. It was Bombora’s second appearance on that list, and the company was 45th among small and medium-sized companies. Bombora was also Certified™ by Great Place to Work® this year, the second consecutive year the company earned that certification. The Best Workplaces in Advertising & Marketing award is based on analysis of survey responses from more than 9,000 employees from Great Place to Work-Certified™ companies in the advertising and marketing industry. In that survey, 96% of Bomboras’s employees said Bombora is a great place to work. This number is 39 points higher than the average U.S. company. “The pandemic changed the workplace forever and we made conscious decisions to ensure that our employees felt seen and part of something larger than themselves,” said Erik Matlick, Bombora CEO and co-founder. “The pandemic changed the workplace forever and we made conscious decisions to ensure that our employees felt seen and part of something larger than themselves,” said Erik Matlick, Bombora CEO and co-founder. “All of the honors we’ve received from Best Place to Work are testament to the work we put in during these difficult times. Bombora’s employees are directly responsible for our success as a company and we look forward to growing together as a team.” The Fortune Best Workplaces in Advertising and Marketing is highly competitive. Great Place to Work, the global authority on workplace culture, selected the list using rigorous analytics and confidential employee feedback. Companies were only considered if they had been a Great Place to Work-Certified™ organization. Great Place to Work is the only company culture award in America that selects winners based on how fairly employees are treated. Companies are assessed on how well they are creating a great employee experience that cuts across race, gender, age, disability status, or any aspect of who employees are or what their role is. “These companies have adapted to the challenges of an ever-changing workplace by their commitment to inclusive, high-trust cultures where employees are treated as human beings first and foremost,” says Michael C. Bush, CEO of Great Place to Work®. “Congratulations to the Best Workplaces in Advertising & Marketing.” Click here to learn more about joining the Bombora team. About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com. About the Best Workplaces in Advertising & Marketing ™ Great Place to Work® selected the Best Workplaces in Advertising & Marketing ™ by gathering and analyzing confidential survey responses from over 9,000 employees from Great Place to Work-Certified™ companies in the advertising and marketing industry. Company rankings are derived from 60 employee experience questions within the Great Place to Work® Trust Index™ survey. Great Place to Work determines its lists using its proprietary For All™ methodology to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study, based on over 1 million survey responses and data from companies representing more than 6.1 million employees, this year alone. Read the full methodology. To get on this list next year, start here. About Great Place to Work® Great Place to Work® is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their employee survey platform empowers leaders with the feedback, real-time reporting and insights they need to make data-driven people decisions. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™. Learn more at greatplacetowork.com and on LinkedIn, Twitter, Facebook and Instagram.

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ACCOUNT BASED DATA

Sendoso Opens European Fulfillment Center in Dublin

Sendoso | October 06, 2022

Sendoso, the leader in delivering branded, B2B experiences through gifting, today announced the opening of its new fulfillment center in Dublin, Ireland, furthering the company’s commitment to European customers and enhancing its foothold on the global market. The Dublin fulfillment center will ensure better distribution across European Union countries and, combined with its existing fulfillment center in the U.K. and its growing roster of local vendor partnerships, further expand Sendoso’s reach throughout Europe. “This new fulfillment center will allow for smoother, faster and more economical sending within the EU, which is great news for our current and future European and global customers,” said Sendoso CEO Kris Rudeegraap. “This new fulfillment center will allow for smoother, faster and more economical sending within the EU, which is great news for our current and future European and global customers,” said Sendoso CEO Kris Rudeegraap. “This is another important step as part of our next phase of global expansion and, along with our European headquarters in Dublin, creates a strong foundation for the company in both Ireland and Europe.” Despite a year of economic uncertainty, Sendoso has strengthened its reputation as the industry leader in the European market over the past year, increasing its marketplace offerings there by 9x. Now with local fulfillment centers in both the EU and the U.K., Sendoso will be able to further streamline global shipping and continue to support this rapid European growth. This latest facility brings Sendoso’s total number of fulfillment centers to six worldwide: Dublin, Ingleburn (Au.), Montreal (Can.), Peterborough (U.K.), and two U.S. locations (Hayward, Calif.; Phoenix, Ariz.). The opening of the Dublin fulfillment center continues Sendoso’s commitment to providing a further enhanced experience for its European customers with a dedicated European team. European customers now have access to local Sendoso logistics experts to assist with shipping rules and regulations and thought leaders to provide insight on corporate gifting trends and creative send ideas. And because of Sendoso’s European presence, customers have even larger windows of customer support coverage and a local tech team focused on developing features to further streamline and enhance the sending experience. “The level of customer service we’ve received from the entire Sendoso team has been unmatched,” said Gianna Saal, Senior Digital Marketing Manager, S-EMEA at Tealium. “Sendoso has been super proactive to ensure we have a great experience, from the logistics team when receiving our inventory to the customer support team answering any questions we have. We feel incredibly well-supported to have Sendoso as our global platform to execute all of our sending strategies.” “As we continue to cement Sendoso as the industry leader in Europe, it was imperative that we establish the necessary infrastructure to support our continued growth in the region,” said Rajesh Purcell, Director of Global Supply Chain at Sendoso. “The new fulfillment center enables us to continue building meaningful relationships with our customers by providing an even more thorough and streamlined service across Europe and the globe.” To learn more about Sendoso, visit www.sendoso.com. About Sendoso Sendoso, the leading sending management platform, helps companies stand out by giving them new ways to engage with customers. The trusted partner of Fortune 100 and Fortune 500 companies worldwide and with seamless integrations with leading marketing and sales tools such as Salesforce, Oracle, Microsoft and Marketo, Sendoso - with its global marketplace of premium vendors - serves as an essential part of successful demand generation, account-based, and customer experience programs. Founded in 2016, Sendoso is backed by $152M in venture funding and has locations across North America, Europe, and Asia Pacific. Learn more at sendoso.com.

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ACCOUNT BASED EXECUTION

AdDaptive Intelligence Launches New Website and Logo

AdDaptive Intelligence | September 30, 2022

This week, AdDaptive Intelligence, the leading provider of account-based advertising and analytics, has released a new logo and website. "We started by exploring our business strategy, internal strengths, and market opportunities," explained Laura Goldstone, senior director of communications and branding strategy at AdDaptive. "Then we crafted messaging and designs that conveyed our differentiators most effectively. Strategic planning and cohesion throughout enabled a full brand refresh that spans all of our content, building on and elevating our voice and presence in the market." The new design's elements include: The gradient represents movement, adaptability, and depth as well as sleekness and tech-savviness. The logomark matches the A in AdDaptive. Its shape conveys AdDaptive's emphasis on analytics and success by representing a bar chart growing from left to right. When rotated, it can also resemble a marketing funnel, representing AdDaptive's ability to move key accounts toward clients' KPIs. The tagline informs audiences that they will achieve Smarter B2B Advertising by working with AdDaptive. "The ultimate goal of this project was to elevate our visual identity and tell an authentic story that embodies who AdDaptive is, what we do, and where we excel," said Alexandra Singer, senior graphic designer at AdDaptive. "Every decision in this process was intentional and strategic and done with our mission and vision in mind." While designing their new logo in-house, AdDaptive concurrently worked on a new website that would showcase this new design while also conveying their brand's narrative in a more compelling and data-driven manner. AdDaptive worked with web design agency Bop Design to produce a sleek, optimized, and organized website that conveys AdDaptive's value proposition clearly and thoroughly and provides intuitive navigation and flow. "We're excited that our new site leads with transparent, comprehensive account-based analytics, which is a main differentiator for AdDaptive," said co-founder Patrick Shea. "We're excited that our new site leads with transparent, comprehensive account-based analytics, which is a main differentiator for AdDaptive," said co-founder Patrick Shea. Co-founder Kevin O'Malley added, "Beyond the unique reporting we provide, our new site dives into how to use those insights strategically and how to ensure your campaigns are set up to yield successful results across marketing, sales, and overall business goals. We're excited for our website to walk through the customer journey step by step and hope this new layout provides a positive experience for all visitors." AdDaptive's customer journey as laid out on the new site is cyclical, starting with audience discovery either in the form of an ABM list or custom-built firmographic segments; leading into media activation and campaign deployment either through AdDaptive's curated deals offering or through AdDaptive's accounts management team; feeding into transparent insights in various analytics reports (namely Campaign Analytics and Site Analytics). But it doesn't stop there: AdDaptive's team then acts as strategic consultants, coaching agencies and brands on how to make analytics reports actionable. AdDaptive's team works with its customers to make effective advertising decisions by exploring the insights in previous campaigns' analytics reports and refining their target audience, KPIs, and budget in subsequent campaigns, thus feeding into the cycle for long-term success. "Storytelling is at the heart of how we connect with our customers on a human level," Goldstone went on to say. "While we lead with our insightful analytics and technological capabilities, the way we convey the power and value of those solutions is through stories - stories about the customer, internal teams, and the market. And when stories are supported by strong design, trust among customers increases exponentially and builds a virtuous cycle with tremendous upside." Readers can view the new website and logo at www.addaptive.com. About AdDaptive: AdDaptive Intelligence is the leading provider of Account-Based Advertising and Analytics. Deploying display, native, video, CTV, and audio campaigns for B2B audiences, AdDaptive's proprietary technology bridges offline and online data, optimizes ad campaigns, and provides transparent B2B analytics to help clients reach the accounts that matter most. The result is the industry's most accurate and strategic B2B ABM solution. For more information, visit https://www.addaptive.com/blog/ or follow AdDaptive on LinkedIn, Twitter, or Facebook.

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BUYER INTENT DATA

Jennifer Ross Joins Intentsify as CMO

Intentsify | September 09, 2022

Intentsify™, the Intelligence Activation Platform for buying-intent signals and Demand Activation Programs provider, today announced Jennifer Ross has joined the company as Chief Marketing Officer. As Intentsify’s CMO, Ross will be responsible for the company’s overall marketing strategy and execution, building out the marketing team to keep pace with the company’s rapid-growth trajectory. Prior to joining Intentsify, Ross led the B2B Marketing Executive service at Forrester and SiriusDecisions, a global research and advisory firm, where she empowered leading global CMOs with actionable intelligence, transformative frameworks, and expert industry guidance to deliver exceptional audience-centric go-to-market strategies. “Jennifer’s extensive experience as both a B2B marketing leader and executive advisor in the tech space made her the obvious choice to lead our marketing organization,” said Marc Laplante, CEO, Intentsify. “Jennifer’s extensive experience as both a B2B marketing leader and executive advisor in the tech space made her the obvious choice to lead our marketing organization,” said Marc Laplante, CEO, Intentsify. “Her extensive knowledge and skill set complement our leadership team with the expertise required to further accelerate the adoption of Intentsify’s product portfolio among B2B marketing, sales, customer success, and data science teams.” Ross’s experience before joining SiriusDecisions/Forester included marketing leadership roles at both established and startup B2B companies, including JD Edwards, IBM, Alteryx, and Telelogic, where she built and scaled high-performing world class marketing teams that achieved outstanding growth. With nearly three decades of B2B marketing experience in the technology industry, Ross has the expertise required to develop and drive Intentsify’s strategy during a period of rapid growth for the company. “The ability to meet buyers where they are in the buying process—to deliver what they need when they need it—has become table stakes for B2B organizations. Buyers expect it,” said Intentsify CMO, Jennifer Ross. “It’s the reason that understanding and acting on buyer-intent signals is so essential. Yet, B2B organizations struggle with gathering, analyzing, and using buying-intent signals. Intentsify’s rapid growth to date is a direct result of how the company is delivering on the promise of intent data with powerful integrated technology, data, and programs that activate dynamic, future-proof go-to-market strategies. It’s a game changer—not only for accelerating performance across the organization, but for improving the overall buying experience. It's going to usher in the next evolution of B2B go-to-market motions. I’m thrilled to be part of this next phase of Intentisfy’s growth.” To learn more about Intentsify, visit www.Intentsify.io About Intentsify Intentsify arms B2B organizations with the buyer and account intelligence, as well as the activation tools and programs, required to deliver GTM strategies that increase pipeline and accelerate revenue creation. Intentsify’s Intelligence Activation Platform layers, cross-verifies, and synthesizes multiple data sets to provide the broadest, most accurate view of accounts' online research activities. The company’s Demand Activation Programs convert account intelligence into meaningful buyer engagements, boosting efficiency across each customer-facing team, improving the buyer experience, and scaling pipeline value and velocity.

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Spotlight

"Account-Based Marketing has gotten a lot of media attention lately, and 2016 is the year we’ll start to see a lot more B2B marketers executing on this critical trend. But before you can execute a full scale ABM program, you’ll need a plan to identify, market and measure your target account list – the companies with the most potential to your business. In the infographic below, we outline three easy steps to building an Account-Based Marketing strategy."

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