ABM ACCOUNTS

Bombora Featured as Part of New ABM Collection in the HubSpot App Marketplace

Bombora | May 06, 2022

New ABM Collection
Bombora, the leading provider of B2B Intent data, was selected to be part of the new ABM app collection available on the HubSpot App Marketplace.

Bombora customers have relied on the company’s HubSpot App since August 2020. In 2021, Bombora updated the app so that HubSpot users could discover previously unknown, net-new in-market businesses automatically, helping them uncover valuable accounts that are primed to receive marketing and sales information.

Bombora’s Company Surge® tells B2B marketing and sales teams which businesses are actively researching their products and services, and to what extent. By integrating these weekly-updated insights directly into HubSpot, marketing and sales teams can align on the right accounts to focus on, create account-specific content and sales plays that scale leads and increase ABM effectiveness.

Company Surge® for HubSpot identifies which target accounts are most interested in certain products or services. This helps B2B marketers build account lists and dashboard views in HubSpot to initiate prospecting and nurture programs or align with sales reps on the accounts to prioritize outreach.

“Bombora has prioritized direct integrations and partnerships in order to make it easier for sales and marketing teams to access our insights without changing their workflows,” said Erik Matlick, CEO and co-founder of Bombora.

“Bombora has prioritized direct integrations and partnerships in order to make it easier for sales and marketing teams to access our insights without changing their workflows,” said Erik Matlick, CEO and co-founder of Bombora. “HubSpot is one of the most well-known marketing, sales and service software companies in the world, and we’re thrilled for our app to be in the spotlight as they look to help B2B brands with their business challenges.”

Bombora has more than 100 integrations across the marketing and sales ecosystems, making its Company Surge® data easily accessible to the teams that rely on these data and insights.

About Bombora
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.

About HubSpot
HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 78,700 total customers in more than 120 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, CMS Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Paris, France; Bogotá, Colombia; Ghent, Belgium; and Portsmouth, NH.

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PPG embedded additional sustainable practices into its operations, introduced new sustainably advantaged products for customers, achieved a record low in injury cases across the company, advanced its global community engagement initiatives, and further advanced its diversity and inclusion efforts.


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ACCOUNT BASED EXECUTION

Red House Named 2022 Top B2B Marketing Agency

Red House, Chief Marketer | January 27, 2022

Red House, an award-winning marketing firm celebrating its 21st year, has been named a top B2B marketing agency for the fifth year in a row by Chief Marketer magazine. The agency was also recognized as a top agency in the Demand Generation category. Red House credits its history of results as one of the primary reasons leading brands choose the firm, and the agency has been a recognized leader in demand generation and pipeline marketing from the start. The agency’s clients include Fortune 500 organizations across a variety of highly regulated industries such as Fintech, Healthcare, Manufacturing, Supply Chain and Telecommunications. “We appreciate Chief Marketer for recognizing agencies that drive end-to-end results,” said Dan Hansen, senior partner for the firm. “We appreciate Chief Marketer for recognizing agencies that drive end-to-end results,” said Dan Hansen, senior partner for the firm. He added, “For B2B marketing investments to fully deliver, clients need strategic guidance that includes engaging content, integrations across all their digital platforms, and all tied to the right attribution model.” Chief Marketer’s editors accepted submissions from across the country for the CM200 list. Winners were selected based on several criteria, including: insightful client testimonials; outstanding case study submissions; high caliber, consistent work across programs and clients; innovative and creative executions; and bold and inspiring concepts and ideas that are moving the industry forward. ABOUT CHIEF MARKETER Global online content portal Chief Marketer, an Access Intelligence brand, arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. CM has more than 150,000 readers who rely on its content and live events to help them cut through the noise and find the solutions necessary to optimize their performance. Learn more at chiefmarketer.com. ABOUT RED HOUSE Red House B2B Marketing helps clients achieve their goals through strategic, data-driven marketing programs that drive profitable results. The agency is a full-service firm offering integrated solutions like account-based marketing, content and digital marketing, and services such as analytics, automation, creative and website development. To learn more, visit www.redhouseb2b.com.

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ACCOUNT BASED DATA

RollWorks Launches Conversational Chat Integration with Drift

RollWorks, Drift | April 27, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced it has partnered with Drift, the Conversation Cloud Company, to help B2B marketers improve engagement, sales velocity, and customer support. The integration leverages the RollWorks Site Visitor API to identify known and unknown site visitors and deliver personalized chat experiences in real time. "Drift's conversational messaging software helps marketing and sales teams easily convert more inbound leads and communicate with their customers. And as the global conversational AI market is expected to grow exponentially in the next several years, there's a huge opportunity we're just scratching the surface of," said Mike Stocker, VP of Partnerships at RollWorks. "Drift's conversational messaging software helps marketing and sales teams easily convert more inbound leads and communicate with their customers. And as the global conversational AI market is expected to grow exponentially in the next several years, there's a huge opportunity we're just scratching the surface of," said Mike Stocker, VP of Partnerships at RollWorks. Access to real-time data allows B2B marketers to prioritize the campaigns and efforts most likely to drive meaningful results. In a recent RollWorks survey of B2B marketers, 43% of respondents said real-time marketing and 41% said AI will have the most impact on their overall marketing strategy in the year ahead. "RollWorks' impressive account-level capabilities allow marketers to convert valuable website‌ ‌visitor‌ ‌data‌ in real time into insights that power web, chat, and landing page personalization," said Jason Yarborough, head of tech partnerships at Drift. "Together, we have a powerful integration that broadens marketers' engagement channels in their account-based strategies, which will only help to reduce customer churn and accelerate revenue." With the RollWorks and Drift partnership, customers looking to better align their marketing and sales activities and expand their account-based orchestration channels can now: Identify and engage site visitors with personalized chat experiences that deliver relevant and targeted messaging based on firmographic and account-level data such as company domain, name, industry, employee count, company revenue and whether they are part of a RollWorks Account List, Group or buying stage Qualify leads, uncover new opportunities, and improve pipeline quality faster by instantly asking relevant questions and routing site visitors to the right sales team Improve site conversions through automated meeting scheduling Added Stocker: "Marketers want to better understand their anonymous website traffic to create a more tailored experience for accounts visiting and to analyze trends over time. This fantastic partnership, which has been highly anticipated by our customers, will give marketers a much deeper understanding of account and contact engagement activity to create more personalized and relevant outreach for their sales teams." About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com. About Drift Drift®, the Conversation Cloud company, helps businesses connect with people at the right time, in the right place with the right conversation. Using the Drift Conversation Cloud, businesses can personalize experiences that lead to more quality pipeline, revenue and lifelong customers. Drift brings Conversational Marketing, Conversational Sales and Conversational Service into a single platform that integrates chat, email and video and powers personalized experiences with artificial intelligence (AI) at all stages of the customer journey. More than 5,000 customers use Drift to deliver a more enjoyable and more human buying experience that builds trust and accelerates revenue. Representing less than 1% of unicorns led by Latino founders, Drift is building an equitable, enduring company to transform the way businesses buy from businesses.

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CORE ABM

6sense Named a Leader in 11 G2 Winter 2022 Grid Reports

6sense | December 16, 2021

6sense, the market-leading account engagement platform, today announced it has been named a Leader across 11 categories in the G2 Winter 2022 Grid Report. The Leader designation signifies that 6sense has earned best-in-class ratings by verified customers for both customer satisfaction scores and market presence in each of the 11 categories. For the fifth consecutive reporting period, 6sense was named the number one Account-Based Advertising solution, based on receiving a high customer satisfaction score and having a large market presence. 98% of verified customer reviewers rated 6sense 4 or 5 stars, 99% believe it's headed in the right direction, and reviewers said they would be likely to recommend the 6sense ABM/ABX platform at a rate of 91%. Additional Highlights: In the Buyer Intent Data, Lead Scoring, Market Intelligence, and Sales Intelligence Grid Reports, 6sense is named a Leader and Slintel, a leading B2B market data and insights provider recently acquired by 6sense, is named a High Performer based on its high customer satisfaction scores. Both 6sense and Slintel are named Leaders in the Lead Intelligence Grid Report. 6sense tops the Momentum Grid Report for Buyer Intent Data Tools which takes growth into account, along with customer satisfaction and market presence. 6sense is ranked #1 on the Relationship Index in the Account-Based Orchestration Grid Report which is based on scores for ease of doing business, likelihood to recommend, quality of support, and other factors. "Our customers repeatedly tell us that they share our vision to align sales, marketing and customer success around common data, tools and go-to-market plays to achieve predictable revenue growth," said Sanjay Kini, Chief Customer Officer at 6sense. "Their G2 reviews demonstrate that we're exceeding customers' needs and expectations, and they depend on the 6sense platform and our Customer Success teams to help them achieve their growth objectives." "Throughout the past year, we've made strategic investments to accelerate our competitive advantages around buyer intent, account intelligence and account management data," said Viral Bajaria, Chief Technology Officer and Co-founder of 6sense. "Throughout the past year, we've made strategic investments to accelerate our competitive advantages around buyer intent, account intelligence and account management data," said Viral Bajaria, Chief Technology Officer and Co-founder of 6sense. "Our recent acquisition of Slintel further demonstrates our commitment to providing the essential data and actionable insights B2B organizations need to transform the way go-to-market teams create, close and grow revenue." 6sense was listed as a Leader in 11 G2 Grid Reports: Account-Based Advertising Software Account-Based Analytics Software Account-Based Orchestration Platform Account Data Management Software Buyer Intent Data Tools Lead Scoring Software Lead Intelligence Software Market Intelligence Software Marketing Account Intelligence Software Marketing Analytics Software Sales Intelligence Software Highlights from verified customer feedback on the G2 platform: "6sense is transforming account-based marketing and selling! This is what marketers and sellers have been waiting for. Accurate insights and predictions and all the actions you need to orchestrate your end-to-end revenue strategy." Manager, Acquisition Marketing & Operations "6sense changed the game for us. 6sense helped us get into deals earlier in the funnel by picking up on researching activities across the internet in addition to our first-party data. It helps our reps prioritize their patches and lets marketing focus on the accounts that want to hear from us." Administrator in Information Technology and Services "6sense is my key tool to quantify intent, extremely valuable given the sheer amount of volume of B2B prospects there are to reach out to. The ability to understand to what extent a prospect may or not be interested in your company without having to inquire with them helps me prioritize and organize my outreach, research, and manage my time. Understanding what specific aspects of our platform they are keen to dive deeper into helps me personalize to create a thoughtful and relevant message." User in Financial Services "As an AE, 6sense narrows the field for me to spend my time where it makes the most sense. Great insights on spiking behaviors from my accounts, search terms my accounts are using for me to personalize off of, and location-based data for me to hone in on who in an org is showing interest." User in Computer Software G2 is a peer-to-peer business solutions review website. Within each category, products are ranked by customer satisfaction and market presence and placed into one of four categories on the Grid. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores. About 6sense The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often. Visit 6sense.com for more information.

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ABM ACCOUNTS

MRP Named a “Leader” in Account-Based Marketing Platform Analysis by Independent Research Firm

MRP | March 22, 2022

MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced that Forrester Research has named MRP a leader in its recent report, The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022. In its evaluation of ten of the most significant providers in the category, Forrester recognized MRP for its broad engagement capabilities, global reach, and suitability for large enterprises supporting independent business units or regions. Elaborating on MRP’s position as a leader, Forrester noted that “MRP excels at mature, omnichannel ABM programs that require global data capabilities and multitenant deployments for consistent ABM strategies across many regions.” MRP was the only vendor in the evaluation to receive the highest rating, differentiated, in both the engagement channels and performance assessment criteria. Forrester also found that “MRP offers the most native and integrated engagement channels of any vendor in this evaluation” and “unique attribution capabilities that can connect individual channels to the ABM-influenced pipeline.” “Enterprise marketers, unlike their mid-market counterparts, face the unique challenge of engaging and influencing buyers across multiple geographies, teams and lines of business,” said Mark Ogne, CMO of MRP. “Enterprise marketers, unlike their mid-market counterparts, face the unique challenge of engaging and influencing buyers across multiple geographies, teams and lines of business,” said Mark Ogne, CMO of MRP. “With this report, we believe Forrester has recognized that MRP is on a totally different level when it comes to serving complex, global enterprises. This is why 19 of the top 20 technology companies rely on MRP to drive unparalleled ABM performance and revenue impact.” Enterprise marketers leveraging the MRP Prelytix platform are able to orchestrate and deliver meaningful, personalized buying journeys in real time across multiple channels, geographies, and languages. MRP clients interviewed by Forrester praised the platform’s “multitenant capabilities, quality of insights, reporting, and global support.” Reference customers stated that MRP “make(s) it easy to use across a myriad of channels online and offline,” and “has amazing global reach and customer support.” About MRP MRP Prelytix is the only enterprise-class predictive account-based sales and marketing platform. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix empowers sales and marketing teams to simplify their environment’s complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue. Applying the industry’s only real-time predictive analytics and data management, we fuel over 1,000 ABM engines across six continents to coordinate, execute, and optimize their ABM programs using eight channels, produced in 20 languages. Powered by KX, Prelytix sits on top of the fastest streaming analytics database in the world. For more information visit: www.mrpfd.com.

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Spotlight

PPG embedded additional sustainable practices into its operations, introduced new sustainably advantaged products for customers, achieved a record low in injury cases across the company, advanced its global community engagement initiatives, and further advanced its diversity and inclusion efforts.

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