On May 25, Bombora, the top provider of B2B intent data, announced the launch of a Salesforce app that helps users access Bombora’s Company Surge score and orchestrate campaigns based on these insights.
For years, Bombora customers have relied on the successful Salesforce integration. Salesforce customers accessed Bombora Company Surge scores which allowed them to zero in on in-market target accounts looking for their products and services. Using process automation, Bombora’s new app creates a swifter time-to-value for end-users.
Using Bombora’s intent data, Salesforce users can monitor the clusters and topics of their choice. The app automatically associates the intent data to the user’s accounts listed within Salesforce. It delivers important insights on an automated, weekly basis so that the sales teams know who is looking for their products or services in the market. Additionally, the new app also has easy-to-read widgets that visualize data and insights so the teams can act faster.
“Bombora’s mission is to make life easier for sales and marketing teams by making our data available directly within the platforms and tools that they use on a daily basis,” said Erik Matlick, CEO and co-founder of Bombora.
“Bombora’s mission is to make life easier for sales and marketing teams by making our data available directly within the platforms and tools that they use on a daily basis,” said Erik Matlick, CEO and co-founder of Bombora. “This new app is the product of a long, productive partnership with Salesforce, and we’re excited to make it even easier for teams to access our Intent data and put it into action. These are the kinds of partnerships and integrations that improve the ecosystem for everyone.”
Salesforce users can select the website fields within the platform that they want to align with the Bombora data using the new Domain Matching feature. Such a grip on the data allows teams to customize their Salesforce instances to match better their data with the output they will need from Bombora.
Bombora detects a company that shows high levels of intent within the criteria that a Salesforce user has defined, but is not within the user’s target account list. Then it creates a new account record for the identified company.
With more than 100 integrations across the sales and marketing ecosystems, Bombora’s Company Surge data is reliable for teams to gather insights for better action plans.