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Buying Group Marketing Pioneer, Influ2, Celebrates 2021 Momentum with 167% Revenue Growth and US Expansion

Influ2 | February 01, 2022

Buying Group Marketing Pioneer
NEW YORK, Jan. 31, 2022 (GLOBE NEWSWIRE) -- Influ2, the first Person-Based Advertising (PBA) platform, today announces tremendous company growth during a record-breaking year, with more than 167% revenue growth, 3xs monthly recurring revenue, 72% employee base increase and an expanded leadership team. Fueled by an $8 million Series A, led by Rally Ventures, Influ2 continues on its mission to build an innovative comprehensive Buying Group Marketing solution.

86% of marketing leaders say digital commerce will be the most important marketing channel for their organizations in the next two years. Influ2 addresses this finding by offering B2B marketers effective digital campaigns that directly engage buying groups, or key decision-makers within a company who influence purchase decisions.

“2021 was a pivotal year, and this is a very exciting time for Influ2 because we have begun to move forward with building our Buying Group Marketing solution, which is designed for marketers to help sales people build relationships with buying groups at target accounts with attributable and measurable outcomes,” said Dmitri Lisitski, CEO and Co-Founder of Influ2. “The success in our approach has not only been reflected through our momentum, but also in our continuously growing team and US expansion and we remain deeply committed to our customers and their success.”

Influ2 is continuing to grow its Sales and Marketing team. This past year Nirosha Methananda joined as Vice President of Marketing, and most recently Joe McNeill as Chief Revenue Officer. Methananda brings over 15 years of marketing experience spanning multiple disciplines and industries and has a track record of creating and elevating distinctive brands. McNeill is a B2B tech sales leader who has helped multiple companies scale and drive triple digit growth. Influ2 has plans to double its U.S. team to enhance product and service capabilities for its North American clients by the end of 2022.

Methananda was recently joined by Principal Analyst of ABM at Forrester, Malachi Threadgill, in a webinar where they discussed how buyer trends are evolving the approach to ABM.

“One of the major pain points between sales and marketing lies in identifying exactly who is interested in your products and then engaging with them at the right time. This is a problem that Influ2 connects the dots on through its Person-Based Advertising solution,” said Methananda.

“In our discussion, Malachi confirmed that the transformation in B2B buying behavior is increasingly creating a need for a Buying Group Marketing approach. And that there is an impetus for sales and marketing teams to come together to focus on the needs and wants of buying group members. I’m excited to expand the Influ2 brand and product within the category of Buying Group Marketing.”

Also, throughout the year Influ2 continued to provide even more benefits to its customers, introducing an updated Buying Group Engagement score, which measures the probability of an account to engage based on their Influ2 activity. The company also added an Audience Discovery capability to help marketers uncover new targets based on their ideal customer profile (ICP), creating a sales pipeline that didn’t previously exist. In addition, Influ2 received its Service Organization Control (SOC) 2 Type 1 Compliance certification designed to ensure that service organizations can securely manage data to protect the interests and privacy of their customers.

For more information on Influ2 or to request a demo, please visit influ2.com.

About Influ2
Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-markers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit influ2.com.

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US based Nuivio Ventures onboards former Mindtree, Capgemini exec as Business Partner

Nuivio Ventures | December 06, 2022

Nuivio Ventures, a US headquartered venture builder, has onboarded former Mindtree and Capgemini executive, Manish Grover, as a business partner and advisor. Manish brings to Nuivio two decades of Go-To-Market (GTM) expertise and has played key leadership roles at Mindtree and Capgemini. Manish will enable Nuivio's aggressive portfolio expansion plans and advise portfolio companies with GTM planning. This includes current portfolio company Ignitho, which has a focus on AI led digital engineering with ambitions to cross $10 million in revenue by 2023; and Piqual, a marketing & growth agency serving B2B SaaS clients. Joseph Olassa, CEO says, "Nuivio will hugely benefit from Manish's industry & GTM expertise in designing and implementing impactful market expansion programs in the US and Europe." Welcoming Manish Grover to the leadership team, Joseph Olassa, CEO says, "Nuivio will hugely benefit from Manish's industry & GTM expertise in designing and implementing impactful market expansion programs in the US and Europe. Nuivio plans to incubate and scale up 50 B2B SaaS companies in collaboration with enterprises from US and India by 2030. Manish's expertise will be invaluable to achieve this vision." Scott Nugent, Partner at Nuivio and also Chief Commercial Officer for Ignitho added, "As Ignitho continues to onboard leading enterprises and Fortune 500 companies in North America and Europe, our AI led digital engineering mission will be a key differentiator. This has helped Ignitho build an enviable track record of being a market disruptor in digital engineering. I'm looking forward to working with Manish to enhance our growth plans." "I'm excited about Nuivio's vision of bringing new product companies to market," says Manish Grover. "The unique model of Nuivio Ventures provides entrepreneurship-minded professionals an excellent platform to fuel their dreams. I'm looking forward to supporting Nuivio's ambitious portfolio expansion plans, and to guide the portfolio companies in realizing their full potential." About Nuivio Ventures Established and led by industry veterans from top-tier technology companies, Nuivio brings together an ecosystem of innovative enterprises, early-stage investors and passionate entrepreneurial professionals to build standalone software companies. Nuivio's model leverages Frugal Innovation methodology co-developed with Jaideep Prabhu, Professor at University of Cambridge. Read more at www.nuivio.com

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Infobip Appoints Vice President of Marketing and Growth to Support Ambitious Targets

Infobip | December 19, 2022

Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. Taking a customer-centric approach, he will ensure Infobip is positioned as the full-stack omnichannel communications platform for every platform. His immediate priorities include launching Infobip’s One Communications Platform brand positioning across all audiences and channels to drive awareness. He will also enhance Infobip’s customer marketing and growth capabilities by, for instance, introducing new initiatives such as account-based marketing. In addition, by bringing together the firm’s marketing and growth teams globally, Ben will align all regions behind the same objective. In the medium term, Ben will build Infobip’s brand equity globally and drive greater engagement with its critical tier-one platform business customers. He will also ensure greater visibility for Infobip’s self-service offer. Ivan Ostojić, Chief Business Officer at Infobip, said: “Infobip is focused on profitable growth, and the marketing and growth team is critical to our success. But to achieve that success, every team worldwide must be aligned and focused on the same objective. Combining the marketing and growth teams under Ben’s new leadership unifies our end-to-end go-to-market functions from strategy to campaigns. Now everyone is focused on how they can help our customers succeed and, by doing so, how we can achieve ambitious profitable growth. “Ben is an exceptional marketing leader with vast industry experience. What’s more, having been with the firm for some time in understands our business inside out. At Infobip, we’re committed to developing our people, helping them perform at their best and make the step up, which Ben exemplifies with this new appointment.” Overseeing a global team, Ben has significant experience in global omnichannel communications. He was previously VP of Strategic Commercial Innovation at Infobip. Before Infobip, Ben was Director of Revenue Operations at U.S. messaging heavyweight OpenMarket. Acquired by Infobip in 2020, Ben joined OpenMarket from a tech start-up in 2016. Following the acquisition of OpenMarket, Ben managed the transition of the sales and accounts teams, working closely with Infobip’s executive team. Ben Lewis, Vice President of Marketing and Growth at Infobip, said: “Having worked with Infobip and its executive team since its acquisition of OpenMarket, I’ve seen first-hand the breadth and depth of its people." Ben Lewis, Vice President of Marketing and Growth at Infobip, said: “Having worked with Infobip and its executive team since its acquisition of OpenMarket, I’ve seen first-hand the breadth and depth of its people. Infobip has been hugely successful to date, and it has strong relationships with customers such as Microsoft and Adobe and partners like CRM platform HubSpot and workflow platform ServiceNow. “With a more agile and collaborative approach, we can enhance that success and ensure Infobip achieves ambitious profitable growth. I’m looking forward to working with colleagues to ensure customers understand how our full stack communications infrastructure is so powerful that other providers run their platforms on it.” About Infobip Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 70+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected directly to over 700 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. Recent award wins include: Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022) Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022) Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021) Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (doc #US46746221, May 2021) Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards

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Klevu Announces Integration with Klaviyo

Klevu, Klaviyo | November 11, 2022

Klevu, the global leader in artificial intelligence-powered product discovery technology for digital commerce today released an integration for Klaviyo, a unified customer platform that provides data-driven marketing tools – including email and SMS – for e-commerce businesses. The integration allows ecommerce businesses using Klaviyo the ability to connect search terms to shoppers to display automatically curated products in email and SMS campaigns, and use search and product data in flows and segmentation. Today’s customers expect a personalized experience when shopping, which requires merchants to send compelling and well-timed email and SMS campaigns. With this integration, retailers can utilize a shopper’s search history to customize and send email and SMS messages featuring products customized to each individual shopper – allowing shoppers to discover products that are relevant to them and in a timely manner. “Klaviyo is a powerful platform for ecommerce brands. With Klevu now sharing shopper intent data with Klaviyo, with the products that Klevu would have displayed on the website, Klaviyo users can use search in new ways,” explained Nilay Oza, Founder and CEO, Klevu. Now, “Klaviyo is a powerful platform for ecommerce brands. With Klevu now sharing shopper intent data with Klaviyo, with the products that Klevu would have displayed on the website, Klaviyo users can use search in new ways,” explained Nilay Oza, Founder and CEO, Klevu. “Go ahead, make a flow with a keyword, send an SMS that quotes their last search term, or even just the topic of a search, populate a product block with personalized product recommendations for your most-likely-to-buy customers, and see the revenue roll in during peak period.” “Shoppers are often multitasking and distracted when shopping online. As that means shoppers may forget about something they searched for on a website, abandoned search reactivation can be a great way for merchants to convert those customers,” commented James White, Director of Partnerships for Klaviyo. “The Klevu integration will help merchants have an opportunity to cut through the clutter with high intent, and highly relevant customer communications. I’m excited about what our shared customers can achieve together to drive more search-led revenue through email and SMS.” You can learn more about the Klaviyo and Klevu integration, and sign up for a demo here. About Klevu Millions of shoppers use Klevu to discover products on their favorite ecommerce sites. Klevu's proprietary technology increases conversion, reduces bounce rates and drives loyalty for more than 3,000 leading global brands, including Puma, Fred Perry, Paul Smith, Avon, Stussy, Pfaltzgraff, and Native. Klevu is an AI Search and Discovery Platform that leverages AI, Natural Language Processing and User Behavior Analytics to elevate the search experience, and automatically re-merchandise category listing pages and product recommendations. Retailers that use Klevu's full Product Discovery Platform provide unparalleled customer experience, and achieve 37% more revenue per web session than those that don't. Founded in Finland in 2013, Klevu has offices located in the UK, the US, India, Finland, Australia and Sweden. The end-to-end discovery and search solution is easy to configure, optimize and maintain, and can be integrated with major ecommerce platforms in as little as a few hours. For total creative control and headless ecommerce technologies, Klevu is MACH certified, and robust APIs and SDKs are available. For more information, schedule a demo or start for free at klevu.com. About Klaviyo Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With Klaviyo, brands can combine customer data with more than 220 native integrations to automate personalized email and SMS communications that make customers feel seen. Klaviyo makes it easy—no need to start from scratch, piece together multiple platforms, or rely on third-party marketplaces and ad networks. From mom-and-pop shops to established companies, innovative brands like Unilever, Dermalogica, Solo Stove, Citizen Watches, and more than 100K other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.

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With a Potential Recession Looming, Brands Want More Data: Merkle's Friedberg, Bombora Company Surge

Merkle, Bombora | December 12, 2022

The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful. Among business service brands with 10,000 employees, interest in "analytics and reporting" has increased 14 percent over the last three months, according to Bombora Company Surge®. There's no question that of all the core demand-gen functionality, reporting and analytics has had the slowest adoption. The reasons for this seem fairly self-evident and are probably topped by the fact that most marketers don't gravitate toward data because it's hard to do it well. It's relatively easy to run a report. The real question is whether you can leverage the information you capture to make meaningful changes to your business. Necessity is the mother of all invention. Intent data also show that across manufacturing companies, interest in "data-driven marketing" is up 616 percent over the past three months compared to the previous three. Recession-like economic conditions may be forcing these firms, traditionally slow to innovate in sales and marketing, to explore new and more effective ways of marketing using data. What does that mean for marketers as budgets become tighter? It's a little early for New Year's resolutions, but budgeting season is upon us. Here are a few ideas to consider as you think ahead for an uncertain 2023: Hire an analyst (or someone) with an affinity for numbers. Many marketers are not quant-jocks, neither drawn to nor excited about doing analytics work. (Disclosure: the author is currently subsidizing a soon-to-graduate candidate with a degree in Applied Math from U.C Boulder and would be happy if he were hired by someone. Anyone!) Reporting and analytics are necessary for success, but they aren't sufficient in and of themselves. It's insights that drive success, and to deliver insights you need to understand how they can impact business. Identify someone on your team that understands the business well enough to leverage the work of an analyst to derive better decision-making. Consider leveraging external expertise in the development of your data and analytics programs. That includes both the technology infrastructure and also KPI identification and ongoing insights. Working with an agency that provides services to a broad range of industries can bring a perspective to challenge your current thinking. Marketing ROI/return on marketing investment (ROMI) and validating the contribution of programs have always been important, but 2023 might be a do-or-die year for making it a reality. This column appeared first in ANA's Industry Insights: https://www.ana.net/miccontent/show/id/ii-2022-12-recession-data About the data this column cites Bombora monitors the average weekly interest, by company, in 12,000 topics across highly trafficked, research based B2B sites across the web in the Bombora Data Cooperative. The Data Cooperative enables Bombora to track in-depth content engagement of business professionals in a privacy-compliant way, with direct relationships with business publishers. The content engagement data covers multiple channels of business research, everything from news and blogs to white papers, directories, and product reviews. The millions of web pages and content types are aggregated into topics, with a Bombora proprietary natural-language processor. These topics incorporate context, meaning, and relationships in words. All this content engagement, surrounding 12,000 business topics, is aggregated to a company level, then measured against a 12-week baseline. This aggregation allows Bombora to identify when a business professional is simply reading an article, to when a company is signaling intent to buy a product or solution. Mr. Friedberg's column looks at key advertising topics as they are being researched at the top 500 brands and top advertising holding companies. Mr. Friedberg's industry experience makes him uniquely well positioned to interpret this business research, and to base actionable insights on the data. Malcolm Friedberg is demand generation practice leader at Merkle B2B.

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In the last two years, companies around the world were forced to pivot from having a predominantly on-site workforce to accommodating remote or hybrid employee experiences. Research shows that people expect more from their workplaces, and accommodating those needs requires business leaders to find solutions that deliver an impro

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