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Buying Group Marketing Pioneer, Influ2, Celebrates 2021 Momentum with 167% Revenue Growth and US Expansion

Influ2 | February 01, 2022

Buying Group Marketing Pioneer
NEW YORK, Jan. 31, 2022 (GLOBE NEWSWIRE) -- Influ2, the first Person-Based Advertising (PBA) platform, today announces tremendous company growth during a record-breaking year, with more than 167% revenue growth, 3xs monthly recurring revenue, 72% employee base increase and an expanded leadership team. Fueled by an $8 million Series A, led by Rally Ventures, Influ2 continues on its mission to build an innovative comprehensive Buying Group Marketing solution.

86% of marketing leaders say digital commerce will be the most important marketing channel for their organizations in the next two years. Influ2 addresses this finding by offering B2B marketers effective digital campaigns that directly engage buying groups, or key decision-makers within a company who influence purchase decisions.

“2021 was a pivotal year, and this is a very exciting time for Influ2 because we have begun to move forward with building our Buying Group Marketing solution, which is designed for marketers to help sales people build relationships with buying groups at target accounts with attributable and measurable outcomes,” said Dmitri Lisitski, CEO and Co-Founder of Influ2. “The success in our approach has not only been reflected through our momentum, but also in our continuously growing team and US expansion and we remain deeply committed to our customers and their success.”

Influ2 is continuing to grow its Sales and Marketing team. This past year Nirosha Methananda joined as Vice President of Marketing, and most recently Joe McNeill as Chief Revenue Officer. Methananda brings over 15 years of marketing experience spanning multiple disciplines and industries and has a track record of creating and elevating distinctive brands. McNeill is a B2B tech sales leader who has helped multiple companies scale and drive triple digit growth. Influ2 has plans to double its U.S. team to enhance product and service capabilities for its North American clients by the end of 2022.

Methananda was recently joined by Principal Analyst of ABM at Forrester, Malachi Threadgill, in a webinar where they discussed how buyer trends are evolving the approach to ABM.

“One of the major pain points between sales and marketing lies in identifying exactly who is interested in your products and then engaging with them at the right time. This is a problem that Influ2 connects the dots on through its Person-Based Advertising solution,” said Methananda.

“In our discussion, Malachi confirmed that the transformation in B2B buying behavior is increasingly creating a need for a Buying Group Marketing approach. And that there is an impetus for sales and marketing teams to come together to focus on the needs and wants of buying group members. I’m excited to expand the Influ2 brand and product within the category of Buying Group Marketing.”

Also, throughout the year Influ2 continued to provide even more benefits to its customers, introducing an updated Buying Group Engagement score, which measures the probability of an account to engage based on their Influ2 activity. The company also added an Audience Discovery capability to help marketers uncover new targets based on their ideal customer profile (ICP), creating a sales pipeline that didn’t previously exist. In addition, Influ2 received its Service Organization Control (SOC) 2 Type 1 Compliance certification designed to ensure that service organizations can securely manage data to protect the interests and privacy of their customers.

For more information on Influ2 or to request a demo, please visit influ2.com.

About Influ2
Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-markers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit influ2.com.

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People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI.


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SugarCRM Named the 2022 Sales and Marketing Technology Awards “CRM Organization of the Year”

SugarCRM | August 01, 2022

SugarCRM, provider of the award-winning AI-driven CRM platform, has been named “CRM Organization of the Year” by Business Intelligence Group in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The awards honor excellence in helping to solve the everyday challenges organizations have connecting and collaborating with their prospects and customers. This is Sugar’s second-straight Sammy win, having won “Product of the Year” honors in 2021. “Winning this award underscores our commitment to eliminating the roadblocks for businesses to deliver high-definition customer experiences and drive growth,” said Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “Sugar’s focus on reducing CRM complexity is a priority to empower sales, marketing and service professionals.” Organizations rely heavily on sales and marketing technology. However, per Sugar’s global survey of 1,600 sales and marketing leaders, 76 percent say their biggest frustration with CRM is it’s either too complex, not intuitive or user friendly, or cannot be configured to meet their needs. Sugar is at the forefront of harnessing artificial intelligence (AI), machine learning (ML), and predictive analytics to make the hard things easier for sales, marketing, and service teams by letting the platform do the work. Sugar has made significant investments to bring the SugarPredict AI engine to its entire platform portfolio, pioneering pre-configured, out-of-the-box AI for all that drives value from Day One. At the same time, its no-code, low-code tools and capabilities put change in the hands of non-technical business users. This is the latest in a string of accolades and award wins for Sugar, including the 2022 TMC CRM Excellence Award for two consecutive years, and back-to-back gold honors for Best New Product Version for Lead Generation (2022) and Relationship Management (2021) in the annual Stevie American Business Awards. Sugar was also named to the Leader Quadrant in the 2022 Nucleus Research CRM Technology Value Matrix, and was recognized as a winner in the prestigious 2022 CRM Watchlist, an annual evaluation conducted by Paul Greenberg, President of the 56 Group, LLC. “We are proud to reward and recognize SugarCRM for innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “We are proud to reward and recognize SugarCRM for innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that Sugar’s efforts will improve how we all connect with the brands we love for years to come.” About SugarCRM SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier. Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR. For more information about SugarCRM, visit: www.sugarcrm.com.

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Conversica Partners with Gainsight

Conversica, Gainsight | August 17, 2022

Conversica, a provider of conversational artificial intelligence solutions, has integrated with customer success platform Gainsight, enabling customer success teams to deploy AI-powered digital assistants, all triggered by data from Gainsight. Conversica's Conversation Automation solution gives teams their own personalized assistants for proactive communication with customers. With the new Conversica and Gainsight integration, digital assistants can do the following : Onboard new customers; Act on usage trends to drive product adoption; Set up regular business reviews; Start renewal, upsell, and cross-sell motions; Collect customer feedback; and Obtain customer referrals. Conversica's AI Assistants use Gainsight data, such as customer health score and contract data, to automatically initiate two-way conversations "This strategic integration with Conversica is a game-changer for Gainsight users," said Karl Rumelhart, chief product officer and executive vice president of Gainsight, in a statement. "Using Conversica's AI Assistants to automate the follow-up on Gainsight data enables customer success teams to more effectively act on insights, proactively respond to customer needs across multiple accounts, and drive durable, efficient growth through renewals and expansion." "Conversica and Gainsight together empower the customer success industry to do more with less," said Jim Kaskade, CEO of Conversica, in a statement. "Conversica and Gainsight together empower the customer success industry to do more with less," said Jim Kaskade, CEO of Conversica, in a statement. "Which CS organization doesn't want their teams to have unlimited scale? Our robust conversation automation solution leverages Gainsight data to not only tailor every conversation, but with real-time triggers that engage customers at the right time. And, thus, it does so in a proactive way that improves the health of the customer relationship, drives revenue, and allows CSMs to do what they do best. This is a must for digitally-driven organizations that are recession-proofing their businesses for future success."

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ON24 Powers the Next Generation of Webinar Marketing and Digital Engagement with ON24 Elite Explore

ON24 | August 30, 2022

ON24 (NYSE: ONTF) today announced the next evolution of its webinar solution, ON24 Elite Explore, to make it even easier for marketers to create engaging, intuitive, and impactful experiences for their audiences. ON24 Elite Explore reimagines the audience webinar experience with the ability to customize and brand touchpoints and deliver interactive and personalized calls-to-action across a sleek and consumer-friendly interface. The company also introduced new features across the ON24 platform, including ON24 Forums, ON24 Intelligence, and ON24 Connect, to increase audience engagement, capture more buyer insights, enhance reporting, and provide advanced data integrations with leading CRM and marketing automation solutions. “We’re continually reimagining the webinar to give customers a solution that exceeds audience expectations, deepens engagement, and delivers the insights businesses needs to drive revenue,” said Jayesh Sahasi, executive vice president of products and CTO at ON24. “We’re continually reimagining the webinar to give customers a solution that exceeds audience expectations, deepens engagement, and delivers the insights businesses needs to drive revenue,” said Jayesh Sahasi, executive vice president of products and CTO at ON24. “ON24 Elite Explore provides a modern look and feel with features that drive engagement and capture actionable first-person data for sales and marketing follow-up.” ON24 Elite Explore gives B2B marketers new ways to create and deliver webinar experiences and engage their audiences with the following new features and capabilities: Redesigned user interface – An enhanced webinar production and design experience with new events, create, overview, and archive pages that make it easier to setup, manage, and search for events. Customized viewing experiences – New layouts allow marketers to customize registration and lobby pages, engagement tools, and virtual backgrounds for presenter and audience consoles. New styling option for engagement tools – Adjust the appearance of engagement tools in the audience console for a cleaner look, increased branding, and more audience interactivity during an event. Enhanced recording and production – Recording tools give presenters the power of a production studio at their fingertips to import media and stitch clips together to create a cohesive recording. Cookie consent banner – Enable a General Data Protection Regulation (GDPR) cookie consent banner to give registrants and attendees the ability to opt-in to cookies and manage their preferences. ON24 is also introducing additional enhancements across the ON24 platform. In ON24 Forums, users can pin and spotlight presenters and attendees to keep specific speakers on video. New reporting capabilities in ON24 Intelligence enable marketers to view metrics and trends such as the number of registrants and attendees, minutes viewed, and engagement scores in ON24 Forums events, as well as access audience and usage details for different categories, groups, and conversion data in ON24 Engagement Hub. And API enhancements in ON24 Connect integrate ON24 engagement and registration data with CRM/MAP platforms to get deeper insights into customer activity and better inform sales and marketing follow-up. All innovations in ON24 Elite Explore and across the ON24 platform are available now. To learn more about the new features and capabilities, register for the upcoming product launch webinar at ON24.com/events/product-innovation-august-2022/. About ON24 ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive ​revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

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RollWorks Expands Agency Partner Program, Adding More than 50 Agency Partners Since Launch

RollWorks | September 01, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced increased momentum across its Agency Partner Program, a network of innovative, trusted, leading agency partners for RollWorks' customers to access when they need it. In the past 8 months since the program was launched, RollWorks has added more than 50 agency partners, including 97th Floor, Digital BIAS, RenderTribe, and SageFrog. "When we launched the RollWorks Agency Partner Program last fall, we couldn't have predicted the response we've seen," said Mike Stocker, SVP of Partnerships at RollWorks. "When we launched the RollWorks Agency Partner Program last fall, we couldn't have predicted the response we've seen," said Mike Stocker, SVP of Partnerships at RollWorks. "The industry's most respected and innovative agencies are seeking to combine the expertise of RollWorks with reputable agency partners to convert prospects into successful customers, and we are thrilled to guide them on their ABM journey." RollWorks provides account-focused B2B companies a platform to align their marketing and sales teams and confidently grow revenue. The RollWorks Agency Partner Program, which launched in November 2021 with premier partners Acclaro, Inc., Intelligent Demand, and SmartBug Media®, gives RollWorks customers access to agencies they can engage with who are knowledgeable about RollWorks and broader ABM strategies. Agency partners gain access to an ABM expert to help drive broader market knowledge, thought leadership, and best practices. Agency partners can augment their offerings to include recommendations for leveraging ABM in their marketing efforts and within their overall tech stacks: 97th Floor is a digital marketing agency specializing in SEO, creative, automation, and paid digital advertising. "As an enterprise marketing agency, we at 97th Floor love that RollWorks' campaign structure has the funnel framework baked in. RollWorks has one of the most solid track records of helping us generate bottom-line revenue for clients instead of just impressions and clicks." —Trent Mortensen, Head of Partnerships, 97th Floor Digital BIAS helps B2B SaaS Product and RevOps leaders scale beyond £10M ARR through tightly aligned ABM programs. "As a HubSpot partner agency, the RollWorks integration is key to frictionless execution of our clients' customer acquisition strategies. The RollWorks platform is flexible for companies of all sizes, which means ABM is no longer unobtainable or just for the enterprise and we can drive growth earlier in the development of a range of SaaS sales organizations." —Paul Sullivan, Founder and Managing Director, Digital BIAS RenderTribe is a B2B digital marketing agency that helps SaaS companies discover and implement an account-based strategy that scales. "RollWorks is RenderTribe's go-to-technology platform when creating ABM strategies with clients. RollWorks allows our team to align messaging to the journey stages of our clients' target accounts precisely when it's most beneficial, increasing engagement and accelerating pipeline movement."—Peter Bean, Founder, RenderTribe RollWorks aims to add 100 more agencies to its program this year. Learn more and join the RollWorks Agency Partner Program. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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Spotlight

People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI.

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