ACCOUNT-BASED EXECUTION

Buying Group Marketing Pioneer, Influ2, Celebrates 2021 Momentum with 167% Revenue Growth and US Expansion

Influ2 | February 01, 2022

Buying Group Marketing Pioneer
NEW YORK, Jan. 31, 2022 (GLOBE NEWSWIRE) -- Influ2, the first Person-Based Advertising (PBA) platform, today announces tremendous company growth during a record-breaking year, with more than 167% revenue growth, 3xs monthly recurring revenue, 72% employee base increase and an expanded leadership team. Fueled by an $8 million Series A, led by Rally Ventures, Influ2 continues on its mission to build an innovative comprehensive Buying Group Marketing solution.

86% of marketing leaders say digital commerce will be the most important marketing channel for their organizations in the next two years. Influ2 addresses this finding by offering B2B marketers effective digital campaigns that directly engage buying groups, or key decision-makers within a company who influence purchase decisions.

“2021 was a pivotal year, and this is a very exciting time for Influ2 because we have begun to move forward with building our Buying Group Marketing solution, which is designed for marketers to help sales people build relationships with buying groups at target accounts with attributable and measurable outcomes,” said Dmitri Lisitski, CEO and Co-Founder of Influ2. “The success in our approach has not only been reflected through our momentum, but also in our continuously growing team and US expansion and we remain deeply committed to our customers and their success.”

Influ2 is continuing to grow its Sales and Marketing team. This past year Nirosha Methananda joined as Vice President of Marketing, and most recently Joe McNeill as Chief Revenue Officer. Methananda brings over 15 years of marketing experience spanning multiple disciplines and industries and has a track record of creating and elevating distinctive brands. McNeill is a B2B tech sales leader who has helped multiple companies scale and drive triple digit growth. Influ2 has plans to double its U.S. team to enhance product and service capabilities for its North American clients by the end of 2022.

Methananda was recently joined by Principal Analyst of ABM at Forrester, Malachi Threadgill, in a webinar where they discussed how buyer trends are evolving the approach to ABM.

“One of the major pain points between sales and marketing lies in identifying exactly who is interested in your products and then engaging with them at the right time. This is a problem that Influ2 connects the dots on through its Person-Based Advertising solution,” said Methananda.

“In our discussion, Malachi confirmed that the transformation in B2B buying behavior is increasingly creating a need for a Buying Group Marketing approach. And that there is an impetus for sales and marketing teams to come together to focus on the needs and wants of buying group members. I’m excited to expand the Influ2 brand and product within the category of Buying Group Marketing.”

Also, throughout the year Influ2 continued to provide even more benefits to its customers, introducing an updated Buying Group Engagement score, which measures the probability of an account to engage based on their Influ2 activity. The company also added an Audience Discovery capability to help marketers uncover new targets based on their ideal customer profile (ICP), creating a sales pipeline that didn’t previously exist. In addition, Influ2 received its Service Organization Control (SOC) 2 Type 1 Compliance certification designed to ensure that service organizations can securely manage data to protect the interests and privacy of their customers.

For more information on Influ2 or to request a demo, please visit influ2.com.

About Influ2
Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-markers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit influ2.com.

Spotlight

We know that email marketing is an important tool to have in your arsenal. Even though the internet and its users have evolved considerably over the past couple of decades, email marketing has remained the workhorse of all marketing teams across various industries. The efficacy of email marketing has not diminished, regardless of changing trends and the advent of social media. Various studies conducted, have shown that for every $1 spent on email marketing, the average return for it is $44. As a marketing channel, this proves to be not only cost effective but also a high-return channel.


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BUYER INTENT DATA

NetLine's 2022 Content Consumption Report Reveals Unequaled New Buyer-Level Intent Findings

NetLine Corporation | March 31, 2022

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CORE ABM

Optimizely Launches Integrated B2B Commerce & Content Cloud Solution

Optimizely | December 27, 2021

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ACCOUNT-BASED ANALYTICS

Clinch Partners with Intent IQ for Expanded Cookieless Identity Solution Across Mobile and CTV

Clinch, Intent IQ | January 18, 2022

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ABM ACCOUNTS

Metaverse is the World's Hottest Trend As Facebook Reemerges as Meta

Metaverse, Facebook | November 03, 2021

Wondering what the metaverse really is? Let's make it simple! "Think of Metaverse as the internet brought to life" Mark Zuckerberg described it as a 'virtual environment' you can enter instead of just looking at the screen. Arguably, Facebook's latest move can be the biggest thing that can impact the metaverse since this concept was coined in 1992 by a Fictional Writer, Neal Stephenson. As a part of a vital rebrand, Facebook has changed its name to Meta. The word "meta" originates from the Greek word meaning "beyond". The social media giant, which declared the change at the company's annual Connect conference on October 28, announced that the brand name should encompass what it now does as it broadens the reach into newer areas like virtual reality (VR) and augmented reality (AR). It also made a few major announcements about the metaverse — an online world where you can virtually hang out with friends, learn, shop, play games, work, and much more. “Right now our brand is so tightly linked to one product that it can’t possibly represent everything we are doing today, let alone in the future. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards.” Mark Zuckerberg, CEO & Co-Founder The company’s rebranding initiative reflects its ambitions about metaverse and its new identity which will mostly revolve around its products, said Mark Zuckerberg, CEO, and Co-Founder. However, its individual platforms like Facebook, Whatsapp, and Instagram won’t undergo any changes. Only the parent company is changing. The new website meta.com now shows various sections like Facebook, WhatsApp, Instagram, Novi, Portal, Workplace, and Oculus. With the plan to invest $10 billion in Reality Lab for building metaverse, the company will also spend $150 million to upskill metaverse creators. “From now on, we will be metaverse-first, not Facebook-first. That means that over time you won’t need a Facebook account to use our other services. As our new brand starts showing up in our products, I hope people around the world come to know the Meta brand and the future we stand for,” Zuckerberg said. Further, he also added that Facebook Reality Labs will function as a separate reporting segment in its earning reports from the fourth quarter of 2021. "We're now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms,” he said. The company also revealed its new sign on Thursday. Now, the “blue infinity shape” will replace its “blue thumbs up logo”. Zuckerberg said that the company wanted a logo that reflects that users will no longer have to use Facebook to access its other services in the future.

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Spotlight

We know that email marketing is an important tool to have in your arsenal. Even though the internet and its users have evolved considerably over the past couple of decades, email marketing has remained the workhorse of all marketing teams across various industries. The efficacy of email marketing has not diminished, regardless of changing trends and the advent of social media. Various studies conducted, have shown that for every $1 spent on email marketing, the average return for it is $44. As a marketing channel, this proves to be not only cost effective but also a high-return channel.

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