ACCOUNT BASED ANALYTICS

Clearbit Launches New Data Activation Platform for B2B Marketing

Clearbit | February 19, 2022

Clearbit, a leader in Marketing Intelligence solutions, today announced their new Data Activation Platform – available immediately for B2B marketing teams focused on creating demand, capturing intent and optimizing their pipeline.

Over the past 18 months the B2B marketing landscape has shifted significantly – and permanently. From the large number of prospects working from home to the shift toward online buying and reduced utility of cookies as identifiers, it’s become even more challenging – and critical – for B2B go-to-market teams to gain clear insight into their digital funnel. It’s now a business imperative for companies to have real-time intelligence about their target market, ideal customers and engaged prospects. Clearbit’s new, integrated platform provides that real-time intelligence – and empowers teams to apply it to each step of their customer journey.

“We’ve been fortunate to work with many of the most innovative B2B growth teams in the world, and they’ve taught us that it’s not just about having good data, it’s about activating that data to improve your funnel from top to bottom,” said Ross Moser, CEO of Clearbit.

“We’ve been fortunate to work with many of the most innovative B2B growth teams in the world, and they’ve taught us that it’s not just about having good data, it’s about activating that data to improve your funnel from top to bottom,” said Ross Moser, CEO of Clearbit. “The ability to apply real-time intelligence to each step of the customer journey – and optimize experiences in real-time – is what’s driving success for Clearbit’s customers.”

Clearbit’s new platform allows teams to easily discover and define ideal companies in their target market, leveraging Clearbit’s database of over 44 million companies, each with over 100 detailed firmographic and technographic attributes. Marketers can then use Clearbit to put that real-time intelligence to work – creating precise target audiences, enriching their CRM & MAP systems, personalizing their website and customer experience apps, and better targeting advertising and outreach campaigns.

"Clearbit allows Codility to create a seamless experience for our prospects,” said Travis Keeney, Senior Director, Growth at Codility. “Visitors land on a personalized web page, convert from a short form, get surfaced to sales based on reliable demographic data, and quickly become happy customers. We achieved hyper-growth in 2021 and Clearbit was instrumental in helping us get there."

The Data Activation Platform brings together Clearbit’s industry-leading B2B data and flexible integrations with new capabilities to power frictionless, personalized customer experiences across the digital funnel. Key components of the platform include:
  • Clearbit’s B2B data and enrichment features – now combined with the Reveal system to unmask anonymous website visitors and monitor intent, giving teams the full picture about every prospect, lead and customer.
  • New ideal prospect discovery capabilities – allow marketers to look past their existing funnel to find best-fit prospects in Clearbit’s database of every company with a website.
  • Powerful audience management – enables teams to create precise company segments based on their Ideal Customer Profile, pulling data from their CRM, MAP and CDPs, and build campaigns, triggers and alerts to activate those audiences across systems.
  • Real-time integrations & APIs – empower teams to apply intelligence across their stack, whether applied to more precisely targeting ads, personalizing content and conversations, shortening website forms or optimizing pipeline.

“With their new platform, Clearbit has helped bring account level insights into Salesforce that provide enormous value for our reps in the platform that they use the most,” said Lucy Gamble, Director of Marketing Operations at Grafana Labs. “This real-time intelligence on account behavior provides a way for our reps to customize and prioritize their outreach. We’ve also been able to leverage this Clearbit behavioral and demographic information to develop account quality scores that put the data to work where it will have the greatest impact.”

About Clearbit
Clearbit is a marketing intelligence solution that helps B2B marketing and revenue teams put their data to work so they can grow faster and smarter. Over 1,500 customers in organizations like Segment, Asana, and Atlassian use Clearbit’s data activation platform and APIs to create demand, capture intent, and optimize pipeline. Founded in 2015, Clearbit is backed by Zetta Venture Partners, Battery Ventures, and First Round Capital. For more information, visit www.clearbit.com.

Spotlight

This week’s round-up comes just 3 days before #FlipMyFunnel hits San Francisco for our sold out account-based marketing (ABM) and sales roadshow! We are excited to challenge the status quo of B2B Marketing and this week’s round-up shows it. We start with the ABM checklist you need to bring perfect marketing and sales alignment. After getting ready to become an ABM hero, we move to learning best practices on to building your target account list. We finally wrap it up with a fun ABM quiz to test your teams knowledge of marketing and sales alignment. Check them out below! 1.The Account-Based Marketing Checklist You Need to Successfully Navigate the Waters This week’s round-up starts off with a must read account-based marketing article from B2C. In this article, Kelly Waffle does a great job at using a sinking ship metaphor to show how ABM can help your marketing team reach “smoother water”. Use this checklist to see where you can improve your teams chance at navigating the waters!


Other News
CORE ABM

Madison Logic Earns 2022 Great Place to Work® Certification Across U.S., EMEA & APAC

Madison Logic | June 30, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S., EMEA and APAC. This certification across all regions Madison Logic currently operates in reflects its continued dedication to creating a supportive and flexible work environment that positively resonates with employees and enables them to best deliver for customers. The prestigious Great Places to Work award is based entirely on employee feedback about their experience working at Madison Logic, with 90% of employees saying it is a great place to work —33% higher than the national average of a typical U.S. based company. According to Great Place to Work research, job seekers are 4.5 times more likely to find a great boss at a Certified great workplace. “Our record growth and revenue retention are fueled by employees who are motivated, invested, and driven,” said Tom O’Regan, CEO of Madison Logic. “Our record growth and revenue retention are fueled by employees who are motivated, invested, and driven,” said Tom O’Regan, CEO of Madison Logic. “Thriving employees support our continued growth, drive innovation within our platform, and provide better client experiences. We remain committed to cultivating a supportive work environment that delivers the best opportunities for marketers to gain a competitive edge across every stage of the buyer's journey.” Madison Logic's world-class work culture focuses on empowering and encouraging its employees to think bigger as they embrace the company's mission to enable B2B marketers to convert their best accounts faster. This approach is reinforced by its high revenue retention, positive customer satisfaction scores, and continued recognition as an industry leader. Working with 15 of the top 20 Fortune 500 companies within the computer software and information technology sector, Madison Logic recently received its fifth consecutive Leader status for “Marketing Account Intelligence” by G2, a top third-party review site for B2B technology buyers, in its Summer 2022 Grid. Earlier this month, the company was named a Technology Leader by Quadrant Knowledge Solutions, a global advisory and consulting firm, in its SPARK Matrix™ analysis of the global ABM market. “Madison Logic has committed significant resources to growing and cultivating a strong company culture around the globe,” said Teresa Martins, Chief People Officer at Madison Logic. “By offering our employees work flexibility, best-in-class benefits, generous time off, visible career growth opportunities and unique perks, Madison Logic fosters a supportive environment. We appreciate that this effort has been recognized by Great Places to Work and look forward to continuing our people-first approach.” To learn more about Madison Logic and view current employment opportunities, visit http://www.madisonlogic.com/company/careers/. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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CORE ABM

Intellimize Releases AI Powered Copy Suggestions for Marketers to Instantly Personalize Websites That Convert More

Intellimize | August 05, 2022

Intellimize, marketing's most intelligent website conversion and dynamic personalization platform, today unveiled many new capabilities to provide greater scale, speed, and agility for leaner marketing teams. "As marketers are squeezed to deliver more performance, we've made it easier for them to do more with less. Our latest enhancements make it easy for marketers to brainstorm great, persuasive copy that converts. We've also added turnkey A/B testing, account based marketing, and rules based personalization so marketers can run every kind of conversion rate optimization with Intellimize," said Guy Yalif, CEO and co-founder. "As marketers are squeezed to deliver more performance, we've made it easier for them to do more with less. Our latest enhancements make it easy for marketers to brainstorm great, persuasive copy that converts. We've also added turnkey A/B testing, account based marketing, and rules based personalization so marketers can run every kind of conversion rate optimization with Intellimize," said Guy Yalif, CEO and co-founder. This release extends Intellimize's previous no code personalization feature release in June with: Intelligent AI-powered copy suggestions to help marketers beat writer's block and quickly inspire better quality website headlines, copy, calls to action, and other text content. Simplified A/B testing, making it fast and easy to find the single best performing verison of a website with confidence, such as choosing between two different signup flows. Enhanced rules based personalization (RBP), making it easy to deliver the right experience to each customer segment, such as showing the largest discounts only to the best certain customers. Scalable account based marketing (ABM), enabling account-by-account personalization in minutes, such as showing an account-specific welcome video to each top named account. A 75% faster dashboard, making it even easier for marketers to create unlimited personalization variations in minutes. "As the economy continues to change and buyer behaviors become less predictable we've armed our customers with the website optimization and dynamic personalization tools they need to provide exceptional personalized experiences that convert more business," said Yalif. "That's a universal goal of every brand which has never been more critical than now." Intellimize is the only website conversion optimization platform that places machine learning based optimization, called Continuous Conversion™, user-friendly A/B testing, rules based personalization, scalable account based marketing, and AI powered text suggestions in the hands of marketers. About Intellimize Intellimize enables companies to get more out of their website by converting more of their traffic into results they care about like more revenue, more customers, and more leads to sales. Our Continuous Conversion™ platform powers high converting websites by using machine learning and marketers' creative ideas to optimize website experiences for each unique visitor every time. Conversion-obsessed marketers at Okta, Sumo Logic, Gong, Tableau, Dermalogica, Drift, and more use Intellimize to deliver more revenue, more customers, and more leads to sales. We're headquartered in San Mateo, CA and are backed by leading investors including Cobalt Capital, Addition, Amplify Partners, Homebrew, and Precursor Ventures. Learn more on the Intellimize website or follow us on LinkedIn, Twitter, or Facebook.

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ACCOUNT BASED DATA

Greg Wolfe, former Marketo COO, joins Lift AI Advisory Board

Lift AI | June 21, 2022

Lift AI, the leading anonymous buyer intent data solution, today welcomed Greg Wolfe, former Chief Operating Officer at industry leader Marketo, to the company's Board of Advisors. As a seasoned technology executive and board member with more than three decades of experience in the software and technology industries, Mr. Wolfe has broad experience in strategy, operations, and marketing. He played an instrumental role in the rapid ascension of Marketo to its industry-leading position in the marketing technology space and was pivotal in its $4.75B acquisition by Adobe in 2018. Prior to his role at Marketo, Mr. Wolfe served as the Executive Vice President of Operations of Business Objects SA for several years until its sale to SAP. In his time at Business Objects, he helped lead the organization through hyper growth, creating the #1 business intelligence provider in the world with over $1 billion in revenues, millions of licensed users, and over 5,000 employees. He previously served as Vice President of Americas Sales at Crystal Decisions, where he was one of the primary architects of its global success, as well as held leadership roles at Xerox. Mr. Wolfe is an active private company board member and holds a bachelor of business administration degree from the University of Regina. “Today’s marketing and sales teams are increasingly struggling to produce greater quality and higher quantity of leads yet face conflict in being motivated by a slightly different but highly dependent target,” said Greg Wolfe. “Today’s marketing and sales teams are increasingly struggling to produce greater quality and higher quantity of leads yet face conflict in being motivated by a slightly different but highly dependent target,” said Greg Wolfe. “Lift AI is the only buyer intent intelligence solution that uses a proprietary machine-learning model to calculate real-time buyer intent with over 85% accuracy while removing human bias and eliminating that fight over lead quality between marketing & sales.” Mr. Wolfe will serve on the Advisory Board alongside other experienced business leaders including Steve Johnson (President & COO at Berkshire Grey, former Chief Revenue Officer at Hootsuite), David McFarlane (Operating Partner at Companyon Ventures, former COO at Help Scout), and Eric Patel (Chair at Cymax Group Technologies, former CFO at Crystal Decisions). “We are incredibly excited to have a proven leader like Greg Wolfe join our Advisory Board,” said Don Simpson, CEO at Lift AI. “He joins our highly experienced team of advisors to help propel our company growth and market adoption of our industry leading machine-based learning and advanced AI solutions that turn anonymous web visitors into revenue.” About Lift AI Lift AI identifies the buying intent of anonymous website visitors in real-time, enabling websites to trigger the most effective conversational marketing conversion tactics before the visitor leaves the site. The Lift AI proprietary machine-learning model is based on 15 years of experience and over 14 million live chat sales engagements and over one billion captured web journeys and real-time behavioral analytics, working out-of-the-box to deliver results for companies with a 2-10x increase in chat conversions in just 90 days. To learn more, visit http://www.lift-ai.com

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CORE ABM

Influ2 Releases Buying Group Marketing Report, Showcases Benefits of Personalized Marketing That Goes Beyond ABM

Influ2 | July 08, 2022

Influ2, the first Person-Based Advertising (PBA) platform, released its Buying Group Marketing report in partnership with B2B Marketing. The report shares how Buying Group Marketing improves sales strategies, experiences and results while building on an Account-Based Marketing (ABM) approach. Since its development in the early 2000s, ABM has helped organizations close deals faster by improving the customer journey. However, as modern customers expect a more relevant experience, a new approach is necessary. The Influ2 report finds that BGM is the natural evolution of ABM, as it establishes new ways to engage buying groups and key decision-makers inside target accounts. According to Forrester, “many organizations have already evolved or are evolving processes and technologies to account for buying groups; those organizations have meaningful competitive advantage over those who do not.” The Buying Group Marketing report explains how to establish key audiences within a buying group, how to engage with customers through relevant content and experiences, and how BGM unites sales and marketing teams through unified metrics and messaging alignment. “Our goal with Influ2 has always been to boost pipeline for sales and marketing teams by delivering depth and relevance to customers,” said Dmitri Lisitski, CEO and Co-Founder of Influ2. “Our goal with Influ2 has always been to boost pipeline for sales and marketing teams by delivering depth and relevance to customers,” said Dmitri Lisitski, CEO and Co-Founder of Influ2. “Buying Group Marketing addresses exactly what the modern consumer wants: relevant and engaging content delivered through a personalized approach. BGM presents an advanced approach to customer engagement that helps to keep pace with competitors vying for customers’ limited attention.” According to the report, organizations that use BGM to focus engagement on the buying group improve the likelihood of converting prospects to customers while also increasing contract values and the speed of the buying process. Efficiency and high conversion rates drive the BGM approach. “BGM isn’t reinventing ABM,” Lisitski said. “It’s the next step to humanizing the sales process and connecting with the people behind a business. Businesses aren’t selling to businesses they are selling to people, and companies that understand this and adjust strategy accordingly will succeed.” Individual interviews conducted to develop the report will be released as a five-part podcast series over the coming weeks. This announcement follows the news that Influ2 was recently cited as an early stage B2B solution in the “New Tech: Account-Based Marketing, Q1 2022” report by Forrester. To learn more about Influ2 please visit www.influ2.com. About Influ2 Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-makers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit influ2.com.

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Spotlight

This week’s round-up comes just 3 days before #FlipMyFunnel hits San Francisco for our sold out account-based marketing (ABM) and sales roadshow! We are excited to challenge the status quo of B2B Marketing and this week’s round-up shows it. We start with the ABM checklist you need to bring perfect marketing and sales alignment. After getting ready to become an ABM hero, we move to learning best practices on to building your target account list. We finally wrap it up with a fun ABM quiz to test your teams knowledge of marketing and sales alignment. Check them out below! 1.The Account-Based Marketing Checklist You Need to Successfully Navigate the Waters This week’s round-up starts off with a must read account-based marketing article from B2C. In this article, Kelly Waffle does a great job at using a sinking ship metaphor to show how ABM can help your marketing team reach “smoother water”. Use this checklist to see where you can improve your teams chance at navigating the waters!

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