ACCOUNT BASED ANALYTICS

Clinch Partners with Intent IQ for Expanded Cookieless Identity Solution Across Mobile and CTV

Clinch, Intent IQ | January 18, 2022

Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving across CTV, OTT, programmatic, social, native, audio, and DOOH, today announced a partnership with next generation identity resolution leader Intent IQ, for expanded omnichannel identity integration and CTV/mobile addressability.

"Our partnership with Intent IQ is one of many steps we've taken to strengthen our clean room, and support marketers' increasing need for enhanced omnichannel addressability," said Raz Peter, CTO and Co-founder at Clinch.

"Our partnership with Intent IQ is one of many steps we've taken to strengthen our clean room, and support marketers' increasing need for enhanced omnichannel addressability," said Raz Peter, CTO and Co-founder at Clinch. "In addition to Intent IQ's industry-leading scale across cookieless environments like CTV and mobile, their data is accessible in real-time and without latency. This is a game changer in enabling faster, more precise decisioning and optimizations at scale."

The partnership scales Clinch's identity and data enrichment solutions on an individual or household basis across environments that lack deterministic IDs, including CTV and in-app/iOS. This helps marketers achieve cross-app, cross-site and cross-device targeting and attribution in a privacy compliant manner, and is easily activated with the click of a button during campaign setup in the Clinch UI. This joint solution is compatible with all systems and platforms, no integration work is required.

The Clinch identity graph is enhanced with Intent IQ's massive footprint that dynamically maps over 114 million households across North America, and includes over 355 million CTV IDs and 448 million MAIDs. This robust cross-channel identity graph is the first of its kind based on a stack of complex algorithms and AI, combined with one of the largest deterministic datasets in North America. All data is transmitted via a single call, versus several calls per data source, offering deterministic accuracy, probabilistic scale, and unparalleled efficiency. Real-time data syncing is another unique component, as other identity partnerships rely on an offline syncing process that results in slower analysis and optimizations and data discrepancies.

"Gone are the days when marketers were limited by fragmented data signals or absent identifiers," said Dror Ben-Yishai, CTO at Intent IQ. "Our partnership with Clinch reflects our commitment to providing marketers innovative and scalable identity resolution across all environments, and the flexibility to work with any existing data stack or partner integrations."

Future iterations of the partnership will open up Clinch clients to enhanced demographic and attribute data to be used for compound decisioning logic and optimizations. Clinch partner integrations are intended for simple plug and play enablement, and easily activated  with the click of a button in their SaaS platform.

About Clinch
Clinch is an AI-powered Creative Personalization platform that delivers consumer-tailored ad experiences across all channels, to drive online and in-store performance and sales. Clinch provides brands and agencies with an omni-channel creative solution that leverages data to automate, personalize and optimize display and video ad experiences at scale, across programmatic, social media, in-app, native, and OTT / CTV. For more information visit: www.clinch.co.

About Intent IQ
Intent IQ is a privacy-forward next generation identity resolution leader, whose technology is powering many of the leading platforms in the industry. It is backed by AlmondNet Group's IP portfolio currently comprised of over 150 granted patents. Intent IQ's solutions are fueled by a powerful identity device graph with unparalleled accuracy and scale that connects all screens and devices, in real-time, across multiple environments including cookieless, MAID-less and CTV. Its solutions include privacy-friendly identity resolution, bid enhancement and attribution. Intent IQ is headquartered in New York City and has a research and development center in Herzliya, Israel. For more information, visit http://www.IntentIQ.com.

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BUYER INTENT DATA

81 Percent of Hoteliers See a Lift in Revenue Once a First-Party Data Strategy is Implemented

Sojern | December 02, 2022

Sojern, the leading digital marketing platform built for travel, today released the findings of a 2022 survey to discover “How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships.” The study, conducted by Benchmark Research Partners with global hotel executives, sought to understand how hotel marketers are thinking about and using first-party data to inform go-to-market efforts. When surveyed about measures of success for their businesses, 81 percent of hoteliers said they have seen a lift in revenue as a result of implementing a first-party data strategy. Hotel executives from the largest global brands were surveyed with 57 percent having seen a lift in guest satisfaction at their properties. Findings found that 59 percent of hoteliers have already implemented a first-party data strategy, and 62 percent say it’s “very important” to digital marketing, while 75 percent of those who have not yet built a first-party data strategy want to build it. Of those who have established a first-party data strategy, it was primarily to maximize campaign performance (73 percent), build stronger customer relationships (67 percent) and maximize overall revenue growth (67 percent). Further findings demonstrate that hoteliers have adopted first-party data strategies not only because they saw the monetary benefits, but also the positive impact on customer satisfaction. Of those surveyed 86 percent saw a first-party data strategy as being effective in maximizing overall revenue, 76 percent in increasing campaign performance, 68 percent in building stronger customer relationships and 64 percent in increasing brand value. Future-proof marketing: Activating first-party data to increase bookings “It's no surprise that three quarters of hotel executives want to build a first-party data strategy. Personalized engagement with consumers is a powerful tool for understanding traveler behavior and creating digital campaigns that deliver the right message at the right time. Marketers must make collecting privacy-friendly 1st party data like hashed emails a priority to power their personalization strategies,” said Kurt Weinsheimer, Chief Solutions Officer, Sojern. “ Marketers can then use their first-party data to learn about their audiences—their interests, search behaviors and travel preferences—to ultimately deliver a relevant, seamless customer experience. With Google phasing out third-party cookies in the second half of 2024, a 1st-party strategy also prepares for this change.” “With the deprecation of third party cookies on the horizon, leveraging first party data is at the center of our audience strategy,” said Jacquelyn DiStasi, Senior Director, Digital Analytics & Optimization from Wyndham. “We invested early in a CDP to ensure we would be able to future-proof our media activation and prevent loss as data collection practices evolve. This shift has enabled us to be more effective and efficient with our spend, leading to better returns for Wyndham. We would highly recommend investing in a first-party data strategy to augment your media practice and partners like Sojern allow for continued growth and enhancement.” In addition, of those hoteliers who have already built their strategies more than two-thirds feel confident they will get more out of it in 2023. “With a cookieless world coming, it will disrupt the entire industry, and marketers must use this time wisely to prepare,” adds Kurt Weinsheimer. “It's a great opportunity for the industry to rethink data strategies, but this requires a new mindset. Rather than marketing to the cookie, travel brands can use the opportunity to use people-based marketing across devices. At Sojern we’re already helping hoteliers build their first-party strategy to unlock customer loyalty and drive profitability.” Supplementing first-party data with a specialist like Sojern After fifteen years supporting travel, Sojern is well versed in helping partners build long-term strategies to stay ahead of changes in the digital landscape. Knowing that direct bookings are the best way to build brand trust, loyalty and profitability, marketers are encouraged to build relationships with their customers to increase the engagement, efficiency and effectiveness of travel marketing strategies. Developing a first-party activation strategy with a trusted travel marketing partner across channels and devices to drive direct bookings is key to that success. To see the survey methodology and download the full Hotel Benchmark Report on how hoteliers can unlock the power of personalisation and privacy through first-party data, click here. About Sojern Sojern is the leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multichannel marketing solutions to drive direct demand. 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern annually to engage and convert travelers around the world. About Benchmark Research Partners Benchmark Research Partners conducts studies to help industry participants and technology innovators understand market changes and opportunities through peer benchmarking data.

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BUYER INTENT DATA

Sendoso Launches Freemium eGifting Offering Ahead of the Holidays

Sendoso | November 30, 2022

Sendoso, the leader in delivering branded, B2B experiences through gifting, today announced the launch of Sendoso Express, the company’s first eGifting offering that's free to sign up. With no contracts, no subscriptions, and no user fee required, Sendoso Express enables small and midsize businesses with a freemium eGifting solution to easily make an impression, open doors, and add that special touch to any communication over the holidays and beyond. With the expansive and diverse Sendoso Marketplace of eGifts, virtual experiences, and high-quality items from globally recognized brands, finding the perfect corporate gift over the holidays has never been easier. A recent global gifting survey found that 83% of companies that received a corporate gift over the last year felt closer to the company that sent it. And with Sendoso Express, companies can now instantly send eGifts to employees, partners, prospects, and others from any Sendoso eGift partner, including Amazon, Apple, DoorDash, Instacart, Starbucks, and Uber Eats. Simply pay as you go with a credit card. “Given the current economic climate, many small and midsize businesses are facing tighter budgets, yet there’s still tremendous pressure to drive more revenue and deliver ROI from your marketing and sales investments,” said Sendoso CEO Kris Rudeegraap. “Given the current economic climate, many small and midsize businesses are facing tighter budgets, yet there’s still tremendous pressure to drive more revenue and deliver ROI from your marketing and sales investments,” said Sendoso CEO Kris Rudeegraap. “Sendoso Express is a freemium, self-service plan that enables businesses to make incredibly meaningful connections over the holidays. And by providing them access to Sendoso Express at no charge, we’re confident they’ll experience the same convenience and instant ROI thousands of companies have already realized with Sendoso.” To get started, new businesses simply need to enter a valid corporate email and enter a credit card for eGift purchases. There are no contracts or subscriptions—just unlimited eGifts to build meaningful connections. Businesses using Sendoso Express can grow their pipeline with a simple eGift that opens doors to new conversations. In addition to engaging targeted accounts with eGifts that attract customers, boost engagement, and drive campaign success, Sendoso Express can also help drive event attendance. Companies can always reward employees, build customer loyalty, improve onboarding experiences, and diffuse tough situations with a free eGifting strategy using Sendoso Express. “The holidays are a time for bringing people together, which is why we’re helping companies of all sizes make meaningful connections free of charge,” Rudeegraap said. “An eGift may seem like a small gesture, but it has the potential to make a significant impact on your clients, new business prospects, and employees as well as your company’s brand within the industry. Taking this risk-free leap can be an eGift that keeps on giving.” To learn more about Sendoso Express, visit the website. About Sendoso Sendoso, the leading sending management platform, helps companies stand out by giving them new ways to engage with customers. The trusted partner of Fortune 100 and Fortune 500 companies worldwide and with seamless integrations with leading marketing and sales tools such as Salesforce, Oracle, Microsoft, and Marketo, Sendoso—with its global marketplace of premium vendors— serves as an essential part of successful demand generation, account-based, and customer experience programs. Founded in 2016, Sendoso is backed by $152M in venture funding and has locations across North America, Europe, and Asia Pacific. Learn more at sendoso.com.

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ACCOUNT BASED DATA

Contently Named Leader in G2 Enterprise Content Creation Software for 8th Consecutive Time

Contently | October 31, 2022

Contently is honored to announce it has receive G2's designation as the Leader in Enterprise Content Creation Software for the 8th consecutive time. Every quarter, G2 releases its Best Software Products awards in various categories. The Fall 2022 results are in, and Contently is proud to announce that we were named Leader in several key categories, including content analytics, freelancer platforms, and more. "At Contently, we are always looking for ways to improve," says Ashley Allen, Head of Product. "G2's awards allow us to reflect on our strengths and areas for improvement. This input fuels our product roadmap, enabling us to continually improve our platform and provide the functionality our customers want." Contently also received accolades for the Easiest to Do Business With, Easiest Administration, Easiest Set Up for Enterprise, and more. "Our customers are so important to us," shares Bryn Caruso, Head of Customer Success. "We are excited to see our clients' satisfaction shine through in these reports." Contently ranked in high customer satisfaction in the following categories: Customizable Templated Workflows - 94% User, Role, and Access Management - 91% Internal Communication - 90% G2 reports that 99% of Contently users rated the platform 4 or 5 stars, and 91% said they would likely recommend Contently to an industry peer. "Our mission is to help marketers and creative professionals create high-performance content at scale," shares Brooke Gocklin, Editor-in-Chief. "Our mission is to help marketers and creative professionals create high-performance content at scale," shares Brooke Gocklin, Editor-in-Chief. "We are thrilled that our platform is the Leader for Enterprise Content Creation, and we look forward to helping our clients achieve greater impact through content marketing campaigns." To learn more about Contently and the G2 Fall 2022 awards, download the Fall G2 reports or visit www.contently.com. About Contently Contently's content marketing platform makes it easy to create high-performing content and measure its impact down to the dollar. Our powerful content marketing platform and world-class freelance network give brands everything they need to create stories that delight their audience, build deep relationships, and drive results. Contently is fully remote, headquartered in New York City, and proud to receive numerous honors, including G2's #1 Enterprise Content Creation Solution and Gartner Peer Insights Customer Choice. We've also been recognized by AdAge, Crain's, Fortune, and Inc. as a Best Place to Work.

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ACCOUNT BASED DATA

ActionIQ Named Finalist in 2022 Digiday Technology Awards for Work with News Corp

ActionIQ | October 13, 2022

ActionIQ today announced that it was selected as a 2022 Digiday Technology Award Finalist in the Best Marketing Analytics Platform category for its work helping News Corp deliver personalized, consistent customer experience across all its media brands to shift from advertising to subscription business model. The Digiday Technology Awards recognize the technology modernizing media and marketing. “With third-party cookies going away, we needed to make a strategic shift from advertising to subscription revenue model, and doing that successfully required a solid first-party data strategy to deliver personalized customer experience across media units, while driving costs down,” said Esfand Pourmand, Senior Vice President and Global Head of Product at News Corp. “Working with ActionIQ allowed business teams to discover and orchestrate global audiences at scale and execute cross-brand use cases, including cross-sell, retention, winback and personalized offers. Not only did we succeed in moving to the subscription model, we also unlocked many new revenue opportunities.” “Overall, the work the judges nominated in 2022 demonstrated that tech companies are empowering advertisers and publishers to focus on new and established revenue streams while keeping the customer experience in focus,” said Digiday in its recap of this year’s Award Finalists. “The successful partnership with News Corp is a direct result of its dedication to driving personalized, valuable customer experiences, and we’re very proud to be chosen as a 2022 Digiday Technology Award Finalist for this work. This is yet another endorsement of how AIQ CX Hub brings tangible business value to customers,” said Leah Pope, Chief Marketing Officer at ActionIQ. “The successful partnership with News Corp is a direct result of its dedication to driving personalized, valuable customer experiences, and we’re very proud to be chosen as a 2022 Digiday Technology Award Finalist for this work. This is yet another endorsement of how AIQ CX Hub brings tangible business value to customers,” said Leah Pope, Chief Marketing Officer at ActionIQ. “Customer data is the foundation of personalized, impactful customer experiences, but this data has to be available to business users, integrated across all sources and analyzed to extract actionable insights to orchestrate experiences that differentiate the brand and drive revenue. This is where the AIQ CX Hub excels, and our work with this media customer is the perfect example of that.”

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Spotlight

This white paper is for sales and marketing leaders interested in improving their lead-generation capability and converting more leads into customers as they pursue the early market. In it, we explain why traditional lead development methods no longer apply to selling in today’s markets describe a solution that helps organizations improve lead generation and conversions.

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