CORE ABM

Contentgine® Announces Its Contentree® Library Has Reached 400 Curated Business Category Solution Sets

Contentgine | January 12, 2022

Contentgine®, The world leader in Content-Based Marketing®, announced today that it has reached a curation milestone of over 400 business category solution sets derived from its  collection of over 500,000 content assets in its  vast content library. Each solution set contains B2B vendor case studies for nearly every industry category. Those sets are constantly offered up by Contentgine's trademarked Perpetual Engine methodology to the company's database of over 133 million professionals.

Jim Kelly, Contentgine's Chief Content Officer and founder of Contentree, stated: "The Contentree platform allows industry professionals to quickly find the perfect proven solution to their business challenges, problems or aspirations. Contentree is the 'Autobahn' for professionals looking for solutions to challenges in their work, if you like, or the 'WebMD' for all business professionals in all industries."

Jim Kelly, Contentgine's Chief Content Officer and founder of Contentree, stated: "The Contentree platform allows industry professionals to quickly find the perfect proven solution to their business challenges, problems or aspirations. Contentree is the 'Autobahn' for professionals looking for solutions to challenges in their work, if you like, or the 'WebMD' for all business professionals in all industries."

"Think of the library as the first and only site dedicated to 'Quarter-Inch Holes' amongst a whole internet of B2B sites focused on 'Quarter-inch Drills.' The 400 solution sets allow any professional in any industry to find a curated list of business solutions from that library, all intended to continuously educate the business community on proven business solutions."

Paul Hong, Chief Operating Officer of Contentgine, noted: "There is finally a site for B2B marketers to implement informed strategies for marketing their business solutions. B2B Vendors can now communicate their solutions to all industries looking for answers to their operating challenges."

The Contentree database is curated for every industry, and contains nearly all vendor offerings across the Equipment, Software, Services, and Materials categories. Kelly stated that it is the company's vision to aggregate and curate all B2B Vendor Content asset types.

As for the solution sets, each is a curated collection of success stories from multiple vendors focused on:
  • an industry (e.g., Mining, Municipal Water Treatment, Data Centers)
  • a vendor offering category (e.g., Pumps, Lubricants, ERP Software)
  • a challenge/topic (e.g., Dust Control, Energy Efficiency, BYOD)

Kelly concluded by stating that his work is ongoing in creating even more curated solution sets, and that in 2021 there were over 1.7 million interactions with the content, and those interactions continue to grow for the company at the rate of over 10,000 new interactions every business day.

About Contentgine
Contentgine ® has claimed a leadership position in the content syndication and intent marketing categories, basing its business upon the following value proposition: "Contentgine helps all professionals in all industries find the right solutions for their businesses."

The company is witnessing explosive growth by utilizing a unique way of offering business solution information to business professionals via its Contentree B2B content library – the world's largest such library - and utilizing its unique Perpetual Engine methodology. Together they produce both the industry's most precise first-person intent data and the industry's only content performance analytics platform.

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ABM ACCOUNTS

Jabmo’s Chief Commercial Officer Shares Insights on Data-driven ABM at The ON24 Experience

Jabmo | June 06, 2022

Jabmo , the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, announces a virtual presentation from Chief Commercial Officer (CCO), Tav Tepfer, is now available on demand through The ON24 Experience. In the session titled, “Using Engagement Data to Transform Your Marketing,” Tepfer and Tessa Baron, ON24 VP of Marketing, explore how B2B marketers can make practical use of data to power their ABM and digital marketing strategies. The ON24 Experience is an interactive virtual summit designed to help companies deliver more value to audiences, generate more insights, and convert prospects into customers. As CCO at Jambo, Tepfer has helped the world’s leading manufacturing and life sciences companies drive growth with cutting edge Account-Based Marketing strategies and technologies. Tepfer brings this proven ABM expertise and industry-specific perspective to her breakout session, where viewers will learn: How B2B buying has changed in the digital buying group era How to generate engagement data from digital experiences How to culminate first-party data from all digital touchpoints to understand buying group intent How to surface actionable insights that really matter to Marketing and Sales Tepfer said, “In the world of digital B2B buying and selling, large buying groups hold all the power. Sales reps used to be the go-to source for all knowledge about a company’s solutions, but now buyers can go online to get every piece of information they need to make a decision—without ever contacting Sales. It’s time for marketers to take back control. So in this ON24 Experience session, we dive into how marketers can leverage first-party data to guide entire buying groups through the digital journey, then empower Sales to act when the time is right.” “In the world of digital B2B buying and selling, large buying groups hold all the power." -Tepfer,ON24CCO Baron and Tepfer wrap up the presentation with insights into refining messaging, connecting touchpoints, accelerating buying journeys, and creating end-to-end digital experiences. “First-party data is such a valuable resource. But without a way to aggregate it and make data actionable, it’s just disconnected data points and noise,” concluded Tepfer. “At Jabmo, we help our clients unite and analyze all their marketing data at an account level for visibility into engagement across key accounts that really matter. I’m excited for this opportunity to share what I’ve learned at Jabmo, so attendees can start harnessing data in their own organizations.” About Jabmo Founded in​ Paris, ​Jabmo​ ​is the worldwide leader in​ account-based marketing (ABM) for manufacturing, life science and other industries that rely on complex sales for growth. Jabmo USA is headquartered in Austin, Texas. The company also has offices in EMEA and APAC. Jabmo offers a next-generation marketing technology platform and advertising solutions for B2B marketing & sales teams to grow reach, engagement, and revenue with key accounts.  ​​For more information or to request a demo, please visit: www.jabmo.com.

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ACCOUNT BASED ANALYTICS

Momentum and ITSMA Invest in Learning & Development with Enhanced Talent and Expanded Offerings

Momentum, the global growth consultancy | May 20, 2022

Momentum, the global growth consultancy and pioneer of account-based marketing (ABM), has enhanced its learning and development programs with two new hires and an increased focus on training programs. Guy Phillips, Global Director of Learning & Development (L&D) has re-joined Momentum based in the UK, and Paige Johnson, CPTM, Head of L&D, will be leading global service development efforts from the US. These strategic hires allow Momentum to centralize the delivery of its world-class training programs. Since acquiring ITSMA in July 2021, Momentum has made strategic investments to enhance the learning experiences that ITSMA delivers, including ABM Certification and Mentoring. To date, thousands of B2B marketers have participated in ITSMA's rigorous ABM training, and the number of ITSMA certified ABM leaders will surpass 500 this summer. Guy Phillips is a mentor and educator who is passionate about spreading the ABM philosophy through learning and development. In his new role at Momentum, he will lead the development of new offerings, deliver custom and public training, and oversee a growing team. He brings more than 30 years of experience to this role, having led Consulting at Momentum from 2017-2021 before spending a year developing enterprise ABM approaches at Autodesk. Guy's career began with online and offline media companies, he has optimized the customer journey at a number of large, well-known companies, and he has worked for a number of brand-name agencies, including Momentum, where he developed audience engagement strategies for B2B technology companies. Paige Johnson will bring rigor and orchestration to Momentum's training offerings. She will focus on overall learning content and pathways as well as product development, own the logistics of public training courses, and facilitate custom ABM and marketing courses within the US. Paige is an expert in L&D who has spent the majority of her career in the healthcare and technology industries, where she facilitated organizational change, led L&D programs, and coached teams and individuals with an intentional focus on alignment and achievement of organizational goals as well as performance through talent activation. "I'm thrilled to have Guy and Paige on board to help us take our learning and development programs to the next level. The demand for training, particularly in ABM, continues to skyrocket, as organizations see real business value in partnering marketing more closely with sales to drive strategic relationships that help build the brand over the long-term and deliver sustainable results." Rob Leavitt, Senior Vice President, Advisory & Training Momentum is seeing increased demand for ABM training and certification, as organizations recognize the business opportunities of treating accounts as a market of one. The company is also expanding its L&D capacity to help organizations retain talent, enable their marketing teams, build the skills necessary to drive business growth in a digital environment. The new offerings added to the training portfolio will focus on ways to embed ABM within the entire organization and will enable B2B marketers to more clearly define their career progression.

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ABM ACCOUNTS

Bombora Featured as Part of New ABM Collection in the HubSpot App Marketplace

Bombora | May 06, 2022

Bombora, the leading provider of B2B Intent data, was selected to be part of the new ABM app collection available on the HubSpot App Marketplace. Bombora customers have relied on the company’s HubSpot App since August 2020. In 2021, Bombora updated the app so that HubSpot users could discover previously unknown, net-new in-market businesses automatically, helping them uncover valuable accounts that are primed to receive marketing and sales information. Bombora’s Company Surge® tells B2B marketing and sales teams which businesses are actively researching their products and services, and to what extent. By integrating these weekly-updated insights directly into HubSpot, marketing and sales teams can align on the right accounts to focus on, create account-specific content and sales plays that scale leads and increase ABM effectiveness. Company Surge® for HubSpot identifies which target accounts are most interested in certain products or services. This helps B2B marketers build account lists and dashboard views in HubSpot to initiate prospecting and nurture programs or align with sales reps on the accounts to prioritize outreach. “Bombora has prioritized direct integrations and partnerships in order to make it easier for sales and marketing teams to access our insights without changing their workflows,” said Erik Matlick, CEO and co-founder of Bombora. “Bombora has prioritized direct integrations and partnerships in order to make it easier for sales and marketing teams to access our insights without changing their workflows,” said Erik Matlick, CEO and co-founder of Bombora. “HubSpot is one of the most well-known marketing, sales and service software companies in the world, and we’re thrilled for our app to be in the spotlight as they look to help B2B brands with their business challenges.” Bombora has more than 100 integrations across the marketing and sales ecosystems, making its Company Surge® data easily accessible to the teams that rely on these data and insights. About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com. About HubSpot HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 78,700 total customers in more than 120 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, CMS Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Paris, France; Bogotá, Colombia; Ghent, Belgium; and Portsmouth, NH.

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ACCOUNT BASED EXECUTION

6sense Earns Leader Position in 11 G2 Summer 2022 Grid Reports

6sense | June 23, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced that it has been named a Leader across 11 categories in the G2 Summer 2022 Grid Report. In addition, 6sense was also recognized as the number one ranked account-based advertising platform by customers for the seventh consecutive reporting period. Slintel, a 6sense company, was also ranked as a Leader or High Performer in seven shared categories with 6sense and ranked as a Leader in one additional unique category, Lead Capture, and a High Performer in Competitive Intelligence. Saleswhale, a 6sense company, was also ranked as a High Performer in three additional unique categories that include Conversational Marketing, AI Sales Assistant, and Intelligent Virtual Assistants. The G2 Summer Grid Reports are calculated based on customer satisfaction and market presence within a product category. 6sense customers continue to validate the value of 6sense Revenue AI™ to capture anonymous buying signals, target the right accounts at precisely the right time, and boost revenue performance with recommendations for the channels and messages most likely to convert. "The G2 report results are especially meaningful as they're based on direct feedback from real customers. This validation demonstrates our dedication to transforming the way revenue teams efficiently increase sales and decrease costs," said Sanjay Kini, 6sense's Chief Customer Officer. "The G2 report results are especially meaningful as they're based on direct feedback from real customers. This validation demonstrates our dedication to transforming the way revenue teams efficiently increase sales and decrease costs," said Sanjay Kini, 6sense's Chief Customer Officer. "In a tightening economy, customers are telling us that they need to do be able to do more with less. 6sense becomes even more critical now, as sales and marketing teams focus on becoming more efficient with their time and resources." The following are some of the highlights from verified consumer feedback on the G2 platform: "6Sense gives me a competitive edge when cold-calling prospects - I know what they are looking for and it gives me the opportunity to cater my call to their interests." "Scale up with 6sense, I think the best thing about 6sense is your ability to grow with the platform. The variety of products available allows you to roll out incrementally and level up your ABM program when it makes sense for your organization." " The customer success at Slintel is exceptional. My customer service representative always checks on my team to make sure we are able to complete our goals with the platform, and always replies in a timely manner to our emails." "(Saleswhale is) A Demand Marketer's Dream - we were able to automate our follow-up across several campaign types — demo requests, webinars, and high-intent activities — automatically, consistently, and with a human touch." 6sense was listed as a Leader in 11 G2 Summer 2022 Grid categories: Account-Based Advertising Software Account-Based Analytics Software Account-Based Orchestration Platform Account Data Management Software Buyer Intent Data Tools Lead Scoring Software Lead Intelligence Software Market Intelligence Software Marketing Account Intelligence Software Marketing Analytics Software Sales Intelligence Software Slintel was listed as a Leader or High Performer in seven Summer 2022 Grid categories: Lead Scoring Lead Intelligence Market Intelligence Buyer Intent Data Tools Sales Intelligence Lead Capture Competitive Intelligence Saleswhale was listed as a High Performer in three Summer 2022 Grid categories: Conversational Marketing AI Sales Assistant Intelligent Virtual Assistants G2 is a peer-to-peer business solutions review platform. Within each category, products are ranked by customer satisfaction and market presence and placed into one of four categories on the G2 Grid. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores. About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI™ captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, G2, and TrustRadius and its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter.

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