Cyance Shows Rapid Growth of Intent Data over the Last Financial Year

Cyance, a top-tier provider of global third-party intent data, announced that intent data had shown rapid growth results over the last financial year. The marketing technology, whose clients are K3, Towergate, and Zellis, is the only provider of fully GDPR compliant European third-party intent data coupled with powerful account-based marketing (ABM) solution.

Cyance delivers the most extensive reach for European geographies, which is over 55,000 publisher partnerships across Europe. The sophisticated technology uses localized language search to track accurately and identify customer intent. The intent, which has been proven to lead to more incredible conversion rates, sales efficiency leads marketing teams to develop global sales.

Further evidence of the company’s growth and continued innovation with the latest version of the Cyance platform has been recently launched. Its brand new user interface is highly sophisticated. The custom-driven features give Cyance users a greater ability to customize intent signals in more accurate ways. This further will help in identifying their specific ideal customer profiles to a standpoint in the buying cycle. Due to this high-end technology, Cyance’s customers are getting benefits which include greater conversation rates and a shorter sales cycle at the right time. These are creating a meaningful and relevant engagement globally, which is benefitting all at one stance.

Additionally, this new version of the platform incorporated accurate technographic data so that users can witness the evolving technology environment associated with a tracked account or in-market buyers. This gives Cyance customers a bottomless understanding of the technology stack within their target accounts. Users will engage these accounts and create targeted messaging based on their strengths within a defined tech stack.