ACCOUNT-BASED DATA

Cyance Shows Rapid Growth of Intent Data over the Last Financial Year

Cyance | March 22, 2021

Cyance, a top-tier provider of global third-party intent data, announced that intent data had shown rapid growth results over the last financial year. The marketing technology, whose clients are K3, Towergate, and Zellis, is the only provider of fully GDPR compliant European third-party intent data coupled with powerful account-based marketing (ABM) solution.

Cyance delivers the most extensive reach for European geographies, which is over 55,000 publisher partnerships across Europe. The sophisticated technology uses localized language search to track accurately and identify customer intent. The intent, which has been proven to lead to more incredible conversion rates, sales efficiency leads marketing teams to develop global sales.

Further evidence of the company’s growth and continued innovation with the latest version of the Cyance platform has been recently launched. Its brand new user interface is highly sophisticated. The custom-driven features give Cyance users a greater ability to customize intent signals in more accurate ways. This further will help in identifying their specific ideal customer profiles to a standpoint in the buying cycle. Due to this high-end technology, Cyance’s customers are getting benefits which include greater conversation rates and a shorter sales cycle at the right time. These are creating a meaningful and relevant engagement globally, which is benefitting all at one stance.

Additionally, this new version of the platform incorporated accurate technographic data so that users can witness the evolving technology environment associated with a tracked account or in-market buyers. This gives Cyance customers a bottomless understanding of the technology stack within their target accounts. Users will engage these accounts and create targeted messaging based on their strengths within a defined tech stack.

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ABM ACCOUNTS

Demandbase Lands in Account-Based-Sales Technology Vendor Report by Independent Research Firm

Demandbase | January 15, 2022

Demandbase, the B2B go-to-market leader, today announced it has been included in the Forrester New Tech: Account-Based Sales Technologies, Q1 2022. The company's solutions were part of the report that provides an overview of emerging vendors within major segments of the Account-Based Selling market and their capabilities. Demandbase was included in the collaboration primary functionality segment, which covers capturing the complete picture of opportunity for accounts, contributing to account plans, enriching data and more. "Initially, the field we're in was known as Account-Based Marketing, with an emphasis on marketing," said Allison Metcalfe, chief revenue officer for Demandbase. "Initially, the field we're in was known as Account-Based Marketing, with an emphasis on marketing," said Allison Metcalfe, chief revenue officer for Demandbase. "But that tide quickly changed, as the industry realized the important interplay between sales and marketing. We at Demandbase were the first to really reflect this shift when we coined the term Account-Based Experience, and we've worked hard to ensure our solutions support the entire B2B go-to-market motion — which means spanning marketing, sales, customer success and more. To be recognized in an Account-Based Sales technologies overview by Forrester is, in our opinion, great validation for us that our vision is being realized, and we're serving the larger market we always intended to." The Forrester report summarized that companies that use Account-Based Selling platforms can expect to enjoy improved visibility into the potential of each account (CLV), increased sales rep efficiency and increased pipeline value (deal size), win rates and forecast accuracy. Its authors also noted that "Account-Based Selling technologies are streamlining the manual, labor-intensive process of assigning sales resources to specific companies or accounts in place of traditional geographic territories. The shift to Account-based selling has been fraught with data and insight gaps for years, but as technologies have matured and grown in complexity, the ability to capture account data has made the process less administrative, more collaborative and increasingly insight driven." About Demandbase Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth. For more information about Demandbase, visit: www.demandbase.com.

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ACCOUNT-BASED DATA

Demandbase One Available Now in AWS Marketplace

Demandbase | March 10, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces that Demandbase One is immediately available in AWS Marketplace. The first B2B go-to-market solution to be added to the platform, Demandbase One helps B2B marketers and sellers see their accounts more clearly and orchestrate every marketing and sales motion in order to spot opportunities earlier, engage more intelligently, and close deals faster. By joining AWS Marketplace, AWS customers can enjoy a more streamlined buying experience and use their AWS credits to buy from Demandbase. "We're delighted to be the first go-to-market solution on AWS Marketplace," says Allison Metcalfe, chief revenue officer of Demandbase. "We're delighted to be the first go-to-market solution on AWS Marketplace," says Allison Metcalfe, chief revenue officer of Demandbase. "This demonstrates our commitment to being where our customers are and making it easy for them to buy and use our software. We're convinced that the more customers try Demandbase One, the more the B2B industry will be transformed by Smarter GTMTM. We're also eager to bring skyrocketing results to more organizations, and with more than 325,000 active customers, AWS Marketplace is a prime avenue for that." AWS Marketplace provides a platform for potential customers to find, test, buy, deploy, and manage software solutions. Visitors can quickly access ready-to-use software and pay only for what they use. It allows them to enjoy a simplified procurement process, flexible pricing and terms, and centralized control and governance. Demandbase One helps customers resolve the challenges of go-to-market fragmentation and improve results across every engagement channel, including in advertising, account-based experience (ABX), and sales. It has proven to be a key advantage to its growing customer base, delivering the following four solutions that all live on single, unified Account Intelligence layer: ABX Cloud - Enables customers to coordinate all their go-to-market touches for spam-free, low-friction buying. Advertising Cloud - Helps organizations reach entire buying teams with the most relevant offers poised to accelerate interest. Sales Intelligence Cloud - Reveals which accounts and buyers matter most to a business, and what matters most to those buyers. Data Cloud - Integrates insights where they're most powerful, which is where people and systems touch their prospects and customers. About Demandbase Demandbase is Smarter GTMTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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ACCOUNT-BASED ANALYTICS

Clearbit Launches New Data Activation Platform for B2B Marketing

Clearbit | February 19, 2022

Clearbit, a leader in Marketing Intelligence solutions, today announced their new Data Activation Platform – available immediately for B2B marketing teams focused on creating demand, capturing intent and optimizing their pipeline. Over the past 18 months the B2B marketing landscape has shifted significantly – and permanently. From the large number of prospects working from home to the shift toward online buying and reduced utility of cookies as identifiers, it’s become even more challenging – and critical – for B2B go-to-market teams to gain clear insight into their digital funnel. It’s now a business imperative for companies to have real-time intelligence about their target market, ideal customers and engaged prospects. Clearbit’s new, integrated platform provides that real-time intelligence – and empowers teams to apply it to each step of their customer journey. “We’ve been fortunate to work with many of the most innovative B2B growth teams in the world, and they’ve taught us that it’s not just about having good data, it’s about activating that data to improve your funnel from top to bottom,” said Ross Moser, CEO of Clearbit. “We’ve been fortunate to work with many of the most innovative B2B growth teams in the world, and they’ve taught us that it’s not just about having good data, it’s about activating that data to improve your funnel from top to bottom,” said Ross Moser, CEO of Clearbit. “The ability to apply real-time intelligence to each step of the customer journey – and optimize experiences in real-time – is what’s driving success for Clearbit’s customers.” Clearbit’s new platform allows teams to easily discover and define ideal companies in their target market, leveraging Clearbit’s database of over 44 million companies, each with over 100 detailed firmographic and technographic attributes. Marketers can then use Clearbit to put that real-time intelligence to work – creating precise target audiences, enriching their CRM & MAP systems, personalizing their website and customer experience apps, and better targeting advertising and outreach campaigns. "Clearbit allows Codility to create a seamless experience for our prospects,” said Travis Keeney, Senior Director, Growth at Codility. “Visitors land on a personalized web page, convert from a short form, get surfaced to sales based on reliable demographic data, and quickly become happy customers. We achieved hyper-growth in 2021 and Clearbit was instrumental in helping us get there." The Data Activation Platform brings together Clearbit’s industry-leading B2B data and flexible integrations with new capabilities to power frictionless, personalized customer experiences across the digital funnel. Key components of the platform include: Clearbit’s B2B data and enrichment features – now combined with the Reveal system to unmask anonymous website visitors and monitor intent, giving teams the full picture about every prospect, lead and customer. New ideal prospect discovery capabilities – allow marketers to look past their existing funnel to find best-fit prospects in Clearbit’s database of every company with a website. Powerful audience management – enables teams to create precise company segments based on their Ideal Customer Profile, pulling data from their CRM, MAP and CDPs, and build campaigns, triggers and alerts to activate those audiences across systems. Real-time integrations & APIs – empower teams to apply intelligence across their stack, whether applied to more precisely targeting ads, personalizing content and conversations, shortening website forms or optimizing pipeline. “With their new platform, Clearbit has helped bring account level insights into Salesforce that provide enormous value for our reps in the platform that they use the most,” said Lucy Gamble, Director of Marketing Operations at Grafana Labs. “This real-time intelligence on account behavior provides a way for our reps to customize and prioritize their outreach. We’ve also been able to leverage this Clearbit behavioral and demographic information to develop account quality scores that put the data to work where it will have the greatest impact.” About Clearbit Clearbit is a marketing intelligence solution that helps B2B marketing and revenue teams put their data to work so they can grow faster and smarter. Over 1,500 customers in organizations like Segment, Asana, and Atlassian use Clearbit’s data activation platform and APIs to create demand, capture intent, and optimize pipeline. Founded in 2015, Clearbit is backed by Zetta Venture Partners, Battery Ventures, and First Round Capital. For more information, visit www.clearbit.com.

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ABM ACCOUNTS

Demandbase Accelerates Growth Around the Globe

Demandbase | February 18, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today reports record international growth. With locations in the U.S., United Kingdom, and India, the company is expanding its hiring to support substantial growth in customer acquisition and revenue outside the U.S. Regions that are seeing especially heightened growth include the UK, Nordics, Germany, India, and Japan, with many others in hot pursuit. In the last 12 months, Demandbase's UK office brought in more than 35 new mid-market and enterprise customers and has plans to make imminent strategic hires across sales, account management, and customer success. "We already have an established presence in the UK and are growing fast and furious in new regions all the time," says Paul Gibson, vice president, international at Demandbase. "We already have an established presence in the UK and are growing fast and furious in new regions all the time," says Paul Gibson, vice president, international at Demandbase. "Our growth is driven by the fact that B2B sales and marketing teams are realizing they need a clear way to remove the guesswork from their go-to-market strategies. Demandbase provides that in spades, helping organizations prioritize accounts that are primed for sales and avoid wasting budget on those that aren't. Our market-leading technology just keeps getting better, giving our customers the top go-to-market suite available to power their success." Despite other providers attempting to offer similar functionality, Demandbase continues proving to be head and shoulders above the rest. In early January, Demandbase was named a Leader in the inaugural 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms. Demandbase is the only vendor to receive the highest scores for all three Use Cases in the 2022 Gartner® Critical Capabilities for Account-Based Marketing Platforms. About Demandbase Demandbase is Smarter GTMTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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Today’s buyers are educated and know how to get access to the resources they need to research and make a purchase decision without the need for a sales person to hand hold them through the process...

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