DECK 7 Framework for Digital™ Redefines Its B2B Model for 2020 Lead-Gen Goals

DECK 7 | January 20, 2020

DECK 7 Inc., a top lead generation company based in San Diego, California, has gone beyond its peers and competitors in their digital marketing efforts for 2020. An esteemed digital marketing and media company, known for executing campaign management and content services to its clients and partners worldwide, DECK 7 has built a comprehensive system to track buyers and influencers, build behavioral models, and putting all the vast intelligence it generates into the hands of its marketing partners.
The DECK 7 Framework For Digital™ is the outcome of several years of working together with some of the most innovative and successful companies in the world, and is based on the collective learning and shared experiences across thousands of digital marketing campaigns.

Spotlight

A high-growth B2B organization needs to constantly innovate in order to meet its targets. For the B2B marketer there will always be contradictions to balance throughout the customer lifecycle.Without optimizing, you’ll risk misallocating your marketing spend,driving leads into your marketing-sales pipeline that never convert to become customers, or acquiring customers that churn before you can break even on your customer acquisition costs (CAC).


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ACCOUNT BASED DATA

ZoomInfo Earns Top Placement on Record-Tying 27 Grids in G2’s 2022 Winter Grid Reports

ZoomInfo | December 21, 2021

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced that it has earned the top spot on a company record-tying 27 grids in G2’s Winter 2022 Grid Reports. This is the second time ZoomInfo has placed No. 1 in 27 categories. The company has led 18 different grids for at least six consecutive quarters, including the overall Buyer Intent Data Tools category along with the top spot in every Lead Capture, Lead Intelligence, Market Intelligence, and Marketing Account Intelligence category. “We’re thrilled to see our customers are as enthusiastic about ZoomInfo as we are,” said Henry Schuck, ZoomInfo Founder and CEO. “These reviews from G2 fuel our motivation to continue growing and supporting the best possible products so our customers have the tools they need to succeed.” ZoomInfo continued its market leadership, as it was listed for the seventh straight quarter as the No. 1 Enterprise solution in all three of the Sales Intelligence, Market Intelligence, and Marketing Account Intelligence sections. Also of note: ZoomInfo has collected at least 26 No. 1 rankings in each of the last four Grid Reports. ZoomInfo improved or matched its ranking on all 43 grids from last quarter. ZoomInfo returned to the No. 1 spot on the overall Sales Intelligence grid, surpassing LinkedIn Sales Navigator. ZoomInfo maintained the top spot in both the overall and mid-market grids of Marketing Account Intelligence for the 16th consecutive quarter. ZoomInfo was named the No. 1 Enterprise solution in six different sections. 39 of ZoomInfo’s 43 rankings were in the top-two on their grid. The Winter 2022 Grid® Reports are based on G2’s unique algorithm, which calculates customer satisfaction and market presence scores in real-time. Based on user reviews and data aggregated from online sources and social networks, ZoomInfo’s high placement in these categories underscores the ways in which best-in-class data feeds every step of a sales and marketing professional’s workflow, and reveals the need for an automated pathway to go-to-market intelligence. No. 1 Placements (27) Lead Capture Lead Capture: Enterprise Lead Capture: Mid-Market Lead Capture: Small Business Lead Intelligence Lead Intelligence: Enterprise Lead Intelligence: Mid-Market Lead Intelligence: Small Business Market Intelligence Market Intelligence: Enterprise Market Intelligence: Mid-Market Market Intelligence: Small Business Marketing Account Intelligence Marketing Account Intelligence: Enterprise Marketing Account Intelligence: Mid-Market Marketing Account Intelligence: Small Business Email Verification Email Verification: Mid-Market Email Verification: Small Business Lead Mining Lead Mining: Mid-Market Lead Mining: Small Business Buyer Intent Data Tools Buyer Intent Data Tools: Mid-Market Sales Intelligence Sales Intelligence: Enterprise Account Data Management: Enterprise No. 2 Placements (12) AI Sales Assistant AI Sales Assistant: Enterprise AI Sales Assistant: Mid-Market AI Sales Assistant: Small Business Account Data Management Account Data Management: Mid-Market Account Data Management: Small Business Sales Intelligence: Mid-Market Sales Intelligence: Small Business Visitor Identification Visitor Identification: Mid-Market Recruiting Automation: Small Business Other Placements (4) Recruiting Automation Recruiting Automation: Enterprise Recruiting Automation: Mid-Market Visitor Identification: Small Business No. 1 Placements by Quarter Winter 2022: 27 Fall 2021: 26 Summer 2021: 27 Spring 2021: 26 Winter 2021: 22 Fall 2020: 19 Summer 2020: 10 Spring 2020: 7 Winter 2020: 8 Fall 2019: 8 Summer 2019: 5 Spring 2019: 5 Winter 2019: 3 About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about our leading go-to-market software, data, and intelligence, and how they help sales, marketing, and recruiting professionals, please visit www.zoominfo.com.

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ACCOUNT BASED DATA

Inpixon Announces Rebranding of CXApp Products to Inpixon Experience, Inpixon Events and Inpixon CX Briefings

Inpixon | April 19, 2022

Inpixon® (Nasdaq: INPX), the Indoor Intelligence® company, today announced the rebranding of its CXApp products and the launch of a new Enterprise Apps section on Inpixon's corporate website, www.inpixon.com. Next month will mark the 1-year anniversary of Inpixon's acquisition of The CXApp, a leading smart workplace app and hybrid events solution provider. It has been a productive year with numerous accomplishments building a foundation for growth, including: Award wins, analyst recognition, and deployment of new features in response to operational challenges during the pandemic. Growing the team to better support customers as well as clients' customers across sales, marketing, onboarding, project management, and customer service. Celebrating the 50th episode of The CXApp Live! Podcast, which features conversations with executive briefing center thought leaders and partners. Hosted fireside chats with industry thought leaders, participated in technology-focused webinars and panels, and launched a Customer Advisory Board to continue to foster innovation and progress. Incorporated Indoor Intelligence technologies into the enterprise app platforms to create smarter, safer, experiences. With the launch of the new Enterprise Apps section on the Inpixon website, changes were made to the CXApp product names. These new names bring all CXApp products under the Inpixon brand. Below is a summary of the rebranding: The CXApp Smart Campus is now Inpixon Experience. Inpixon Experience is the most comprehensive mobile-first workplace experience solution that creates a smart, innovative, and connected work environment. The Inpixon Experience app gives employees the tools they need to thrive, remain engaged, and connect with colleagues while boosting productivity in their preferred working environment. The CXApp Events is now Inpixon Events. Inpixon Events offers a mobile app and browser-based interfaces to connect remote and in-person audiences in a cohesive, end-to-end event experience. With a robust event management tool like Inpixon Events, organizations can create virtual, in-person, or hybrid experiences that exceed audience expectations. The CXApp EBC is now Inpixon CX Briefings. Inpixon CX Briefings is an executive briefing platform that delivers a differentiated, consistent, and custom-branded executive-level experience for briefing and meeting attendees. Leon Papkoff, Inpixon's EVP of Enterprise Apps, stated, "We are pleased to announce the rebranding of CXApp product names and the launch of our new Enterprise Apps section of our website. We believe this rebranding reflects our unified strategy and aligns closely with our business model. Bringing the CXApp products into a single website is an important and exciting move that will allow us to better serve our clients. We remain committed to supplying organizations with a comprehensive suite of products and solutions that provide them with actionable Indoor Intelligence—making their environments smarter, safer and more secure." Nadir Ali, CEO of Inpixon, commented, "Our award-winning location-aware platforms have been adopted by numerous top-tier organizations across a variety of industries, such as finance, social media and entertainment/media, to enhance the workplace experience for their employees, customers and partners." Nadir Ali, CEO of Inpixon, commented, "Our award-winning location-aware platforms have been adopted by numerous top-tier organizations across a variety of industries, such as finance, social media and entertainment/media, to enhance the workplace experience for their employees, customers and partners. Due to the increasing need for technologies that can support the changing demands of a hybrid workplace, we continue to aggressively penetrate the global digital workplace and event management software markets, which are experiencing significant growth. We continue to add more global enterprise customers which can contribute to our recurring revenue stream for years to come. Given the pace of digital transformation, we anticipate demand for our solutions will remain strong, and we anticipate our rapid revenue growth rate will continue in 2022." About Inpixon Inpixon® (Nasdaq: INPX) is the innovator of Indoor Intelligence®, delivering actionable insights for people, places and things. Combining the power of mapping, positioning and analytics, Inpixon helps to create smarter, safer, and more secure environments. The company's Indoor Intelligence and mobile app solutions are leveraged by a multitude of industries to optimize operations, increase productivity, and enhance safety. Inpixon customers can take advantage of industry leading location awareness, RTLS, workplace and hybrid event solutions, analytics, sensor fusion, IIoT and the IoT to create exceptional experiences and to do good with indoor data. For the latest insights, follow Inpixon on LinkedIn, and Twitter, and visit inpixon.com.

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ACCOUNT BASED ANALYTICS

ZoomInfo Earns TrustRadius Top Rated Award for Sales Intelligence Software for Fifth Consecutive Year

ZoomInfo | May 24, 2022

ZoomInfo a global leader in go-to-market intelligence solutions announced that it has been recognized by TrustRadius with the 2022 Top Rated Award for Sales Intelligence Software, Market Intelligence Software, and Intent Data. More than 1,200 verified TrustRadius users have recognized ZoomInfo as a leader in the Sales Intelligence Software category. “Our customers continue to trust ZoomInfo because they see firsthand the positive impact it has on their business, The launch of our modern operating system RevOS this year has enabled us to deepen our relationships with customers and help their business grow quickly.” ZoomInfo President and Chief Operating Officer Chris Hays Verified users shared how much value they receive from using ZoomInfo: “ZoomInfo is a must for my office, I use it daily! It allows me to source and cross-reference our existing contact list of companies and their staff along with organizations to whom we are seeking to connect. It streamlines the research process and saves me time in my hectic day!” – Stephen McDermott, Executive Sales Director at Global Heroes “ZoomInfo is absolutely amazing! I have used a lot of lead generation search engines and ZoomInfo is far above the rest. They are very user-friendly, have tons of access to correct information, and are a great company to work with. Everyone at ZoomInfo is very knowledgeable and friendly. I am a huge fan of ZoomInfo!” – Nelson Colon, Training Sales Manager at BICSI In addition, ZoomInfo’s leading conversation intelligence solution, Chorus, has earned four Top Rated Awards for Sales Enablement, Sales Coaching, Call Recording, and Conversation Intelligence. ZoomInfo Chat has also earned the Top Rated Award for Intelligent Virtual Assistant. Since 2016, the TrustRadius Top Rated Awards have become the industry standard for unbiased recognition of distinguished business-to-business technology products. Based entirely on verified customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. TrustRadius uses a criteria, methodology, and scoring to determine Top Rated winners. About ZoomInfo ZoomInfo is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals. About TrustRadius TrustRadius helps technology buyers make better decisions and helps vendors tell their unique story, improve conversion, engage high-intent buyers, and gain customer insights. Each month over 1 million B2B technology buyers, over 50% from large enterprises, use verified reviews and ratings on TrustRadius.com to make informed purchasing decisions. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

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CORE ABM

Demandbase Offers New ABX Certification, Equipping Marketing Teams to Take their Account-Based Success to the Next Level

Demandbase | February 15, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the launch of its Account-Based Experience (ABX) Certification. The company has a proven track record of educating revenue teams through Demandbase Academy, having certified more than 7,000 professionals for completing its Account-Based Marketing (ABM) Certification courses. Now, with the addition of this new ABX Certification, Demandbase pulls back the curtain on the future of ABM and B2B go-to-market. The course leads participants through a proven five-step process of creating their own ABX strategy, providing detailed and interactive instruction about engaging their best accounts with the right content at the right time on their terms. It also helps them define their goals, measure their ABX success, and much more. "ABX merges the best of ABM and customer experience, and is powered by artificial intelligence (AI)," says Jon Miller, chief marketing officer at Demandbase. "ABX merges the best of ABM and customer experience, and is powered by artificial intelligence (AI)," says Jon Miller, chief marketing officer at Demandbase. "It's the next evolution in B2B go-to-market and, as such, is crucial for practitioners to embrace. We're inviting customers and non-customers to get certified, which will give them the knowledge and roadmap they need to understand ABX and take its principles and strategies right back to their organizations. If you want to completely transform your sales and marketing results this year, this is the course that will get you there." The Demandbase ABX Certification is structured into eight modules, which take attendees through the basics of ABX, account journeys, building a data foundation, finding the accounts that drive their business, engaging accounts across channels, measuring progress, closing opportunities, and the ins and outs of ABX implementation. Revenue teams can become ABX Certified at any time, regardless of whether they have completed the other available Demandbase ABM certifications or not. The certification costs $395, but Demandbase is offering free access to the course through April 30, 2022. Demandbase customers can always access this and other GTM Certifications for free through the Demandbase Academy. To learn more and sign up for the ABX Certification course, please visit https://www.demandbase.com/resources/go-to-market-certification. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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Spotlight

A high-growth B2B organization needs to constantly innovate in order to meet its targets. For the B2B marketer there will always be contradictions to balance throughout the customer lifecycle.Without optimizing, you’ll risk misallocating your marketing spend,driving leads into your marketing-sales pipeline that never convert to become customers, or acquiring customers that churn before you can break even on your customer acquisition costs (CAC).

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