DECK 7 Framework for Digital™ Redefines Its B2B Model for 2020 Lead-Gen Goals

DECK 7 | January 20, 2020

DECK 7 Inc., a top lead generation company based in San Diego, California, has gone beyond its peers and competitors in their digital marketing efforts for 2020. An esteemed digital marketing and media company, known for executing campaign management and content services to its clients and partners worldwide, DECK 7 has built a comprehensive system to track buyers and influencers, build behavioral models, and putting all the vast intelligence it generates into the hands of its marketing partners.
The DECK 7 Framework For Digital™ is the outcome of several years of working together with some of the most innovative and successful companies in the world, and is based on the collective learning and shared experiences across thousands of digital marketing campaigns.

Spotlight

Over the last few months, we've been working on Account-Based Marketing approach to digital. In this video we outline what it is, and when businesses should use it.


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ACCOUNT BASED DATA

Tackle.io expands its offering to be the first and only platform to help software companies build and scale their Cloud GTM to accelerate sales growth

Tackle | November 10, 2022

Tackle.io, the leading software company dedicated to helping software providers generate revenue through the clouds, today announced expanded offerings to its platform to help software sellers build and rapidly scale their Cloud go-to-market (Cloud GTM). These capabilities provide ISVs with actionable pipeline data, a proven co-sell methodology and operating model to improve the experience, and sales workflow automation to accelerate and drive new revenue with AWS, Google Cloud, Microsoft, and IBM Red Hat. Despite economic conditions, cloud spend continues to increase. IDC found that $90 billion will be added to the total $500B of cloud spend this year, and in Tackle's 2022 State of Cloud Marketplaces Report, 68% of buyers said they are increasing their cloud budget next year. As buyers spend more with the Cloud Providers, they lean into purchasing through the Cloud Marketplaces to draw down on committed spend contracts, streamline the procurement process, and help them operate more efficiently. To ensure this pre-committed spend is being captured, Tackle's report also found that 82% of sellers will increase their investment in cloud as a GTM channel in the coming year. "Cloud Marketplaces and co-sell have become the center of how ISVs go-to-market with the Cloud Providers," said John Jahnke, CEO of Tackle. "Cloud Marketplaces and co-sell have become the center of how ISVs go-to-market with the Cloud Providers," said John Jahnke, CEO of Tackle. "We continue to innovate to help sellers build their Cloud GTM through a combination of product strategy, business strategy, people, technology, and process. All with the goal of driving revenue through the clouds and delighting cloud buyers without adding additional resources." Through a combination of the Tackle Platform and our people, Tackle helps to activate the Cloud GTM Flywheel—leading to greater and faster results for both sellers and buyers—with three new features: Tackle Prospect: Identify the right accounts in your pipeline to understand which ones are most likely to buy from each Cloud Provider. Tackle Co-Sell: Accelerate deals through streamlined co-selling workflows with the Cloud Providers directly from Salesforce. Tackle Offers now on the Salesforce AppExchange: Simplify the process for sales, finance, and operations teams to create, send, track, and book custom Marketplace offers in a single application. All of these solutions let software companies transact through the clouds in a way that matches how B2B buyers want to buy: leveraging cloud budgets, simplifying vendor management (fewer bills and consolidating spend), and buying from ecosystems they trust, like AWS, Google Cloud, Microsoft, and IBM Red Hat. To bolster these features, Tackle has acquired CORE Consulting, a software and services firm that helps high-volume ISV sellers become experts on the ins and outs of co-selling through the Cloud Providers. A strong co-sell strategy is becoming table stakes for anyone looking to be successful with their Cloud GTM strategy. Together with CORE Consulting, Tackle will help sellers drive revenue growth and reduce the complexity of co-sell. "CORE Consulting's people and technology have powered ISVs to the top of the Microsoft co-sell rankings both in the US and Worldwide since its inception and expanded support for AWS and Google Cloud as they each launched their co-sell practice," said Erin Figer, CEO & Founder of CORE Consulting. "We are excited to join forces with Tackle and look forward to continuing to help ISVs build robust Cloud go-to-market strategies that will not only provide the connective tissue but the muscle around successfully co-selling and reaching customers through Marketplaces." "To drive more value to our customers, accelerate our growth, and strengthen our Cloud GTM, it's key for us to continue to invest in optimizing our co-sell practice to support our Marketplace strategy," said Toni Adams, SVP Partner & Alliances at Starburst. "CORE Consulting has been critical to building and growing our co-sell practice, and Tackle has been critical to our success in helping customers take advantage of the Cloud Marketplaces. Bringing CORE and Tackle together enables Starburst to leverage a unified co-sell solution that will help us further manage these efforts across Cloud Providers and continue to optimize and scale Marketplace as a revenue channel." Visit tackle.io to learn more about our new solutions. About Tackle Tackle is the leading solution built to help software companies generate revenue through clouds. Tackle works with more than 500 software companies including Auth0, CrowdStrike, HashiCorp, Lacework, New Relic, Snyk, VMware, and many more at every stage—from companies scaling their go-to-market to the largest software companies in the world. We are venture backed by three of the world's top SaaS investors—a16z, Bessemer Venture Partners, and Coatue—to execute on our mission to positively transform the way that software is sold. Tackle is available for purchase on the AWS Marketplace, Microsoft commercial marketplace, Google Cloud Marketplace, and Red Hat Marketplace.

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ABM ACCOUNTS

LeanData Announces Winners of the 2022 OpsStars Awards

LeanData | September 17, 2022

LeanData, the modern revenue orchestration platform for today's growth leaders, today announced winners of the 2022 OpsStars Awards, the industry's first awards program designed to celebrate operations leaders forging new paths to revenue growth in B2B. Now in its fourth year, the OpsStars Awards recognize the strategic contribution, innovation and impact of revenue leaders within the global operations community. "Operations has always been the backbone of go-to-market strategy, execution and ultimately revenue growth. But within recent years, this strategic and mission-critical function has truly emerged as the superhero of the modern revenue engine," said Evan Liang, CEO of LeanData. "Operations has always been the backbone of go-to-market strategy, execution and ultimately revenue growth. But within recent years, this strategic and mission-critical function has truly emerged as the superhero of the modern revenue engine," said Evan Liang, CEO of LeanData. "We're pleased to shine a light on the leading innovators in operations, whether they're early in their careers or veterans in the field. Congratulations to all those who shared their impressive success stories this year." Winners of the 2022 OpsStars Awards are: Account-Based Program of the Year Winner: Expedient Buyer Experience Impact Award Winner: Shopify Digital Transformation Award Winner: Saviynt Go-To-Market Agility Powered by Operational Excellence Winner: Maxio Lead Management Program Transformation of the Year (Emerging Enterprise) Winner: Everbridge Lead Management Program Transformation of the Year (Large Enterprise) Winner: Dell Technologies Most Cutting-Edge Ops Program of the Year Winner: Similarweb OpsStar of the Year Winner: Travis Henry, Director of Sales Development Operations and Enablement, Snowflake Since its inception, OpsStars has established itself as the definitive community and conference for operations professionals, bringing together thousands of B2B sales, marketing, customer and revenue operations leaders into one place for sharing best practices, career development and networking. The OpsStars Awards are a natural extension of this community, recognizing both the increasingly strategic role operations professionals play in driving revenue as well as the ground-breaking innovations many of these leaders are driving in their own organizations. Held alongside Salesforce's Dreamforce event, the seventh-annual OpsStars 2022 conference will take place September 21-22 at The San Francisco Mint in San Francisco, Calif. To register, visit www.ops-stars.com About LeanData Today's growth leaders are powering their B2B selling with LeanData, the gold standard in modern revenue orchestration and an essential element of the modern RevTech stack. The LeanData Revenue Orchestration Platform, powered by No-Code Automation, simplifies and accelerates coordination of all the plays, people and processes needed to transform buyer signals into buying decisions. LeanData is inspiring a global movement among its 800+ customers and community of 5000+ OpsStars worldwide, empowering them with revenue operations excellence that translates into compelling buyer experiences and competitive advantage. See www.leandata.com.

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ACCOUNT BASED DATA

Contently Named Leader in G2 Enterprise Content Creation Software for 8th Consecutive Time

Contently | October 31, 2022

Contently is honored to announce it has receive G2's designation as the Leader in Enterprise Content Creation Software for the 8th consecutive time. Every quarter, G2 releases its Best Software Products awards in various categories. The Fall 2022 results are in, and Contently is proud to announce that we were named Leader in several key categories, including content analytics, freelancer platforms, and more. "At Contently, we are always looking for ways to improve," says Ashley Allen, Head of Product. "G2's awards allow us to reflect on our strengths and areas for improvement. This input fuels our product roadmap, enabling us to continually improve our platform and provide the functionality our customers want." Contently also received accolades for the Easiest to Do Business With, Easiest Administration, Easiest Set Up for Enterprise, and more. "Our customers are so important to us," shares Bryn Caruso, Head of Customer Success. "We are excited to see our clients' satisfaction shine through in these reports." Contently ranked in high customer satisfaction in the following categories: Customizable Templated Workflows - 94% User, Role, and Access Management - 91% Internal Communication - 90% G2 reports that 99% of Contently users rated the platform 4 or 5 stars, and 91% said they would likely recommend Contently to an industry peer. "Our mission is to help marketers and creative professionals create high-performance content at scale," shares Brooke Gocklin, Editor-in-Chief. "Our mission is to help marketers and creative professionals create high-performance content at scale," shares Brooke Gocklin, Editor-in-Chief. "We are thrilled that our platform is the Leader for Enterprise Content Creation, and we look forward to helping our clients achieve greater impact through content marketing campaigns." To learn more about Contently and the G2 Fall 2022 awards, download the Fall G2 reports or visit www.contently.com. About Contently Contently's content marketing platform makes it easy to create high-performing content and measure its impact down to the dollar. Our powerful content marketing platform and world-class freelance network give brands everything they need to create stories that delight their audience, build deep relationships, and drive results. Contently is fully remote, headquartered in New York City, and proud to receive numerous honors, including G2's #1 Enterprise Content Creation Solution and Gartner Peer Insights Customer Choice. We've also been recognized by AdAge, Crain's, Fortune, and Inc. as a Best Place to Work.

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TARGETED ACCOUNT STRATEGY

GTM Partners Releases The First GTM Vendor Perspective and it’s About Hushly

Hushly, GTM Partners | October 12, 2022

Hushly, the all-in-one marketing platform for B2B buyer experience and conversions looked to a new type of analyst firm called GTM Partners, for a third party validation and data-driven analysis of what business problems the Hushly platform is solving and how well it delivers on those promises. “Our primary focus aims to be the voice of the industry for all things GTM and advising companies on how to get the most out of an investment in technology,” says Sangram Vajre, CoFounder and CEO at GTM Partners. “Our primary focus aims to be the voice of the industry for all things GTM and advising companies on how to get the most out of an investment in technology,” says Sangram Vajre, CoFounder and CEO at GTM Partners. “Our Hushly perspective enables marketing executives to think differently while enabling personalized buyer experiences for demand generation and account-based strategies.” “I love the fact that the GTM perspective is third-party validated and has data-driven analysis as opposed to vendor stack rankings, '' says James Kessinger, CMO & Chief Operating Officer at Hushly. “This provides a succinct picture about Hushly's capabilities and value of our all-in-one marketing platform as opposed to a point product view you get from looking at a single category or market that we operate in.” GTM Perspectives look at all the categories a vendor is in and uses G2 intent data to better understand traffic patterns in those categories as well as look at the growth and quality of customer reviews on G2 Crowd to guide in the analysis. GTM Partners also perform customer interviews, providing a voice of the customer along with the data analysis. “When we spoke to Hushly customers and read Hushly’s G2 reviews it validated that Hushly has a compelling unified marketing platform that delivers results across multiple use cases.” says Bryan Brown, Chief Analyst at GTM Partners. “I believe that companies who are looking to achieve efficient growth should be looking at innovative martech companies like Hushly.” Hushly Value Propositions: Deliver rich, dynamic & personalized web and content experiences Increase conversion & lead quality Increase operational efficiencies and amplify existing investment Hushly GTM Perspective Stats: Lead Conversions as high as 243% Lead Quality as high as 62% Content Engagement as high as 1800% Reduced bounce rate Increased site dwell time Increased target account engagement “The market has evolved away from having separate platforms and vendors for website personalization, content experience, demand capture, and buyer intelligence, this new digital experience has to be integrated and unified into a single platform,” says James Kessinger, Chief Marketing Officer and COO of Hushly. “Today’s CMO’s and revenue marketers don’t have the time nor the budget to waste on point product solutions that don’t work as a single platform. This is why Hushly continues to evolve and innovate our all-in-one marketing platform for efficient growth.” About Hushly: Hushly is the first all-in-one marketing platform for b2b marketers. With Hushly, b2b marketers gain efficiencies, productivity, and accelerate revenue. By offering rich - personalized – and connected digital experiences to their customers. The Hushly buyer experience and conversion platform takes critical products that need to work together as a solution and brings them under a single platform. So, buyers get a connected digital experience, dynamic personalized content, and better educated, faster. While marketers see a holistic view of visitor and account activities across their digital properties which leads to better buyer intelligence for increased sales opportunities and accelerated deal velocity. Learn more at https://www.hushly.com About GTM Partners: Founded in 2022 and headquartered in Atlanta, GTM Partners is the brainchild of B2B go-to-market industry experts Sangram Vajre, industry expert Bryan Brown and Judd Borakave. The firm was created to help GTM professionals and solutions vendors achieve efficient growth by transforming their GTM strategy and process. To understand the offerings for GTM vendors and members, please visit https://gtmpartners.com/.

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