ACCOUNT BASED ANALYTICS
Terminus | March 09, 2022
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announces its new ABM course and certification program, The Account-Based Strategy Certification: Fundamentals. Designed to help B2B marketers create their strategic ABM roadmaps, this course enables go-to-market teams to build a business case for ABM, launch their first ABM program, or improve or scale their existing ABM program.
According to Terminus’s 2021 State of Modern Marketing report, 87% of marketers agree that augmenting traditional lead-based strategies with a stronger focus on account-based strategies is the best way to maximize revenue generation. Despite this, 86% say that automated account engagement activities across multiple channels is something their organization needs assistance with. By enrolling in The Account-Based Strategy Certification: Fundamentals, marketers participate in a comprehensive, self-paced training course that focuses on the fundamental principles of an account-based strategy and provides tactical, real-life recommendations and examples for running successful ABM campaigns.
“Every day, we come across experienced marketers who say they have their own ABM program already in place. But many times, they’re not maximizing their program with a proper multi-channel, data-driven strategy,” said Tim Kopp, CEO of Terminus. “ABM has evolved from a nice-to-have to a necessity for go-to-market teams. With our new certification program, we’re equipping B2B marketers with the knowledge and tools necessary to drive their ABM success.”
The course features five lessons led by seasoned ABM professionals in the marketing space. After the lessons are completed, participants have the option to earn a certificate and digital badge by passing a timed, multiple-choice exam. The course consists of the following lessons:
The Modern Approach to B2B Marketing
Operationalizing Your ABM Strategy
Laying the Groundwork for ABM
Assessing Your Readiness for ABM
Launching Your First ABM Program
The course is free to all existing customers and partners with their Terminus subscription and can be accessed directly via Terminus Academy. The course is also free with registration to any non-customers and partners. For more information about Terminus and its certification program, visit Terminus.com.
About Terminus
Leaders of the account-based movement, Terminus helps Marketing, Sales, and Customer Success work better together to drive a winning go-to-market strategy and exceptional customer experiences. Terminus offers the best data, channels, and analytics all in one platform; powering high-performing go-to-market teams. We’re proud to be helping over 1,000 customers on this mission, including brands like DHL, G2, Outreach, and TripActions. We’ve been named a G2 Leader for 15 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.
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ACCOUNT BASED DATA
Metadata | March 03, 2022
Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures, with participation from a number of other SaaS founders and CEOs.
The new capital will allow Metadata to develop a new software category, while tripling down on its growth, and expanding its platform capabilities to meet its vision as the first operating system for B2B marketers.
Running paid campaigns creates too many technical, mundane, and repetitive tasks for B2B marketers to keep up with today.
Through AI and machine learning, Metadata frees B2B marketers from having to manually do these tasks so they can spend their time on the work that matters most: strategy, creativity, and experimentation.
B2B marketers use Metadata to automate these tasks, optimize their campaigns to revenue, and drastically scale their performance before needing more resources.
“In 2021, the Metadata platform executed nearly $50 million of digital spend for over 150 customers across Facebook, LinkedIn, Google, Quora, and Display, resulting in over $130 million in marketing-sourced pipeline and over $2 billion of influenced pipeline,” said Gil Allouche, Metadata CEO.
Metadata has experienced accelerated momentum:
Grew a staggering 711% YoY growth in the past 24 months
Added over 110 new customers in the last 12 months
Was awarded five patents for its technology and an ever-growing database of 1.5 billion business profiles, segmented by technographics, firmographics and buyer intent signals
Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference
Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2. The company has consistently received the highest G2 satisfaction scores of any of its category competitors, with 99% of users rating Metadata at 4 or 5 stars, and 92% saying they would recommend Metadata to other B2B marketers
“In 2021, the Metadata platform executed nearly $50 million of digital spend for over 150 customers across Facebook, LinkedIn, Google, Quora, and Display, resulting in over $130 million in marketing-sourced pipeline and over $2 billion of influenced pipeline,” said Gil Allouche, Metadata CEO. “No other technology was able to provide this amount of efficiency for B2B marketers. This funding validates the market demand for our technology and will help us develop this technology further.”
Matthew Cowan, General Partner at Next47, views Metadata’s loyal customer base as a strong indicator of future success. “When speaking with dozens of Metadata customers, it was clear that Metadata is a vital part of their operations. Metadata’s commitment to their customers is evident in their growth and the tangible results they’ve provided B2B marketers,” said Cowan. “Their vision of building the first operating system for B2B marketing is exactly what this industry needs. As we were looking to make investments in truly disruptive marketing technologies, Metadata's vision, combined with their current performance, and future trajectory, is what compelled us to lead this round of funding with them.”
Raanan Bar-Cohen, founding partner at Resolute Ventures, who led Metadata’s Series A round, has seen, firsthand, the impact Metadata is having on its customers.
“We’re not surprised by Metadata’s consistent ‘up and to the right’ trajectory,” said Bar-Cohen. “Gil and his team have shown a commitment to technology innovation and customer obsession, in a space that is busy with undifferentiated tech. Metadata has a true passion for making life easier for B2B marketers and has a track record of delivering capabilities that truly reduce the task load on B2B marketers while maximizing marketing performance – and that dedication is what will continue to allow their team to define their category as a new kind of operating system for B2B marketers.”
This latest round of funding features participation from Gaingels, Mana Ventures, and over 30 prominent leaders in the Software as a Service (SaaS) space, including Jason Calacnis, Erik Matlick (CEO/Bombora), Mark Organ (Founder/Eloqua), Gary Nakamura (CEO/Firstup), Megan Yen (Head of Operations/Ramp), Brian Cooper (VP Demand/Juniper) and many others.
About Metadata
Metadata is building the first operating system for B2B marketers. Through AI and machine learning, Metadata frees B2B marketers from mundane and repetitive tasks so they can spend more time on the work that matters most: strategy, creativity and experimentation. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to automate their campaigns and drive more revenue.
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ABM ACCOUNTS
RollWorks | April 13, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today celebrated significant milestones and ABM democratization momentum with HubSpot, the customer relationship management (CRM) platform for scaling companies.
RollWorks now has surpassed 500 installs of its HubSpot integration in the HubSpot App Marketplace, 150% more than the nearest ABM competitor. This milestone further adds to the momentum RollWorks is building within the ABM community. The company has already achieved 100% YoY new customer bookings in Q1 and an impressive 35+% Q1 YoY new customer growth.
The RollWorks ABM HubSpot App is a HubSpot Certified App with a demonstrated investment in product quality and customer experience. The integration provides marketers with an easy-to-use, end-to-end solution to drive their account-based strategies by enabling teams of all sizes to identify high-fit, high-intent accounts and buyers, reach them efficiently, and measure impact.
"RollWorks is a fantastic complement to HubSpot, combining best-in-class inbound marketing and account-based marketing capabilities to effectively grow B2B revenue," said Scott Brinker, VP of Platform Ecosystem at HubSpot. "RollWorks' rapid growth within the HubSpot ecosystem is a testament to how much value our customers see in leveraging our two platforms together."
Working with any RollWorks and HubSpot pricing offer, RollWorks ABM is a bidirectional integration that imports and exports data between RollWorks and HubSpot. B2B companies of any size, like Auditoria, Goverlan, and SnapFulfil, can pull in their own HubSpot data, leverage RollWorks' machine learning to prioritize accounts, and advertise across channels. They can then sync performance, account, and website data back into HubSpot to create custom reporting and workflows.
A snapshot of additional features:
Utilize HubSpot's pre-built ABM Lists to dynamically sync contact lists and segment contacts into target accounts
Augment company lists from HubSpot with machine learning-based scoring and prioritization from RollWorks
Target known and unknown contacts across channels with dynamic digital ad campaigns
Prioritize in-market accounts with digital ads
View account-level data, advertising, and website engagement metrics from RollWorks in HubSpot and activate against that data in HubSpot
Align Marketing and Sales teams with RollWorks custom performance reports and/or dashboards in HubSpot
"The RollWorks and HubSpot integration has kicked our marketing and sales alignment into gear," said Katie McCauley, Marketing Manager at SnapFulfil. "The prospects generated from all of our marketing activities get pulled into HubSpot automatically, where we then narrow our target list to sync with RollWorks. Now, I can make a stronger case for going a certain direction based on the dollars at work on the platform. And I can show our CEO exactly where those dollars are being spent."
"We've always believed that taking an account-based approach is arguably even more important for growing teams with more resource constraints," said Randi Barshack, CMO of RollWorks.
"We've always believed that taking an account-based approach is arguably even more important for growing teams with more resource constraints," said Randi Barshack, CMO of RollWorks. "Something really magical happens when you add the foundation of HubSpot's inbound marketing to RollWorks' highly-targeted ABM capabilities. Now companies of all sizes have a very quick and easy way to start executing and immediately see value from ABM—no matter where they are in their journey."
HubSpot has been an integral part of the RollWorks partnership program since its inception in 2020. The RollWorks technology partner ecosystem was custom built for today's integrated marketing environments - the broad group of strategic partnerships with complementary technologies include marketing automation, content management, customer experience, and sales enablement across multiple channels. Together, RollWorks and its tech partners give B2B marketing and sales teams the ability to orchestrate engagement across channels at scale and greater interoperability and data flow between their choice of marketing tech tools, which results in more efficient go-to-market efforts.
"The foundation of the RollWorks partnership program is an ecosystem-friendly, account-based data platform that complements and improves existing products in the broader market rather than rip and replace them," said Mike Stocker, VP of Partnerships at RollWorks. "Reaching these milestones with HubSpot is a testament to the strength of our partnership and our dedication to enabling marketers in companies of all sizes to create solutions that drive improved ROI and set HubSpot customers up for success."
To learn more about how the combination of RollWorks and HubSpot drives even more value for your ABM programs, schedule a custom demo today.
About RollWorks
RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.
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CORE ABM
ZoomInfo | April 07, 2022
ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced that it has earned the top spot on 25 grids in G2’s Spring 2022 Grid® Reports.
ZoomInfo continued its streak of market leadership, collecting at least 25 No. 1 rankings in each of the last five Grid Reports, including the overall Buyer Intent Data Tools category along with the top spot in every Lead Capture, Lead Intelligence, and Marketing Account Intelligence category.
“Our customers expect best-in-class solutions to funnel their revenue growth and we strive to deliver on that expectation,” said ZoomInfo Founder and CEO Henry Schuck.
“Our customers expect best-in-class solutions to funnel their revenue growth and we strive to deliver on that expectation,” said ZoomInfo Founder and CEO Henry Schuck. “It’s affirming to see that our customers are already benefiting from RevOS, our newly-introduced modern revenue operating system, with the consistently positive reviews they’re sharing.”
For the eighth straight quarter, ZoomInfo was listed as the No. 1 Enterprise solution in all three of the Sales Intelligence, Market Intelligence, and Marketing Account Intelligence sections. Also of note:
ZoomInfo has topped at least 19 different grids for seven consecutive quarters.
ZoomInfo maintained the top spot in both the Overall and Mid-Market grids of Marketing Account Intelligence for the 17th consecutive quarter.
ZoomInfo was named the No. 1 Enterprise solution in six different sections.
37 of ZoomInfo’s 43 rankings were in the top-two on their grid.
Chorus by ZoomInfo appeared on 15 grids and maintained its No. 1 Enterprise positions in both Conversation Intelligence and Sales Coaching.
Engage by ZoomInfo climbed to the No. 1 spot in the Auto Dialer Small Business grid, one of its 15 grid appearances.
The Spring 2022 Grid® Reports are based on G2’s unique algorithm, which calculates customer satisfaction and market presence scores in real-time. Based on user reviews and data aggregated from online sources and social networks, ZoomInfo’s high placement in these categories underscores the ways in which best-in-class data feeds every step of a sales and marketing professional’s workflow, and reveals the need for an automated pathway to go-to-market intelligence.
No. 1 Placements (25)
Lead Capture
Lead Capture: Enterprise
Lead Capture: Mid-Market
Lead Capture: Small Business
Lead Intelligence
Lead Intelligence: Enterprise
Lead Intelligence: Mid-Market
Lead Intelligence: Small Business
Marketing Account Intelligence
Marketing Account Intelligence: Enterprise
Marketing Account Intelligence: Mid-Market
Marketing Account Intelligence: Small Business
Market Intelligence
Market Intelligence: Enterprise
Market Intelligence: Mid-Market
Email Verification
Email Verification: Mid-Market
Email Verification: Small Business
Lead Mining
Lead Mining: Mid-Market
Lead Mining: Small Business
Buyer Intent Data Tools
Buyer Intent Data Tools: Mid-Market
Account Data Management: Enterprise
Sales Intelligence: Enterprise
No. 2 Placements (13)
AI Sales Assistant
AI Sales Assistant: Enterprise
AI Sales Assistant: Mid-Market
AI Sales Assistant: Small Business
Account Data Management
Account Data Management: Mid-Market
Account Data Management: Small Business
Sales Intelligence
Sales Intelligence: Mid-Market
Sales Intelligence: Small Business
Visitor Identification
Visitor Identification: Mid-Market
Market Intelligence: Small Business
Other Placements (5)
Recruiting Automation
Recruiting Automation: Enterprise
Recruiting Automation: Mid-Market
Recruiting Automation: Small Business
Visitor Identification: Small Business
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com.
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