Demandbase has been named the #1 Global Leader on Research In Action's Account-Based Marketing Vendor Matrix

Demandbase, the pioneer and industry leader in account-based experience (ABX), has been named the global market leader on Research In Action's Vendor Selection MatrixTM for Account-Based Marketing. Demandbase was ranked first on the matrix, among the Top 15 Global Vendors, based largely on the technology research firm's unique survey-based approach for comparative vendor assessment.

"We are proud to provide meaningful and useful information for B2B marketers each year," said Peter O'Neill, Research Director at Research In Action GmbH. "Ranking first on our list reflects Demandbase's commitment to delivering innovative solutions to its customers. We are pleased to have them in this year's report."

The assessment results and predictions are focused on input from customers and vendors, publicly accessible information, triangulation, and analyst opinion. The top 15 account-based marketing solution vendors, as chosen by survey respondents, were all evaluated. The evaluation results were based on 62.5% of enterprise and SMB buyer survey results and analyst opinion (37.5%).

Demandbase got high marks for Demandbase One's breadth and depth, market share and growth, customer satisfaction, and price/value ratio. Also, the organization received high marks for its approach, which included vision, innovation and partner ecosystem, feasibility and implementation capability, and customer recommendations.

"We are thrilled to be the top-ranked vendor in this survey, particularly given how much of the score is based on real customer results," said Jon Miller, Demandbase's chief marketing and product officer. "ABX has proved to be a great tactic as we emerge as the industry's top vendor, and we're honored to be included in this year's Research in Action report."

Research In Action GmbH is a leading independent information and communications technology research and consultancy firm that offers both forward-thinking and realistic advice to corporate and vendor clients.

About Demandbase
Demandbase is the market leader in Account-Based Experience (ABX) and an essential part of the B2B Go-to-Market technology stack. The company simply has the best account-based interface for finding, engaging, and closing the accounts that matter. Demandbase is used by the world's largest and fastest-growing firms, including Accenture, Adobe, DocuSign, GE, Salesforce, and others, to power their ABX approach and improve their marketing efficiency. The firm has been called to JMP Securities' "The Hot 100: The Best Privately Held Software Companies," the Deloitte Fast 500, and Gartner's Cool Vendor for Tech Go-To-Market.