ACCOUNT MANAGEMENT

Demandbase Included in 2021 Gartner® Market Guide for Revenue Data Solutions

Demandbase | December 16, 2021

Revenue Data Solutions
Demandbase, the B2B go-to-market leader, today announced it has been identified as a Representative Vendor in the 2021 Gartner Market Guide for Revenue Data Solutions.[1] According to this report “revenue data solutions provide actionable context about customers and prospects, making planning, acceleration and engagement activities more effective.” As per this report, the six key factors that differentiate most vendors are data sources, intent data, predictive analytics, customization, integration and privacy.

“We’re really honored to be identified by Gartner in this Market Guide report,” said Jon Miller, chief marketing and product officer at Demandbase. “We believe that the value of revenue data solutions in the B2B world has become abundantly clear, and Demandbase is one of the few vendors that delivers extensive breadth and depth in both data and functionality. We’re constantly working toward expanding all of this even more and continuing to give customers the most premium solution available on the market.”

According to this report:
  • One of the strategic planning assumptions is “by 2024, early adoption of RDS will propel progressive B2B organizations to achieve growth at three times that of those who delay.”
  • The adoption of revenue operations will become more common.
  • Intent data and other behavioral components will increase in value.
  • Revenue data solutions (RDS) have progressed considerably in the last few years, moving from commoditized contact/company data enrichment and cleanup into predictive and multi-sourced solutions for actionable customer context across commercial silos.

*Gartner, “Market Guide for Revenue Data Solutions,” Tom Cosgrove, Jeffrey Cohen, September 29, 2021.

Gartner Disclaimer
GARTNER is registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Demandbase
Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth.

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2018 has just begun – and as usual, the most-savvy content marketers are on their toes once again, not wanting to miss any of the latest trends that soon may become the new industry standard. In the B2B landscape, it is no secret that content marketing has become an ever-important strategy, especially for small businesses aiming to level the playing field. As such, keeping updated with the newest developments and shifts in B2B content marketing has become a necessity for many marketers to ensure that their strategies and tactics can deliver or even outmatch the performance they had last year.


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Spotlight

2018 has just begun – and as usual, the most-savvy content marketers are on their toes once again, not wanting to miss any of the latest trends that soon may become the new industry standard. In the B2B landscape, it is no secret that content marketing has become an ever-important strategy, especially for small businesses aiming to level the playing field. As such, keeping updated with the newest developments and shifts in B2B content marketing has become a necessity for many marketers to ensure that their strategies and tactics can deliver or even outmatch the performance they had last year.

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