ACCOUNT BASED EXECUTION

Demandbase Launches Demandbase Data (D2) Labs to Deliver Tailored Account Intelligence to Customers

Demandbase | June 09, 2022

Demandbase Data Labs
Demandbase, the Smarter GTM™ company for B2B brands, today announces the newly launched Demandbase Data (D2) Labs. Known for its industry-leading ideas, the company created D2 Labs to drive B2B data innovation and help organizations embrace the power of Account Intelligence. Customers can now engage with Demandbase's data experts and data scientists directly to turn their incomplete, inactionable data into revenue-generating insights.

Services such as ICPaaS provide a customized "data as a service" to help companies identify the best accounts within their ideal customer profile (ICP). This particular service draws on insights from installed technologies, intent, skills, job openings, renewal dates and other attributes to identify the right accounts to go after. This is just one example of how D2 Labs can help solve one-of-a-kind business challenges using data-driven insights.

"If you don't understand your prospective customer's existing technologies and problems, you can't become their true trusted advisor. It's that simple... Demandbase Data Labs gives us the insights we need to become trusted advisors," Makoto Ishizaka, go-to-market and strategic initiative lead, Microsoft.

"If you don't understand your prospective customer's existing technologies and problems, you can't become their true trusted advisor. It's that simple... Demandbase Data Labs gives us the insights we need to become trusted advisors," Makoto Ishizaka, go-to-market and strategic initiative lead, Microsoft.

D2 Labs works with Demandbase clients by gathering their inputs and overlaying Demandbase's Account Intelligence. By leveraging Demandbase D2 Labs' proprietary machine learning models, we're able to show our clients which of their prospects have the highest likelihood of becoming customers and being in the market to buy their product or service.

"The right data at the right time, analyzed in the right way, can create astonishing results. Organizations that adopt the use of data in this way could see an increase in profit of multiple millions of dollars," says Meetul Shah, general manager, Data Cloud at Demandbase. "Many smart B2B leaders don't know how to take action on their data even when it's high-quality. D2 Labs upends this status quo, providing customers with top tier data and the knowledge of how to use it to shape business decisions. It's empowering top companies to equip their sales and marketing teams with highly focused data at their fingertips, and unlock extreme revenue potential as a result. This is what so many organizations have been waiting for, and we're thrilled that it's here."

D2 Labs combines Demandbase's Account Intelligence with specialty datasets, coupled with customers' raw data, and then turns it into actionable insights that can be applied immediately. By gaining access to the Demandbase data science team, B2B companies will be able to model their data like true experts and solve their most complex data needs.

To learn more about D2 Labs and get pricing, please visit https://www.demandbase.com/solutions/data-cloud/d2-labs.

About Demandbase
Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

Spotlight

You know account-based marketing (ABM) is an effective way to engage your target audiences. But how can you create all that scalable, personal, and relevant content to support your ABM strategy?An infographic from Marketo shows you top-secret tricks for creating content for your target accounts.Fully 82% of prospects value content created for their specific industries, the infographic states, and 67% value content for their specific job functions.One tip from Marketo: When creating personas, determine which visuals appeal to specific groups. Doing so allows you to give your audience targeted content and gives you an efficient way to create it.


Other News
ABM ACCOUNTS

ZoomInfo and Bombora Settle Lawsuit

ZoomInfo, Bombora | June 18, 2022

ZoomInfo Technologies LLC (“ZoomInfo”) and Bombora, Inc. (“Bombora”) today announced that they entered a confidential agreement settling a lawsuit pending in the Supreme Court of the State of New York, County of New York, under the caption ZoomInfo Technologies LLC v. Bombora, Inc., Index. No. 652431/2020. The case concerned a years-long revenue sharing agreement between the parties, which terminated in early 2020, and various privacy-related claims. Terms of the settlement were not disclosed. “ZoomInfo has achieved its leadership status by anticipating market needs and innovating to meet them, including a deep commitment to privacy compliance,” said Erik Matlick, Founder and CEO of Bombora. “ZoomInfo has achieved its leadership status by anticipating market needs and innovating to meet them, including a deep commitment to privacy compliance,” said Erik Matlick, Founder and CEO of Bombora. “Resolving this suit is a step forward not only for both of our companies, but also for our industry, one in which ethical stewardship of data, of which ZoomInfo is setting an example, is increasingly critical.” “Our commitment to and investment in privacy leadership is second to none,” said Henry Schuck, Founder and CEO of ZoomInfo. “Our commitment to and investment in privacy leadership is second to none,” said Henry Schuck, Founder and CEO of ZoomInfo. “Bombora’s intent data plays an important role in improving B2B sales and marketing, and we look forward to working together again.” While the agreement does not encompass resumption of the business partnership, the companies are in active discussions regarding Bombora’s participation in ZoomInfo’s RingLead DataExchange. About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com. About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit bombora.com.

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CORE ABM

With Notable New Honors from G2 and TrustRadius, RollWorks Continues to Prove There is No One-Size-Fits-All Approach to ABM Success

RollWorks | May 19, 2022

Account-based marketing platform RollWorks, a division of NextRoll, continues to lead category market innovation and build on its momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. After hitting a significant milestone with HubSpot, and launching partnerships with Drift and G2 to strengthen its platform capabilities, the company announced it has received 2022 Top Rated Awards from TrustRadius in the ABM and Ad Serving & Retargeting categories. RollWorks also received 15 leader awards in the G2 Spring Grid® Report and was named an Account-Based Leader for the seventh consecutive quarter and a Momentum Leader for the sixth consecutive quarter in G2's 2022 Winter Report. TrustRadius RollWorks received 2022 Top Rated Awards from TrustRadius in both the ABM and Ad Serving & Retargeting categories. Since 2016, the TrustRadius Top Rated Awards have become the B2B's industry standard for unbiased recognition of technology products. TrustRadius uses a detailed criteria breakdown of the methodology and scoring to determine TopRated winners. With a trScore of 7.9 out of 10, RollWorks is recognized by the TrustRadius community as a valuable player in the ABM software category. Comments from recent reviews of RollWorks on TrustRadius: RollWorks also helps us with attribution of the marketing campaigns that are critical to driving performance throughout the funnel. We've had better insights andreporting than ever before.- CMO RollWorks is far superior when it comes to its ABM advertising platform. The user-friendliness of it and the hyper-advanced reporting for playbooks is fantastic.- Digital Marketing Manager G2 RollWorks averages 4.4 out of 5 stars in user reviews and has been consistently named a Leader by G2, a top industry destination where buyers go to read and write authentic reviews about software products and services. Comments from recent reviews of RollWorks on G2: Rollworks account insights and audience segmentation helps us see who is engaging, on what topics, and where they are in our journey stage. We are able to easily track our target account lists and target with the appropriate ads.- Marketing Director The platform is really easy to navigate, setting up campaigns is quick, the interface walks you through everything step by step. What I really appreciate is the journey funnel view...This is really helpful in knowing when to hand off a marketing lead to our SDR team.- Marketing Manager In the G2 2022 Spring Grid Report, RollWorks received 15 leader awards across Account-based Advertising, Cross-Channel Advertising, Display Advertising, Marketing Account Intelligence, Market Intelligence, Retargeting, and Social Media Advertising categories. G2 Grid Reports are released quarterly, and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks. Products in the Leader quadrant are "rated highly by G2 users and have substantial market presence scores. RollWorks was also included in G2's Winter 2022 Report as an Account-Based Platform leader for the seventh consecutive quarter, a Momentum leader for the sixth consecutive quarter, and Highest User Adoption. The company received nine additional badges, including Easiest to Use Small Business and Highest User Adoption Mid-Market. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.

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ACCOUNT BASED DATA

AskNicely Launches Benchmark Program Empowering Service Businesses to Level Up Their Customer Experience

AskNicely | June 28, 2022

AskNicely, a leader in customer experience software for service businesses, today announced the launch of a free CX benchmark program for service businesses. Beginning with a quick set of questions, an AskNicely CX expert delivers a personalized analysis to service business leaders —based on results from the AskNicely 2022 State of Frontline Study—revealing where they stand against CX leaders and specific actions they can take to improve CX and ultimately drive improved revenue growth, customer retention, and employee engagement. “We know that service businesses need to move fast with their limited budgets and resources. So this is not your typical CX benchmark - nobody has the time for a weeks-long analysis and multi-year improvement plan that probably won’t deliver results,” says AskNicely Founder and CEO Aaron Ward. “We know that service businesses need to move fast with their limited budgets and resources. So this is not your typical CX benchmark - nobody has the time for a weeks-long analysis and multi-year improvement plan that probably won’t deliver results,” says AskNicely Founder and CEO Aaron Ward. “Services businesses committed to improving their customer experience can now start with our free benchmarking program to figure out where to get started today. And they will see real-world estimates of return on investment in revenue, customer experience, and employee efficiency from making these changes. Our team of CX experts will then work with them to implement a path to success, delivering measurable results 90 days after getting started.” The AskNicely Benchmark Program is both fast and simple yet provides a powerful analysis with deep insights gleaned from the AskNicely 2022 State of Frontline research study, in which a key finding was the clear link between frontline employee experience and the success of customer experience programs. A first-of-its-kind commissioned study conducted by Metrigy for service businesses in North America, Europe and APAC, the results revealed the secrets of their CX success by uncovering four key areas that have the biggest impact in CX: Defining and publishing your service standard Tracking, sharing, and acting on feedback Empowering and rewarding frontline employees Personalizing coaching to increase training effectiveness In addition to the Benchmark Program, AskNicely has developed several other tools and resources to help service businesses develop best-in-class customer experiences that deliver results: Frontline Success Masterclasses Education, Ebooks, guides and more Case studies The Frontline Coaching Playbook Frontline Magic Community Podcast and Events Ready to start your journey to improve customer experience and drive growth? Visit: https://info.asknicely.com/benchmarking About AskNicely Founded in 2014, AskNicely is the Frontline Success Platform pioneer, connecting the dots between employee experience, customer experience, and revenue growth for service businesses. The industry-leading mobile platform delivers personalized coaching and motivation for frontline workers powered by real-time customer feedback, leading to improved growth from better customer experience. AskNicely services over 1,400 companies worldwide and has offices in the United States, New Zealand, and the Netherlands. For more information, visit www.asknicely.com.

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ACCOUNT BASED ADVERTISING

Introducing the Inaugural Class of Demandbase Champions

Demandbase | August 10, 2022

Demandbase, the Smarter GTM™ company for B2B brands, announced today the first-ever class of Demandbase Champions. These 12 Champions are best-in-class customers who stand out by being expert Demandbase One users and thought leaders in Smarter Go-To-Market™ and Account Based Marketing / Experience (ABM/X). Demandbase Champions embody marketers who are successfully implementing smarter account-based strategies using Demandbase. In addition, this group is at the top of account-based marketing / account-based experience thought leadership in their respective industries, said Jon Miller, chief marketing officer at Demandbase. These individuals showcase all that can be achieved when applying Smarter GTM™ to its fullest. We celebrate their achievements and are honored to call them Champions. Demandbase Champions not only receive recognition at the annual Demandbase SMART Summit, but will also have early access to products and features, be able to influence product testing and roadmapping, be featured on the Demandbase Champions Showcase page, and receive thought leadership opportunities, including speaking engagement and interviews. The 2022 Demandbase Champions are: Mickaël Bizouati, head of marketing operations, WalkMe Dylan Freier, senior manager, account-based marketing, Matillion Mandy Hanson, director, global account-based marketing, Lacework Bretton Hoekwater, growth marketing and analytics manager, Folloze Jodi Lebow, director, global demand center, Hexagon Kevin Nolan, global head of healthcare marketing, HGS Healthcare Shikha Pakhide, global marketing director, X0PA AI Casey Patterson, manager, account-based marketing, Fivetran Baradhwaj R., director of marketing, MoEngage Inc Serena Walker, head of marketing, Europe, Ensono Scott Wright, manager, marketing operations, Levelset Leza Woods, global account-based marketing manager, Rimini Street "The Account Based Marketing (ABM) playbook is still being written, and Demandbase's Champion's program enables ABM leaders to write that playbook together, "There's no better community to be a part of as we seek to serve sales through marketing. I'm personally excited to learn from folks who are smarter than me on the road toward Smarter GTM™! -Casey Patterson, manager, account-based marketing, Fivetran. Being selected as a Demandbase Champion is an honor, as I have been a Demandbase user and advocate for many years and truly believe they are the ultimate leader in the space, said Mandy Hanson, director, global account-based marketing, Lacework. The Demandbase One platform is an integral part of my ABM toolkit that allows me to not only target at an account level but also target specific contacts within my campaigns I am honored to be chosen as a Demandbase Champion alongside my fellow thought leaders in Account Based Marketing. This achievement is a true testament to the tireless efforts of both Matillion's marketing team and the passion Demandbase has for its customers, while building world-class marketing solutions, said Dylan Freier, senior manager of account-based marketing at Matillion. Being a Champion encourages me to continue to break account-based boundaries, network with other marketers, and stay up-to-date on the latest Demandbase updates. I am extremely proud to be selected as an Demandbase Champion along with my fellow enthusiast marketers. Demandbase is the "founder" of account-based marketing (ABM) and it's only us marketers who have recently joined the bandwagon," said Shikha Pakhide, global marketing director, X0PA AI. When you sit down and start working on the ABM roadmap and you feel all the highs and lows which your sales team goes through, there lies the true grit. The excitement around account-based marketing is truly valid. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

Read More

Spotlight

You know account-based marketing (ABM) is an effective way to engage your target audiences. But how can you create all that scalable, personal, and relevant content to support your ABM strategy?An infographic from Marketo shows you top-secret tricks for creating content for your target accounts.Fully 82% of prospects value content created for their specific industries, the infographic states, and 67% value content for their specific job functions.One tip from Marketo: When creating personas, determine which visuals appeal to specific groups. Doing so allows you to give your audience targeted content and gives you an efficient way to create it.

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