Demandbase Named a 2016 Cool Vendor by Gartner for Tech Go-To-Market

| April 26, 2016

Demandbase Named a 2016 Cool Vendor by Gartner for Tech Go-To-Market
Demandbase, the leader in Account-Based Marketing (ABM), today announced that it has been named a Cool Vendor by Gartner. The "Cool Vendors in Tech Go-to-Market, 2016" report was published by Todd Berkowitz, Jim Hare and Ilona Hansen on April 18, 2016. The report credits Demandbase's leadership in ABM to its "one-two punch" of real-time IP identification and technology that targets the accounts B2B customers value most and personalizes the experience across the entire funnel, even while they remain anonymous, through digital advertising, on their website, and into the CRM system.

Spotlight

Today, businesses have everything they need – skilled human resources, advanced technologies, customers willing to try out something new, and lots of problems to solve. The one thing, however, that many companies lack is trust. Trust is the most essential building block of any business. Without trust, customers stop buying, employees stop working, and businesses don’t succeed. Trust must not only be an idea but must be instilled at every level of an organization, particularly within a B2B environment. Trust is, without a doubt, the most vital differentiator between your business and the business down the street. Only when other companies trust your business will they outsource operations or send over data.


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CORE ABM

Outage Costs Facebook Roughly $60 Million

Facebook | October 05, 2021

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Jabmo Named a Leader in Account-Based Marketing Platforms by Independent Research Firm

Jabmo | June 09, 2020

Jabmo has been named a leader by Forrester Research, Inc., in “The Forrester New Wave: ABM Platforms Q2 2020” published June 9th, 2020. Forrester found that in just a few years, the use of account-based marketing (ABM) has evolved from a trend-setting idea to a mainstream strategy. “As we enter the digital age of buying groups, manufacturers are turning to a new generation of marketing platforms,” said Nick Heys, Founder & CEO Jabmo. “We are proud to be recognized as a Leader in the emerging market for ABM platforms.”

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Gartner Names Content Marketing Leaders, AppsFlyer Names SVP and Other News

Gartner | April 03, 2020

Gartner has named its leaders for its Magic Quadrant for Content Marketing Platforms. Released March 23, Gartner named NewsCred, Sprinklr, Contently and Percolate as leaders. Gartner report authors Nicole Greene and Laurel Erickson reported that in two years content marketers “will produce more than 30% of their digital content with the aid of artificial intelligence (AI) content-generation techniques, increasing productivity and advertising effectiveness but also disrupting the creative process.”

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IntentData.io Announces Weekly Office Hours to Help B2B Marketers Maximize Intent Data During the Virus Crisis

IntentData io | March 23, 2020

IntentData.io, Inc. today announces the launch of an open, collaborative working group to help marketers optimize intent data. Many companies have invested in third-party intent data technology, but few have optimized its use. Now, as event marketing is suddenly no longer effective, marketers are turning to other tools, including intent data. Too often find they’re missing the playbooks and expertise to fully leverage it, and often training and expertise are hard to find. The working group will provide that support.

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Spotlight

Today, businesses have everything they need – skilled human resources, advanced technologies, customers willing to try out something new, and lots of problems to solve. The one thing, however, that many companies lack is trust. Trust is the most essential building block of any business. Without trust, customers stop buying, employees stop working, and businesses don’t succeed. Trust must not only be an idea but must be instilled at every level of an organization, particularly within a B2B environment. Trust is, without a doubt, the most vital differentiator between your business and the business down the street. Only when other companies trust your business will they outsource operations or send over data.

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