CORE ABM

Demandbase Offers New ABX Certification, Equipping Marketing Teams to Take their Account-Based Success to the Next Level

Demandbase | February 15, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the launch of its Account-Based Experience (ABX) Certification. The company has a proven track record of educating revenue teams through Demandbase Academy, having certified more than 7,000 professionals for completing its Account-Based Marketing (ABM) Certification courses. Now, with the addition of this new ABX Certification, Demandbase pulls back the curtain on the future of ABM and B2B go-to-market. The course leads participants through a proven five-step process of creating their own ABX strategy, providing detailed and interactive instruction about engaging their best accounts with the right content at the right time on their terms. It also helps them define their goals, measure their ABX success, and much more.

"ABX merges the best of ABM and customer experience, and is powered by artificial intelligence (AI)," says Jon Miller, chief marketing officer at Demandbase.

"ABX merges the best of ABM and customer experience, and is powered by artificial intelligence (AI)," says Jon Miller, chief marketing officer at Demandbase. "It's the next evolution in B2B go-to-market and, as such, is crucial for practitioners to embrace. We're inviting customers and non-customers to get certified, which will give them the knowledge and roadmap they need to understand ABX and take its principles and strategies right back to their organizations. If you want to completely transform your sales and marketing results this year, this is the course that will get you there."

The Demandbase ABX Certification is structured into eight modules, which take attendees through the basics of ABX, account journeys, building a data foundation, finding the accounts that drive their business, engaging accounts across channels, measuring progress, closing opportunities, and the ins and outs of ABX implementation. Revenue teams can become ABX Certified at any time, regardless of whether they have completed the other available Demandbase ABM certifications or not.

The certification costs $395, but Demandbase is offering free access to the course through April 30, 2022. Demandbase customers can always access this and other GTM Certifications for free through the Demandbase Academy. To learn more and sign up for the ABX Certification course, please visit https://www.demandbase.com/resources/go-to-market-certification.

About Demandbase
Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

Spotlight

When we started this six-part series on programmatic advertising, we wanted to share evidence why this emerging advertising strategy was becoming so popular. We wanted to tell you why it made targeting more effective, how it helped deliver scale and why it is such a cost-effective way to drive results. Basically, we wanted to tell you why programmatic matters. And now, you have told us why programmatic matters to you. We’re closing out our programmatic blog series by sharing your thoughts and opinions on programmatic. We’re pleased to share the results of our 2015 State of B2B Programmatic Advertising. For all the hype around programmatic advertising, not much of it was focused on what it explicitly means for the B2B community. This study should give you a clearer idea of how your B2B colleagues will be investing and using programmatic, and why.


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CORE ABM

6sense Earns 2022 Top Rated Awards from TrustRadius

6sense | May 13, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, announced that TrustRadius has recognized it as a 2022 Top Rated Awards recipient. 6sense has won in three categories that include Account-Based Marketing, Sales Intelligence, and Intent Data. With a trScore of 8.5 out of 10 and 46 verified customer reviews, 6sense is recognized by the TrustRadius community as a valuable player in the Account-Based Marketing, Sales Intelligence, and Intent Data software categories. "This recognition from TrustRadius and our customers is meaningful because it reflects our commitment to innovate and execute against our vision to transform how revenue teams work, Customers can expect our team to continue to double down on our investments in people and technology to help them leverage the power of AI across the entire buyers' journey to provide a differentiated experience and produce the kind of pipeline that converts to revenue. Revenue teams aligned around insight-driven decisions not only better prioritize time and resources, but they also realize phenomenal outcomes." -Viral Bajaria, 6sense CTO and Co-founder. Since 2016, the TrustRadius Top Rated Awards have become the B2B's industry standard for unbiased recognition of technology products. Based entirely on customer feedback, they have never been influenced by opinion or status as a TrustRadius customer. About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter. About TrustRadius TrustRadius is the most trusted research and review platform for business leaders to find and select the right software for their needs. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius. Vendors engage and convert high-intent buyers by telling their unique stories through rich reviews. Over 12 million visitors a year create and engage with high-quality review content and data on Trustradius.com. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

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ABM ACCOUNTS

6sense Named a Leader in Account-Based Marketing Platforms Report

6sense | March 24, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced that independent research firm, Forrester, cited it as a leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report. In this evaluation, 6sense received the highest score possible in the strategy category and was rated as differentiated in orchestration design, personalization, account and buying group selection prioritization, performance assessment, roadmap, product vision, and market approach criteria. 6sense is a comprehensive account-based sales and marketing platform that transforms how B2B organizations create, manage and convert pipeline to revenue by putting the power of AI, big data, and machine learning behind every member of the revenue team. According to the report, 6sense "Leads with a robust solution that enables full-lifecycle marketing. 6sense continues to innovate, now offering support for customer success to complement strong capabilities for sales, marketing, and operations use cases in a comprehensive ABM solution." "To be recognized by Forrester as a leader in the ABM space is an incredible accomplishment," said Viral Bajaria, CTO and co-founder of 6sense. "To be recognized by Forrester as a leader in the ABM space is an incredible accomplishment," said Viral Bajaria, CTO and co-founder of 6sense. "Our mission is to transform the way organizations optimize pipeline and revenue generation by removing the guesswork. Our predictable revenue AI technology has enabled innovative leaders in sales, marketing, and operations to scale their growth initiatives while delivering remarkable revenue growth for our customers. We believe this report validates the value of our vision and strategy for customers." The Forrester research report stated that 6sense is "a logical choice for tightly aligned revenue organizations that can take advantage of this functionality." 6sense was rated as a leader and received the highest rating of differentiated in seven criteria including product vision and performance assessment. The Forrester research report evaluated the 10 most significant providers of ABM platforms on 10 criteria. 6sense customers gave the solution high marks across the board, with one noting that "the platform's strong data and analytics tools enabled platform use cases across the entire business." Another customer noted that 6sense is "used across customer success because the insights and prioritization capabilities are so accurate." This recognition comes on the heels of 6sense announcing a record-breaking year in which the company doubled revenue, customers, and employees; closed a $200 million Series E funding round, doubling the company's valuation to $5.2 billion; and added three significant acquisitions that included: Fortella, an AI-based pipeline intelligence platform to help B2B marketing leaders achieve their revenue and pipeline goals with greater predictability. Slintel, the leading provider of business-driven technographic data, buyer and market insights to provide the most comprehensive B2B buyer intelligence and AI-powered insights available in the market. Saleswhale, an AI-based email marketing platform that extends 6sense's engagement channels in the 6sense platform. About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. The 6sense B2B platform captures anonymous buying signals, predicts the right accounts to target at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, G2, TrustRadius, and Gartner, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. Learn more at 6sense.com.

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ACCOUNT BASED ADVERTISING

6sense Named G2's 2022 Best Software Awards for Marketing Software

6sense | February 10, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced it has been named to G2's 2022 Best Software Awards. 6sense is the top-ranking ABM/ABX platform named to the Best Marketing Products list for 2022. This accolade follows 6sense's December 2021 honor as a Leader across 11 categories in the G2 Winter 2022 Grid Report, including recognition as the number one Account-Based Advertising solution for the fifth consecutive reporting period. These awards, based on feedback from thousands of B2B software buyers and users on G2, recognize the top software choices used by teams. Its annual Best Software List ranks the world's best software companies and products based on authentic, timely reviews from real users. "We're honored to be recognized by customers using 6sense to transform their go-to-market strategy," said Jason Zintak, CEO of 6sense. "We're honored to be recognized by customers using 6sense to transform their go-to-market strategy," said Jason Zintak, CEO of 6sense. "Our mission is to transform the way organizations create, manage and convert pipeline to revenue and that requires a willingness to change. And change requires advocates, champions and evangelists. This recognition is for all the forward-thinking leaders achieving predictable revenue growth with 6sense in the RevTech Revolution." G2 releases their list of best software companies annually to recognize leaders in product performance and user satisfaction. Their annual best of software lists are based on data from more than one million authentic, verified customer reviews written and published between January 1, 2021 - December 31, 2021. Highlights from verified customer feedback on the G2 platform: "Our annual Best Software List aims to guide buyers on their purchasing decisions, knowing they can trust in the credibility and objectivity of our scoring algorithms. We applaud those companies named to our 2022 list, as they've earned the satisfaction among their customers as well as an impressive market presence," said Godard Abel, co-founder and CEO, G2. "6sense is transforming account based marketing and selling. This is what marketers and sellers have been waiting for. Accurate insights and predictions and all the actions you need to orchestrate your end-to-end revenue strategy." "Fuel ABM and your tech stack with 6sense. 6sense has allowed our team to completely REVolutionize your marketing and sales team's processes for B2B marketing. With 6sense your marketing team will be directly supporting the sales team by surfacing in-marketing accounts and helping qualify them and build new pipeline." "6sense enables a modern way to rationalize and manage outreach. My job requires me to cover many different accounts that can be difficult to organize, but 6Sense allows me to prioritize certain accounts based on the intent that a company is exhibiting." About 6sense The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often. Visit 6sense.com for more information.

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ABM ACCOUNTS

Metaverse is the World's Hottest Trend As Facebook Reemerges as Meta

Metaverse, Facebook | November 03, 2021

Wondering what the metaverse really is? Let's make it simple! "Think of Metaverse as the internet brought to life" Mark Zuckerberg described it as a 'virtual environment' you can enter instead of just looking at the screen. Arguably, Facebook's latest move can be the biggest thing that can impact the metaverse since this concept was coined in 1992 by a Fictional Writer, Neal Stephenson. As a part of a vital rebrand, Facebook has changed its name to Meta. The word "meta" originates from the Greek word meaning "beyond". The social media giant, which declared the change at the company's annual Connect conference on October 28, announced that the brand name should encompass what it now does as it broadens the reach into newer areas like virtual reality (VR) and augmented reality (AR). It also made a few major announcements about the metaverse — an online world where you can virtually hang out with friends, learn, shop, play games, work, and much more. “Right now our brand is so tightly linked to one product that it can’t possibly represent everything we are doing today, let alone in the future. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards.” Mark Zuckerberg, CEO & Co-Founder The company’s rebranding initiative reflects its ambitions about metaverse and its new identity which will mostly revolve around its products, said Mark Zuckerberg, CEO, and Co-Founder. However, its individual platforms like Facebook, Whatsapp, and Instagram won’t undergo any changes. Only the parent company is changing. The new website meta.com now shows various sections like Facebook, WhatsApp, Instagram, Novi, Portal, Workplace, and Oculus. With the plan to invest $10 billion in Reality Lab for building metaverse, the company will also spend $150 million to upskill metaverse creators. “From now on, we will be metaverse-first, not Facebook-first. That means that over time you won’t need a Facebook account to use our other services. As our new brand starts showing up in our products, I hope people around the world come to know the Meta brand and the future we stand for,” Zuckerberg said. Further, he also added that Facebook Reality Labs will function as a separate reporting segment in its earning reports from the fourth quarter of 2021. "We're now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms,” he said. The company also revealed its new sign on Thursday. Now, the “blue infinity shape” will replace its “blue thumbs up logo”. Zuckerberg said that the company wanted a logo that reflects that users will no longer have to use Facebook to access its other services in the future.

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Spotlight

When we started this six-part series on programmatic advertising, we wanted to share evidence why this emerging advertising strategy was becoming so popular. We wanted to tell you why it made targeting more effective, how it helped deliver scale and why it is such a cost-effective way to drive results. Basically, we wanted to tell you why programmatic matters. And now, you have told us why programmatic matters to you. We’re closing out our programmatic blog series by sharing your thoughts and opinions on programmatic. We’re pleased to share the results of our 2015 State of B2B Programmatic Advertising. For all the hype around programmatic advertising, not much of it was focused on what it explicitly means for the B2B community. This study should give you a clearer idea of how your B2B colleagues will be investing and using programmatic, and why.

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