ACCOUNT BASED DATA

Demandbase’s Sunny Side Up Podcast Earns Top Spot as Number One Marketing Podcast of 2022 by GURU Events

Demandbase | November 23, 2022 | Read time : 03:00 min

Podcast Earns Top Spot
Demandbase, the Smarter GTM™ company for B2B brands, today announced that its Sunny Side Up Podcast has been named the best marketing podcast of 2022 by GURU Events at its annual GURU conference held on Nov. 2. The Sunny Side Up Podcast is a business-to-business (B2B) podcast that brings together real-world insights to help go-to-market (GTM) professionals evolve and stay up-to-date on the latest trends. After thousands of audience votes were cast and more than 18 voting rounds took place, GURU Events announced that the Demandbase-produced podcast beat out more than 100 competing podcasts to be named as the listener’s choice, with more than 52% of the votes.

“The Sunny Side Up Podcast was created to share best practices and proven techniques from industry experts, and to be named the best marketing podcast by GURU Events showcases that we have been able to do just that,” said Jon Leiberman, VP of content, influencer, and social marketing at Demandbase.

“The Sunny Side Up Podcast was created to share best practices and proven techniques from industry experts, and to be named the best marketing podcast by GURU Events showcases that we have been able to do just that,” said Jon Leiberman, VP of content, influencer, and social marketing at Demandbase. “This win wouldn’t have been possible without our amazing podcast team, guests, and of course, our dedicated listeners. This is the sixth content award DB Central has won this year, which really shows that when you put great people together, who are all focused on being the best at what they do,  great things happen! We look forward to producing more top-tier GTM content that engages and educates our listeners.”

GURU Events is a leading media organization focused on knowledge sharing within the marketing industry. Helping marketers have access to the latest best practices, trends, and essential tactics is their focus. GURU Events hosts large-scale virtual conferences, networking events, awards & recognition programs, and more.

Sunny Side Up Podcast, for marketing, sales, and data science professionals, can be found on all major podcast streaming platforms, as well as on Demandbase’s content hub.

About Demandbase
Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

Spotlight

Account-Based Marketing (ABM) is a marketing tactic that concentrates resources on target accounts. It leverages personalized campaigns on multiple channels designed to engage each account and uses messages that are highly targeted to the specific attributes and needs of the account. There are many fundamentals to consider, such as account planning and mapping, sales and marketing alignment, and metrics. In this video, your hosts, Corinne and Carlotta, will provide you with the tools you need to kick-start your ABM strategy!


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BUYER INTENT DATA

Clearbit Enhances Pipeline Discovery and Capture With Integration of G2 Buyer Intent Data

Clearbit | November 17, 2022

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BUYER INTENT DATA

With a Potential Recession Looming, Brands Want More Data: Merkle's Friedberg, Bombora Company Surge

Merkle, Bombora | December 12, 2022

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BUYER INTENT DATA

Sendoso Launches Freemium eGifting Offering Ahead of the Holidays

Sendoso | November 30, 2022

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ACCOUNT BASED DATA

Klevu Announces Integration with Klaviyo

Klevu, Klaviyo | November 11, 2022

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Spotlight

Account-Based Marketing (ABM) is a marketing tactic that concentrates resources on target accounts. It leverages personalized campaigns on multiple channels designed to engage each account and uses messages that are highly targeted to the specific attributes and needs of the account. There are many fundamentals to consider, such as account planning and mapping, sales and marketing alignment, and metrics. In this video, your hosts, Corinne and Carlotta, will provide you with the tools you need to kick-start your ABM strategy!

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