ACCOUNT BASED DATA

DemandScience Wins Two TrustRadius 2022 Summer Best of Awards

DemandScience, TrustRadius | August 04, 2022 | Read time : 05:00 min

Summer Best of Awards
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced that TrustRadius has recognized the company with two 2022 Summer Best of Awards in the Intent Data Providers category.

DemandScience Activate, which includes the company’s PureABM and PureSyndication offerings that engage in-market B2B buyers, received awards for Best Feature Set and Best Relationship. The awards are based on third-party, verified reviews submitted to TrustRadius, a research and review platform for business leaders to find and select the right solutions for their needs.

TrustRadius CEO Vinay Bhagat said, “In the age of the self-serve buyer, software buyers rely heavily on third-party sources. That’s why third-party reviews and awards from a trusted source like TrustRadius are so important.”

When announcing the winners of the ’Summer Best of Awards’, TrustRadius CEO Vinay Bhagat said, “In the age of the self-serve buyer, software buyers rely heavily on third-party sources. That’s why third-party reviews and awards from a trusted source like TrustRadius are so important.”

Megan Headley, VP of Research at TrustRadius, verified the winners in each category and the process involved, “DemandScience Activate has won a Summer Best of Award for both Best Feature Set and Best Relationship in the Intent Data Providers software category. These awards are based entirely on feedback from their customers.”
  • Best Feature Set awards highlight companies with outstanding feature sets that have gone above and beyond to delight their users.
  • Best Relationship awards highlight companies that provide customers with accurate implementation expectations, solid follow-through on sales and marketing promises, and provide enough ROI to buy the program again.
“DemandScience’s commitment to our customers is to deliver more accurate data and solve their go to market challenges. Winning these 2022 Summer Best of Awards validates that we’re helping B2B marketing and sales organizations in meaningful ways,” said Peter Cannone, Chair and CEO of DemandScience. “We’re proud to be valued by our user community and to be acknowledged for all of the great feedback we’ve received on TrustRadius.”

About DemandScience
DemandScience is a global B2B data company that partners with customers to upgrade their sales pipelines. Our accurate data and predictive insights enable B2B sales and marketing professionals to identify, activate, and convert the right buyers at the right time and achieve their growth goals.

About TrustRadius
TrustRadius helps technology buyers make better decisions and helps vendors tell their unique stories, improve conversion, engage high-intent buyers, and gain customer insights. Each month, over one million B2B technology buyers—over 50% from large enterprises—use verified reviews and ratings on TrustRadius.com to make informed purchasing decisions. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

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BUYER INTENT DATA

Bombora Earns 2022 Great Place to Work Certification™

Bombora, Great Place to Work® | August 24, 2022

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ABM ACCOUNTS

LeanData Announces Winners of the 2022 OpsStars Awards

LeanData | September 17, 2022

LeanData, the modern revenue orchestration platform for today's growth leaders, today announced winners of the 2022 OpsStars Awards, the industry's first awards program designed to celebrate operations leaders forging new paths to revenue growth in B2B. Now in its fourth year, the OpsStars Awards recognize the strategic contribution, innovation and impact of revenue leaders within the global operations community. "Operations has always been the backbone of go-to-market strategy, execution and ultimately revenue growth. But within recent years, this strategic and mission-critical function has truly emerged as the superhero of the modern revenue engine," said Evan Liang, CEO of LeanData. "Operations has always been the backbone of go-to-market strategy, execution and ultimately revenue growth. But within recent years, this strategic and mission-critical function has truly emerged as the superhero of the modern revenue engine," said Evan Liang, CEO of LeanData. "We're pleased to shine a light on the leading innovators in operations, whether they're early in their careers or veterans in the field. Congratulations to all those who shared their impressive success stories this year." Winners of the 2022 OpsStars Awards are: Account-Based Program of the Year Winner: Expedient Buyer Experience Impact Award Winner: Shopify Digital Transformation Award Winner: Saviynt Go-To-Market Agility Powered by Operational Excellence Winner: Maxio Lead Management Program Transformation of the Year (Emerging Enterprise) Winner: Everbridge Lead Management Program Transformation of the Year (Large Enterprise) Winner: Dell Technologies Most Cutting-Edge Ops Program of the Year Winner: Similarweb OpsStar of the Year Winner: Travis Henry, Director of Sales Development Operations and Enablement, Snowflake Since its inception, OpsStars has established itself as the definitive community and conference for operations professionals, bringing together thousands of B2B sales, marketing, customer and revenue operations leaders into one place for sharing best practices, career development and networking. The OpsStars Awards are a natural extension of this community, recognizing both the increasingly strategic role operations professionals play in driving revenue as well as the ground-breaking innovations many of these leaders are driving in their own organizations. Held alongside Salesforce's Dreamforce event, the seventh-annual OpsStars 2022 conference will take place September 21-22 at The San Francisco Mint in San Francisco, Calif. To register, visit www.ops-stars.com About LeanData Today's growth leaders are powering their B2B selling with LeanData, the gold standard in modern revenue orchestration and an essential element of the modern RevTech stack. The LeanData Revenue Orchestration Platform, powered by No-Code Automation, simplifies and accelerates coordination of all the plays, people and processes needed to transform buyer signals into buying decisions. LeanData is inspiring a global movement among its 800+ customers and community of 5000+ OpsStars worldwide, empowering them with revenue operations excellence that translates into compelling buyer experiences and competitive advantage. See www.leandata.com.

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ACCOUNT BASED DATA

New Simplr Study Finds CX Programs are being Hindered by Automation Costs and Complexity

Simplr | August 19, 2022

The challenges of implementing AI and automation in CX are brought to the fore in a commissioned study published today, conducted by Forrester Consulting on behalf of Simplr. Derived from the insights of more than 160 CX decision makers at global enterprises, Driving Next-Gen Customer Experience Through Chatbot-Agent Collaboration finds that the inability to connect the dots behind the scenes between customer service chatbots, human customer service agents, and data sources required for both to be effective, is resulting in less than optimal experiences for customers across industries. Value-based routing–the process by which higher value customer inquiries are automatically routed to human agents for the most effective and efficient resolution–and poor integration capabilities among disparate CX technologies are cited as the top challenges when it comes to investing in CX automation. Fifty-two percent of respondents indicated having challenges with value-based routing. Additionally, 52 percent also said they struggled with integration capabilities. "Value-based routing is the key to establishing CX programs that optimize on cost efficiencies, for it ensures that customer inquiries which hold the greatest potential for gaining traction with customers–and the greatest threat of losing them–are handled via the personalized and impactful touch of human agents," said Daniel Rodriguez, Simplr CMO. "Value-based routing is the key to establishing CX programs that optimize on cost efficiencies, for it ensures that customer inquiries which hold the greatest potential for gaining traction with customers–and the greatest threat of losing them–are handled via the personalized and impactful touch of human agents," said Daniel Rodriguez, Simplr CMO. "Value-based routing represents a huge step forward in the evolution of CX programs which truly move the needle within their companies. The question now becomes: Which CX programs will be the first to overcome the hurdles and implement routing mechanisms which consistently drive down costs and drive up customer satisfaction?" Other top challenges when it comes to CX automation include: The high costs associated with maintaining and optimizing AI and automation (50% of respondents) The inability to quantify the impact of automation technologies on CX (48%) The available budget is not keeping pace with customer complexity (48%) Poor chatbot experiences, long consumer wait times continue to plague programs The study also found that CX programs continue to struggle with core elements of both the customer and agent experience, along with an inability to properly convey CX's value to the organization at large. The following were cited by respondents when asked to identify the situations that occur as a result of customer service challenges: Customer frustration with automation and/or chatbots (45% of respondents) Agent time wasted on administrative tasks (42%) Lack of alignment between customer metrics and broader business KPIs (40%) Long wait times in chat queues (37%) Too many systems required for agents to handle customer requests (36%) "There has been a cambrian explosion of chatbot vendors and other CX technologies over the past few years purporting to solve all types of customer service issues. However this study clearly demonstrates that CX leaders are still struggling with the same issues today that they did five, even ten years ago," said Rodriguez. "Today's NOW Customer will no longer stand for long wait times, impotent bots, and slow agents. Therefore I challenge CX leaders with the following: Demand that your technology providers step up and deliver on the results they promised today, or risk starting to lose your customer base tomorrow." About Simplr Simplr is the conversational experience platform for the NOW CX era. The company's AI-enabled platform unites chatbots and human assistance to deliver instantly scalable premium pre-sale shopping assistance and customer support. The result for Simplr customers is best-in-class experiences throughout the consumer journey, increasing loyalty, satisfaction, and revenue. Simplr is funded by Asurion, which continues to support its growth.

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ACCOUNT BASED DATA

Leadspace & SalesIntel Expand Partnership

Leadspace, SalesIntel | August 16, 2022

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DBS is creating a data-driven organization in which staff can gain insights from billions of events and be on the forefront of innovation. DBS built a central data team and enterprise data hub that enables staff to experiment more and be on the forefront of innovation when it comes to understanding the customer experience and ap

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