Dun & Bradstreet Holdings, Inc., a leading global provider of market decisions data and analytics, today launched D&B Rev.Up, an inclusive and agnostic platform that aligns teams, data, and technologies to provide meaningful and engaging buyers interactions for target accounts. D&B Rev.Up ABX is the market's first product to combine first- and third-party data, activation features, and analysis on top of the industry-leading customer data platform (CDP) providing sales and marketing teams with a unified vision of an account from targeting to revenue.
Marketing has been more difficult in recent years, with more dynamic martech and salestech stacks, increased privacy regulations, and a transition to digital, accelerated by the shift to remote jobs. Simultaneously, marketing executives are being tasked with doing more for less and sharing equal responsibility for revenue production, requiring greater collaboration with sales and operations leaders. In reality, a recent study of over 2,400 B2B sales, marketing, and operations leaders discovered that businesses with an aligned revenue engine grew 19% faster and are 15% more profitable.
D&B Rev.Up ABX uses a channel-agnostic approach to account strategy including a 360-degree view of accounts, contacts, campaigns, and sales plays. This strategy allows clients to address the channels that are most important to them while also enabling them to connect directly with existing martech or salestech stacks.
D&B Rev.Up is built on an industry-leading CDP. ABX can absorb and unify first- and third-party data, as well as use sophisticated modeling, to create and prioritize audiences that can be quickly syndicated to an existing salestech or martech environment. It also includes an expanding ecosystem of connectors for ease of integration, as well as new account-based reporting and attribution to measure and optimize customer engagement.
D&B Rev.Up ABX channels include:
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D&B Rev.Up ABX for Ads: enables execution of paid media campaigns through a managed service or self-serve option to buy display ads, with connectors to demand-side platforms (DSPs) or popular social media channels.
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D&B Rev.Up ABX for Web: provides the ability to deanonymize web visitors to build targeted audiences and helps create more engaging user experiences through pre-populated forms and personalized content.
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D&B Rev.Up ABX for Sales: enables the creation of targeted audiences for sales teams, rates opportunities, and puts sales plays into action with connectors to salestech solutions.
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D&B Rev.Up for Email: helps build targeted audiences and activate email campaigns in connection with popular marketing automation platforms.
About Dun & Bradstreet
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, helps businesses all over the world enhance their performance. Dun & Bradstreet's Data Cloud powers solutions and provides insights that allow customers to increase sales, reduce costs, minimize risk, and transform their businesses. Since 1841, businesses of all sizes have relied on Dun & Bradstreet to handle risk and discover opportunities.