Core ABM
Anteriad | November 07, 2023
Anteriad, the global B2B marketing solutions provider, proudly announced that its marketing team has been selected as a finalist for the prestigious Drum Award in the B2B: Brand and In-House Team of the Year category. The award recognizes outstanding achievements and impactful results in the B2B marketing landscape. Notable nominees include Salesforce Studio, Economist Impact, and MasterCard Creative Studio. The winner of this esteemed award will be revealed on November 29.
Under the leadership of CMO Lynn Tornabene, Anteriad's marketing team has navigated through several acquisitions and a rebrand in 2022, ultimately devising a sophisticated marketing strategy that resonates with the company's B2B capabilities. Leveraging their own intent data and content syndication tools, the team crafted an effective Account-Based Marketing (ABM) strategy, delivering personalized content tailored to individual customer behavior across digital platforms. Additionally, they introduced advanced audience modeling and reporting methodologies.
The team's efforts have resulted in a significant upsurge in various key performance indicators (KPIs), including a 40% increase in total leads generated, a 25% rise in engagement through nurture campaigns, and a notable 177% enhancement in Sales Qualified Leads. Notably, the team's agility and successful outcomes were recognized by Anteriad's CEO, Rob Sanchez, who expressed pride in their achievements and highlighted the team's adept use of the company's own products.
Anteriad's robust marketing solutions, backed by its Marketing Cloud platform tracking over 500 billion buyer-related signals monthly, have empowered leading companies such as IBM, Microsoft, Forbes, SHRM, and Lenovo to achieve exceptional ROI multiples. With a focus on providing high-fidelity B2B buyer data, multichannel execution services, tele-based conversion, and expert advisory, Anteriad remains committed to supporting B2B marketers globally.
Anteriad's heavy reliance on digital platforms and personalized content in their marketing strategy may raise concerns about privacy and data security, potentially leading to issues regarding data breaches and unauthorized use of personal information. However, the company's recognition as a finalist for the Drum Award highlights their adept navigation through acquisitions and rebranding, resulting in a sophisticated marketing approach that effectively utilizes its own data and content tools. Its notable achievements, including significant increases in total leads, nurture campaign engagement, and Sales Qualified Leads, showcase their proficiency in implementing advanced audience modeling and reporting, ultimately empowering leading companies such as IBM, Microsoft, Forbes, SHRM, and Lenovo to achieve exceptional ROI through the use of Anteriad's robust Marketing Cloud platform.
About Anteriad
Anteriad is a data-driven and tech-enabled B2B powerhouse, caters to the needs of growth-oriented marketing leaders worldwide. With a focus on precision and scale, the company offers a comprehensive suite of services including high-fidelity B2B buyer data, multi-channel campaign execution, tele-based conversion services, and expert advisory, all backed by its award-winning Anteriad Marketing Cloud platform. Notable clients like IBM, Microsoft, Forbes, SHRM, and Lenovo have leveraged Anteriad's capabilities, benefiting from its global reach and GDPR-compliant data solutions.
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ABM Accounts
PR Newswire | October 06, 2023
Drift, the buyer experience and Conversational AI company, today announced an evolution of its buyer engagement platform, introducing three new products – Drift Engage, Site Concierge and Bionic Chatbots. These additions are a result of the company's continued innovation and investment in artificial intelligence (AI) and signals a new future for B2B marketing; a future where brands can deliver curated, personalized experiences to every unique buyer in real-time.
We believe buyers should have consumer-like control of their experience at every stage of their journey. Brands need to anticipate buyer needs and then deliver easy, personalized experiences to build trust and enduring relationships, said Matt Tippets, SVP of Product at Drift. AI makes this possible at scale and when done right, can make buyer journeys feel more human. Today's announcements were informed by the voice of our customers and influenced by leading market trends. We are introducing entirely new ways to create engaging customer experiences, one conversation at a time.
According to the 2023 State of AI in Marketing Report, 64% of marketers say AI is either very or critically important to their success in the next 12 months yet more than half (54%) of marketers report they are still learning AI and how to unlock its potential. As an early innovator in AI for marketing, Drift has a proven track record of helping brands deliver the right experience at every touchpoint of the buyer journey and is uniquely positioned to help lead the market through this next frontier.
"Drift is disrupting the category they created and now, they're helping transform the future of marketing with artificial intelligence," said Matt Mullin, Sr. Director of Global Marketing Operations and Campaign Strategy at Tenable. "Drift has been really efficient in helping us grow pipeline since day one, and is now helping us future-proof our business with the new products and updates they're delivering."
"We've seen positive impact across all stages of the buyer's journey from Drift. A big part of that success is owed to meaningful personalization, especially in today's competitive marketplace," said Steve Measelle, VP of Marketing Global Performance and Strategy at SAP Concur. "We've improved website conversion and sourced incremental leads and opportunities. We've accelerated the sales process, in some cases, to a near B2C pace. Drift has achieved most-loved status across our entire martech stack."
When Drift was founded and created the category of Conversational Marketing in 2015, only a small percentage of the journey could be personalized and chatbots were a best-in-class solution to reduce friction in the B2B buying process. As Drift continues to expand its footprint with proprietary AI, generative AI, deep integrations and enhanced conversational data, the company will continue its progress toward curating the entire customer experience. Today's announcements are a significant milestone in delivering on this product vision.
Site Concierge
Site Concierge is a dedicated space on businesses' websites that creates multi-faceted digital experiences unique to each site visitor to drive engagement, conversions and pipeline. By leveraging AI to garner a holistic understanding of who the site visitor is, what they care about, and where they are in their buying journey, Site Concierge moves beyond the chatbot, allowing site visitors to find the answers and tools they need when they need them. A collection of apps that will include a Meeting Scheduler, Content Recommendations, GPT search and more, Site Concierge customizes its recommendations, calls to action and playbook pathways to best serve each unique site visitor. The apps persist through their entire site experience – remembering who they are and what they care about – as an always-on, always available toolkit for buyers. This gives website visitors the personalized, always-on omnichannel experiences they expect, which in turn, generates quality pipeline for marketing teams.
Bionic Chatbots
Traditional chatbots served us well for many years but they can no longer keep pace with buyer expectations and sophistication. Rigid decision trees, inflexible journeys, time-consuming maintenance and security concerns have prompted new demand and new opportunities to engage buyers in more meaningful ways. Drift's Bionic Chatbots leverage generative AI to understand the business' own content – specifically and securely trained for each customer – to deliver more accurate and efficient conversations with less maintenance and management required from marketers. Bionic Chatbots will automatically sense sales intent and lead qualification to drive business results. This blending of demand generation processes and GPT conversations channels the power of generative AI to benefit buyers and brands.
Drift Engage
The majority of website traffic is labeled as anonymous, leaving companies to fly blind trying to generate pipeline from their website visitors. Drift Engage, powered by Lift AI, is the only solution that can automatically score the real-time intent of every website visitor and deliver a personalized experience based on that data, even if those visitors are 100% anonymous.
The platform uses machine learning (ML) to power segmentation and targeting for all playbooks, allowing brands to provide the right experiences for every site visitor and convert more high-intent website visitors into loyal customers. Features of Drift Engage include real-time intent scoring, real-time playbook targeting, CRM sync and audiences summary data. Learn more from today's partnership announcement here.
Drift will deliver a virtual keynote at 1 p.m. ET/10 a.m. PT today to elaborate on the company's vision for the future and to demo the product announced, and the benefits for current and prospective Drift customers. Register and attend here: drift.com/keynote.
About Drift
Drift®, the buyer experience and Conversational AI company, inspires businesses to create more engaging customer experiences, one conversation at a time. Drift helps thousands of customers across the globe translate conversational data and buyer behavior into deeper relationships, more pipeline and more revenue. A pioneer in Conversational Marketing, the company was founded in 2015 to help remove friction from the B2B buying process. As buyer expectations continue to increase and AI becomes central to empowering meaningful customer journeys at scale, Drift is disrupting the category it created. Its human-centric, AI-powered platform listens, understands and learns from buyers to deliver personalized experiences and recommendations at every touchpoint. Drift is creating a world where AI works for humans to turn conversations into relationships.
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ABM Accounts
Intuit Mailchimp | September 11, 2023
Intuit Mailchimp, one of the world's leading email marketing and automation platform, has announced the launch of a new global brand and product campaign titled 'Turn Clustomers into Customers.' This campaign was developed in collaboration with its in-house agency, Wink Creative, which was designated the 2023 In-House Agency of the Year by Ad Age. They also received support from industry powerhouse Pretty Bird, renowned director Calmatic, and the creative agency Breakfast for Dinner.
The campaign, aimed at advanced marketers worldwide, seeks to create a whimsical and ethereal world based on the sentiments marketers experience as they progress through the various stages of the traditional marketing funnel.
For instance, when marketers are in the initial phases of attracting prospective customers and making them aware of a specific product or service, they often experience feelings of disorder, confinement, and confusion.
As marketers begin to create awareness and purchase consideration among their target audience, the campaign transitions to visuals that evoke liberating, graceful, and ethereal emotions.
Finally, when marketers reach the desired stage of converting prospective customers into paying customers, resolving the complex web of their Clustomer problems, the visuals become more grounded, balanced, and tidy. This exemplifies the strength and efficiency provided by Mailchimp's automation tools and AI-backed marketing.
Jeremy Jones, Group Creative Director, Intuit Mailchimp, said,
We are in a unique position to be a marketing firm marketing to marketers. So when research revealed that our advanced marketing customers' biggest pain points was figuring out better ways to personalize at scale to make the most out of their customers' web, we instantaneously wanted to visualize that pain point in a fun and simple way that marketers could identify with. And thus, the idea of Clustomer was born. A tangled mess of customers with distinct behaviors that have all been grouped together as one audience.
[Source – CMS Wire]
Jones expressed that at Wink, the team believed it was their best and most distinct campaign to date, and they couldn't have been more excited for the world to see it.
About Intuit Mailchimp
Intuit Mailchimp is a marketing automation and email service for growing enterprises. The company empowers millions of customers around the globe to start and develop their businesses with superior marketing technology, award-winning customer service, and inspiring content. Mailchimp places data-driven recommendations at the core of your marketing, allowing users to discover and engage customers across social media, email, landing pages, and advertising—automatically and with the assistance of AI.
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Account Based Data
Apollo.io | October 12, 2023
Apollo.io, a prominent go-to-market solution for sales and marketing teams, has announced the introduction of Olympus 2023, its first-ever virtual event. This event presents keynotes and guest speakers exploring the future of sales. Open to professionals in sales, revenue operations, and marketing, Olympus provides insights on enhancing go-to-market strategies, forecasting pipelines amidst economic uncertainty, building customer relationships, and improving sales team performance. The half-day event, themed 'Sell like a god,' takes place on Wednesday, November 8th, from 9:00 am to 12:30 pm Pacific (12:00 pm to 3:30 pm Eastern).
Olympus 2023 will mark the debut of Apollo 3.0, unveiling a range of new features designed to assist revenue teams in attracting prospects, closing deals, and leveraging AI-driven intelligence for their go-to-market strategies. Attendees will have an exclusive preview of Apollo's AI-assisted selling experience, Deal Management, Account-based Prospecting solution, and other exciting product capabilities.
Tim Zheng, Co-founder and CEO of Apollo, said,
Olympus 2023 is not just another sales event. It is a catalyst for growth, an opportunity to boost your business forward, and a platform where the brightest minds in the industry will gather to shape the future of sales.
[Source – Cision PR Newswire]
Zheng mentioned that attendees would have exclusive access to the unveiling of Apollo 3.0, the most cutting-edge go-to-market solution yet, along with invaluable insights to revolutionize their sales strategy.
Exclusive event sessions will provide a variety of thought-provoking topics such as:
Maximizing Sales Productivity and the Science of Negotiation
The Future of Sales and Go-to-Market
Introducing Apollo 3.0
Sell like a god: Using AI + More to Unlock Your Potential
How to Build your GTM from $0 to $10M ARR
About Apollo.io
Apollo.io stands as the go-to-market solution for revenue teams, trusted by more than 500,000 companies and millions of global users, ranging from fast-growing startups to major enterprises worldwide. Recognized as one of the leaders in SaaS solutions, Apollo.io has secured approximately $250 million in funding. The platform offers sales and marketing teams convenient access to verified contact data for over 270 million B2B contacts, along with unified tools to engage and convert these contacts. By providing accurate contact information and automating outreach, Apollo.io seamlessly transforms prospects into valued customers.
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