Facebook Will Stop Some Ads From Targeting Users by Race

| November 11, 2016

Facebook Will Stop Some Ads From Targeting Users by Race
As Facebook has grown, so too has its ability to slice and dice the habits of its hundreds of millions of users, and offer them up to advertisers that want to reach specific groups for specific reasons. But while the social network has evolved to the point that it can target audiences as narrow as 18-to-24-year-old men in Connecticut who are in long-distance relationships, it has also created tools that allowed advertisers to discriminate against Americans in ways that were outlawed in the 1960s. Facebook responded on Friday to concern that it was violating anti-discrimination laws, announcing that marketers placing housing, employment or credit ads on the social network would no longer be able to use tools that target people by ethnicity. “There are many nondiscriminatory uses of our ethnic affinity solution in these areas, but we have decided that we can best guard against discrimination by suspending these types of ads,” Erin Egan, Facebook’s chief privacy officer, said in a blog post on Friday.

Spotlight

One of the most sought-after goals in current B2B marketing is being able to deliver personalized content to clients in a sales cycle. This elusive skill is one of the foundations of Coveo, a company using machine-based intelligence to help clients deliver personalized content to their markets. On t


Other News

Jabmo Named a Leader in Account-Based Marketing Platforms by Independent Research Firm

Jabmo | June 09, 2020

Jabmo has been named a leader by Forrester Research, Inc., in “The Forrester New Wave: ABM Platforms Q2 2020” published June 9th, 2020. Forrester found that in just a few years, the use of account-based marketing (ABM) has evolved from a trend-setting idea to a mainstream strategy. “As we enter the digital age of buying groups, manufacturers are turning to a new generation of marketing platforms,” said Nick Heys, Founder & CEO Jabmo. “We are proud to be recognized as a Leader in the emerging market for ABM platforms.”...

Read More

Gartner Names Content Marketing Leaders, AppsFlyer Names SVP and Other News

Gartner | April 03, 2020

Gartner has named its leaders for its Magic Quadrant for Content Marketing Platforms. Released March 23, Gartner named NewsCred, Sprinklr, Contently and Percolate as leaders. Gartner report authors Nicole Greene and Laurel Erickson reported that in two years content marketers “will produce more than 30% of their digital content with the aid of artificial intelligence (AI) content-generation techniques, increasing productivity and advertising effectiveness but also disrupting the creative process.”...

Read More

IntentData.io Announces Weekly Office Hours to Help B2B Marketers Maximize Intent Data During the Virus Crisis

IntentData io | March 23, 2020

IntentData.io, Inc. today announces the launch of an open, collaborative working group to help marketers optimize intent data. Many companies have invested in third-party intent data technology, but few have optimized its use. Now, as event marketing is suddenly no longer effective, marketers are turning to other tools, including intent data. Too often find they’re missing the playbooks and expertise to fully leverage it, and often training and expertise are hard to find. The working group will provide that support....

Read More

Mojo Media Labs Joins Inc. Magazine’s List of Texas’s Fastest-Growing Private Companies

Mojo Media Labs | March 17, 2020

Inc. magazine announced Friday that Mojo Media Labs placed No. 208 on its inaugural Inc. 5000 Series: Texas list, the most prestigious ranking of the fastest-growing Texas-based private companies. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Texas economy’s most dynamic segment its independent small businesses. “We’re honored to be ranked on the Inc. 5000 Series: Texas list. I’m pleased that our intentional, purpose-driven growth is being recognized by the marketplace. It’s humbling as an owner to get this kind of affirmation from an esteemed organization like Inc.,” says Mi...

Read More

Spotlight

One of the most sought-after goals in current B2B marketing is being able to deliver personalized content to clients in a sales cycle. This elusive skill is one of the foundations of Coveo, a company using machine-based intelligence to help clients deliver personalized content to their markets. On t

Resources

Events