Facebook Will Stop Some Ads From Targeting Users by Race

Facebook | November 11, 2016

Facebook Will Stop Some Ads From Targeting Users by Race
As Facebook has grown, so too has its ability to slice and dice the habits of its hundreds of millions of users, and offer them up to advertisers that want to reach specific groups for specific reasons. But while the social network has evolved to the point that it can target audiences as narrow as 18-to-24-year-old men in Connecticut who are in long-distance relationships, it has also created tools that allowed advertisers to discriminate against Americans in ways that were outlawed in the 1960s. Facebook responded on Friday to concern that it was violating anti-discrimination laws, announcing that marketers placing housing, employment or credit ads on the social network would no longer be able to use tools that target people by ethnicity. “There are many nondiscriminatory uses of our ethnic affinity solution in these areas, but we have decided that we can best guard against discrimination by suspending these types of ads,” Erin Egan, Facebook’s chief privacy officer, said in a blog post on Friday.

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Metaverse is the World's Hottest Trend As Facebook Reemerges as Meta

Metaverse, Facebook | November 03, 2021

Wondering what the metaverse really is? Let's make it simple! "Think of Metaverse as the internet brought to life" Mark Zuckerberg described it as a 'virtual environment' you can enter instead of just looking at the screen. Arguably, Facebook's latest move can be the biggest thing that can impact the metaverse since this concept was coined in 1992 by a Fictional Writer, Neal Stephenson. As a part of a vital rebrand, Facebook has changed its name to Meta. The word "meta" originates from the Greek word meaning "beyond". The social media giant, which declared the change at the company's annual Connect conference on October 28, announced that the brand name should encompass what it now does as it broadens the reach into newer areas like virtual reality (VR) and augmented reality (AR). It also made a few major announcements about the metaverse — an online world where you can virtually hang out with friends, learn, shop, play games, work, and much more. “Right now our brand is so tightly linked to one product that it can’t possibly represent everything we are doing today, let alone in the future. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards.” Mark Zuckerberg, CEO & Co-Founder The company’s rebranding initiative reflects its ambitions about metaverse and its new identity which will mostly revolve around its products, said Mark Zuckerberg, CEO, and Co-Founder. However, its individual platforms like Facebook, Whatsapp, and Instagram won’t undergo any changes. Only the parent company is changing. The new website meta.com now shows various sections like Facebook, WhatsApp, Instagram, Novi, Portal, Workplace, and Oculus. With the plan to invest $10 billion in Reality Lab for building metaverse, the company will also spend $150 million to upskill metaverse creators. “From now on, we will be metaverse-first, not Facebook-first. That means that over time you won’t need a Facebook account to use our other services. As our new brand starts showing up in our products, I hope people around the world come to know the Meta brand and the future we stand for,” Zuckerberg said. Further, he also added that Facebook Reality Labs will function as a separate reporting segment in its earning reports from the fourth quarter of 2021. "We're now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms,” he said. The company also revealed its new sign on Thursday. Now, the “blue infinity shape” will replace its “blue thumbs up logo”. Zuckerberg said that the company wanted a logo that reflects that users will no longer have to use Facebook to access its other services in the future.

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CORE ABM

Outage Costs Facebook Roughly $60 Million

Facebook | October 05, 2021

On Monday, billions of people worldwide experienced the largest outage with Facebook and its family of applications (WhatsApp, Messenger, Instagram, Oculus VR). Ultimately, the world’s most vital communication platforms went off the map for around six hours and it (again) unveiled how much the world depends on a single company. The outage started before noon (EST). According to Facebook, severe configuration and networking issues caused this outage and didn’t affect any user data. However, the impact of this downtime was nasty and far-reaching for small businesses, companies that rely on these services, and the company CEO, Mark Zuckerberg himself (firm’s stocks dropped by nearly five percent). Zuckerberg issued his first response on Tuesday saying he was sorry for the disruption and he knows how much the users depend on Facebook’s services. The company’s CTO also took to his Twitter account to share his views on this unfortunate event. Sincere apologies to everyone impacted by outages of Facebook-powered services right now. We are experiencing networking issues and teams are working as fast as possible to debug and restore as fast as possible. - Mike Schroepfer, Facebook Chief Technology Officer (CTO). Facebook employees eventually got access to their Santa Clara-based servers and restored the services. Although the recovery was slow, the company's subject matter experts stated that all the Facebook-powered services are now back up and running.

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Jabmo Named a Leader in Account-Based Marketing Platforms by Independent Research Firm

Jabmo | June 09, 2020

Jabmo has been named a leader by Forrester Research, Inc., in “The Forrester New Wave: ABM Platforms Q2 2020” published June 9th, 2020. Forrester found that in just a few years, the use of account-based marketing (ABM) has evolved from a trend-setting idea to a mainstream strategy. “As we enter the digital age of buying groups, manufacturers are turning to a new generation of marketing platforms,” said Nick Heys, Founder & CEO Jabmo. “We are proud to be recognized as a Leader in the emerging market for ABM platforms.”

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Gartner Names Content Marketing Leaders, AppsFlyer Names SVP and Other News

Gartner | April 03, 2020

Gartner has named its leaders for its Magic Quadrant for Content Marketing Platforms. Released March 23, Gartner named NewsCred, Sprinklr, Contently and Percolate as leaders. Gartner report authors Nicole Greene and Laurel Erickson reported that in two years content marketers “will produce more than 30% of their digital content with the aid of artificial intelligence (AI) content-generation techniques, increasing productivity and advertising effectiveness but also disrupting the creative process.”

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You can no longer think of your website as a summary of what your organisation has to offer; it's less about you and more about the unique experience you offer to your customers via personalised content. If you want to be successful today, you need to break out of traditional website experiences and focus on digital experiences.

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