Facebook’s Stumbles Expose Flaws in Its Plan to Rule Advertising

Facebook | November 27, 2016

Facebook’s Stumbles Expose Flaws in Its Plan to Rule Advertising
THE INTERNET WAS supposed to mean a whole new world for the business of advertising. Gobs of data let advertisers become wildly efficient in who they target and how they measure results. Consumers also ostensibly win: If you’re in the market want a quality winter coat, the thinking goes, you’re not going to be annoyed if you see an ad for one. In this new world, Facebook is on top. It knows so much about its users that it can deliver ads precisely calibrated for virtually any demographic you can dream of, from suburban grandmothers to millennials living abroad. But lately, Facebook has faltered, exposing cracks in the basic assumptions about the superiority of digital advertising—the business model on which so much of the internet has run for the past 20 years.

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Outage Costs Facebook Roughly $60 Million

Facebook | October 05, 2021

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Jabmo Named a Leader in Account-Based Marketing Platforms by Independent Research Firm

Jabmo | June 09, 2020

Jabmo has been named a leader by Forrester Research, Inc., in “The Forrester New Wave: ABM Platforms Q2 2020” published June 9th, 2020. Forrester found that in just a few years, the use of account-based marketing (ABM) has evolved from a trend-setting idea to a mainstream strategy. “As we enter the digital age of buying groups, manufacturers are turning to a new generation of marketing platforms,” said Nick Heys, Founder & CEO Jabmo. “We are proud to be recognized as a Leader in the emerging market for ABM platforms.”

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Gartner Names Content Marketing Leaders, AppsFlyer Names SVP and Other News

Gartner | April 03, 2020

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IntentData.io Announces Weekly Office Hours to Help B2B Marketers Maximize Intent Data During the Virus Crisis

IntentData io | March 23, 2020

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Poly is the global communications company that powers authentic human connection and collaboration. Face to face, we sift and sort millions of verbal and non-verbal cues to glean meaning. Poly is finding new ways to inject these cues into audio and video communication to replicate the face to face experience.

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