Facebook’s Stumbles Expose Flaws in Its Plan to Rule Advertising

| November 27, 2016

Facebook’s Stumbles Expose Flaws in Its Plan to Rule Advertising
THE INTERNET WAS supposed to mean a whole new world for the business of advertising. Gobs of data let advertisers become wildly efficient in who they target and how they measure results. Consumers also ostensibly win: If you’re in the market want a quality winter coat, the thinking goes, you’re not going to be annoyed if you see an ad for one. In this new world, Facebook is on top. It knows so much about its users that it can deliver ads precisely calibrated for virtually any demographic you can dream of, from suburban grandmothers to millennials living abroad. But lately, Facebook has faltered, exposing cracks in the basic assumptions about the superiority of digital advertising—the business model on which so much of the internet has run for the past 20 years.

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Account-Based Marketing (ABM) enables you to focus cyour marketing efforts on the accounts that matter, reducing waste and accelerating growth. Ensure that you can always get the right message to the right accounts by leveraging technology that’s purpose-built to support the B2B sales cycle.


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Account-Based Marketing (ABM) enables you to focus cyour marketing efforts on the accounts that matter, reducing waste and accelerating growth. Ensure that you can always get the right message to the right accounts by leveraging technology that’s purpose-built to support the B2B sales cycle.

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