Four Trends That Will Shape B2B Engagement In The Second Half Of 2018

Forbes | August 29, 2018

Four Trends That Will Shape B2B Engagement In The Second Half Of 2018
Summer brings with it several rites of passage: warmer weather, extended daylight time for businesses to revisit their annual marketing plans. It’s time to look at sales results, review customer feedback and decide which activities are worth continuing -- perhaps ramping up -- and which you need to retool or even retire. As CMO and principal of a company that works with marketing and PR trends on a daily basis, I can say that these four business-to-business (B2B) marketing trends, in particular, are worth considering when reviewing your plans. Discuss among the members of your team which of these could demonstrate enhanced capabilities and wow with innovative new ideas. Positioning a company’s experts as “thought leaders” is hardly a new idea. From bylined articles and blog posts to videos and webinars, such “content” helps give your brand a face and shows you have a finger on the pulse of the industry. Customers appreciate it too: 96% of B2B buyers say they would like to see even more expert perspective.

Spotlight

As you look back on last year's performance and look forward to what you need to accomplish next year, it's important to understand and adapt to industry trends. After all, missing a wave doesn't just mean that you didn't get ahead it means that you got left behind. Here are some great infographics that provide excellent at a glance learnings about the latest B2B marketing and sales trends. May the insight help you achieve 2016 success! The Big Content Spend: How and Where Are Brands Placing Their Content Marketing Budgets If you need affirmation that content marketing efforts are ramping up across the board, this infographic from Express Writers is the place to look.


Other News
CORE ABM

Outage Costs Facebook Roughly $60 Million

Facebook | October 05, 2021

On Monday, billions of people worldwide experienced the largest outage with Facebook and its family of applications (WhatsApp, Messenger, Instagram, Oculus VR). Ultimately, the world’s most vital communication platforms went off the map for around six hours and it (again) unveiled how much the world depends on a single company. The outage started before noon (EST). According to Facebook, severe configuration and networking issues caused this outage and didn’t affect any user data. However, the impact of this downtime was nasty and far-reaching for small businesses, companies that rely on these services, and the company CEO, Mark Zuckerberg himself (firm’s stocks dropped by nearly five percent). Zuckerberg issued his first response on Tuesday saying he was sorry for the disruption and he knows how much the users depend on Facebook’s services. The company’s CTO also took to his Twitter account to share his views on this unfortunate event. Sincere apologies to everyone impacted by outages of Facebook-powered services right now. We are experiencing networking issues and teams are working as fast as possible to debug and restore as fast as possible. - Mike Schroepfer, Facebook Chief Technology Officer (CTO). Facebook employees eventually got access to their Santa Clara-based servers and restored the services. Although the recovery was slow, the company's subject matter experts stated that all the Facebook-powered services are now back up and running.

Read More

Jabmo Named a Leader in Account-Based Marketing Platforms by Independent Research Firm

Jabmo | June 09, 2020

Jabmo has been named a leader by Forrester Research, Inc., in “The Forrester New Wave: ABM Platforms Q2 2020” published June 9th, 2020. Forrester found that in just a few years, the use of account-based marketing (ABM) has evolved from a trend-setting idea to a mainstream strategy. “As we enter the digital age of buying groups, manufacturers are turning to a new generation of marketing platforms,” said Nick Heys, Founder & CEO Jabmo. “We are proud to be recognized as a Leader in the emerging market for ABM platforms.”

Read More

Gartner Names Content Marketing Leaders, AppsFlyer Names SVP and Other News

Gartner | April 03, 2020

Gartner has named its leaders for its Magic Quadrant for Content Marketing Platforms. Released March 23, Gartner named NewsCred, Sprinklr, Contently and Percolate as leaders. Gartner report authors Nicole Greene and Laurel Erickson reported that in two years content marketers “will produce more than 30% of their digital content with the aid of artificial intelligence (AI) content-generation techniques, increasing productivity and advertising effectiveness but also disrupting the creative process.”

Read More

IntentData.io Announces Weekly Office Hours to Help B2B Marketers Maximize Intent Data During the Virus Crisis

IntentData io | March 23, 2020

IntentData.io, Inc. today announces the launch of an open, collaborative working group to help marketers optimize intent data. Many companies have invested in third-party intent data technology, but few have optimized its use. Now, as event marketing is suddenly no longer effective, marketers are turning to other tools, including intent data. Too often find they’re missing the playbooks and expertise to fully leverage it, and often training and expertise are hard to find. The working group will provide that support.

Read More

Spotlight

As you look back on last year's performance and look forward to what you need to accomplish next year, it's important to understand and adapt to industry trends. After all, missing a wave doesn't just mean that you didn't get ahead it means that you got left behind. Here are some great infographics that provide excellent at a glance learnings about the latest B2B marketing and sales trends. May the insight help you achieve 2016 success! The Big Content Spend: How and Where Are Brands Placing Their Content Marketing Budgets If you need affirmation that content marketing efforts are ramping up across the board, this infographic from Express Writers is the place to look.

Resources

Events