Gartner Names Content Marketing Leaders, AppsFlyer Names SVP and Other News

Gartner | April 03, 2020

Gartner Names Content Marketing Leaders, AppsFlyer Names SVP and Other News
Gartner has named its leaders for its Magic Quadrant for Content Marketing Platforms. Released March 23, Gartner named NewsCred, Sprinklr, Contently and Percolate as leaders. Gartner report authors Nicole Greene and Laurel Erickson reported that in two years content marketers “will produce more than 30% of their digital content with the aid of artificial intelligence (AI) content-generation techniques, increasing productivity and advertising effectiveness but also disrupting the creative process.”

Spotlight

As a product marketer, you nurture your relationships with your company’s product and sales teams, which help you to excel at launching your products into the market. But, unless you’re also working closely with your company’s demand generation team to nurture prospects and customers, you may be missing an important opportunity...


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BUYER INTENT DATA

Bombora Places Second in Neutronian’s Beta NQI™ Transparency Ratings

Bombora, Neutronian | January 04, 2022

Bombora, the leading provider of B2B Intent data solutions, has placed second overall in Neutronian's Beta NQI™ Transparency Ratings. Data stewardship is one of Bombora’s core values, and its flagship Company Surge® product is built on an ecosystem of quality, collaboration and innovation. “Leveraging data across marketing use cases is more important than ever, and as privacy concerns grow, transparency is a key differentiator for our customers,” said Dale Durrett, VP of partnerships, Bombora. “At Bombora, we value being trusted stewards of data, which includes working closely with our partners and industry organizations to ensure that our data is among the most trustworthy across the Martech ecosystem. We focus on privacy compliance and ethically sourced data, which makes our placement on Neutronian’s rankings a testament to our team’s hard work. Accreditations, evaluations, and third-party ratings, similar to what Neutronian has done with its NQI Transparency Ratings, will only grow in importance in the years to come.” Neutronian’s NQI Transparency Ratings are based on the public transparency of data providers who commonly sell audience segments, data feeds or data analytics solutions to marketers. The ratings are generated based on a review of the publicly available data about each data provider across Neutronian's five core categories - Consent & Compliance, Sourcing Transparency, Dataset Characteristics, Methodology & Processing and Performance. These ratings provide marketers with a summary view of potential high or low data quality indicators that may guide their data investment decisions before actually spending to test out the data. “Transparency is the top priority for marketers when researching a data purchase or partnership, because data quality and sourcing can make all the difference in their plans and campaigns,” said Lisa Abousaleh, Chief Customer Officer and co-founder, Neutronian. “Transparency is the top priority for marketers when researching a data purchase or partnership, because data quality and sourcing can make all the difference in their plans and campaigns,” said Lisa Abousaleh, Chief Customer Officer and co-founder, Neutronian. “Our ratings are designed to help marketers better understand their options before making a major decision. In doing so, we hope to build a more trustworthy ecosystem.” About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com. About Neutronian Neutronian is a SaaS company providing the industry’s most comprehensive independent data certification. Offering a quality and compliance “credit score” of MarTech data, Neutronian brings much-needed clarity and trust to the ecosystem. Their comprehensive definition of data quality includes more than just performance and accuracy – it includes everything that a marketer or brand needs to know about a dataset before using it. Neutronian’s thorough approach to data certification provides marketers and brands with the transparency they need to make data-driven marketing decisions. High-quality, privacy-compliant data providers can be rewarded for their efforts via faster sales cycles and increased trust from customers by acquiring a Neutronian certification. For more information, please visit neutronian.com.

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CORE ABM

6sense Named a Leader in 11 G2 Winter 2022 Grid Reports

6sense | December 16, 2021

6sense, the market-leading account engagement platform, today announced it has been named a Leader across 11 categories in the G2 Winter 2022 Grid Report. The Leader designation signifies that 6sense has earned best-in-class ratings by verified customers for both customer satisfaction scores and market presence in each of the 11 categories. For the fifth consecutive reporting period, 6sense was named the number one Account-Based Advertising solution, based on receiving a high customer satisfaction score and having a large market presence. 98% of verified customer reviewers rated 6sense 4 or 5 stars, 99% believe it's headed in the right direction, and reviewers said they would be likely to recommend the 6sense ABM/ABX platform at a rate of 91%. Additional Highlights: In the Buyer Intent Data, Lead Scoring, Market Intelligence, and Sales Intelligence Grid Reports, 6sense is named a Leader and Slintel, a leading B2B market data and insights provider recently acquired by 6sense, is named a High Performer based on its high customer satisfaction scores. Both 6sense and Slintel are named Leaders in the Lead Intelligence Grid Report. 6sense tops the Momentum Grid Report for Buyer Intent Data Tools which takes growth into account, along with customer satisfaction and market presence. 6sense is ranked #1 on the Relationship Index in the Account-Based Orchestration Grid Report which is based on scores for ease of doing business, likelihood to recommend, quality of support, and other factors. "Our customers repeatedly tell us that they share our vision to align sales, marketing and customer success around common data, tools and go-to-market plays to achieve predictable revenue growth," said Sanjay Kini, Chief Customer Officer at 6sense. "Their G2 reviews demonstrate that we're exceeding customers' needs and expectations, and they depend on the 6sense platform and our Customer Success teams to help them achieve their growth objectives." "Throughout the past year, we've made strategic investments to accelerate our competitive advantages around buyer intent, account intelligence and account management data," said Viral Bajaria, Chief Technology Officer and Co-founder of 6sense. "Throughout the past year, we've made strategic investments to accelerate our competitive advantages around buyer intent, account intelligence and account management data," said Viral Bajaria, Chief Technology Officer and Co-founder of 6sense. "Our recent acquisition of Slintel further demonstrates our commitment to providing the essential data and actionable insights B2B organizations need to transform the way go-to-market teams create, close and grow revenue." 6sense was listed as a Leader in 11 G2 Grid Reports: Account-Based Advertising Software Account-Based Analytics Software Account-Based Orchestration Platform Account Data Management Software Buyer Intent Data Tools Lead Scoring Software Lead Intelligence Software Market Intelligence Software Marketing Account Intelligence Software Marketing Analytics Software Sales Intelligence Software Highlights from verified customer feedback on the G2 platform: "6sense is transforming account-based marketing and selling! This is what marketers and sellers have been waiting for. Accurate insights and predictions and all the actions you need to orchestrate your end-to-end revenue strategy." Manager, Acquisition Marketing & Operations "6sense changed the game for us. 6sense helped us get into deals earlier in the funnel by picking up on researching activities across the internet in addition to our first-party data. It helps our reps prioritize their patches and lets marketing focus on the accounts that want to hear from us." Administrator in Information Technology and Services "6sense is my key tool to quantify intent, extremely valuable given the sheer amount of volume of B2B prospects there are to reach out to. The ability to understand to what extent a prospect may or not be interested in your company without having to inquire with them helps me prioritize and organize my outreach, research, and manage my time. Understanding what specific aspects of our platform they are keen to dive deeper into helps me personalize to create a thoughtful and relevant message." User in Financial Services "As an AE, 6sense narrows the field for me to spend my time where it makes the most sense. Great insights on spiking behaviors from my accounts, search terms my accounts are using for me to personalize off of, and location-based data for me to hone in on who in an org is showing interest." User in Computer Software G2 is a peer-to-peer business solutions review website. Within each category, products are ranked by customer satisfaction and market presence and placed into one of four categories on the Grid. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores. About 6sense The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often. Visit 6sense.com for more information.

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ABM ACCOUNTS

Terminus Named a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms

Terminus | January 13, 2022

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced it has been recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms report. “We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant™ for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. “We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant™ for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. “With this placement, we’re now a leader in three leading analyst reports – Terminus the only platform bringing together a purpose-built B2B CDP with multi-channel ABM.” As mentioned in the Magic Quadrant report, “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal and expansion). They have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their ABM platform business. Their customers report high levels of satisfaction and success with their implementations. Leaders also have initiated plans for geographic and international expansion.” Terminus is a leader account-based engagement platform, and the only platform built to deliver more pipeline and revenue through multi-channel ABM. “Gartner defines the account-based marketing (ABM) platform as a technology that enables marketers to run ABM programs at scale, including account selection, planning, engagement and reporting. In ABM programs, B2B marketers align with sales counterparts to engage a defined set of high-priority accounts and buying committee members with targeted marketing and content to help buyers explore and evaluate solutions.” We believe The Gartner Magic Quadrant™ is a trusted analyst resource for organizations seeking unbiased evaluations and opinions of the ABM category and platforms. The 2022 Gartner Magic Quadrant™ for ABM Platforms report evaluates nine of the global providers against a range of critical capabilities for ABM including current product offering, strategy, and overall market presence. Gartner, Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms, Christy Ferguson, January, 2022. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. About Terminus Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 15 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.

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ABM ACCOUNTS

Demandbase Lands in Account-Based-Sales Technology Vendor Report by Independent Research Firm

Demandbase | January 15, 2022

Demandbase, the B2B go-to-market leader, today announced it has been included in the Forrester New Tech: Account-Based Sales Technologies, Q1 2022. The company's solutions were part of the report that provides an overview of emerging vendors within major segments of the Account-Based Selling market and their capabilities. Demandbase was included in the collaboration primary functionality segment, which covers capturing the complete picture of opportunity for accounts, contributing to account plans, enriching data and more. "Initially, the field we're in was known as Account-Based Marketing, with an emphasis on marketing," said Allison Metcalfe, chief revenue officer for Demandbase. "Initially, the field we're in was known as Account-Based Marketing, with an emphasis on marketing," said Allison Metcalfe, chief revenue officer for Demandbase. "But that tide quickly changed, as the industry realized the important interplay between sales and marketing. We at Demandbase were the first to really reflect this shift when we coined the term Account-Based Experience, and we've worked hard to ensure our solutions support the entire B2B go-to-market motion — which means spanning marketing, sales, customer success and more. To be recognized in an Account-Based Sales technologies overview by Forrester is, in our opinion, great validation for us that our vision is being realized, and we're serving the larger market we always intended to." The Forrester report summarized that companies that use Account-Based Selling platforms can expect to enjoy improved visibility into the potential of each account (CLV), increased sales rep efficiency and increased pipeline value (deal size), win rates and forecast accuracy. Its authors also noted that "Account-Based Selling technologies are streamlining the manual, labor-intensive process of assigning sales resources to specific companies or accounts in place of traditional geographic territories. The shift to Account-based selling has been fraught with data and insight gaps for years, but as technologies have matured and grown in complexity, the ability to capture account data has made the process less administrative, more collaborative and increasingly insight driven." About Demandbase Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth. For more information about Demandbase, visit: www.demandbase.com.

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Spotlight

As a product marketer, you nurture your relationships with your company’s product and sales teams, which help you to excel at launching your products into the market. But, unless you’re also working closely with your company’s demand generation team to nurture prospects and customers, you may be missing an important opportunity...

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