How Netflix Uses Typography to Market Original Shows

Business 2 Community | July 15, 2018

How Netflix Uses Typography to Market Original Shows
Every night, after I’ve used up all my brain power during the day crafting exquisitely fantastic logos and super duper websites for our clients, like you, I Netflix and chill. I’ve binged everything from Mad Men to Breaking Bad and House of Cards to Orange is The New Black. T.V. has the power to make us laugh and cry or transport us to other worlds. And Netflix is my rocket ship of choice. Sure, there are other streaming services I could choose, but somebody gifted me their password years ago and I haven’t looked back since.On Netflix, I can find primetime programs of yesteryear and recently released Hollywood blockbusters. But one of my absolute favorite things about Netflix is their original programming. I mentioned House of Cards and Orange is The New Black, but they’re just the tip of the iceberg. Last month, I think all that I watched was original comedy specials produced exclusively for Netflix. Sets from Ali Wong, Dave Chappelle and John Mulaney had me literally ROTFLMAO (rolling on the floor laughing my ass off, for the uninitiated.)

Spotlight

Simply put, Account Based Marketing (ABM) is when you implement highly customized marketing campaigns where each account is considered to be a market of one. ABM uses the latest technology to help you send the right messages to influencers who are actively researching products like yours. And this is important in today’s competitive marketplace because the days of the linear buying process are over. Sure, you may get a few leads by sending a general email to a researched list of potential buyers. This is fairly easy, but you waste a significant amount of time, money and effort and a massive amount of sales to the competition.


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Outage Costs Facebook Roughly $60 Million

Facebook | October 05, 2021

On Monday, billions of people worldwide experienced the largest outage with Facebook and its family of applications (WhatsApp, Messenger, Instagram, Oculus VR). Ultimately, the world’s most vital communication platforms went off the map for around six hours and it (again) unveiled how much the world depends on a single company. The outage started before noon (EST). According to Facebook, severe configuration and networking issues caused this outage and didn’t affect any user data. However, the impact of this downtime was nasty and far-reaching for small businesses, companies that rely on these services, and the company CEO, Mark Zuckerberg himself (firm’s stocks dropped by nearly five percent). Zuckerberg issued his first response on Tuesday saying he was sorry for the disruption and he knows how much the users depend on Facebook’s services. The company’s CTO also took to his Twitter account to share his views on this unfortunate event. Sincere apologies to everyone impacted by outages of Facebook-powered services right now. We are experiencing networking issues and teams are working as fast as possible to debug and restore as fast as possible. - Mike Schroepfer, Facebook Chief Technology Officer (CTO). Facebook employees eventually got access to their Santa Clara-based servers and restored the services. Although the recovery was slow, the company's subject matter experts stated that all the Facebook-powered services are now back up and running.

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Jabmo Named a Leader in Account-Based Marketing Platforms by Independent Research Firm

Jabmo | June 09, 2020

Jabmo has been named a leader by Forrester Research, Inc., in “The Forrester New Wave: ABM Platforms Q2 2020” published June 9th, 2020. Forrester found that in just a few years, the use of account-based marketing (ABM) has evolved from a trend-setting idea to a mainstream strategy. “As we enter the digital age of buying groups, manufacturers are turning to a new generation of marketing platforms,” said Nick Heys, Founder & CEO Jabmo. “We are proud to be recognized as a Leader in the emerging market for ABM platforms.”

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Gartner Names Content Marketing Leaders, AppsFlyer Names SVP and Other News

Gartner | April 03, 2020

Gartner has named its leaders for its Magic Quadrant for Content Marketing Platforms. Released March 23, Gartner named NewsCred, Sprinklr, Contently and Percolate as leaders. Gartner report authors Nicole Greene and Laurel Erickson reported that in two years content marketers “will produce more than 30% of their digital content with the aid of artificial intelligence (AI) content-generation techniques, increasing productivity and advertising effectiveness but also disrupting the creative process.”

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IntentData.io Announces Weekly Office Hours to Help B2B Marketers Maximize Intent Data During the Virus Crisis

IntentData io | March 23, 2020

IntentData.io, Inc. today announces the launch of an open, collaborative working group to help marketers optimize intent data. Many companies have invested in third-party intent data technology, but few have optimized its use. Now, as event marketing is suddenly no longer effective, marketers are turning to other tools, including intent data. Too often find they’re missing the playbooks and expertise to fully leverage it, and often training and expertise are hard to find. The working group will provide that support.

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Spotlight

Simply put, Account Based Marketing (ABM) is when you implement highly customized marketing campaigns where each account is considered to be a market of one. ABM uses the latest technology to help you send the right messages to influencers who are actively researching products like yours. And this is important in today’s competitive marketplace because the days of the linear buying process are over. Sure, you may get a few leads by sending a general email to a researched list of potential buyers. This is fairly easy, but you waste a significant amount of time, money and effort and a massive amount of sales to the competition.

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