Simply put, Account Based Marketing (ABM) is when you implement highly customized marketing campaigns where each account is considered to be a market of one. ABM uses the latest technology to help you send the right messages to influencers who are actively researching products like yours. And this is important in today’s competitive marketplace because the days of the linear buying process are over. Sure, you may get a few leads by sending a general email to a researched list of potential buyers. This is fairly easy, but you waste a significant amount of time, money and effort and a massive amount of sales to the competition.