How to Qualify a Lead: The Battle-Tested B2B Framework

Kirsten Lyons | June 04, 2018

How to Qualify a Lead: The Battle-Tested B2B Framework
No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far after that, it’s all about scaling the sales machine. You need to reach the right prospects, fill your pipeline with quality leads, and eventually turn those folks into paying customers.

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Your target market is the group of people whom you want to sell your product to, the niche population that you’re going to target with your marketing, because you believe these people are most likely to buy what you have to sell. Identifying the correct target market and being as specific as possibl


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Mojo Media Labs Joins Inc. Magazine’s List of Texas’s Fastest-Growing Private Companies

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Spotlight

Your target market is the group of people whom you want to sell your product to, the niche population that you’re going to target with your marketing, because you believe these people are most likely to buy what you have to sell. Identifying the correct target market and being as specific as possibl

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