ACCOUNT BASED DATA

Hunter & Bard Joins Folloze as a Service Technology Agency Program

Hunter & Bard, Folloze | June 27, 2022

Hunter & Bard Joins Folloze
On June 24, Folloze and Hunter & Bard, a leading ABM agency, announced a partnership that will bring together Folloze B2B Buyer Experience Platform with Hunter & Bard’s extensive ABM services.

Hunter & Bard has joined Folloze as a Service Technology (FaaST) program. It will allow the agency to provide data-driven marketing engagement, personalization, and turnkey campaign activation to clients who require ABM expertise and execution.

“Most of our clients want to scale their ABM efforts quickly, but lack the time or internal resources to do so. They want to hit the ground running with an expert ABM team,” said Shira Abel, founder and CEO of Hunter & Bard.

“Most of our clients want to scale their ABM efforts quickly, but lack the time or internal resources to do so. They want to hit the ground running with an expert ABM team,” said Shira Abel, founder and CEO of Hunter & Bard. “With Folloze as our backbone, we’re able to deliver great sales and marketing results by building out the right target lists, rolling out strategic content on Folloze Boards, and orchestrating account engagement and reporting. We make it fast and easy, and Folloze helps us get it done.”

This collaboration will assist Hunter & Bard's clients in implementing their GTM strategy with Folloze-powered buyer experiences, improving sales team orchestration and optimization, and laying the groundwork for better ABM consulting and programs for the agency.

“Our FaaST capabilities give agencies like Hunter & Bard the opportunity to scale their services and give them control over how they build Folloze Boards with their clients,” said Randy Brasche, vice president of marketing with Folloze. “And we bring our expertise with B2B buyer engagement to the table to help agencies grow their ABM businesses.”

“Folloze is a great facilitator on multiple levels of engagement,” Abel said. “From building lists and segmenting the right content, to targeting messaging and sending out compelling, personalized campaigns, our clients are getting significantly higher open rates than on typical, broad-based campaigns — and much higher closed-win rates. One of our clients has seen close rates go from 39 percent with general marketing to 90 percent with the better-targeted programs we produced for them through Folloze.”

“Once those opportunities come in, we can quickly put together targeted outbound campaigns based on where the opportunity came from, which have produced some very nice results. Nothing is better for the outbound list build and directing emails to content than Folloze.”

Another key area for Hunter & Bard’s clients is optimizing and orchestrating sales team activity. “No sales rep wants to waste time with bad leads that come from a poorly-targeted ABM program,” Shira said. “We’re out to help change sales team behavior and help them prioritize their time.”

“At Hunter & Bard, we’re getting more and more creative with enablement and engagement,” Abel said. “We’re optimizing our targeting with curated content, and our Folloze Boards are beautiful. But for our clients, it means they get the results they’re looking for; they get the wins, and they get the promotion.”

“I do a lot of teaching and mentoring on the ABM front, and Folloze is an invaluable tool for doing ABM the right way,” concludes Abel. “And I can’t say enough about the team support at Folloze. We love working with them.”

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TechTarget Wins 2022 SIIA CODiE Award for Client Success Team of the Year

TechTarget, SIIA CODiE™ Awards | June 14, 2022

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Working with the majority of our 2,000+ customers, our team's efforts are an essential part of TechTarget’s continued growth in the market. “We are extremely proud that SIIA’s CODiE Awards has named our Customer Success team the top team in the industry,” said Michael Cotoia, CEO, TechTarget. “We are extremely proud that SIIA’s CODiE Awards has named our Customer Success team the top team in the industry,” said Michael Cotoia, CEO, TechTarget. “Customer success is at the center of everything we do and is the reason for the incredible results we have seen over the last several years. Our team’s mantra is: ‘You can’t achieve Success if you don’t know what Success means to the Customer’. In each and every instance, they go deep to learn exactly what our clients are trying to accomplish and they set out to help them achieve their goals relative to the goods and services that TechTarget is providing.” In addition to winning Client Success Team of the Year, TechTarget was also named a finalist in the Best Sales & Marketing Intelligence Solution category for its leading purchase intent data platform Priority EngineTM. The Company previously won this award in 2019 and 2021 and has been named a CODiE finalist or winner in the category for 5 consecutive years. Our Customer Success Team is vital to helping our customers get the most out of our products, data and intelligence. Our clients have long recognized the value that the Customer Success team brings to client relationships: “Working with everyone at TechTarget, and especially our customer success team, is like working with an extension of our own team,” said Kelly Michael, Marketing Director, QTS Data Centers. “We couldn’t do half of the things we do without them and without their guidance. They’ve taken the time to understand our business and have really dug in and helped push us to the next level…TechTarget genuinely wants the best for our company and wants to see us do well.” “The TechTarget team is incredibly helpful and provides us with good advice on how to be the most successful with our campaigns,” said Isabel Morcillo, EMEA Principal Marketing Programs Manager, Red Hat. “They understand our business and our goals, so they know how to approach each campaign and can recommend which assets to use.” Acknowledged as the premier awards program for the software and information industries, the SIIA CODiE Awards are produced by the Software & Information Industry Association (SIIA), the principal trade association for the software, education, media and digital content industries. TechTarget’s Customer Success Team was honored as one of 46 winners across the 45 business technology categories, including seven leadership categories recognizing outstanding companies, individuals and teams. TechTarget joins other important companies recognized at this year’s awards such as: Red Hat, IBM, HCL Technologies, Honeywell and athenahealth. “Even during these tumultuous times, business application, software, service and product providers continued the industry’s long tradition of developing and marketing innovative solutions to meet business needs,” said SIIA President Jeff Joseph. “We are proud to recognize this year’s class of CODiE Award winners. They truly represent the best of the best in a highly-competitive and ever-evolving market.” The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first-round review of all nominees is conducted by software and business technology experts with considerable industry expertise, including analysts, media, bloggers, bankers and investors. The scores from the expert judge review determine the finalists. SIIA members then vote on the finalist products and services, and the scores from both rounds are tabulated to select the winners. Details about the winners are listed at: https://siia.net/codie/business-technology-winners/ About the SIIA CODiE™ Awards The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE. About TechTarget TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

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Demandbase Recognized with Four "Top Rated" Awards by TrustRadius

Demandbase | May 18, 2022

Demandbase, the Smarter GTM™ company for B2B brands, announces that TrustRadius has recognized it with four Top Rated awards. Demandbase received the honor in the Account-Based Marketing (ABM), Intent Data, Market Intelligence, and Sales Intelligence categories. This is the second year in a row that Demandbase has received TrustRadius' Top Rated awards. It's a testament to the way in which its technology scores high with customers for its functionality, ease of use, and ability to drive results. "There's no greater compliment for us as a company or for our products than to receive Top Rated awards in these important categories, The fact that these awards are purely driven by vetted customer ratings means that we're doing our job of equipping B2B companies with what they need to execute a successful go-to-market. Thank you to our customers for your support and trust in us, and to TrustRadius for the recognition." Jon Miller, chief marketing officer of Demandbase Since 2016, the TrustRadius Top Rated Awards have become the B2B industry's gold standard for unbiased recognition of technology products. Based entirely on customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. The methodology and scoring that TrustRadius uses to determine Top Rated winners can be found here. "Demandbase won Top Rated Awards in Account-Based Marketing (ABM), Intent Data, Market Intelligence, and Sales Intelligence software categories in 2022," said Megan Headley, VP of Research at TrustRadius. "Demandbase earned these Top Rated awards based directly on feedback from their customers. Reviewers on TrustRadius value the intent data insights, account-level analytics, automation, accuracy of contact information, account targeting early in the buying cycle, and as a source of truth for market insights and customer prospecting." About Demandbase Demandbase is Smarter GTMTM for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action.

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Demandbase Once Again Designated as the Leader on SPARK Matrix™ for Account-Based Marketing (ABM) Platforms

Demandbase | June 02, 2022

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Folloze, repliCMO | June 15, 2022

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