ISG | February 04, 2022
Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm, has launched a research study examining providers of marketing technology (MarTech), which is helping enterprises respond to recent and rapid changes in consumer behavior triggered by the COVID-19 pandemic.
The study results will be published in a comprehensive ISG Provider Lens™ report, called MarTech Service Providers 2022, scheduled to be released in June. The report will cover companies offering a range of technologies and services to help companies take advantage of digital marketing, including strategic services, digital advertising and content capabilities, data analytics and more.
Enterprise buyers will be able to use information from the report to evaluate their current vendor relationships, potential new engagements and available offerings, while ISG advisors use the information to recommend providers to the firm’s buy-side clients.
Companies have begun to face a new kind of consumer in the past several months as habits and lifestyles change and the need for personalization and immediacy grow, ISG says. Though each region has been affected differently by the pandemic, all have seen transformations in consumer behavior that require enterprises to adapt.
“Top companies around the globe already are using MarTech for competitive advantage in marketing products, as well as in hiring employees,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research.
“Top companies around the globe already are using MarTech for competitive advantage in marketing products, as well as in hiring employees,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “MarTech providers help enterprises combine the creativity of marketing professionals with digital tools and methodologies, such as design thinking and agile processes, to build new approaches for changing conditions.”
ISG has distributed surveys to more than 200 MarTech providers. Working in collaboration with ISG’s global advisors, the research team will produce six quadrants representing the digital services and products the typical enterprise is buying, based on ISG’s experience working with its clients. The six quadrants are:
Strategic MarTech Services, evaluating providers of strategic marketing services that help clients get the best results from digital marketing. These providers can analyze a company’s current digital marketing performance to identify areas for improvement, with a view that encompasses customer service improvement, digital transformation enablement, AI/machine learning, compliance, security and more. Leading providers in this field can redefine a client’s strategy for the digital age, craft an innovative brand strategy through digital technologies and create an omnichannel strategy incorporating digital channels, among other services.
Digital Presence & Digital Ads, assessing providers of services used in creating, operating and managing campaigns on digital channels. These providers help clients optimize results from many forms of digital advertising, including search, display, video, audio and programmatic ads, as well as location-based advertising and applications that use geolocation systems to reach consumers in the right place at the right time. Their expertise extends to direct message marketing, via email, SMS and WhatsApp, as well as metrics and data collection.
Digital Experience & Content, covering providers that offer holistic stacks of integrated digital experience technologies that can meet a variety of needs. Their services include interface design and prototyping, custom content marketing, AR and VR experiences and conversational marketing via chatbots, all focused on optimizing conversion rates. These providers should be able to finely tune experiences, including through A/B testing, and customize experiences for individual consumers. Leading digital experience providers are at the forefront of technology development in areas such as AI and machine learning.
Social & Relationship, assessing providers of services dedicated to creating, managing and distributing content on digital channels, including managing a company’s relationship with its customers. These providers offer tools to create and promote online events, produce social media videos, manage communities of customers and monitor social media with sentiment analysis. They help clients manage the relationship between the company and the customer, including by moving prospects through a marketing funnel using valuable content at every stage of the journey.
Digital Commerce Optimization, covering providers of tools for deploying and running e-commerce and online marketplace operations that optimize sales and create customer loyalty. These include solutions for defining prices, reviewing store performance, managing inventory, creating customer rewards programs and offering promotions. Leading digital commerce optimization providers help clients design usable, reliable and assertive buying experiences, monitor buyer activity and be ready to step in at any sign of disruption.
Analytics & Intelligence, evaluating providers of services and technologies to collect and analyze data about online and offline buyers so clients can better understand customer behavior and optimize business results. Their offerings include analytics tools, data management platforms, web analytics and consumer behavior prediction. These providers also offer the ability to map customer journeys and ensure the client’s marketing activities comply with data privacy regulations
The report will cover the global marketing technology market and examine products and services available in the U.S. and Brazil. ISG analysts Mauricio Ohtani, Marcio Tabach and Sandya Kattimani will serve as authors of the report.
A list of identified providers and vendors and further details on the study are available in this digital brochure. Companies not listed as healthcare digital services providers can contact ISG and ask to be included in the study.
All ISG Provider Lens™ evaluations now feature new and expanded customer experience (CX) data that measures actual enterprise experience with specific provider services and solutions, based on ISG’s continuous CX research. Enterprise customers wishing to share their experience about a specific provider or vendor are encouraged to register here to receive a personalized survey URL. Participants will receive a copy of this report in return for their feedback.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.
A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 800 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.
Digital Media Solutions | January 03, 2022
Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced a premier lineup of seasoned industry leaders to speak at this year’s Lead Generation World conference. Chief Technology Officer (CTO) Jason Rudolph, Chief Marketing Officer (CMO) Kathy Bryan and Director of Social Media Lauren Konopelski of DMS will provide actionable strategies and expert insights during two impactful thought leadership sessions.
Combining their decades of experience and deep industry insights, Rudolph, Bryan and Konopelski are uniquely positioned to identify and share current industry trends, provide actionable strategies to win in the new year and inspire marketers to uncover the best ways to harness the power of data and elevate their advertising strategies.
As a panelist of the “The Marriage Between Data and Consumer Experience: How The Industry Continues To Evolve In 2022” session, Rudolph will share his direct experience on how companies can successfully use data to improve consumer experiences and increase conversions and sales for their organizations. Rudolph will be speaking alongside fellow seasoned industry leaders, including Matt Tillman of RateMarketplace, Zora Senat of Infutor, Dee Anna Mcpherson of Invoca and Ross Shanken, former CEO of Jornaya.
“The consumer experience cannot be timely and relevant without real-time data,” commented Rudolph
“The consumer experience cannot be timely and relevant without real-time data,” commented Rudolph. “Advertising interactions in 2022 and beyond will be shaped by re-activation, re-engagement and retention through the deployment of data signals. The more brands and advertisers know about the best practices of using real-time data strategies across media channels, the more money-making opportunities they can create and sustain.”
As CTO for DMS, Rudolph leads the development of the Company’s industry-leading proprietary, end-to-end advertising technology. He is responsible for continuously advancing DMS tech capabilities to meet the targeting, tracking and optimization needs of the Company, its advertiser clients and publisher partners.
During the “Mastering The Pace Of Change: Tomorrow's Digital Media Environment Won't Be The Same As Today's” session, Bryan and Konopelski, alongside fellow industry leaders Amanda Farris of Phonexa and Tracy Laney of Active Prospect, will predict future best practices of performance advertising. From the power of AI to leveraging data to target key audiences on social media, attendees will hear expert thoughts on emerging best practices for 2022 and beyond.
“Digital advertising changes as often as digital media evolves – which means it’s always changing,” noted Bryan. “To foster a forward-thinking mindset, performance marketing professionals must keep up with the rapidly changing digital media landscape and invest in the strategies that will continue to deliver results.”
Bryan is an expert at identifying innovative and engaging marketing strategies that engage audiences and get them to take action, leveraging her strong B2C and B2B expertise, including multi-channel marketing campaign management, brand management, demand generation, content marketing and marketing research. As CMO for DMS, Bryan leads all aspects of corporate marketing and communications for the Company and its brands, successfully reducing marketing expenses while scaling results. In 2020, Bryan co-founded Women of Martech, a professional organization dedicated to increasing the recognition of the power of women in the martech industry. In 2021, Bryan was awarded the second-annual Tim Burke Pioneer Award by the Consumer Consent Council and recognized as an exceptional professional creating significant impact within the performance marketing space.
Konopelski has a proven track record of pairing strong creative strategy with data-driven insights to produce consistent and strong ROI. Her diverse skill set allows her to play a key role in driving new product innovation and strategic positioning across all media channels. As Director of Social Media, Konopelski is responsible for creating the overall strategy to produce successful data-driven paid social media campaigns for DMS clients and proprietary sites.
Lead Generation World brings together professionals in the performance marketing industry, representing lead buyers, lead sellers and service providers and those that want to improve their lead generation campaigns from creation to close. LGW creates an important forum for industry experts to network, share knowledge, discuss industry trends and learn strategies for growth.
About Digital Media Solutions
Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, expansive media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.
Cvent, ID.me | December 23, 2021
Cvent, a market-leading meetings, events, and hospitality technology provider, today announced that it has partnered with ID.me, the leading secure digital identity network, to bring seamless health, testing, and vaccine status verifications to hybrid and in-person events in the United States.
Cvent Health Check, powered by ID.me, is a user-friendly solution that allows event planners to implement a secure method of verifying attendee health status in just a few simple steps. By combining ID.me vaccine, testing, and identity verification capabilities with Cvent’s robust event marketing and management platform, Cvent customers can include additional health and safety protocols at their events with easy-to-use, confidential health checks on event attendees’ own mobile devices.
Built with planner flexibility and usability in mind, Cvent Health Check allows event hosts to set specific parameters around attendees’ proof-of-vaccination, testing status, and/or health screening in a privacy-compliant manner, giving individuals sole control over their personal medical information to determine when, how, and with whom it is shared.
Once attendees’ health or vaccination statuses are verified, their credentials can be easily checked through a digital image displayed on a user’s mobile device at the event. The portable digital ID streamlines check-in and helps to ensure all attendees meet any requested health criteria to enter the event. Importantly, no user information is passed between ID.me and Cvent, allowing for individual privacy and control while also ensuring event planners and organizers are not storing, accessing, or distributing sensitive attendee health data.
“As health and safety remain top priorities for event planners and attendees alike, reliable and secure solutions like health or vaccine verifications are critical,” said Patrick Smith, Chief Marketing Officer of Cvent. “We’re pleased to combine ID.me’s proven technology and strong commitment to user data privacy with our event marketing and management platform to enable a more customer- and safety-centered approach for in-person event experiences.”
“Anyone considering attending an in-person meeting, conference, or event during the pandemic wants to know that they will be in a safe environment, and in many cases, that means health checks and vaccine verifications,” said Mark Lockwood, General Manager of Commercial Sector of ID.me. “Our partnership with Cvent is enabling meeting organizers and hosts to simplify health checks and vaccination verification processes while meeting the highest levels of security and data privacy. As the industry works to return to normal, we believe our partnership will bring greater confidence to attendees, encourage higher in-person attendance, and reduce the stress and burden on event hosts. We could not be more thrilled to partner with Cvent.”
The ID.me secure digital identity network has been rigorously tested against the highest technical and policy controls and is trusted by 10 federal agencies and more than 500 brands to verify users’ identity and facilitate access. The ID.me Identity Gateway has a Federal Risk and Authorization Management Program (FedRAMP) Moderate Authority to Operate (ATO). As of December 2021, the ID.me network included more than 66 million individuals.
Cvent Holding Corp., (Nasdaq:CVT), is a leading meetings, events, and hospitality technology provider with more than 4,000 employees and nearly 21,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automates and simplifies the entire event management process and maximizes the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn.
ID.me simplifies how individuals prove and share their identity online. The ID.me secure digital identity network has 66 million members with over 145,000 new subscribers joining daily, as well as partnerships with 29 states, 10 federal agencies, and over 500 name-brand retailers. The company provides identity proofing, authentication, and group affiliation verification for organizations across sectors. The company’s technology meets the federal standards for consumer authentication and is approved as a NIST 800-63-3 IAL2 / AAL2 conformant credential service provider by the Kantara Initiative. ID.me’s Identity Gateway also has a Federal Risk and Authorization Management Program (FedRAMP) Moderate Authority to Operate (ATO). ID.me is the only provider with video chat and is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit ID.me or connect with us on Facebook, Twitter, or LinkedIn.
ON24 | April 18, 2022
ON24 (NYSE: ONTF) today introduced ON24 Forums, a new live engagement experience for sales and marketing to drive high-touch, interactive moderated discussions that deepen audience participation. ON24 Forums allows organizations to bring together their high-valued attendees for face-to-face, two-way video group networking and conversations. With the addition of ON24 Forums as part of the ON24 Platform, customers have another way to create and scale fully branded, customized digital experiences that capture rich first-person insights.
“We continue to accelerate our pace of innovation so customers can deliver a variety of unique digital experiences that meet their buyers’ evolving expectations for how they want to engage,” said Sharat Sharan, founder and CEO at ON24.
“We continue to accelerate our pace of innovation so customers can deliver a variety of unique digital experiences that meet their buyers’ evolving expectations for how they want to engage,” said Sharat Sharan, founder and CEO at ON24. “ON24 Forums builds upon our vision to be a one-stop sales and marketing platform for digital engagement, providing a new way to moderate meaningful, interactive discussions and drive immediate action with audiences.”
Virtual events can often feel like one-off online meetings that limit audience engagement, produce chaotic conversations, and generate little to no data for sales teams. ON24 Forums enables B2B organizations to move beyond simple online meetings with interactive roundtables and trainings that deliver professional presentations, keep audiences engaged, and provide detailed first-person data and analytics on attendee interactions for sales follow-up.
With ON24 Forums, customers can expand the type of ON24 digital experiences they produce and deliver a consistent, branded, and professional look and feel, including:
Executive engagement – host executive briefing centers and roundtables to showcase product offerings and provide hands-on demonstrations
Focus groups – bring together user groups and customer advisory boards to get instant feedback and guide market research
Expert-led trainings – easily deliver curriculum and moderate group discussions to increase the reach and effectiveness of certification programs
Open enrollment – educate employees about benefits and services, improving internal awareness and driving immediate sign-ups
Like all ON24 solutions, ON24 Forums allows sales and marketing to unlock deep first-person insights. Immerse attendees in interactive discussions and use more than 25 engagement and conversion tools to drive participation and keep their attention. Easily find “hand-raisers” in the audience to encourage sign-ups directly within the event. With ON24, get a unified view of audience behavior, interests, and actions across every experience and integrate data with other business systems.
ON24 Forums is part of the ON24 Platform, which also includes ON24 Webcast Elite, ON24 Go Live, ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub, ON24 Target, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, capture first-person data, and provide AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems.
ON24 Forums is available now. Join us at the upcoming The ON24 Experience, May 11, 2022, to learn more about ON24 Forums and how to give high-value audiences a high-touch experience. Register and view the agenda at ON24.com/events/ON24X.
ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.