ACCOUNT BASED DATA

InsideView Incorporated Buyer Intent Data from Bombora for Marketers to Improve Intelligence Offerings

InsideView | June 21, 2021

InsideView, a Demandbase company, incorporated Bombora’s intent data into its B2B data and intelligence platform. This will allow marketers to combine intent signals with other data sets to gain a competitive advantage.

The company will include Bombora’s intent data with its InsideView Insights, InsideView Apex, and InsideView Target offerings to create InsideView Intent Data. This combined data set provides users with insights into an account’s buying intent, decision makers’ preferences, and research trends. These are set up to help users filter account lists and focus on campaigns that drive engagement. In addition, InsideView Intent Data will also empower users to track surge scores to give updates when buyers interact with the specific topics or reach a pre-determined score.

As per TrustRadius, 87 percent of buyers want to self-serve all or part of their buying journey. In addition, Gartner evaluates about 17 percent of the time buyers spend considering a new purchase is spent talking to potential vendors. By adding Bombora’s intent data to the InsideView platform, InsideView customers will combine insights on intent to purchase all the other data to get customers.

On this, Marc Perramond, VP of Product at InsideView, said in a statement, “Every seller would know when a target account is in the market for their product or service. It will be because timing is often the most challenging part of the sales process. Therefore, our goal is to provide the most all-inclusive and relevant B2B intent signals to our customers. This will make them easily accessible to inform their decisions and daily activities. “

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ACCOUNT BASED DATA

US based Nuivio Ventures onboards former Mindtree, Capgemini exec as Business Partner

Nuivio Ventures | December 06, 2022

Nuivio Ventures, a US headquartered venture builder, has onboarded former Mindtree and Capgemini executive, Manish Grover, as a business partner and advisor. Manish brings to Nuivio two decades of Go-To-Market (GTM) expertise and has played key leadership roles at Mindtree and Capgemini. Manish will enable Nuivio's aggressive portfolio expansion plans and advise portfolio companies with GTM planning. This includes current portfolio company Ignitho, which has a focus on AI led digital engineering with ambitions to cross $10 million in revenue by 2023; and Piqual, a marketing & growth agency serving B2B SaaS clients. Joseph Olassa, CEO says, "Nuivio will hugely benefit from Manish's industry & GTM expertise in designing and implementing impactful market expansion programs in the US and Europe." Welcoming Manish Grover to the leadership team, Joseph Olassa, CEO says, "Nuivio will hugely benefit from Manish's industry & GTM expertise in designing and implementing impactful market expansion programs in the US and Europe. Nuivio plans to incubate and scale up 50 B2B SaaS companies in collaboration with enterprises from US and India by 2030. Manish's expertise will be invaluable to achieve this vision." Scott Nugent, Partner at Nuivio and also Chief Commercial Officer for Ignitho added, "As Ignitho continues to onboard leading enterprises and Fortune 500 companies in North America and Europe, our AI led digital engineering mission will be a key differentiator. This has helped Ignitho build an enviable track record of being a market disruptor in digital engineering. I'm looking forward to working with Manish to enhance our growth plans." "I'm excited about Nuivio's vision of bringing new product companies to market," says Manish Grover. "The unique model of Nuivio Ventures provides entrepreneurship-minded professionals an excellent platform to fuel their dreams. I'm looking forward to supporting Nuivio's ambitious portfolio expansion plans, and to guide the portfolio companies in realizing their full potential." About Nuivio Ventures Established and led by industry veterans from top-tier technology companies, Nuivio brings together an ecosystem of innovative enterprises, early-stage investors and passionate entrepreneurial professionals to build standalone software companies. Nuivio's model leverages Frugal Innovation methodology co-developed with Jaideep Prabhu, Professor at University of Cambridge. Read more at www.nuivio.com

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ACCOUNT BASED DATA

Dun & Bradstreet Announces Agreement with Contentgine for B2B Intent Leads and Intelligence

Dun & Bradstreet, Contentgine | November 16, 2022

Dun & Bradstreet Holdings, Inc. (“Dun & Bradstreet”) (NYSE:DNB), a leading global provider of business decisioning data and analytics, today announced that it has entered into an agreement with Contentgine to provide B2B contact lead data and intelligence to clients to more effectively drive sales. This latest agreement follows Dun & Bradstreet’s acquisition of Eyeota and NetWise, building upon its rapidly growing Audience Solutions business by adding qualified lead data onto its integrated platform for powering omni-channel digital campaigns and strategies. “We are at an inflection point as tightened budgets, coupled with the evolution of the way we work has created the need for better, more accurate technology and data to efficiently reach B2B buyers where they are today – online and across a multitude of digital channels,” said Dwight Gorall, Senior Vice President, Audience Solutions. “With Contentgine, we are helping clients unlock greater opportunity by building on their existing B2B company data – powered by the D-U-N-S Number – using intent data at the individual level, which can fuel personalized campaigns that capture the attention of digital buyers to turn them into long-term clients.” Contentgine’s intent and lead generation signals build on Dun & Bradstreet’s B2B company data, providing more qualified contacts so that marketers can bring buyers further down into the sales funnel. Powered by Contentgine’s email and web-based engagement engine, companies can match content to contacts, generate in-market prospects, and purchase new leads based on industry and preference. New contact data can then be incorporated into an existing customer data platform with connectors to their existing RevTech solutions such as D&B Rev.Up, for campaign targeting and outreach. “With the proprietary, first-party intelligence being surfaced via the Content Indication Platform (CIP), marketers get more detailed insights into which accounts are actively researching for their products and services, what those specific accounts are consuming in terms of content, and detailed insights about the content being consumed,” said Jim Kelly, Chief Content Officer at Contentgine. “With the proprietary, first-party intelligence being surfaced via the Content Indication Platform (CIP), marketers get more detailed insights into which accounts are actively researching for their products and services, what those specific accounts are consuming in terms of content, and detailed insights about the content being consumed,” said Jim Kelly, Chief Content Officer at Contentgine. Please contact your Dun & Bradstreet account team to learn more about this offering. About Dun & Bradstreet Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com. About Contentgine Contentgine is a leader in content-based marketing, content syndication, intent marketing, and demand generation. The company is witnessing explosive growth by utilizing a unique way of offering business solution information to business professionals. Its unique Perpetual Engine syndicates content from Contentree, the world’s largest business-to-business (B2B) library, to engage with the right audience at the right time. The industry’s first Content Indication Platform (CIP) analyzes content consumption and intent to produce the most precise, first-person intent data for advanced, actionable insights. For more information, visit our website and follow us on LinkedIn and Twitter.

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ABM ACCOUNTS

Infobip Appoints Vice President of Marketing and Growth to Support Ambitious Targets

Infobip | December 19, 2022

Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. Taking a customer-centric approach, he will ensure Infobip is positioned as the full-stack omnichannel communications platform for every platform. His immediate priorities include launching Infobip’s One Communications Platform brand positioning across all audiences and channels to drive awareness. He will also enhance Infobip’s customer marketing and growth capabilities by, for instance, introducing new initiatives such as account-based marketing. In addition, by bringing together the firm’s marketing and growth teams globally, Ben will align all regions behind the same objective. In the medium term, Ben will build Infobip’s brand equity globally and drive greater engagement with its critical tier-one platform business customers. He will also ensure greater visibility for Infobip’s self-service offer. Ivan Ostojić, Chief Business Officer at Infobip, said: “Infobip is focused on profitable growth, and the marketing and growth team is critical to our success. But to achieve that success, every team worldwide must be aligned and focused on the same objective. Combining the marketing and growth teams under Ben’s new leadership unifies our end-to-end go-to-market functions from strategy to campaigns. Now everyone is focused on how they can help our customers succeed and, by doing so, how we can achieve ambitious profitable growth. “Ben is an exceptional marketing leader with vast industry experience. What’s more, having been with the firm for some time in understands our business inside out. At Infobip, we’re committed to developing our people, helping them perform at their best and make the step up, which Ben exemplifies with this new appointment.” Overseeing a global team, Ben has significant experience in global omnichannel communications. He was previously VP of Strategic Commercial Innovation at Infobip. Before Infobip, Ben was Director of Revenue Operations at U.S. messaging heavyweight OpenMarket. Acquired by Infobip in 2020, Ben joined OpenMarket from a tech start-up in 2016. Following the acquisition of OpenMarket, Ben managed the transition of the sales and accounts teams, working closely with Infobip’s executive team. Ben Lewis, Vice President of Marketing and Growth at Infobip, said: “Having worked with Infobip and its executive team since its acquisition of OpenMarket, I’ve seen first-hand the breadth and depth of its people." Ben Lewis, Vice President of Marketing and Growth at Infobip, said: “Having worked with Infobip and its executive team since its acquisition of OpenMarket, I’ve seen first-hand the breadth and depth of its people. Infobip has been hugely successful to date, and it has strong relationships with customers such as Microsoft and Adobe and partners like CRM platform HubSpot and workflow platform ServiceNow. “With a more agile and collaborative approach, we can enhance that success and ensure Infobip achieves ambitious profitable growth. I’m looking forward to working with colleagues to ensure customers understand how our full stack communications infrastructure is so powerful that other providers run their platforms on it.” About Infobip Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 70+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected directly to over 700 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. Recent award wins include: Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022) Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022) Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021) Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (doc #US46746221, May 2021) Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards

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BUYER INTENT DATA

Clearbit Enhances Pipeline Discovery and Capture With Integration of G2 Buyer Intent Data

Clearbit | November 17, 2022

Clearbit, a leader in B2B marketing intelligence, today announced they have built a new integration to support G2 Buyer Intent data in their platform. For marketers, actioning G2 Buyer Intent alongside Clearbit’s company intelligence and audience management enables them to better engage the right companies at the right time. “Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeline, it’s never been more critical,” said Harlow Ward, CTO, Clearbit. “Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeline, it’s never been more critical,” said Harlow Ward, CTO, Clearbit. “With G2 and Clearbit, teams can now leverage the powerful combination of company fit and buyer intent to focus their funnel - and even use Clearbit Capture to discover key buyers and contacts at their best-fit, high-intent prospects.” Customers of G2 and Clearbit can now access all their relevant G2 Buyer Intent Signals directly in Clearbit’s Data Activation Platform, including: Companies viewing their G2 Product Profiles and Sponsored Content Companies viewing their G2 Category(ies), Comparison Products, and Alternative & Competitor Pages G2 Buyer Intent Scores for every visiting company "Buyer intent data is a secret weapon for leading B2B marketers,” said Christine Li, VP of Growth & Enablement at G2. “Clearbit's integration with G2 helps marketers take that data even further -- driving more streamlined actions for sales, intent-based revenue, and realizing the full potential of account-based marketing.” By using Clearbit’s Audience Builder to add in these G2 signals alongside Clearbit’s company intelligence and revealed website visitors, teams can now discover and engage high-quality potential pipeline in new ways. For example: Identify best-fit companies researching your solution – or your competitors – on G2, and use Clearbit Capture to discover key buyer contact information for immediate marketing or sales outreach Layer G2’s signals and Buyer Intent Score with Clearbit’s company data to score and prioritize new leads or open opportunities - ensuring your team is focused the best-fit, in-market buyers Know when customers up for renewal are viewing alternatives or comparing to other product pages on G2 - making sure your account team can be proactive About Clearbit Clearbit is a marketing intelligence solution that helps B2B marketing and revenue teams grow faster and smarter with data. Over 1,500 customers in organizations like Segment, Asana, and Atlassian use Clearbit’s data activation platform and APIs to create demand, capture intent, and optimize pipeline. Founded in 2015, Clearbit is backed by Zetta Venture Partners, Battery Ventures, and First Round Capital. For more information, visit www.clearbit.com.

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Unravel your DXP options and discover your best fit Customers won’t settle for anything less than an excellent experience. And your ability to deliver them is often hampered by outdated, legacy technology. This has led to the rise of DXPs that can help you to deliver seamless, connected customer experiences that delight your cus

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