CORE ABM

Intellimize Releases AI Powered Copy Suggestions for Marketers to Instantly Personalize Websites That Convert More

Intellimize | August 05, 2022 | Read time : 05:00 min

Instantly Personalize Websites
Intellimize, marketing's most intelligent website conversion and dynamic personalization platform, today unveiled many new capabilities to provide greater scale, speed, and agility for leaner marketing teams.

"As marketers are squeezed to deliver more performance, we've made it easier for them to do more with less. Our latest enhancements make it easy for marketers to brainstorm great, persuasive copy that converts. We've also added turnkey A/B testing, account based marketing, and rules based personalization so marketers can run every kind of conversion rate optimization with Intellimize," said Guy Yalif, CEO and co-founder.

"As marketers are squeezed to deliver more performance, we've made it easier for them to do more with less. Our latest enhancements make it easy for marketers to brainstorm great, persuasive copy that converts. We've also added turnkey A/B testing, account based marketing, and rules based personalization so marketers can run every kind of conversion rate optimization with Intellimize," said Guy Yalif, CEO and co-founder.

This release extends Intellimize's previous no code personalization feature release in June with:
  • Intelligent AI-powered copy suggestions to help marketers beat writer's block and quickly inspire better quality website headlines, copy, calls to action, and other text content.
  • Simplified A/B testing, making it fast and easy to find the single best performing verison of a website with confidence, such as choosing between two different signup flows.
  • Enhanced rules based personalization (RBP), making it easy to deliver the right experience to each customer segment, such as showing the largest discounts only to the best certain customers.
  • Scalable account based marketing (ABM), enabling account-by-account personalization in minutes, such as showing an account-specific welcome video to each top named account.
  • A 75% faster dashboard, making it even easier for marketers to create unlimited personalization variations in minutes.

"As the economy continues to change and buyer behaviors become less predictable we've armed our customers with the website optimization and dynamic personalization tools they need to provide exceptional personalized experiences that convert more business," said Yalif. "That's a universal goal of every brand which has never been more critical than now."

Intellimize is the only website conversion optimization platform that places machine learning based optimization, called Continuous Conversion™, user-friendly A/B testing, rules based personalization, scalable account based marketing, and AI powered text suggestions in the hands of marketers.

About Intellimize
Intellimize enables companies to get more out of their website by converting more of their traffic into results they care about like more revenue, more customers, and more leads to sales. Our Continuous Conversion™ platform powers high converting websites by using machine learning and marketers' creative ideas to optimize website experiences for each unique visitor every time. Conversion-obsessed marketers at Okta, Sumo Logic, Gong, Tableau, Dermalogica, Drift, and more use Intellimize to deliver more revenue, more customers, and more leads to sales. We're headquartered in San Mateo, CA and are backed by leading investors including Cobalt Capital, Addition, Amplify Partners, Homebrew, and Precursor Ventures. Learn more on the Intellimize website or follow us on LinkedIn, Twitter, or Facebook.

Spotlight

Most marketers will agree that one of the toughest challenges is keeping up with all the latest trends and updates in the ever-changing industry that is digital marketing. Particularly in the sphere of lead generation, if you don't keep up with the latest techniques then your competitors could very quickly find a cutting edge which allows them to take a larger share of the market. Traditionally, lead generation was something that was left mainly to the sales team. But with sales and marketing departments becoming more aligned with one another, this now falls under the job description for most marketers too. When you hear ‘lead generation’, you may automatically think of unwarranted telesales calls. But with the ever-evolving landscape of the internet, this is far from the case anymore.


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TARGETED ACCOUNT STRATEGY

ON24 Powers the Next Generation of Webinar Marketing and Digital Engagement with ON24 Elite Explore

ON24 | August 30, 2022

ON24 (NYSE: ONTF) today announced the next evolution of its webinar solution, ON24 Elite Explore, to make it even easier for marketers to create engaging, intuitive, and impactful experiences for their audiences. ON24 Elite Explore reimagines the audience webinar experience with the ability to customize and brand touchpoints and deliver interactive and personalized calls-to-action across a sleek and consumer-friendly interface. The company also introduced new features across the ON24 platform, including ON24 Forums, ON24 Intelligence, and ON24 Connect, to increase audience engagement, capture more buyer insights, enhance reporting, and provide advanced data integrations with leading CRM and marketing automation solutions. “We’re continually reimagining the webinar to give customers a solution that exceeds audience expectations, deepens engagement, and delivers the insights businesses needs to drive revenue,” said Jayesh Sahasi, executive vice president of products and CTO at ON24. “We’re continually reimagining the webinar to give customers a solution that exceeds audience expectations, deepens engagement, and delivers the insights businesses needs to drive revenue,” said Jayesh Sahasi, executive vice president of products and CTO at ON24. “ON24 Elite Explore provides a modern look and feel with features that drive engagement and capture actionable first-person data for sales and marketing follow-up.” ON24 Elite Explore gives B2B marketers new ways to create and deliver webinar experiences and engage their audiences with the following new features and capabilities: Redesigned user interface – An enhanced webinar production and design experience with new events, create, overview, and archive pages that make it easier to setup, manage, and search for events. Customized viewing experiences – New layouts allow marketers to customize registration and lobby pages, engagement tools, and virtual backgrounds for presenter and audience consoles. New styling option for engagement tools – Adjust the appearance of engagement tools in the audience console for a cleaner look, increased branding, and more audience interactivity during an event. Enhanced recording and production – Recording tools give presenters the power of a production studio at their fingertips to import media and stitch clips together to create a cohesive recording. Cookie consent banner – Enable a General Data Protection Regulation (GDPR) cookie consent banner to give registrants and attendees the ability to opt-in to cookies and manage their preferences. ON24 is also introducing additional enhancements across the ON24 platform. In ON24 Forums, users can pin and spotlight presenters and attendees to keep specific speakers on video. New reporting capabilities in ON24 Intelligence enable marketers to view metrics and trends such as the number of registrants and attendees, minutes viewed, and engagement scores in ON24 Forums events, as well as access audience and usage details for different categories, groups, and conversion data in ON24 Engagement Hub. And API enhancements in ON24 Connect integrate ON24 engagement and registration data with CRM/MAP platforms to get deeper insights into customer activity and better inform sales and marketing follow-up. All innovations in ON24 Elite Explore and across the ON24 platform are available now. To learn more about the new features and capabilities, register for the upcoming product launch webinar at ON24.com/events/product-innovation-august-2022/. About ON24 ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive ​revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

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CORE ABM

Influ2 Releases Buying Group Marketing Report, Showcases Benefits of Personalized Marketing That Goes Beyond ABM

Influ2 | July 08, 2022

Influ2, the first Person-Based Advertising (PBA) platform, released its Buying Group Marketing report in partnership with B2B Marketing. The report shares how Buying Group Marketing improves sales strategies, experiences and results while building on an Account-Based Marketing (ABM) approach. Since its development in the early 2000s, ABM has helped organizations close deals faster by improving the customer journey. However, as modern customers expect a more relevant experience, a new approach is necessary. The Influ2 report finds that BGM is the natural evolution of ABM, as it establishes new ways to engage buying groups and key decision-makers inside target accounts. According to Forrester, “many organizations have already evolved or are evolving processes and technologies to account for buying groups; those organizations have meaningful competitive advantage over those who do not.” The Buying Group Marketing report explains how to establish key audiences within a buying group, how to engage with customers through relevant content and experiences, and how BGM unites sales and marketing teams through unified metrics and messaging alignment. “Our goal with Influ2 has always been to boost pipeline for sales and marketing teams by delivering depth and relevance to customers,” said Dmitri Lisitski, CEO and Co-Founder of Influ2. “Our goal with Influ2 has always been to boost pipeline for sales and marketing teams by delivering depth and relevance to customers,” said Dmitri Lisitski, CEO and Co-Founder of Influ2. “Buying Group Marketing addresses exactly what the modern consumer wants: relevant and engaging content delivered through a personalized approach. BGM presents an advanced approach to customer engagement that helps to keep pace with competitors vying for customers’ limited attention.” According to the report, organizations that use BGM to focus engagement on the buying group improve the likelihood of converting prospects to customers while also increasing contract values and the speed of the buying process. Efficiency and high conversion rates drive the BGM approach. “BGM isn’t reinventing ABM,” Lisitski said. “It’s the next step to humanizing the sales process and connecting with the people behind a business. Businesses aren’t selling to businesses they are selling to people, and companies that understand this and adjust strategy accordingly will succeed.” Individual interviews conducted to develop the report will be released as a five-part podcast series over the coming weeks. This announcement follows the news that Influ2 was recently cited as an early stage B2B solution in the “New Tech: Account-Based Marketing, Q1 2022” report by Forrester. To learn more about Influ2 please visit www.influ2.com. About Influ2 Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-makers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit influ2.com.

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ACCOUNT BASED DATA

Merkle Named a Leader Among Customer Data Strategy and Activation Providers

Merkle | July 07, 2022

Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that it ranked as a Leader in The Forrester Wave™: Customer Data Strategy and Activation Services, Q2 2022 report by leading independent research firm Forrester Research, Inc. The agency is recognized for its focus on connecting marketing to customer experience, e-commerce, and technology. The Forrester Wave™: Customer Data Strategy and Activation Services Wave, Q2 2022, used 27 criteria to evaluate eight providers. The report reveals how each measure up and helps marketers select the appropriate partner to meet their needs. According to the report, "Merkle serves as the glue that connects departments, data, and dentsu agencies." The report also noted "with a long legacy in direct marketing, Merkle is highly capable of database builds and management. And it receives high marks for its technology capabilities," and went on to say that, "Merkle has a deep analytics bench and takes an analytical approach to much of its work." Merkle received the highest possible scores in many criteria, including first-party PII management, data sourcing, zero-party data, regulatory compliance, marketing technology, cross-channel marketing execution, and advanced customer analytics. "We are honored to be recognized by Forrester as a Leader in customer data strategy and activation services. This ranking is a validation of our vision and our ability to execute on that vision," said Pete Stein, President, Merkle Americas. "We are honored to be recognized by Forrester as a Leader in customer data strategy and activation services. This ranking is a validation of our vision and our ability to execute on that vision," said Pete Stein, President, Merkle Americas. "Merkle partners with brands to deliver on customer expectation – systemically applying data and tools to integrate customer experiences and optimize value, now and ongoing." The company's newest ranking complements dentsu's evaluation as a Strong Performer in The Forrester Wave™: Global Digital Experience Services, Q2 2022. That report noted that dentsu's "identity product, marketing execution platform, and ShopNXT retail enablement tools are strong core assets that dentsu uses to augment clients' XA." Dentsu received the highest possible scores in the customer experience strategy and insights services, digital marketing strategy/implementation services, immersive (AR/VR) experience services, proprietary software assets, and privacy resources criteria. About Merkle Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC.

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ABM ACCOUNTS

Common Room Introduces New HubSpot Integration to Bring Community Intelligence to the Modern Sales and Marketing Tech Stack

Common Room | September 12, 2022

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Spotlight

Most marketers will agree that one of the toughest challenges is keeping up with all the latest trends and updates in the ever-changing industry that is digital marketing. Particularly in the sphere of lead generation, if you don't keep up with the latest techniques then your competitors could very quickly find a cutting edge which allows them to take a larger share of the market. Traditionally, lead generation was something that was left mainly to the sales team. But with sales and marketing departments becoming more aligned with one another, this now falls under the job description for most marketers too. When you hear ‘lead generation’, you may automatically think of unwarranted telesales calls. But with the ever-evolving landscape of the internet, this is far from the case anymore.

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