Internet of things in the supercool game of B2B marketing

Mike Romoff | December 21, 2017

Internet of things in the supercool game of B2B marketing
The way of business has always been changing according to time & technology. Marketers who are an integral part of the business process adapt the changes in their own way to stay ahead of the competitors. Businesses which were earlier run on word of mouth advertising adopted the technology of printing, radio & television as per the changes in time. Today there isn’t a single marketer who doesn’t know about internet marketing. The internet has spread around the world & currently, it’s impossible for us to imagine our life without it. It won’t take much time for it to be common in everyday items from clothes to coffee makers.Many great men of our generation are considering Internet of Things (IoT) as the fourth industrial revolution after the invention of steam engines, the information age and the internet. It describes the smart technology encompassing the increase of the number of internet-enabled devices that seamlessly network & communicate with each other in an infrastructure which is dynamic. In short, IoT is the connection of everyday objects to the internet.IoT is already transforming the relationship between products & customers but what marketers doubt is its role in the B2B domain. But B2B companies around the globe are undergoing digital & human transformation to achieve fantastic customer experience. IoT can reveal opportunities for optimization, improve business process & increase effectiveness & efficiency. By leveraging this technology, marketers can customize their approach, access real-time data & make more informed decisions.

Spotlight

Prior to developing a B2B marketing strategy, creating and correctly using buyer personas should be number one on a marketer's list of priorities. Research shows that targeted personas boost sales leads by 124%. But what are the questions you should be asking as part of your vital research?


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Spotlight

Prior to developing a B2B marketing strategy, creating and correctly using buyer personas should be number one on a marketer's list of priorities. Research shows that targeted personas boost sales leads by 124%. But what are the questions you should be asking as part of your vital research?

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