ITSMA 2017 Marketing Excellence Awards Honor Top B2B Marketing Programs

ITSMA | November 02, 2017

ITSMA 2017 Marketing Excellence Awards Honor Top B2B Marketing Programs
Cisco Systems, Cognizant, HCL Technologies, Hewlett Packard Enterprise, IBM, InfinityQS, PwC, and SAP take top honors in ITSMA’s annual awards program to recognize marketing innovation and impact with B2B services and solutions.ITSMA, the leading source for B2B marketers in the connected economy, celebrated the 18 winners of its 2017 Marketing Excellence Awards last night during its 24th Annual Conference: Marketing Vision 2017, in Cambridge, Massachusetts.“As the pace of transformation continues to accelerate in B2B marketing, this year’s award winners demonstrated the creativity, agility, and data-driven discipline that leaders need to drive substantial business impact in today’s hyper-competitive markets,” said Dave Munn, President and CEO of ITSMA. “From new approaches for Account-Based Marketing and digital brand experience to predictive analytics and customer success, the 2017 winners highlight the true potential of strategic marketing in the connected economy.”An Account-Based Marketing “toolkit” approach to enterprise content marketing, with nearly 100 sales and marketing team members collaborating to accelerate more than $500M in revenue pipeline with 40 strategic accounts across six industries.

Spotlight

Welcome to the age of math marketing. Sales, inherently, has always been about numbers. But in B2B especially, marketing is increasingly asked to take responsibility for the measurable output of its efforts.Of course, there are no shortage of numbers to track and evaluate. Choosing to focus on exact sales and marketing measurement is one thing, focusing on the right numbers that help you focus and make better decisions is still another.This collection of short essays and best practices span across the entire sales & marketing pipeline, and offer a specific, actionable perspective to help you start honing in on not just a better metrics discipline for your department and organization, but better improvements and results for your efforts.


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Spotlight

Welcome to the age of math marketing. Sales, inherently, has always been about numbers. But in B2B especially, marketing is increasingly asked to take responsibility for the measurable output of its efforts.Of course, there are no shortage of numbers to track and evaluate. Choosing to focus on exact sales and marketing measurement is one thing, focusing on the right numbers that help you focus and make better decisions is still another.This collection of short essays and best practices span across the entire sales & marketing pipeline, and offer a specific, actionable perspective to help you start honing in on not just a better metrics discipline for your department and organization, but better improvements and results for your efforts.

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