CORE ABM

Jabmo Appoints Tav Tepfer to Chief Commercial Officer

Jabmo | March 15, 2022

Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, proudly announces the promotion of Tav Tepfer to Chief Commercial Officer. Tepfer will lead Jabmo’s go-to-market strategy in the manufacturing and life sciences, and healthcare verticals. Tepfer was previously Jabmo’s Chief Customer Success Officer.

In her new role, Tepfer will apply her strategic thinking and vertical specific ABM experience to grow Jabmo while continuing to empower Jabmo’s customers with cutting edge ABM technologies and services. She will have increased responsibility across Jabmo’s global sales, marketing and customer success teams to accelerate market share growth in the manufacturing and life sciences, and healthcare verticals.

“B2B buying and selling has changed, so Martech vendor leadership roles should, too. Appointing Tav as Jabmo’s Chief Commercial Officer will prepare Jabmo for our next growth phase and better help our customers execute highly effective account-based marketing strategies. Tav has led Jabmo through tremendous growth on a global scale, and we look forward to her expanded leadership role,” said Nick Heys, CEO of Jabmo.

“B2B buying and selling has changed, so Martech vendor leadership roles should, too. Appointing Tav as Jabmo’s Chief Commercial Officer will prepare Jabmo for our next growth phase and better help our customers execute highly effective account-based marketing strategies. Tav has led Jabmo through tremendous growth on a global scale, and we look forward to her expanded leadership role,” said Nick Heys, CEO of Jabmo.

Jabmo recently announced 40% growth in 2021, driven by account expansions, new customers, and a growing demand for ABM programs to go global across The Americas, EMEA and APAC. Tepfer’s new role will help accelerate the company’s growth and customer support capabilities, as ABM becomes the dominant B2B marketing strategy in 2022 and beyond.

“I am excited to continue to grow with Jabmo and accelerate the strategic value we deliver to our customers. The world’s largest manufacturers and life sciences companies depend on the Jabmo omnichannel ABM platform to grow revenue and reach their key accounts no matter where they are online or geographically. With the pandemic in the rearview mirror and new challenges ahead, now is the time to refine how we go to market and drive long term revenue growth,” said Tepfer.

About Jabmo
Jabmo helps B2B marketers grow key accounts through data-driven omnichannel marketing and analytics. Jabmo is the worldwide leader in account-based marketing (ABM) for manufacturing, life sciences, healthcare, and other industries that rely on complex sales for growth. Customers including MilliporeSigma, Danaher, and 3M chose Jabmo because of its robust omnichannel ABM Platform, international reach, and managed services. Jabmo USA is headquartered in Austin, Texas. The company also has offices in EMEA and APAC. For more information or to request a demo, please visit: www.jabmo.com or connect with us on Linkedin and Instagram.

Spotlight

According to SiriusDecisions, 90% of marketers believe that Account Based Marketing (ABM) is essential to B2B marketing. Yet, according to Forrester, 73% of B2B Marketers believe that ABM is a term that lacks specific meaning and is used inconsistently.Without a defined set of best practices or strategies, it's extremely difficult for your company to maximize the impact and success of your account based efforts.


Other News
ACCOUNT BASED ANALYTICS

Momentum and ITSMA Invest in Learning & Development with Enhanced Talent and Expanded Offerings

Momentum, the global growth consultancy | May 20, 2022

Momentum, the global growth consultancy and pioneer of account-based marketing (ABM), has enhanced its learning and development programs with two new hires and an increased focus on training programs. Guy Phillips, Global Director of Learning & Development (L&D) has re-joined Momentum based in the UK, and Paige Johnson, CPTM, Head of L&D, will be leading global service development efforts from the US. These strategic hires allow Momentum to centralize the delivery of its world-class training programs. Since acquiring ITSMA in July 2021, Momentum has made strategic investments to enhance the learning experiences that ITSMA delivers, including ABM Certification and Mentoring. To date, thousands of B2B marketers have participated in ITSMA's rigorous ABM training, and the number of ITSMA certified ABM leaders will surpass 500 this summer. Guy Phillips is a mentor and educator who is passionate about spreading the ABM philosophy through learning and development. In his new role at Momentum, he will lead the development of new offerings, deliver custom and public training, and oversee a growing team. He brings more than 30 years of experience to this role, having led Consulting at Momentum from 2017-2021 before spending a year developing enterprise ABM approaches at Autodesk. Guy's career began with online and offline media companies, he has optimized the customer journey at a number of large, well-known companies, and he has worked for a number of brand-name agencies, including Momentum, where he developed audience engagement strategies for B2B technology companies. Paige Johnson will bring rigor and orchestration to Momentum's training offerings. She will focus on overall learning content and pathways as well as product development, own the logistics of public training courses, and facilitate custom ABM and marketing courses within the US. Paige is an expert in L&D who has spent the majority of her career in the healthcare and technology industries, where she facilitated organizational change, led L&D programs, and coached teams and individuals with an intentional focus on alignment and achievement of organizational goals as well as performance through talent activation. "I'm thrilled to have Guy and Paige on board to help us take our learning and development programs to the next level. The demand for training, particularly in ABM, continues to skyrocket, as organizations see real business value in partnering marketing more closely with sales to drive strategic relationships that help build the brand over the long-term and deliver sustainable results." Rob Leavitt, Senior Vice President, Advisory & Training Momentum is seeing increased demand for ABM training and certification, as organizations recognize the business opportunities of treating accounts as a market of one. The company is also expanding its L&D capacity to help organizations retain talent, enable their marketing teams, build the skills necessary to drive business growth in a digital environment. The new offerings added to the training portfolio will focus on ways to embed ABM within the entire organization and will enable B2B marketers to more clearly define their career progression.

Read More

ABM ACCOUNTS

Intentsify Launches New, Enhanced Website

Intentsify | May 23, 2022

Intentsify, the Intelligence Activation Platform and Demand Activation Programs provider, today announced the launch of its brand-new website, designed to streamline and enrich the site visitor experience. “We’re thrilled to announce the launch of the completely redesigned Intentsify website. The new site aims to serve every web visitor, whether they’re in the market for buyer and account intent data, advanced intelligence activation tools, demand gen programs, or simply seeking to expand their knowledge via our comprehensive B2B marketing and sales resources.” David Crane, Vice President of Marketing With a clean, modern layout punctuated with customized images and graphic elements, Intentsify.io delivers an exceptional user experience. The website introduces several new features to help facilitate access to both product information and educational resources, including universal sitewide search, advanced blog topic and keyword filters, and an all-new media library. Additionally, the new Intentsify website features a refreshed mobile experience to make browsing on the go a breeze. The site also links to a dedicated careers portal with improved search functionality, allowing job seekers to filter by job type and location, as well as view remote versus in-house opportunities. About Intentsify Intentsify arms B2B organizations with the buyer and account intelligence, as well as the activation tools and programs, required to deliver GTM strategies that increase pipeline and accelerate revenue creation. Intentsify’s Intelligence Activation Platform layers, cross-verifies, and synthesizes multiple data sets to provide the broadest, most accurate view of buyers' and accounts' online research activities. The company’s Demand Activation Programs convert buyer and account intelligence into meaningful engagements, boosting efficiency across each customer-facing team, improving the buyer experience, and scaling pipeline value and velocity.

Read More

ACCOUNT BASED ANALYTICS

ZoomInfo Earns TrustRadius Top Rated Award for Sales Intelligence Software for Fifth Consecutive Year

ZoomInfo | May 24, 2022

ZoomInfo a global leader in go-to-market intelligence solutions announced that it has been recognized by TrustRadius with the 2022 Top Rated Award for Sales Intelligence Software, Market Intelligence Software, and Intent Data. More than 1,200 verified TrustRadius users have recognized ZoomInfo as a leader in the Sales Intelligence Software category. “Our customers continue to trust ZoomInfo because they see firsthand the positive impact it has on their business, The launch of our modern operating system RevOS this year has enabled us to deepen our relationships with customers and help their business grow quickly.” ZoomInfo President and Chief Operating Officer Chris Hays Verified users shared how much value they receive from using ZoomInfo: “ZoomInfo is a must for my office, I use it daily! It allows me to source and cross-reference our existing contact list of companies and their staff along with organizations to whom we are seeking to connect. It streamlines the research process and saves me time in my hectic day!” – Stephen McDermott, Executive Sales Director at Global Heroes “ZoomInfo is absolutely amazing! I have used a lot of lead generation search engines and ZoomInfo is far above the rest. They are very user-friendly, have tons of access to correct information, and are a great company to work with. Everyone at ZoomInfo is very knowledgeable and friendly. I am a huge fan of ZoomInfo!” – Nelson Colon, Training Sales Manager at BICSI In addition, ZoomInfo’s leading conversation intelligence solution, Chorus, has earned four Top Rated Awards for Sales Enablement, Sales Coaching, Call Recording, and Conversation Intelligence. ZoomInfo Chat has also earned the Top Rated Award for Intelligent Virtual Assistant. Since 2016, the TrustRadius Top Rated Awards have become the industry standard for unbiased recognition of distinguished business-to-business technology products. Based entirely on verified customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. TrustRadius uses a criteria, methodology, and scoring to determine Top Rated winners. About ZoomInfo ZoomInfo is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals. About TrustRadius TrustRadius helps technology buyers make better decisions and helps vendors tell their unique story, improve conversion, engage high-intent buyers, and gain customer insights. Each month over 1 million B2B technology buyers, over 50% from large enterprises, use verified reviews and ratings on TrustRadius.com to make informed purchasing decisions. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

Read More

ACCOUNT MANAGEMENT

Transmission win B2B Large Agency of the Year at the B2 ANA Awards

Transmission | September 02, 2021

Very recently I wrote a piece that talked about embracing growth and change (whilst ripping off the late great David Bowie). In it, I talked about how much has changed since opening our first US office two and a half years ago, not to mention since I was employee no.4 at Transmission (then Pulse) back in London. Now, just a few months later, Transmission has won a B2 ANA Awards for Large Agency of the Year. For those of you who read my last piece, I am sure it comes as no surprise that the concept of Transmission as a large agency isn’t something we really identify with, so to be recognized alongside some of the agency heavyweights in a globally revered awards category is just incredible. For those of you who didn’t read my last piece, let me give you some context – Transmission is full of bright, passionate marketers who joined the world’s fastest-growing B2B agency in a fast-paced, start-up environment. That passion, dedication, and hands-on culture is one that has remained, and as such the start-up atmosphere is still in the air. This win has truly shown us just how far we’ve come, not just in our eyes, but in the eyes of our industry peers, and given us pause to take stock that we’re no longer the start-up agency we were a few short years ago. The incredible growth and success Transmission has seen over the past few years, in the US and all over the globe, could not have been possible without our clients, partners and of course the brilliant minds of our Transmissioners. Thank you to everyone who has been involved in this journey so far and we look forward to taking you along for the ride as we continue to grow. In the words of a much smarter man than I said (and to continue the theme) ‘I don't know where I'm going from here, but I promise it won't be boring – David Bowie.

Read More

Spotlight

According to SiriusDecisions, 90% of marketers believe that Account Based Marketing (ABM) is essential to B2B marketing. Yet, according to Forrester, 73% of B2B Marketers believe that ABM is a term that lacks specific meaning and is used inconsistently.Without a defined set of best practices or strategies, it's extremely difficult for your company to maximize the impact and success of your account based efforts.

Resources