LeadMD Closes 2018 Strong; Wins Top Agency Honors & Named Marketo Platinum Partner

LeadMD | March 11, 2019

LeadMD, the leading modern marketing firm, today announces it is wrapping up another high-growth year by being named a Marketo, an Adobe company platinum service partner. The company also celebrates a handpicked hire for its leadership team. Kate Stephensen Rogers was recently chosen to serve as LeadMD’s VP of people, a crucial role, tailored perfectly for her, based on her prior experience nurturing talent and leading teams. On the heels of the recent Marketo acquisition by Adobe last year, Marketo has confirmed that LeadMD once again has earned its Platinum partner level, their highest partner designation.


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Agent3 Acquires Demand Generation Specialist, oneninefive, to Accelerate Delivery of Account-centric Demand Generation, at Scale

Agent3, oneninefive | February 02, 2022

Agent3, the leading global end-to-end Account-Based Marketing (ABM) provider, has acquired leading demand generation specialist, oneninefive, to significantly enhance its ability to deliver account-centric demand generation programs to its global customer base. Combining the existing Agent3 demand generation resources with the team at oneninefive will immediately create a global team of more than 40 consultants focused on the delivery of higher quality account engagement and leads that are faster to close. The strategic driver for the acquisition is the common belief that B2B organizations are disillusioned with the demand generation process delivering volume rather than value. By joining forces, Agent3 and oneninefive now seek to address this issue by combining to deliver a more thoughtful, data-driven and insight-led approach to deliver better outcomes. Explained Clive Armitage, CEO, Agent3: “Increasingly, our customers have been turning to us to apply our account-based methodology to lead generation, as opposed to traditional methods which all too often are biased towards quantity as the only measure of value. This account-centric, personalized approach delivers needle shifting results for our clients, but bringing oneninefive into the fold enables us to do so at scale. Today is another huge step in the development of Agent3. With this announcement, I’m confident that our overall proposition for our customers just got even stronger.” “In addition to the issue of disillusionment with the current demand generation process, for me, there are two macro events that are further driving the importance of effective demand generation,” added Jordan Adams, CEO, oneninefive. Firstly, the relatively recent appointment of CMOs to the board means they are now directly responsible for organizational growth, and therefore any campaigns executed need to show a clear ROI. Secondly, the death of third party cookies in 2022 will make it increasingly challenging for marketers to track leads without a data-driven approach and a deep understanding of B2B audiences, their interests, challenges and intent. Our proprietary technology and first party intent expertise solves both of these issues delivering the high quality leads that marketing teams need to fuel growth. “oneninefive is so named because we operate in all countries in the world and this scale, combined with Agent3’s personalized, account-centric approach means we’re creating significant opportunities for our customers to build better demand generation campaigns.” “oneninefive is so named because we operate in all countries in the world and this scale, combined with Agent3’s personalized, account-centric approach means we’re creating significant opportunities for our customers to build better demand generation campaigns.” This acquisition follows several significant investments that Agent3 has made in end-to-end ABM capabilities as it seeks to continue its global growth momentum. This delivery model allows customers - such as LinkedIn, Salesforce, Splunk, Citrix and Sony - to benefit from true specialists in insight, competitive positioning, creative services, digital activation and campaign management and from bespoke programs that map to their needs, rather than an agency operational model. About Agent3 Founded in 2013, Agent3 is the global leader in the field of true end-to-end ABM programs informed by insight and data, and driven by audience focused content. With customers including Salesforce, LinkedIn, Pure Storage, Intel and Sony, Agent3 has offices in London, Cheltenham (UK), Woodbridge (UK), Sydney, Sofia, New York, Seattle and San Francisco. Agent3 helps its customers achieve more, and better, opportunities for greater wallet share, engagement and perception change by combining constant innovation across data, technology and creativity for its proven ABM programs. About oneninefive oneninefive helps B2B brands find their next customer quicker, creating demand, fuelling the sales pipeline and reaching new markets. As demand generation specialists, we know how quickly the target moves, and that’s why we offer solutions that increase both intelligence & demand, at all stages of the sales funnel. We’re a friendly & energetic bunch that believe in getting stuff done. Our clients back us to represent their brand, activate our recommended tactics and deliver them results.

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Jabmo Adds Dynamic Intent Scoring to Its ABM Platform

Jabmo | April 29, 2022

Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has introduced advanced intent scoring to its Omnichannel ABM platform. The updated scoring system assigns each key account a numerical buying intent score from 0 to 100 based on first-party engagement data from all website activity and marketing interactions. This evaluation can be customized with specific criteria, surfacing insights that help B2B marketing and sales reps select the most valuable target accounts and prioritize those getting ready to buy. Intent scores for key accounts and target accounts are delivered through the Jabmo Account Sensing dashboard. To generate these scores, Jabmo's account sensing technology identifies accounts engaging with website and marketing content. The ABM platform monitors all interactions from both known and anonymous visitors to uncover where accounts moved along the buying group journey and when they're ready for the next marketing or sales action. Then, Jabmo allocates a dynamic score between 0 and 100 to each account, based on a comprehensive evaluation of engagement activities, company attributes, and customizable filters. Account-level intent score components include the following: Buying group size, including known and anonymous buying group members; Key pages viewed, average time spent, and content consumed; Activity on pages designed for specific stages of the buying group journey; and Omnichannel engagement signals. Jabmo users can further refine their evaluations by date ranges, industries and sectors, countries and regions, accounts and divisions, and marketing channels. "With this latest update, our customers can not only go deep on target accounts selected for account-based advertising but also gain greater visibility into all accounts engaging with their website and marketing content anonymously."said Nick Heys, CEO of Jabmo, in a statement. "With this latest update, our customers can not only go deep on target accounts selected for account-based advertising but also gain greater visibility into all accounts engaging with their website and marketing content anonymously. Ultimately, these insights help marketing and sales teams win more deals faster by focussing and engaging with the key accounts most likely to buy," said Nick Heys, CEO of Jabmo, in a statement.

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Folloze and GetIT Partner on Powerful Personalized ABM Solutions to Enhance B2B Buyer Journeys

Folloze, GetIT | April 11, 2022

Folloze and GetIT today announced an agency partnership that will package the Folloze B2B Buyer Experience Platform with GetIT’s account-based marketing (ABM) solutions for the technology, IT and telecom markets. The partnership solves a common challenge for frontline marketers: Bringing ABM and other vital marketing solutions to market quickly — a process that can often take months. With Folloze, GetIT eliminates the need for time-consuming integration and coding activities to offer its clients a ready-made solution that includes content curation and a personalized content hub. “Personalized content curation and presentation are critical components of all ABM work,” said Anol Bhattacharya, CEO of GetIT, based in Singapore. “Personalized content curation and presentation are critical components of all ABM work,” said Anol Bhattacharya, CEO of GetIT, based in Singapore. “In most cases, the time to go live between account strategy and implementing a personalized content hub can make or break the ABM process. By fusing our buyer enablement content with the Folloze B2B Buyer Experience Platform, we’re redefining the dynamics of the B2B buyer journey.” Optimizing the B2B Martech Stack GetIT plans to roll out the bundled solution to several of its clients in the Asia Pacific market, with Telecom Malaysia being the first to launch this month. Other IT and telecom clients include Google Cloud, AWS, Orange Business Service and Telecom Indonesia, among others. “Most B2B marketers are overwhelmed with the task of building a martech stack without adding complexity. That’s what Folloze does best,” Bhattacharya said. “It’s all about solving a specific set of business problems and improving the buyer experience. And because Folloze is platform agnostic, we can confidently say to our clients that Folloze will fit right into whatever tech stack they’re using.” The Folloze Buyer Experience Platform is fully extensible and built to easily integrate with and complement any martech infrastructure. It is designed to fill any frontline marketing need, from ABM penetration to demand generation, personalized content development and channel optimization. “We can now offer a powerful solution to scale ABM buyer journeys, putting them in exactly the right context and with the right structure behind it,” said Randy Brasche, VP of Marketing for Folloze. “We enable frontline marketers to easily build highly engaging, personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and stronger revenue growth.” Aligning Sales and Marketing Teams The combined solution will be a game-changer for improving sales and marketing alignment. “More than 90 percent of ABM projects fail because there is little or no alignment,” Bhattacharya said. “This partnership creates an effective mechanism to bridge the gap between sales and marketing teams.” Folloze VP Brasche added, “Marketing is increasingly accountable for driving revenue. Together, we’re empowering frontline marketers to provide accurate insights to sales and tighter orchestration of the revenue process.” Folloze Growing Agency Partnerships With this latest partnership, Folloze is putting packaged, personalized buyer experiences into the hands of marketing agencies so they can inspire their clients to do more with account-based marketing. “We envision these agency partnerships as a promising channel for us to influence a new era of high-touch buyer journeys,” Brasche said. “We’re delighted to bring all of our expertise to bear and work with great agencies like GetIT.” GetIT agrees that Folloze is up to the task. “I was blown away with the enthusiasm the Folloze team has for delivering digitally rich B2B buyer journeys,” Bhattacharya said. “They really believe in their product, and that belief is contagious. As a partner, their team has been super responsive, helping us train our people and close deals fast.” To learn more about GetIT ABM solutions or the Folloze B2B Buyer Engagement Platform, go to: https://getit.marketing/account-based-marketing/ About Folloze Folloze provides the leading B2B Buyer Experience Platform. Folloze empowers sales and marketing teams to quickly create rich, personalized, and value-added experiences that maximize the revenue impact across the entire customer journey — with no coding required. Top B2B brands, including Autodesk, RingCentral, Cisco, and ServiceNow trust Folloze to boost customer engagement, revenue growth, and expansion across their target accounts. To learn more, visit https://www.folloze.com/. About GetIT GetIT provides B2B technology, telecom, and IT marketers in JAPAC with the strategies, blueprints, services, martech, products and programs to create end-to-end marketing success. GetIT exists to help marketing teams cut through complexity, and drive initiatives that generate real value. With GetIT, marketers will be able to drive powerful, optimized, and efficient campaigns; boost sales and marketing ROI; strengthen channels; and enhance the productivity of internal teams.

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Demandbase Offers New ABX Certification, Equipping Marketing Teams to Take their Account-Based Success to the Next Level

Demandbase | February 15, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the launch of its Account-Based Experience (ABX) Certification. The company has a proven track record of educating revenue teams through Demandbase Academy, having certified more than 7,000 professionals for completing its Account-Based Marketing (ABM) Certification courses. Now, with the addition of this new ABX Certification, Demandbase pulls back the curtain on the future of ABM and B2B go-to-market. The course leads participants through a proven five-step process of creating their own ABX strategy, providing detailed and interactive instruction about engaging their best accounts with the right content at the right time on their terms. It also helps them define their goals, measure their ABX success, and much more. "ABX merges the best of ABM and customer experience, and is powered by artificial intelligence (AI)," says Jon Miller, chief marketing officer at Demandbase. "ABX merges the best of ABM and customer experience, and is powered by artificial intelligence (AI)," says Jon Miller, chief marketing officer at Demandbase. "It's the next evolution in B2B go-to-market and, as such, is crucial for practitioners to embrace. We're inviting customers and non-customers to get certified, which will give them the knowledge and roadmap they need to understand ABX and take its principles and strategies right back to their organizations. If you want to completely transform your sales and marketing results this year, this is the course that will get you there." The Demandbase ABX Certification is structured into eight modules, which take attendees through the basics of ABX, account journeys, building a data foundation, finding the accounts that drive their business, engaging accounts across channels, measuring progress, closing opportunities, and the ins and outs of ABX implementation. Revenue teams can become ABX Certified at any time, regardless of whether they have completed the other available Demandbase ABM certifications or not. The certification costs $395, but Demandbase is offering free access to the course through April 30, 2022. Demandbase customers can always access this and other GTM Certifications for free through the Demandbase Academy. To learn more and sign up for the ABX Certification course, please visit https://www.demandbase.com/resources/go-to-market-certification. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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